In 2019 the global location analytics market achieved a value of USD 9.8 billion. In the forecast period of 2020-2025, the industry is also anticipated to expand at a CAGR of 15.4 % to attain USD 23.3 billion by 2025.
The industry is being driven by the adoption of the technology by major companies. Leading organisations use techniques such as price optimization and assortment, location analytics, and customer-driven marketing to attain a significant edge over their competitors in their industry. Multiple organisations use geographic information to analyse, visualize, and understand location-based data when making organisation-related choices, thus, driving the industry growth of location analytics. Location analytics utilizes previous client profile information and their preferences worldwide to comprehend different trends and patterns.
Properties and Applications
Location analytics is the method or capacity to obtain the flow of data from the geographic aspect of a company’s data. The EMR report looks in-depth into the industry by covering its overall development, key companies, types, applications, solutions, and components.
The technology can be broadly categorised, based on its application into:
Indoor location and outdoor location are the major types of the technology. Location analytics can be classified on the basis of its components as solution and services. Based on its solutions, it can be divided into geocoding and reverse geocoding, data integration and ETL, reporting and visualization, and thematic mapping and spatial analysis.
The EMR report investigates the regional markets for location analytics like North America, Latin America, Europe, the Middle East and Africa, and the Asia Pacific.
The global location analytics industry is growing rapidly due to the growing demand for location-based services and market intelligence among business organizations. The rising demand for the technology from the growing retail sector is expected to drive the industry forward. The increasing adoption of the technology by industries like healthcare is further propelling the industry growth. The major constraints for the industry include privacy issues, connectivity problems, and data integration, which must be handled diligently to ensure the security of data.
The report presents a detailed analysis of the following key players in the global market for location analytics, looking into their capacity, competitive landscape, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:
The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s five forces.
Key Questions Answered in the Market Report:
1.1 Objectives of the Study
1.2 Key findings of the Study
2 Research Methodology
2.1 Data Extraction
2.2 Data Corroboration
2.3 Market Structure
2.4 Inference Data
3 Executive Summary
3.1 Market Overview
3.2 Market Analysis
4 Global Location Analytics Market Analysis
4.1 Global Location Analytics Market (2015-2019) & Forecast (2020-2025)
4.2 Global Location Analytics Market Breakup by Component
18.104.22.168 Geocoding and Reverse Geocoding
22.214.171.124 Data Integration and ETL
126.96.36.199 Reporting and Visualization
188.8.131.52 Thematic Mapping and Spatial Analysis
184.108.40.206 Integration and Deployment
220.127.116.11 Support and Maintenance
4.3 Global Location Analytics Market Breakup by Component: Historical Market (2015-2019) & Forecast (2020-2025)
18.104.22.168 Geocoding and Reverse Geocoding
22.214.171.124 Data Integration and ETL
126.96.36.199 Reporting and Visualization
188.8.131.52 Thematic Mapping and Spatial Analysis
184.108.40.206 Integration and Deployment
220.127.116.11 Support and Maintenance
4.4 Global Location Analytics Market Breakup by Deployment Type
4.5 Global Location Analytics Market Breakup by Deployment Type: Historical Market (2015-2019) & Forecast (2020-2025)
4.6 Global Location Analytics Market Breakup by Location
4.7 Global Location Analytics Market Breakup by Location: Historical Market (2015-2019) & Forecast (2020-2025)
4.8 Global Location Analytics Market Breakup by Services
4.8.1 Risk Management
4.8.2 Emergency Response Management
4.8.3 Customer Experience Management
4.8.4 Remote Monitoring
4.8.5 Supply Chain Planning and Optimization
4.8.6 Sales and Marketing Optimization
4.9 Global Location Analytics Market Breakup by Services: Historical Market (2015-2019) & Forecast (2020-2025)
4.9.1 Risk Management
4.9.2 Emergency Response Management
4.9.3 Customer Experience Management
4.9.4 Remote Monitoring
4.9.5 Supply Chain Planning and Optimization
4.9.6 Sales and Marketing Optimization
4.10 Global Location Analytics Market Breakup by Application
4.10.2 Banking, Financial Services and Insurance
4.10.3 Government and Defense
4.10.4 Media and Entertainment
4.10.5 Transportation and Logistics
4.10.6 Energy and Utilities
4.11 Global Location Analytics Market Breakup by Application: Historical Market (2015-2019) & Forecast (2020-2025)
4.11.2 Banking, Financial Services and Insurance
4.11.3 Government and Defense
4.11.4 Media and Entertainment
4.11.5 Transportation and Logistics
4.11.6 Energy and Utilities
4.12 Global Location Analytics Market Breakup by Region
4.12.1 North America
18.104.22.168 United States of America
22.214.171.124 United Kingdom
4.12.3 Asia Pacific
4.12.4 Latin America
4.12.5 Middle East & Africa
126.96.36.199 Saudi Arabia
188.8.131.52 United Arab Emirates
184.108.40.206 South Africa
4.13 Global Location Analytics Market Breakup by Region: Historical Market (2015-2019) & Forecast (2020-2025)
4.13.1 North America
220.127.116.11 United States of America
18.104.22.168 United Kingdom
4.13.3 Asia Pacific
4.13.4 Latin America
4.13.5 Middle East & Africa
22.214.171.124 Saudi Arabia
126.96.36.199 United Arab Emirates
188.8.131.52 South Africa
5 SWOT Analysis
6 Porter’s Five Forces Analysis
6.2 Buyer’s Power
6.3 Supplier’s Power
6.4 New Entrants
6.5 Degree of Rivalry
7 Competitive Landscape & Supplier Analysis
7.1 SAS Institute Inc.
7.2 Environmental Systems Research Institute
7.3 Oracle Corporation (NYSE: ORCL)
7.4 Pitney Bowes Inc. (NYSE: PBI)
7.5 Microsoft Corporation (NASDAQ: MSFT)
7.6 Galigeo SAS
7.7 Cisco Systems Inc. (NASDAQ: CSCO)
7.8 IBM (NYSE: IBM)
7.9 Alteryx, Inc. (NYSE: AYX)
7.11 IndoorAtlas Ltd.
8 Events and Developments
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