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Latin America Shampoo Market Size, Share, Trends, Analysis: By Product Type: Medicated, Non-medicated; By Price Category: Mass, Premium; By End User: Men, Women, Kids; By Distribution Channel: Supermarkets and Hypermarkets, Convenience Stores, Others; Regional Analysis; Market Dynamics; Competitive Landscape; 2024-2032
Latin America Shampoo Market Outlook
The Latin America shampoo market size was valued at USD 5.15 billion in 2023. The market is further projected to grow at a CAGR of 5.1% between 2024 and 2032, reaching a value of USD 8.09 billion by 2032.
Key Takeaways
- The Latin American shampoo market is witnessing significant growth due to demand for herbal shampoos driven by consumers' preference for natural and organic products.
- As per industry reports, rising concerns about hair health and the influence of traditional herbal remedies are contributing to the market's expansion in the region.
- Consumer education, influencer marketing, and social media play crucial roles in shaping the shampoo market in Latin America.
The Latin America shampoo market is projected to grow at a healthy rate, with increasing disposable income and growing consumer demand for hair care products being major contributors to this trend. Unilever, a leading global consumer goods company, has a strong presence in the Latin America shampoo market through its popular brands such as Dove, TRESemmé, and Suave. These brands offer a range of shampoo products that cater to different hair types and needs and have gained a loyal following among consumers in the region.
The demand for natural and organic hair care products is increasing in Latin America, as consumers seek out healthier and more sustainable alternatives to traditional shampoo products. Beleza Natural, a Brazilian beauty company, has gained a strong following in market through its natural and organic hair care products. These products are free from harsh chemicals and synthetic fragrances and are made with natural ingredients sourced from the Amazon rainforest.
Non-medicated shampoos typically dominate the Latin America shampoo market share due to their broader appeal and everyday use by the mass population. Brands like Pantene, L'Oréal Paris, and Dove offer a wide range of non-medicated shampoos tailored to different hair types and concerns, such as volumising, moisturising, or colour protection.
However, the medicated shampoo segment is witnessing growth driven by increasing awareness of specialised hair care needs and the demand for targeted solutions for scalp conditions. Brands like Head & Shoulders, Neutrogena T/Gel, and Selsun Blue offer medicated shampoos formulated with active ingredients such as coal tar, ketoconazole, or salicylic acid to target conditions like dandruff, psoriasis, and seborrheic dermatitis. The convergence of dermatology and cosmetics is shaping the development of medicated shampoos, offering consumers effective options for addressing specific hair and scalp issues.
Market Segmentation
Latin America Shampoo Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
- Medicated
- Non-medicated
Market Breakup by Price Category
- Mass
- Premium
Market Breakup by End User
- Men
- Women
- Kids
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Convenience Stores
- Drug Stores and Pharmacies
- Online
- Others
Market Breakup by Country
- Brazil
- Mexico
- Argentina
- Others
Competitive Landscape
Market players are focused on catering to the changing consumer preferences towards natural and organic products, with a strong emphasis on advertising and promotional activities.
- L'Oréal SA
- Unilever Plc
- Johnson & Johnson Consumer Inc.
- Procter and Gamble Company
- Colgate-Palmolive Company
- Natura and Co.
- Sundial Brands LLC
- DS Healthcare Group Inc.
- Laboratorio María Salomé SAS
- Others
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
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| Breakup by Price Category |
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| Breakup by End User |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Global Shampoo Market Overview
8.1 Key Industry Highlights
8.2 Global Shampoo Historical Market (2018-2023)
8.3 Global Shampoo Market Forecast (2024-2032)
8.4 Global Shampoo Market Share by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 Latin America Shampoo Market Overview
9.1 Key Industry Highlights
9.2 Latin America Shampoo Historical Market (2018-2023)
9.3 Latin America Shampoo Market Forecast (2024-2032)
10 Latin America Shampoo Market by Product Type
10.1 Medicated
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Non-medicated
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
11 Latin America Shampoo Market by Price Category
11.1 Mass
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Premium
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
12 Latin America Shampoo Market by End User
12.1 Men
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Women
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Kids
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
13 Latin America Shampoo Market by Distribution Channel
13.1 Supermarkets and Hypermarkets
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Convenience Stores
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Drug Stores and Pharmacies
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 Online
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Latin America Shampoo Market by Country
14.1 Brazil
14.1.1 Historical Trend (2018-2023)
14.1.2 Forecast Trend (2024-2032)
14.2 Mexico
14.2.1 Historical Trend (2018-2023)
14.2.2 Forecast Trend (2024-2032)
14.3 Argentina
14.3.1 Historical Trend (2018-2023)
14.3.2 Forecast Trend (2024-2032)
14.4 Others
15 Market Dynamics
15.1 SWOT Analysis
15.1.1 Strengths
15.1.2 Weaknesses
15.1.3 Opportunities
15.1.4 Threats
15.2 Porter’s Five Forces Analysis
15.2.1 Supplier’s Power
15.2.2 Buyer’s Power
15.2.3 Threat of New Entrants
15.2.4 Degree of Rivalry
15.2.5 Threat of Substitutes
15.3 Key Indicators of Demand
15.4 Key Indicators of Price
16 Value Chain Analysis
17 Trade Data Analysis (HS Code – 330510)
17.1 Major Exporting Countries
17.1.1 By Value
17.1.2 By Volume
17.2 Major Importing Countries
17.2.1 By Value
17.2.2 By Volume
18 Competitive Landscape
18.1 Market Structure
18.2 Company Profiles
18.2.1 L'Oréal SA
18.2.1.1 Company Overview
18.2.1.2 Product Portfolio
18.2.1.3 Demographic Reach and Achievements
18.2.1.4 Certifications
18.2.2 Unilever Plc
18.2.2.1 Company Overview
18.2.2.2 Product Portfolio
18.2.2.3 Demographic Reach and Achievements
18.2.2.4 Certifications
18.2.3 Johnson & Johnson Consumer Inc.
18.2.3.1 Company Overview
18.2.3.2 Product Portfolio
18.2.3.3 Demographic Reach and Achievements
18.2.3.4 Certifications
18.2.4 Procter and Gamble Company
18.2.4.1 Company Overview
18.2.4.2 Product Portfolio
18.2.4.3 Demographic Reach and Achievements
18.2.4.4 Certifications
18.2.5 Colgate-Palmolive Company
18.2.5.1 Company Overview
18.2.5.2 Product Portfolio
18.2.5.3 Demographic Reach and Achievements
18.2.5.4 Certifications
18.2.6 Natura and Co.
18.2.6.1 Company Overview
18.2.6.2 Product Portfolio
18.2.6.3 Demographic Reach and Achievements
18.2.6.4 Certifications
18.2.7 Sundial Brands LLC
18.2.7.1 Company Overview
18.2.7.2 Product Portfolio
18.2.7.3 Demographic Reach and Achievements
18.2.7.4 Certifications
18.2.8 DS Healthcare Group Inc.
18.2.8.1 Company Overview
18.2.8.2 Product Portfolio
18.2.8.3 Demographic Reach and Achievements
18.2.8.4 Certifications
18.2.9 Laboratorio María Salomé SAS
18.2.9.1 Company Overview
18.2.9.2 Product Portfolio
18.2.9.3 Demographic Reach and Achievements
18.2.9.4 Certifications
18.2.10 Others
19 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Shampoo Market: Key Industry Highlights, 2018 and 2032
2. Latin America Shampoo Market: Key Industry Highlights, 2018 and 2032
3. Latin America Shampoo Historical Market: Breakup by Product Type (USD Billion), 2018-2023
4. Latin America Shampoo Market Forecast: Breakup by Product Type (USD Billion), 2024-2032
5. Latin America Shampoo Historical Market: Breakup by Price Category (USD Billion), 2018-2023
6. Latin America Shampoo Market Forecast: Breakup by Price Category (USD Billion), 2024-2032
7. Latin America Shampoo Historical Market: Breakup by End User (USD Billion), 2018-2023
8. Latin America Shampoo Market Forecast: Breakup by End User (USD Billion), 2024-2032
9. Latin America Shampoo Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
10. Latin America Shampoo Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
11. Latin America Shampoo Historical Market: Breakup by Country (USD Billion), 2018-2023
12. Latin America Shampoo Market Forecast: Breakup by Country (USD Billion), 2024-2032
13. Major Exporting Countries by Value
14. Major Importing Countries by Value
15. Major Exporting Countries by Volume
16. Major Importing Countries by Volume
17. Latin America Shampoo Market Structure
Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 5.15 billion.
The market is expected to grow at a CAGR of 5.1% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 8.09 billion by 2032.
The market is being driven due to rising number of women facing hair fall and thinning issues, availability of medicated shampoos, and presence of various hair care brands in the region.
Key trends aiding the market expansion include shift towards natural and organic products, increasing expenditure on advertisement and promotional activities, and increasing focus on eco-friendly packaging.
Countries considered in the market are Brazil, Mexico, and Argentina, among others.
Based on distribution channel, the market segmentations include supermarkets and hypermarkets, convenience stores, drug stores and pharmacies, and online, among others.
Medicated and non-medicated shampoos are considered in the report.
Key players in the market are L'Oréal SA, Unilever Plc, Johnson & Johnson Consumer Inc., Procter and Gamble Company, Colgate-Palmolive Company, Natura and Co., Sundial Brands LLC, DS Healthcare Group Inc., and Laboratorio María Salomé SAS, among others.
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