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Location Analytics Market

Global Location Analytics Market Size, Share, Trends, Growth: By Component: Solution, Services; By Deployment Type: On-Premise, On-Demand; By Location: Indoor, Outdoor; By Services: Risk Management, Emergency Response Management, Others; By Application; Regional Analysis; Market Dynamics; Competitive Landscape; 2024-2032

Global Location Analytics Market Outlook

In 2023 the global location analytics market achieved a value of USD 15.73 billion. In the forecast period of 2024-2032, the industry is also anticipated to expand at a CAGR of 14.6% to attain USD 53.84 billion by 2032.

 

Location Analytics Market

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The industry is being driven by the adoption of the technology by major companies. Leading organisations use techniques such as price optimization and assortment, location analytics, and customer-driven marketing to attain a significant edge over their competitors in their industry. Multiple organisations use geographic information to analyse, visualize, and understand location-based data when making organisation-related choices, thus, driving the industry growth of location analytics. Location analytics utilizes previous client profile information and their preferences worldwide to comprehend different trends and patterns.

 

Market Segmentation

Location analytics is the method or capacity to obtain the flow of data from the geographic aspect of a company’s data. The EMR report looks in-depth into the industry by covering its overall development, key companies, types, applications, solutions, and components.

 

Location Analytics Market By Segments

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The technology can be broadly categorised, based on its application into:

  • Risk Management
  • Emergency Response Management
  • Customer Experience Management
  • Remote Monitoring
  • Supply Chain Planning and Optimization
  • Sales and Marketing Optimization

Indoor location and outdoor location are the major types of the technology. Location analytics can be classified on the basis of its components as solution and services. Based on its solutions, it can be divided into geocoding and reverse geocoding, data integration and ETL, reporting and visualization, and thematic mapping and spatial analysis.

The EMR report investigates the regional markets for location analytics like North America, Latin America, Europe, the Middle East and Africa, and the Asia Pacific.

 

Market Analysis

The global location analytics industry is growing rapidly due to the growing demand for location-based services and market intelligence among  business organizations. The rising demand for the technology from the growing retail sector is expected to drive the industry forward. The increasing adoption of the technology by industries like healthcare is further propelling the industry growth. The major constraints for the industry include privacy issues, connectivity problems, and data integration, which must be handled diligently to ensure the security of data.

 

Location Analytics Market By Region

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Competitive Landscape

The report presents a detailed analysis of the following key players in the global market for location analytics, looking into their capacity, competitive landscape, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:

  • SAS Institute Inc.
  • Oracle Corporation
  • Microsoft Corporation
  • IBM Corporation
  • Cisco Systems Inc.
  • Environmental Systems Research Institute Inc.
  • Pitney Bowes Inc.
  • Galigeo SAS
  • Alteryx, Inc.
  • Others

The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s five forces.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Component
  • Deployment Type
  • Location
  • Services
  • Application
  • Region
Breakup by Component
  • Solution
  • Services
Breakup by Deployment Type
  • On-Premise
  • On-Demand
Breakup by Location
  • Indoor
  • Outdoor
Breakup by Services
  • Risk Management
  • Emergency Response Management
  • Customer Experience Management
  • Remote Monitoring
  • Supply Chain Planning and Optimization
  • Sales and Marketing Optimization
  • Others
Breakup by Application
  • Retail
  • Banking,Financial Services and Insurance
  • Government and Defense
  • Media and Entertainment
  • Transportation and Logistics
  • Energy and Utilities
  • Others
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • SAS Institute Inc.
  • Oracle Corporation
  • Microsoft Corporation
  • IBM Corporation
  • Cisco Systems Inc.
  • Environmental Systems Research Institute Inc.
  • Pitney Bowes Inc.
  • Galigeo SAS
  • Alteryx, Inc.
  • Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

 

Location Analytics Market Report Snapshots

Location Analytics Market Size

Location Analytics Market Analysis

Location Analytics Companies

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Opportunities and Challenges in the Market
8    Global Location Analytics Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Location Analytics Historical Market (2018-2023) 
    8.3    Global Location Analytics Market Forecast (2024-2032)
    8.4    Global Location Analytics Market by Component
        8.4.1    Solution
            8.4.1.1    Historical Trend (2018-2023)
            8.4.1.2    Forecast Trend (2024-2032)
            8.4.1.3    Solution by Type
                8.4.1.3.1    Geocoding and Reverse Geocoding
                8.4.1.3.2    Data Integration and ETL
                8.4.1.3.3    Reporting and Visualization
                8.4.1.3.4    Thematic Mapping and Spatial Analysis
                8.4.1.3.5    Others
        8.4.2    Services
            8.4.2.1    Historical Trend (2018-2023)
            8.4.2.2    Forecast Trend (2024-2032)
            8.4.2.3    Service by Type
                8.4.2.3.1    Consulting
                8.4.2.3.2    Integration and Deployment
                8.4.2.3.3    Support and Maintenance
    8.5    Global Location Analytics Market by Deployment Type
        8.5.1    On-Premise
            8.5.1.1    Historical Trend (2018-2023)
            8.5.1.2    Forecast Trend (2024-2032)
        8.5.2    On-Demand
            8.5.2.1    Historical Trend (2018-2023)
            8.5.2.2    Forecast Trend (2024-2032)
    8.6    Global Location Analytics Market by Location
        8.6.1    Indoor
            8.6.1.1    Historical Trend (2018-2023)
            8.6.1.2    Forecast Trend (2024-2032)
        8.6.2    Outdoor
            8.6.2.1    Historical Trend (2018-2023)
            8.6.2.2    Forecast Trend (2024-2032)
    8.7    Global Location Analytics Market by Services
        8.7.1    Risk Management 
            8.7.1.1    Historical Trend (2018-2023)
            8.7.1.2    Forecast Trend (2024-2032)
        8.7.2    Emergency Response Management
            8.7.2.1    Historical Trend (2018-2023)
            8.7.2.2    Forecast Trend (2024-2032)
        8.7.3    Customer Experience Management 
            8.7.3.1    Historical Trend (2018-2023)
            8.7.3.2    Forecast Trend (2024-2032)
        8.7.4    Remote Monitoring
            8.7.4.1    Historical Trend (2018-2023)
            8.7.4.2    Forecast Trend (2024-2032)
        8.7.5    Supply Chain Planning and Optimization 
            8.7.5.1    Historical Trend (2018-2023)
            8.7.5.2    Forecast Trend (2024-2032)
        8.7.6    Sales and Marketing Optimization
            8.7.6.1    Historical Trend (2018-2023)
            8.7.6.2    Forecast Trend (2024-2032)
        8.7.7    Others
    8.8    Global Location Analytics Market by Application
        8.8.1    Retail
            8.8.1.1    Historical Trend (2018-2023)
            8.8.1.2    Forecast Trend (2024-2032)
        8.8.2    Banking, Financial Services and Insurance
            8.8.2.1    Historical Trend (2018-2023)
            8.8.2.2    Forecast Trend (2024-2032)
        8.8.3    Government and Defense
            8.8.3.1    Historical Trend (2018-2023)
            8.8.3.2    Forecast Trend (2024-2032)
        8.8.4    Media and Entertainment
            8.8.4.1    Historical Trend (2018-2023)
            8.8.4.2    Forecast Trend (2024-2032)
        8.8.5    Transportation and Logistics
            8.8.5.1    Historical Trend (2018-2023)
            8.8.5.2    Forecast Trend (2024-2032)
        8.8.6    Energy and Utilities
            8.8.6.1    Historical Trend (2018-2023)
            8.8.6.2    Forecast Trend (2024-2032)
        8.8.7    Others   
    8.9    Global Location Analytics Market by Region
        8.9.1    North America
            8.9.1.1    Historical Trend (2018-2023) 
            8.9.1.2    Forecast Trend (2024-2032)
        8.9.2    Europe
            8.9.2.1    Historical Trend (2018-2023) 
            8.9.2.2    Forecast Trend (2024-2032)
        8.9.3    Asia Pacific
            8.9.3.1    Historical Trend (2018-2023) 
            8.9.3.2    Forecast Trend (2024-2032)
        8.9.4    Latin America
              8.9.4.1    Historical Trend (2018-2023) 
              8.9.4.2    Forecast Trend (2024-2032)
        8.9.5    Middle East and Africa
            8.9.5.1    Historical Trend (2018-2023) 
            8.9.5.2    Forecast Trend (2024-2032)
9    North America Location Analytics Market Analysis
    9.1    United States of America 
        9.1.1    Historical Trend (2018-2023) 
        9.1.2    Forecast Trend (2024-2032)
    9.2    Canada
        9.2.1    Historical Trend (2018-2023) 
        9.2.2    Forecast Trend (2024-2032)
10    Europe Location Analytics Market Analysis
    10.1    United Kingdom
        10.1.1    Historical Trend (2018-2023) 
        10.1.2    Forecast Trend (2024-2032)
    10.2    Germany
        10.2.1    Historical Trend (2018-2023) 
        10.2.2    Forecast Trend (2024-2032)
    10.3    France
        10.3.1    Historical Trend (2018-2023) 
        10.3.2    Forecast Trend (2024-2032)
    10.4    Italy
        10.4.1    Historical Trend (2018-2023) 
        10.4.2    Forecast Trend (2024-2032)
    10.5   Others
11    Asia Pacific Location Analytics Market Analysis
    11.1    China
        11.1.1    Historical Trend (2018-2023) 
        11.1.2    Forecast Trend (2024-2032)
    11.2    Japan
        11.2.1    Historical Trend (2018-2023) 
        11.2.2    Forecast Trend (2024-2032)
    11.3    India
        11.3.1    Historical Trend (2018-2023) 
        11.3.2    Forecast Trend (2024-2032)
    11.4    ASEAN
        11.4.1    Historical Trend (2018-2023) 
        11.4.2    Forecast Trend (2024-2032)
    11.5    Australia
        11.5.1    Historical Trend (2018-2023) 
        11.5.2    Forecast Trend (2024-2032)
    11.6    Others
12    Latin America Location Analytics Market Analysis
    12.1    Brazil
        12.1.1    Historical Trend (2018-2023) 
        12.1.2    Forecast Trend (2024-2032)
    12.2    Argentina
        12.2.1    Historical Trend (2018-2023) 
        12.2.2    Forecast Trend (2024-2032)
    12.3    Mexico
        12.3.1    Historical Trend (2018-2023) 
        12.3.2    Forecast Trend (2024-2032)
    12.4    Others
13    Middle East and Africa Location Analytics Market Analysis
    13.1    Saudi Arabia
        13.1.1    Historical Trend (2018-2023) 
        13.1.2    Forecast Trend (2024-2032)
    13.2    United Arab Emirates
        13.2.1    Historical Trend (2018-2023) 
        13.2.2    Forecast Trend (2024-2032)
    13.3    Nigeria
        13.3.1    Historical Trend (2018-2023) 
        13.3.2    Forecast Trend (2024-2032)
    13.4    South Africa
        13.4.1    Historical Trend (2018-2023) 
        13.4.2    Forecast Trend (2024-2032)
    13.5    Others
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators for Demand
    14.4    Key Indicators for Price
15    Competitive Landscape
    15.1    Market Structure
    15.2    Company Profiles
        15.2.1    SAS Institute Inc.
            15.2.1.1    Company Overview
            15.2.1.2    Product Portfolio
            15.2.1.3    Demographic Reach and Achievements
            15.2.1.4    Certifications
        15.2.2    Oracle Corporation
            15.2.2.1    Company Overview
            15.2.2.2    Product Portfolio
            15.2.2.3    Demographic Reach and Achievements
            15.2.2.4    Certifications
        15.2.3    Microsoft Corporation
            15.2.3.1    Company Overview
            15.2.3.2    Product Portfolio
            15.2.3.3    Demographic Reach and Achievements
            15.2.3.4    Certifications
        15.2.4    IBM Corporation
            15.2.4.1    Company Overview
            15.2.4.2    Product Portfolio
            15.2.4.3    Demographic Reach and Achievements
            15.2.4.4    Certifications
        15.2.5    Cisco Systems Inc.
            15.2.5.1    Company Overview
            15.2.5.2    Product Portfolio
            15.2.5.3    Demographic Reach and Achievements
            15.2.5.4    Certifications
        15.2.6    Environmental Systems Research Institute Inc.
            15.2.6.1    Company Overview
            15.2.6.2    Product Portfolio
            15.2.6.3    Demographic Reach and Achievements
            15.2.6.4    Certifications
        15.2.7    Pitney Bowes Inc.
            15.2.7.1    Company Overview
            15.2.7.2    Product Portfolio
            15.2.7.3    Demographic Reach and Achievements
            15.2.7.4    Certifications
        15.2.8    Galigeo SAS
            15.2.8.1    Company Overview
            15.2.8.2    Product Portfolio
            15.2.8.3    Demographic Reach and Achievements
            15.2.8.4    Certifications
        15.2.9    Alteryx, Inc.
            15.2.9.1    Company Overview
            15.2.9.2    Product Portfolio
            15.2.9.3    Demographic Reach and Achievements
            15.2.9.4    Certifications
        15.2.10    Others
16    Key Trends and  Developments in the Market


List of Key Figures and Tables

1.    Global Location Analytics Market: Key Industry Highlights, 2018 and 2032
2.    Global Location Analytics Historical Market: Breakup by Component (USD Million), 2018-2023
3.    Global Location Analytics Market Forecast: Breakup by Component (USD Million), 2024-2032
4.    Global Location Analytics Historical Market: Breakup by Deployment Type (USD Million), 2018-2023
5.    Global Location Analytics Market Forecast: Breakup by Deployment Type (USD Million), 2024-2032
6.    Global Location Analytics Historical Market: Breakup by Location (USD Million), 2018-2023
7.    Global Location Analytics Market Forecast: Breakup by Location (USD Million), 2024-2032
8.    Global Location Analytics Historical Market: Breakup by Services (USD Million), 2018-2023
9.    Global Location Analytics Market Forecast: Breakup by Services (USD Million), 2024-2032
10.    Global Location Analytics Historical Market: Breakup by Application (USD Million), 2018-2023
11.    Global Location Analytics Market Forecast: Breakup by Application (USD Million), 2024-2032
12.    Global Location Analytics Historical Market: Breakup by Region (USD Million), 2018-2023
13.    Global Location Analytics Market Forecast: Breakup by Region (USD Million), 2024-2032
14.    North America Location Analytics Historical Market: Breakup by Country (USD Million), 2018-2023
15.    North America Location Analytics Market Forecast: Breakup by Country (USD Million), 2024-2032
16.    Europe Location Analytics Historical Market: Breakup by Country (USD Million), 2018-2023
17.    Europe Location Analytics Market Forecast: Breakup by Country (USD Million), 2024-2032
18.    Asia Pacific Location Analytics Historical Market: Breakup by Country (USD Million), 2018-2023
19.    Asia Pacific Location Analytics Market Forecast: Breakup by Country (USD Million), 2024-2032
20.    Latin America Location Analytics Historical Market: Breakup by Country (USD Million), 2018-2023
21.    Latin America Location Analytics Market Forecast: Breakup by Country (USD Million), 2024-2032
22.    Middle East and Africa Location Analytics Historical Market: Breakup by Country (USD Million), 2018-2023
23.    Middle East and Africa Location Analytics Market Forecast: Breakup by Country (USD Million), 2024-2032
24.    Global Location Analytics Market Structure

Key Questions Answered in the Report

The global location analytics market reached a value of USD 15.73 billion in 2023.

The market is projected to grow at a CAGR of 14.6% during the forecast period of 2024-2032.

The major drivers for the market include adoption of the technology by major companies, growing utilisation of the Internet of Things (IoT), rise in the development of network infrastructure and sales of consumer electronics, and rising investments by key market players.

The rising demand for the technology from the growing retail sector and growing demand for location-based services are expected to boost the market growth.

North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa are the major regions in the location analytics market.

The leading components of location analytics market are solution and services. Solution can be sub-divided into geocoding and reverse geocoding, data integration and ETL, reporting and visualisation, thematic mapping and spatial analysis, among others whereas services are segmented into consulting, integration and deployment, support and maintenance.

The major deployment types in the market are on-premises and on-demand.

Indoor and outdoor are the significant locations in the market.

Risk management, emergency response management, customer experience management, remote monitoring, supply chain planning and optimisation, sales and marketing optimisation, among others are the major services in the market.

The major application segments for the location analytics market include retail, banking, financial services and insurance, government and defence, media and entertainment, transportation and logistics, energy and utilities, among others.

The major players in the market are SAS Institute Inc., Environmental Systems Research Institute, Oracle Corporation, Microsoft Corporation (NASDAQ: MSFT), IBM Corporation (NYSE: IBM), Cisco Systems Inc., Pitney Bowes Inc., Galigeo SAS, and Alteryx, Inc., among others.

Analyst Review

The global location analytics market attained a volume of nearly USD 15.73 billion in 2023 driven by the rising adoption of the technology by major companies. Aided by the rising demand from the growing retail sector and growing demand for location-based services, the market is expected to further grow at CAGR of 14.6% in the forecast period of 2024-2032.

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. On the basis of components, the market is bifurcated into solution and services. Solution can be sub-divided into geocoding and reverse geocoding, data integration and ETL, reporting and visualisation, thematic mapping and spatial analysis, among others whereas services are segmented into consulting, integration and deployment, support and maintenance. Based on the deployment types, the industry can be divided into on-premises and on-demand. Based on the location, the industry can be bifurcated into indoor and outdoor. On the basis of services, the market is segmented into risk management, emergency response management, customer experience management, remote monitoring, supply chain planning and optimisation, sales and marketing optimisation, among others.  Based on applications, the market can be categorised into retail, banking, financial services and insurance, government and defence, media and entertainment, transportation and logistics, energy and utilities, among others. The major regional markets for the product are North America, Latin America, Europe, the Asia Pacific, and the Middle East and Africa. The key players in the above industry include SAS Institute Inc., Environmental Systems Research Institute, Oracle Corporation, Microsoft Corporation (NASDAQ: MSFT), IBM Corporation (NYSE: IBM), Cisco Systems Inc., Pitney Bowes Inc., Galigeo SAS, Alteryx, Inc., Others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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