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Global Location Analytics Market: By Component: Solution, Services; By Deployment Type: On-Premise, On-Demand; By Location: Indoor, Outdoor; By Services: Risk Management, Emergency Response Management, Customer Experience Management, Remote Monitoring, Supply Chain Planning and Optimization, Sales and Marketing Optimization; By Application: Retail; Banking, Financial Services and Insurance; Government and Defense; Media and Entertainment; Transportation and Logistics; Energy and Utilities; By Region: North America, Europe, Asia Pacific, Latin America, Middle East & Africa; Historical Production and Consumption (2015-2019); Production and Consumption Forecast (2020-2025); SWOT Analysis; Competitive Landscape & Supplier Analysis

Global Location Analytics Market Key Insights:

 

  • Market Overview
  • Market Opportunities
  • Breakup by Regions
  • Historical (2015-2019) and Forecast (2020-2025) Market Size
  • Competitive Landscape
  • SWOT Analysis
  • Breakup by Type
  • Events and Developments
  • Breakup by Application

 

Market Outlook

In 2019 the global location analytics market achieved a value of USD 9.8 billion. In the forecast period of 2020-2025, the industry is also anticipated to expand at a CAGR of 15.4 % to attain USD 23.3 billion by 2025.

The industry is being driven by the adoption of the technology by major companies. Leading organisations use techniques such as price optimization and assortment, location analytics, and customer-driven marketing to attain a significant edge over their competitors in their industry. Multiple organisations use geographic information to analyse, visualize, and understand location-based data when making organisation-related choices, thus, driving the industry growth of location analytics. Location analytics utilizes previous client profile information and their preferences worldwide to comprehend different trends and patterns.

Properties and Applications

Location analytics is the method or capacity to obtain the flow of data from the geographic aspect of a company’s data. The EMR report looks in-depth into the industry by covering its overall development, key companies, types, applications, solutions, and components.

The technology can be broadly categorised, based on its application into:

  • Risk Management
  • Emergency Response Management
  • Customer Experience Management
  • Remote Monitoring
  • Supply Chain Planning and Optimization
  • Sales and Marketing Optimization

Indoor location and outdoor location are the major types of the technology. Location analytics can be classified on the basis of its components as solution and services. Based on its solutions, it can be divided into geocoding and reverse geocoding, data integration and ETL, reporting and visualization, and thematic mapping and spatial analysis.

The EMR report investigates the regional markets for location analytics like North America, Latin America, Europe, the Middle East and Africa, and the Asia Pacific.

Market Analysis

The global location analytics industry is growing rapidly due to the growing demand for location-based services and market intelligence among  business organizations. The rising demand for the technology from the growing retail sector is expected to drive the industry forward. The increasing adoption of the technology by industries like healthcare is further propelling the industry growth. The major constraints for the industry include privacy issues, connectivity problems, and data integration, which must be handled diligently to ensure the security of data.

Competitive Landscape

The report presents a detailed analysis of the following key players in the global market for location analytics, looking into their capacity, competitive landscape, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:

  • SAS Institute Inc.
  • Environmental Systems Research Institute
  • Oracle Corporation
  • Pitney Bowes Inc.
  • Microsoft Corporation
  • Galigeo SAS
  • Cisco Systems Inc.
  • IBM
  • Alteryx, Inc.
  • CleverAnalytics 
  • IndoorAtlas Ltd.
  • Others

The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s five forces.

Key Questions Answered in the Market Report:

  • How has the global location analytics industry performed in the previous years (2015-2019)?
  • What is the forecasted assessment of the market for 2020-2025?
  • What are the major drivers in the historical (2015-2019) and forecast (2020-2025) periods?
  • What are the major constraints in the historical (2015-2019) and forecast (2020-2025) periods?
  • What are the major demand indicators of the global location analytics industry?
  • What are the key manufacturers of indoor and outdoor location analytics in the global industry?
  • What is the degree of competition in the global market?
  • What are the major events and developments taking place within the global industry?

1    Preface
    1.1    Objectives of the Study
    1.2    Key findings of the Study
2    Research Methodology
    2.1    Data Extraction
    2.2    Data Corroboration
    2.3    Market Structure
    2.4    Inference Data 
3    Executive Summary
    3.1    Market Overview
    3.2    Market Analysis
4    Global Location Analytics Market Analysis
    4.1    Global Location Analytics Market (2015-2019) & Forecast (2020-2025)
    4.2    Global Location Analytics Market Breakup by Component
        4.2.1    Solution
            4.2.1.1    Geocoding and Reverse Geocoding
            4.2.1.2    Data Integration and ETL
            4.2.1.3    Reporting and Visualization
            4.2.1.4    Thematic Mapping and Spatial Analysis
            4.2.1.5    Others
        4.2.2    Services
            4.2.2.1    Consulting
            4.2.2.2    Integration and Deployment
            4.2.2.3    Support and Maintenance
    4.3    Global Location Analytics Market Breakup by Component: Historical Market (2015-2019) & Forecast (2020-2025)
        4.3.1    Solution
            4.3.1.1    Geocoding and Reverse Geocoding
            4.3.1.2    Data Integration and ETL
            4.3.1.3    Reporting and Visualization
            4.3.1.4    Thematic Mapping and Spatial Analysis
            4.3.1.5    Others
        4.3.2    Services
            4.3.2.1    Consulting
            4.3.2.2    Integration and Deployment
            4.3.2.3    Support and Maintenance
    4.4    Global Location Analytics Market Breakup by Deployment Type
        4.4.1    On-Premise
        4.4.2    On-Demand
    4.5    Global Location Analytics Market Breakup by Deployment Type: Historical Market (2015-2019) & Forecast (2020-2025)
        4.5.1    On-Premise
        4.5.2    On-Demand
    4.6    Global Location Analytics Market Breakup by Location
        4.6.1    Indoor
        4.6.2    Outdoor
    4.7    Global Location Analytics Market Breakup by Location: Historical Market (2015-2019) & Forecast (2020-2025)
        4.7.1    Indoor
        4.7.2    Outdoor
    4.8    Global Location Analytics Market Breakup by Services
        4.8.1    Risk Management 
        4.8.2    Emergency Response Management
        4.8.3    Customer Experience Management
        4.8.4    Remote Monitoring
        4.8.5    Supply Chain Planning and Optimization
        4.8.6    Sales and Marketing Optimization
        4.8.7    Others
    4.9    Global Location Analytics Market Breakup by Services: Historical Market (2015-2019) & Forecast (2020-2025)
        4.9.1    Risk Management 
        4.9.2    Emergency Response Management
        4.9.3    Customer Experience Management
        4.9.4    Remote Monitoring
        4.9.5    Supply Chain Planning and Optimization
        4.9.6    Sales and Marketing Optimization
        4.9.7    Others
    4.10    Global Location Analytics Market Breakup by Application
        4.10.1    Retail
        4.10.2    Banking, Financial Services and Insurance
        4.10.3    Government and Defense
        4.10.4    Media and Entertainment
        4.10.5    Transportation and Logistics
        4.10.6    Energy and Utilities
        4.10.7    Others
    4.11    Global Location Analytics Market Breakup by Application: Historical Market (2015-2019) & Forecast (2020-2025)
        4.11.1    Retail
        4.11.2    Banking, Financial Services and Insurance
        4.11.3    Government and Defense
        4.11.4    Media and Entertainment
        4.11.5    Transportation and Logistics
        4.11.6    Energy and Utilities
        4.11.7    Others
    4.12    Global Location Analytics Market Breakup by Region
        4.12.1    North America
            4.12.1.1    United States of America
            4.12.1.2    Canada
        4.12.2    Europe
            4.12.2.1    Germany
            4.12.2.2    United Kingdom
            4.12.2.3    France
            4.12.2.4    Italy
            4.12.2.5    Others
        4.12.3    Asia Pacific
            4.12.3.1    China
            4.12.3.2    Japan
            4.12.3.3    India
            4.12.3.4    ASEAN
            4.12.3.5    Others
        4.12.4    Latin America
            4.12.4.1    Brazil
            4.12.4.2    Argentina
            4.12.4.3    Mexico
            4.12.4.4    Others
        4.12.5    Middle East & Africa
            4.12.5.1    Saudi Arabia
            4.12.5.2    United Arab Emirates
            4.12.5.3    Nigeria
            4.12.5.4    South Africa
            4.12.5.5    Others
    4.13     Global Location Analytics Market Breakup by Region: Historical Market (2015-2019) & Forecast (2020-2025)
        4.13.1    North America
            4.13.1.1    United States of America
            4.13.1.2    Canada
        4.13.2    Europe
            4.13.2.1    Germany
            4.13.2.2    United Kingdom
            4.13.2.3    France
            4.13.2.4    Italy
            4.13.2.5    Others
        4.13.3    Asia Pacific
            4.13.3.1    China
            4.13.3.2    Japan
            4.13.3.3    India
            4.13.3.4    ASEAN
            4.13.3.5    Others
        4.13.4    Latin America
            4.13.4.1    Brazil
            4.13.4.2    Argentina
            4.13.4.3    Mexico
            4.13.4.4    Others
        4.13.5    Middle East & Africa
            4.13.5.1    Saudi Arabia
            4.13.5.2    United Arab Emirates
            4.13.5.3    Nigeria
            4.13.5.4    South Africa
            4.13.5.5    Others
5    SWOT Analysis
    5.1    Overview
    5.2    Strengths
    5.3    Weaknesses
    5.4    Opportunities
    5.5    Threats
6    Porter’s Five Forces Analysis
    6.1    Overview
    6.2    Buyer’s Power
    6.3    Supplier’s Power
    6.4    New Entrants
    6.5    Degree of Rivalry
    6.6    Substitutes
7    Competitive Landscape & Supplier Analysis
    7.1    SAS Institute Inc.
    7.2    Environmental Systems Research Institute
    7.3    Oracle Corporation (NYSE: ORCL)
    7.4    Pitney Bowes Inc. (NYSE: PBI)
    7.5    Microsoft Corporation (NASDAQ: MSFT)
    7.6    Galigeo SAS
    7.7    Cisco Systems Inc. (NASDAQ: CSCO)
    7.8    IBM (NYSE: IBM)
    7.9    Alteryx, Inc. (NYSE: AYX)
    7.10    CleverAnalytics 
    7.11    IndoorAtlas Ltd.
    7.12    Others
8    Events and Developments

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