United States Laundry Detergent Market Report and Forecast 2025-2034

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Changing lifestyles have made consumers more conscious about their personal wellbeing and hygiene. Buyers are opting for laundry detergents that eliminate odour, chlorine, sweat, and dirt while maintaining the life of clothes. Companies are manufacturing products that completely rinse out of the clothing fibres and help prolong the life and stretch of activewear and swimwear.  The use of laundry detergent for cleaning daily wear in households is the major contributor to its sales.

The United States of America is home to several laundry detergent manufacturers such as Procter & Gamble, Henkel, Church & Dwight, and other private labels. These producers have gained consumer trust by producing dermatologically tested, organic, biodegradable, and hypoallergenic as well as bleach, phosphate, dye and colouring-free laundry detergents. Further, consumers are more accustomed to liquid and unit dose pods, which has resulted in reduced use of powdered laundry detergents.

Further, the rising disposable incomes among the population are contributing to the increased purchase of higher quality detergents, thereby contributing to the United States laundry detergent market expansion.

Figure: US Disposable Personal Income Per Capita

Key Trends and Developments

United States Laundry Detergent Market Trends

To generate more sales, several of the leading firms are producing sustainable and plant-based laundry care solutions aimed at meeting the needs of environment-conscious consumers.

Manufacturers are developing sustainable and hypoallergenic laundry detergents that can be used in different machines and are ideal for infants and people with sensitive skin. Regional companies are also providing laundry detergent refill services to reduce the plastic waste generated by consumers.

Laundry detergents, and other fabric care solutions have benefited from increased awareness regarding cleanliness. In 2020 and 2021, laundry detergent sales in the United States increased year-on-year 5.7% and 12.2%, respectively. This increase can be attributed to the growing concern for health and cleaned laundry among the people of the U.S.

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United States Laundry Detergent Market Segmentation

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Liquid laundry detergents to present healthy growth opportunities for market players in the United States

The United States laundry detergent market share is dominated by liquid laundry detergents, among other forms, owing to their efficiency in cold water and the ability to dissolve without leaving any residue, unlike powdered laundry detergents. The use of ultra-concentrated liquid detergents has increased as a small dosage is sufficient for a bulk load.

Meanwhile, pods, packed inside a dissolvable film, are easy to handle and don’t cause spills. They are widely used for cleaning clothes as they mostly contain liquid, sometimes powder, which is easier to dissolve and have more concentrated cleaning ingredients.

Another major advantage of pods is that they are pre-measured, making it more convenient to drop the appropriate amount required per load.

Competitive Landscape

Other notable players operating in the United States laundry detergent market are The Procter & Gamble Company, Church & Dwight Co., Inc, Earth Breeze, Inc., Kind Laundry, Tru Earth Environmental Products Inc., Earth Friendly Products (Venus Laboratories, Inc.), and Sheets Laundry Club, Inc., among others.

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United States Laundry Detergent Market Analysis by Region

The companies in the United States are focusing on reducing their overall carbon footprint and producing sustainable laundry detergent products. Manufacturers in the Rocky mountain region are producing zero-waste packaging laundry detergent sheets which are eco-friendly and act as a waste free alternative to conventional laundry pods and detergents. These sheets are liquid and plastic free, making it more economical and safer for the environment. Additionally, these detergent sheets are lightweight and compact-sized which make them ideal for storing and traveling.

Phosphate-free detergents are ideal for sectors where phosphates are not permitted such as in municipal wastewater treatment facilities. These detergents are safe for all kinds of cleaning and have the cleaning efficiency of highly concentrated degreasers.

United States Laundry Detergent Market Report Snapshots

United States Laundry Detergent Market Size

United States Laundry Detergent Market Trends

United States Laundry Detergent Market Regional Analysis

United States Laundry Detergent Companies