Latin America Paints and Coatings Market Share, Forecast: By Raw Material: Pigments and Fillers, Solvents, Resins, Additives; By Technology: Powder-Based, Water-Borne, Solvent-Borne, Others; By End Use: Architectural, Industrial; Regional Analysis; Market Dynamics: SWOT Analysis; Competitive Landscape; 2024-2032

Latin America Paints and Coatings Market Outlook

The Latin America paints and coatings market valued at USD  10,440.57 million in 2023. The market is further assessed to grow at a CAGR of 2.7% during 2024-2032 to record a value of USD 13,295.30 million by 2032.

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News and Developments in the Market

In June 2022, Akzo Nobel’s Coral brand launched Well-Being Protection Anti-Mosquito, a mosquito repellent coating, in Brazil. The coating contains permethrin and is designed to combat the Aedes aegypti mosquito to reduce the spread of dengue, zika, and chikungunya virus in the country. The coating can be applied to any painted wall and showcases the company’s approach to product development for the health and wellbeing of people. Such innovative coatings are likely to fuel the Latin America paints and coatings market development.

In April 2022, Akzo Nobel N.V. acquired Grupo Orbis to enhance its long-term growth in Latin America. Under the acquisition, the company would own the Andercol and Poliquim (resins, emulsions, speciality chemicals, and adhesives), Pintuco paints and coatings business, Centro de Servicios Mundial (shared services centre), and Mundial (paints and related product distribution services). 

In December 2021, PPG announced an investment of USD 2.7 million to expand its manufacturing capabilities of powder coatings at its facility in Sumaré, São Paulo, Brazil. Through the expansion, the company deployed new equipment to meet the growing demand for powder coatings in Brazil and other Latin American regions. In addition, the investment was aimed at boosting the plant’s powder coating production capacity by 40% in Q3 2023. Such investments by the leading companies are supporting the Latin America paints and coatings market development. 

In April 2021, Axalta announced was named the official paint supplier for the Stock Car Pro Series in Brazil. Through the partnership, the company offered its high-quality and high-performance paints to Stock Car, one of the largest motorsports events in Brazil. Its Duxone® technology was utilised to identify the right products for the car owing to its expansive pigment and colour tools offerings for adjustments. 

In November 2020, Axalta announced that two of its powder technologies were to be used for the coating of the fire pipeline system of Colombia’s Túnel de la Línea. The company supplied its Nap-Gard primer to provide excellent corrosion-resistance and high-heat tolerances for exterior and interior pipe coatings to make it an ideal coating for one of the longest tunnels in Colombia. 

Moreover, the company’s Alesta functional RAL topcoat with easy applicability and high productivity was utilised to coat the pipeline system. The utilisation of such innovative technologies by the leading companies is driving the Latin America paints and coatings market growth.

In June 2020, in Mexico Axalta introduced Alesta BE+, its new collection of industrial powder coatings. The new product line-up requires less cure time, uses a low amount of energy, and does not generate volatile organic compound (VOC) emissions to aid in boosting productivity while reducing production costs. It also offers superior corrosion protection on metals and provides long-term benefits to end users.

Increasing Focus on Building Protection, Rapid Technological Advancements and Innovations, Development of Innovative Paints and Coatings, and the Rising Demand from the Automotive Sector Augmenting the Latin America Paints and Coatings Market 

Paints and coatings refer to the materials that improve the aesthetics and performance of a surface. With various application techniques in place, they can be applied to several surfaces. They are typically used for protecting building components and maintenance.

Paints and coatings are essential to ensure the optimal aesthetic appearance of indoor spaces. Innovative paints and coatings solutions offer diverse colours and matching capabilities and can help reduce the presence of unpleasant odour while improving air quality.

• The growing deployment of paints and coatings to ensure the protection and longevity of various objects and buildings is invigorating the market growth. As a result, there is an increased preference for durable architecture paints and coatings for interior and exterior surfaces of industrial, residential, commercial, and institutional buildings.

• Some of the Latin America paints and coatings market trends include technological advancements and innovations to prevent the growth of mildew and mould on paint films, further imparting characteristics to improve the overall indoor air quality. 

• Technological advancements and innovations to boost the use of biobased and post-consumer materials and enhance the antimicrobial performance and scratch-resistance of paints and coatings while improving their performance are likely to propel the market growth. Additionally, the development of innovative paints and coatings containing a low amount of volatile organic compounds (VOC) is also increasing. 

• With the evolving consumer habits and increasing product launches in the automotive sector, the demand for paints and coatings solutions that are easy to use and can help reduce the maintenance of vehicles is increasing.

Rising Infrastructural Development, Growing Use of Sustainable Materials in Paints and Coatings, and the Surging Demand for Premium Coating Solutions to Offer Opportunities to the Latin America Paints and Coatings Market

Increased Use of Eco-Friendly Materials in Paints and Coatings

With the growing interest in sustainable materials, paints and coatings made up of eco-friendly materials and sustainable technologies like high solids, powder, and water-borne are being developed.

Robust Infrastructural Growth

The robust infrastructural growth in the region as a result of the rapid urbanisation and industrialisation is likely to boost the Latin America paints and coatings market demand.

Rising Demand for Premium Paints and Coatings

The preference for paints and coatings of premium quality offering higher drying times, enhanced coverage, and sustainability in automotive and other applications is growing among customers.

Maintenance Issues, Regulatory Challenges, and Price Volatility of Paints and Coatings’ Raw Materials to Pose as Challenges in the Latin America Paints and Coatings Market

Requirement for Constant Maintenance of Paints and Coatings

Paints and coatings can be easily degraded, due to which they require maintenance, touch-ups, and reapplications.

Regulatory Challenges Associated with Paints and Coatings

The introduction of various stringent regulations regarding the use and identification of downstream chemicals in paints and coatings owing to their environmental impact is likely to pose a challenge to the market growth.

Price Volatility of Raw Materials of Paints and Coatings

Major raw materials of paints and coatings like solvents, resins, additives, and pigments, are price volatile, which can lead to their short supply, consequently resulting in high inventory costs.

Latin America Paints and Coatings Market Analysis

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Based on raw material, the market can be divided into pigments and fillers, solvents, resins, and additives, among others. By technology, the market is segmented into powder-based, water-borne, and solvent-borne, among others. Based on end use, the market is bifurcated into architectural and industrial. The industrial segment can be further classified into general industrial, automotive and transportation, wood, aerospace and marine, and protective, among others.

The major countries in the market in Latin America can be divided into Brazil, Argentina, Mexico, Colombia, Peru, Ecuador, Guatemala, El Salvador, Costa Rica, Panama, Republica Dominicana, and Peurto Rico, among others. The comprehensive EMR report provides an in-depth Latin America paints and coatings market assessment that is based on the Porter's five forces model along with giving a SWOT analysis. 

The report also provides a detailed analysis of the following key players in the market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans. 

• Akzo Nobel N.V. 
• Sinteplast SA
• Grupo Iquine
• Qroma S.A.
• Axalta Coating Systems, LLC
• PPG Industries, Inc.
• The Sherwin-Williams Company
• Pintuco SA
• Jotun A/S.
• Organizacion Corona S A
• Pinturas Berel, SA de CV
• Others

Powder-Based, Water-Borne, and Solvent-Borne Are the Major Technologies in the Latin America Paints and Coatings Market

The powder-based technology is used to develop paints and coatings that provide durable, scratch-resistance, and tough finish. Powder-based paints and coatings are extensively used in architectural applications, industrial parts, automotive refinishing, household appliances, and metals, among others. Moreover, the development of innovative powder coatings that reduce energy consumption, requires less amount of energy and fewer cure times, and enhances productivity is expected to bolster the market over the forecast period.

The water-borne technology uses water as a solvent to disperse resins and eases the applicability and sustainability of paints and coatings. Water-borne paints and coatings have a low amount of volatile organic compounds (VOC), offer high corrosion protection, enhanced pigmentation, low toxicity and flammability, and excellent abrasion and heat resistance, due to which they are used to impart excellent protection and finish. This is bolstering the utilisation of water-borne paints and coatings in architectural and automotive applications, hence augmenting the Latin America paints and coatings market growth.

Paints and coatings using solvent-based technology are rapidly manufactured, offer enhanced drying speed, and provide high efficiency in demanding conditions. Such benefits are increasing their demand in exterior applications such as masonry and timber, exterior facades, and window and door frames. However, they contain an extensive amount of volatile organic compounds (VOCs).

Architectural and Industrial Paints and Coatings Demand to be Supported by the Increasing Construction Activities

Architectural paints and coatings are used in the exterior and interior of commercial, industrial, and residential buildings. The growing construction, renovation, and home improvement activities owing to inflating disposable incomes and the increasing living standards are bolstering the Latin America paints and coatings market demand. With the growing safety concerns, the preference for antimicrobial coatings in indoor spaces is further surging.

Industrial paints and coatings have optimum finish, resistance, and durability, due to which they are increasingly used in safety and security equipment, appliances and machinery, planes, cars, boats, and construction and agricultural equipment. They are also used to protect industrial products like pipelines and field-erected tanks from workspace abrasions and environmental conditions.

Rising Demand for Acrylic, Alkyd, Epoxy, Polyurethane, and Polyester, Among Other Paint and Coating Resin Types to Propel the Market Growth

The acrylic paints and coatings segment of the Latin America paints and coatings market offers prolonged shelf life, cost-effectiveness, and reduced energy consumption, due to which they are extensively used in decorative, finishing, and industrial goods applications. Meanwhile, alkyd paints and coatings provide enhanced moisture resistance, flexibility, corrosion-resistance, and flammability, hence boosting their demand in marine applications. 

Epoxy paints and coatings have excellent mechanical properties, which is surging their utilisation in demanding industrial applications. Polyurethane paints and coatings are durable and provide enhanced elasticity, which is driving their demand in commercial applications. Similarly, polyester paints and coatings are typically colourless, due to which they are increasingly used in wood applications.

Brazil Paints and Coatings Market to Account for a Significant Share in the Latin America Market, Driven by the Growing Automotive Sector

Brazil accounts for a considerable share in the Latin America market for paints and coatings owing to their rising demand in the automotive sector. The increasing launches of innovative paints and coating solutions in Brazil are also driving the market growth. For instance, in April 2018, AkzoNobel launched its Awlgrip high-performance yacht coating brand in Brazil to offer design options, quality products, and diverse effects and colours to yacht owners.

With the growing infrastructural development, supported by rising investments by the Brazilian government, the demand for paints and coatings in the country is surging. For instance, in 2021, the Brazilian government invested R$866 million in 762 infrastructure projects to improve tourist cities in the country.
 

The market in Mexico is growing on account of the rapid urbanisation and industrialisation. Various leading Latin America paints and coatings market companies are increasingly launching innovative solutions. For instance, in December 2021, Hempel launched Hempafire Pro, its latest range of passive fire protection coatings in Mexico, that helps maintain the stability of steel structures during a fire to enhance building safety. 

Technological advancements and innovations to boost the surface performance and finish of paints and coatings solutions are likely to aid the Mexico market in the forecast period.

Argentina is expected to grow robustly over the forecast period due to the growing demand for decorative coatings amid the rising renovation and construction activities. With rapid digitalisation in the country, key companies are further introducing innovative platforms and applications for colour-matching and sustainable and better first-time colour choices, which is likely to aid the Latin America paints and coatings market development.

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Competitive Landscape 

Akzo Nobel N.V. is a supplier of innovative and sustainable paints and coatings. Some of its leading brands are International, Dulux, Sikkens, and Interpon. The company has a presence in above 150 countries and offers a comprehensive portfolio of decorative paints, industrial coatings, automotive and speciality coatings, powder coatings, and marine, protective, and yacht coatings.

Sinteplast SA is a paints, coatings, and adhesives manufacturer that is based in Argentina. One of its significant products includes Recuplast Perdura Frentes, a premium waterproofing for exterior walls, concrete blocks, and pre-built panels, among others. The company’s website offers a virtual coach to enable consumers to use the best service or product in accordance with their requirements, which is bolstering the growth of the Latin America paints and coatings market.

Qroma S.A. is a company of Breca Group and is a leading supplier of chemical products, paints, and adhesives in Peru. Under its regional expansion strategy, it is also present in Ecuador and Chile. American Colours is its premium brand and provides cutting-edge decorative and painting services for interior design and architectural applications. Further, the company has the Integrated Management System (SGI) to reduce environmental pollution while improving its services and products.

Grupo Iquine is one of the most significant paint companies in Brazil. Its manufacturing facilities are located in Ceará and Pernambuco while its consultants and points of sale are spread throughout the country. With more than 1000 people, the company is made up of the union of major companies like DAS, Hipercor, Hidracor, Resiq, and Iquine. Moreover, the company actively conducts R&D activities to drive the Latin America paints and coatings market development.

Axalta Coating Systems, LLC is a global paints and coatings company that markets, manufactures, and distributes paints for refinishing aftermarket, commercial vehicles, and various industrial coating systems. It has about 13,000 employees and has a wide presence in more than 150 countries. With above 50 brands, the company coats nearly 30 million vehicles each year. Moreover, it has 48 training centres, and 4 major R&D centres, launching more than 50 product platforms per year.

Key Highlights of the Report

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.