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Global Laundry Appliances Market Size, Share, Analysis: By Product: Washing Machine, Dryers, Electric Smoothing Irons, Others; By Technology: Automatic, Semi-Automatic, Others; By Distribution Channel: Supermarkets and Hypermarkets, Specialty Stores, Online, Others; Regional Analysis; Competitive Landscape; 2024-2032
Global Laundry Appliances Market Outlook
The global laundry appliances market size was valued at USD 62.5 billion in 2023. the market is further projected to grow at a CAGR of 8.10% between 2024 and 2032, reaching a value of USD 125.98 billion by 2032.
Key Takeaways
- The participation of women in workforce is rising steadily, reaching 75.5 million in 2023, influencing the laundry appliances market.
- The middle-class population in India is expected to grow by 47% in 2027.
- 44% of European households have turned down wash temperatures to 30 degrees, saving over 952,000 tons of CO2 emissions.
Home appliances, including cooking and cleaning appliances, have become indispensable, especially for the working population. Laundry appliances are devices used to wash and dry clothes and textiles. Some of the major laundry appliances include washing machines, dryers, and electric irons. Washing machines and dryers make laundry convenient and less time-consuming.
The laundry appliances market is witnessing a surge worldwide due to several factors, including the rising number of middle-class populations, lifestyle changes, an increase in disposable income, and a growing number of working women. With more people gaining access to an increased standard of living, the laundry appliances market share is expected to grow steadily.
Key Trends and Development
Rising number of middle-class populations, lifestyle changes, and an increase in disposable income are fuelling the laundry appliances market growth
| Date | Company | Event/News |
| February 2024 | Whirlpool Corporation | Hosted 2024 Investor Day at the New York Stock Exchange, to advocate for the strong investment case for the company. The event included presentations from company executives discussing refocused portfolio, organic value creations avenues, and more. |
| February 2024 | Samsung and LG | Set to launch a new product category, All-In-One Washer Dryer, in the South Korean market. This innovative laundry solution eliminates the need to transfer laundry from a washing machine to a dryer and is expected to revolutionise the market. Samsung’s “Bespoke AI Combo” and LG’s “LG Signature” model offer space efficiency. |
| February 2024 | LG Electronics | Expanded its relationship with one of the largest laundry route businesses in North America, WASH, enabling the company to better secure its position in the market. The new agreement allows for convenience and performance of LG’s energy-efficient machines for the end-users in multi-family housing and university dormitories. |
| February 2024 | LG | Plans to invest USD 4 million in the Indian market, opening 200 self-service laundry centres in college and university hostels. The first self-laundry facility will be introduced in Galgotias University, serving 1500 students. |
| Trends | Impact |
| Growing middle class population | The total middle-income population has been growing steadily, reaching 5.97 billion in 2022. The developing countries are witnessing an increase in the numbers of people with higher disposable income and busy schedules, leading to a growing demand for laundry appliances. |
| Increasing demand for automatic washing machines | More than half of the home appliances market share is taken up by automatic washing machines, followed by no-frills washing machines and electric irons. Fully automatic machines eliminate the need for manual intervention, switching to spin-dry as soon as the wash cycle is complete. |
| Technological advancements | Advancements like IoT (Internet of Things), smart devices, better design features, and improved ease-of-use are making laundry efficient and convenient. This is expected to drive the laundry appliances market growth. IoT-enabled washing machines allow for smartphone control and can handle mechanical issues intelligently. |
| Increased environmental awareness | With the rise in public awareness around environmental concerns like depletion of resources, global warming and pollution, the focus has shifted towards developing more sustainable and energy-efficient devices. This has resulted in innovative, energy-efficient solutions, fuelling market growth. |
Global Laundry Appliances Market Trends
There is an increased focus on the introduction of new products in the laundry appliances market by manufacturers amidst growing demand for devices with lower energy consumption. Innovations in laundry appliances are aimed at not only increasing energy efficiency, but also lowering the consumption of water. In November 2023, the Chinese multination home appliances company, Haier, launched its Washer and Dryer Combi Series with a five-star energy rating in India. This sustainable approach is positioned to boost market growth.
Smart laundry appliances with integrated IoT technology are also contributing to the laundry appliances market development. Samsung launched a range of smart washing machines to help consumers speed up the laundry process in 2021. The lineup is AI-enabled, personalising user experience by remembering habits, suggesting cycles, and more. The increasing number of internet users, rising disposable income, and a need for home monitoring in remote areas have led to a proliferation of smart homes and IoT-enabled appliances. These factors are resulting in a surge of demand for laundry appliances like smart washing machines for added convenience.
Market Segmentation
Global Laundry Appliances Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments.
| Market Breakup | Categories |
| Product | Washing Machine, Dryers, Electric Smoothing Irons, Others |
| Technology | Automatic, Semi-Automatic, Others |
| Distribution Channel | Supermarkets and Hypermarkets, Speciality Stores, Online, Others |
| Region | North America, Europe, Asia Pacific, Latin America, Middle East and Africa |
Washing machines dominate the global laundry appliances market as they are the most commonly used laundry appliance
According to the laundry appliances market analysis, the sales of washing machines outnumber those of other laundry appliances. Today, more than 80% percent of households in the US own a washing machine. There is also an increasing prevalence of washing machines in developing countries. On the other hand, smart washing machines are a growing trend in developed countries, as there is a rise in smart homes with IoT. Smart devices make the entire process of laundry more convenient, as they eliminate the need for manually changing washing settings. Thus, the rise in demand for washing machines is expected to continue, contributing to their laundry appliances market share.
The market share of washing machines is followed by that of dryers. This segment is also seeing continuous growth, as residential as well as commercial establishments extensively use laundry dryers. Meanwhile, electric smoothing irons are used to make clothes wrinkle-free, and the introduction of steam irons has driven the market share. Rowenta, a leading global manufacturer, was the first to launch the groundbreaking IXEO All in One Iron and Steamer Solution in the US.
Automatic washing machines lead the market share because of several innovations in the market
Automatic washing machines are witnessing an increase in demand as they simplify the process of doing laundry. The complete cycle requires user input just once, and no manual intervention is required once the program is entered. Samsung launched the first QuickDrive technology, a more efficient and quicker washing technique, in 2018. The product line has Super Speed Cycle feature that is expected to reduce washing time by up to 50%.
Semi-automatic machines, on the other hand, have separate tubs for washing and drying and need human involvement for the completion of a cycle. The laundry appliances market share for semi-automatic machines is seeing steady growth as these devices are low-budget and take up less space.
Competitive Landscape
The global laundry appliances market outlook is characterised by product expansion and resource-saving initiatives by companies to comply with government regulations and gain competitive edge.
| Company | Year Founded | Headquarters | Products |
| Whirlpool Corporation | 1911 | Michigan, United States | Laundry appliances, home and kitchen appliances |
| Samsung Electronics | 1938 | Suwon, South Korea | Major appliances, consumer electronics, IT and mobile communications |
| LG Corporation | 1958 | Seoul, South Korea | Electronics, chemicals, household appliances, telecommunication products |
| Robert Bosch GmbH | 1886 | Germany | Mobility, home, and industry solutions, energy and building technology |
The other key players in the global laundry appliances market include Electrolux AB, Sharp Corporation, Alliance Laundry Systems LLC, Maytag Corporation, Koninklijke Philips N.V., General Electric Company, among others.
Global Laundry Appliances Market Analysis by Region
North America dominates the market due to higher standard of living and rising environmental awareness
The North American region holds the largest share in the laundry appliances market. This is directly linked to the higher disposable income levels and better standard of living in this region. The consumers in North America opt for more energy efficient products because of a high level of awareness around sustainability and other environmental concerns. Washers certified by the US government consume 20% less energy and 30% less water in comparison to regular washing machines.
Europe has the second-largest consumer base in the laundry appliances market. Many countries have stringent energy standards and place a strong emphasis on energy efficiency. Samsung Electronics launched the A-40% washing machine at IFA 2023, aiming to meet the needs of environmentally conscious consumers.
The Asia Pacific laundry appliances market has substantial growth potential. The burgeoning middle class and rapid urbanisation are the main factors driving the market. However, water and electric usage concerns in this region hinder market expansion. LG is the most popular washing machine brand In South Korea and India.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product |
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| Breakup by Technology |
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| Breakup by Distribution Channel |
|
| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Laundry Appliances Market Overview
8.1 Key Industry Highlights
8.2 Global Laundry Appliances Historical Market (2018-2023)
8.3 Global Laundry Appliances Market Forecast (2024-2032)
8.4 Global Laundry Appliances Market by Product
8.4.1 Washing Machine
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Dryers
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 Electric Smoothing Irons
8.4.3.1 Historical Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.4.4 Others
8.5 Global Laundry Appliances Market by Technology
8.5.1 Automatic
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Semi-Automatic
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Others
8.6 Global Laundry Appliances Market by Distribution Channel
8.6.1 Supermarkets and Hypermarkets
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Specialty Stores
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Online
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Others
8.7 Global Laundry Appliances Market by Region
8.7.1 North America
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Europe
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Asia Pacific
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.7.4 Latin America
8.7.4.1 Historical Trend (2018-2023)
8.7.4.2 Forecast Trend (2024-2032)
8.7.5 Middle East and Africa
8.7.5.1 Historical Trend (2018-2023)
8.7.5.2 Forecast Trend (2024-2032)
9 North America Laundry Appliances Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Laundry Appliances Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Laundry Appliances Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Laundry Appliances Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Laundry Appliances Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Trade Data Analysis (HS Code – 8450, 8451)
15.1 Major Exporting Countries
15.1.1 By Value
15.1.2 By Volume
15.2 Major Importing Countries
15.2.1 By Value
15.2.2 By Volume
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 Whirlpool Corporation
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 Samsung Electronics
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 LG Corporation
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Robert Bosch GmbH
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Electrolux AB
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 Sharp Corporation
16.2.6.1 Company Overview
16.2.6.2 Product Portfolio
16.2.6.3 Demographic Reach and Achievements
16.2.6.4 Certifications
16.2.7 Alliance Laundry Systems LLC
16.2.7.1 Company Overview
16.2.7.2 Product Portfolio
16.2.7.3 Demographic Reach and Achievements
16.2.7.4 Certifications
16.2.8 Maytag Corporation
16.2.8.1 Company Overview
16.2.8.2 Product Portfolio
16.2.8.3 Demographic Reach and Achievements
16.2.8.4 Certifications
16.2.9 Koninklijke Philips N.V.
16.2.9.1 Company Overview
16.2.9.2 Product Portfolio
16.2.9.3 Demographic Reach and Achievements
16.2.9.4 Certifications
16.2.10 General Electric Company
16.2.10.1 Company Overview
16.2.10.2 Product Portfolio
16.2.10.3 Demographic Reach and Achievements
16.2.10.4 Certifications
16.2.11 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Laundry Appliances Market: Key Industry Highlights, 2018 and 2032
2. Global Laundry Appliances Historical Market: Breakup by Product (USD Billion), 2018-2023
3. Global Laundry Appliances Market Forecast: Breakup by Product (USD Billion), 2024-203
4. Global Laundry Appliances Historical Market: Breakup by Technology (USD Billion), 2018-2023
5. Global Laundry Appliances Market Forecast: Breakup by Technology (USD Billion), 2024-2032
6. Global Laundry Appliances Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
7. Global Laundry Appliances Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
8. Global Laundry Appliances Historical Market: Breakup by Region (USD Billion), 2018-2023
9. Global Laundry Appliances Market Forecast: Breakup by Region (USD Billion), 2024-2032
10. North America Laundry Appliances Historical Market: Breakup by Country (USD Billion), 2018-2023
11. North America Laundry Appliances Market Forecast: Breakup by Country (USD Billion), 2024-2032
12. Europe Laundry Appliances Historical Market: Breakup by Country (USD Billion), 2018-2023
13. Europe Laundry Appliances Market Forecast: Breakup by Country (USD Billion), 2024-2032
14. Asia Pacific Laundry Appliances Historical Market: Breakup by Country (USD Billion), 2018-2023
15. Asia Pacific Laundry Appliances Market Forecast: Breakup by Country (USD Billion), 2024-2032
16. Latin America Laundry Appliances Historical Market: Breakup by Country (USD Billion), 2018-2023
17. Latin America Laundry Appliances Market Forecast: Breakup by Country (USD Billion), 2024-2032
18. Middle East and Africa Laundry Appliances Historical Market: Breakup by Country (USD Billion), 2018-2023
19. Middle East and Africa Laundry Appliances Market Forecast: Breakup by Country (USD Billion), 2024-2032
20. Major Importing Countries by Value
21. Major Exporting Countries by Value
22. Major Importing Countries by Volume
23. Major Exporting Countries by Volume
24. Global Laundry Appliances Market Structure
Key Questions Answered in the Report
In 2023, the global laundry appliances market reached an approximate value of USD 62.5 billion.
The market is expected to grow at a CAGR of 8.10% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 125.98 billion by 2032.
The major drivers of the market include the rising number of middle-class populations, lifestyle changes, and an increase in disposable income, among others.
Key trends aiding market expansion include technological advancements, rapid urbanisation, and growing number of working women.
Major regions in the market are North America, Europe, Asia Pacific, Latin America, and Middle East and Africa.
Key players in the industry are Whirlpool Corporation, Samsung Electronics, LG Corporation, Robert Bosch GmbH, Electrolux AB, Sharp Corporation, Alliance Laundry Systems LLC, Maytag Corporation, Koninklijke Philips N.V., and General Electric Company, among others.
Fully automatic washing machines are the most preferred in the market.
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