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Global Location Analytics Market: By Component: Solution, Services; By Deployment Type: On-Premise, On-Demand; By Location: Indoor, Outdoor; By Services; By Application; Regional Analysis; Historical Market and Forecast (2018-2028); Market Dynamics: SWOT Analysis; Competitive Landscape; Industry Events and Developments
Global Location Analytics Market Outlook
In 2022 the global location analytics market achieved a value of USD 13.7 billion. In the forecast period of 2023-2028, the industry is also anticipated to expand at a CAGR of 14.80% to attain USD 31 billion by 2028.
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The industry is being driven by the adoption of the technology by major companies. Leading organisations use techniques such as price optimization and assortment, location analytics, and customer-driven marketing to attain a significant edge over their competitors in their industry. Multiple organisations use geographic information to analyse, visualize, and understand location-based data when making organisation-related choices, thus, driving the industry growth of location analytics. Location analytics utilizes previous client profile information and their preferences worldwide to comprehend different trends and patterns.
Market Segmentation
Location analytics is the method or capacity to obtain the flow of data from the geographic aspect of a company’s data. The EMR report looks in-depth into the industry by covering its overall development, key companies, types, applications, solutions, and components.
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The technology can be broadly categorised, based on its application into:
- Risk Management
- Emergency Response Management
- Customer Experience Management
- Remote Monitoring
- Supply Chain Planning and Optimization
- Sales and Marketing Optimization
Indoor location and outdoor location are the major types of the technology. Location analytics can be classified on the basis of its components as solution and services. Based on its solutions, it can be divided into geocoding and reverse geocoding, data integration and ETL, reporting and visualization, and thematic mapping and spatial analysis.
The EMR report investigates the regional markets for location analytics like North America, Latin America, Europe, the Middle East and Africa, and the Asia Pacific.
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Market Analysis
The global location analytics industry is growing rapidly due to the growing demand for location-based services and market intelligence among business organizations. The rising demand for the technology from the growing retail sector is expected to drive the industry forward. The increasing adoption of the technology by industries like healthcare is further propelling the industry growth. The major constraints for the industry include privacy issues, connectivity problems, and data integration, which must be handled diligently to ensure the security of data.
Competitive Landscape
The report presents a detailed analysis of the following key players in the global market for location analytics, looking into their capacity, competitive landscape, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:
- SAS Institute Inc.
- Oracle Corporation
- Microsoft Corporation
- IBM Corporation
- Cisco Systems Inc.
- Environmental Systems Research Institute Inc.
- Pitney Bowes Inc.
- Galigeo SAS
- Alteryx, Inc.
- Others
The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s five forces.
| REPORT FEATURES | DETAILS |
|---|---|
| Base Year | 2022 |
| Historical Period | 2018-2022 |
| Forecast Period | 2023-2028 |
| Scope of the Report | Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Component, Deployment Type, Location, Services, Application, Region |
| Breakup by Component | Solution, Services |
| Breakup by Deployment Type | On-Premise, On-Demand |
| Breakup by Location | Indoor, Outdoor |
| Breakup by Services | Risk Management, Emergency Response Management, Customer Experience Management, Remote Monitoring, Supply Chain Planning and Optimization, Sales and Marketing Optimization, Others |
| Breakup by Application | Retail, Banking, Financial Services and Insurance, Government and Defense, Media and Entertainment, Transportation and Logistics, Energy and Utilities, Others |
| Breakup by Region | North America, Europe, Asia Pacific, Latin America, Middle East and Africa |
| Market Dynamics | SWOT, Porter's Five Forces, Key Indicators for Price and Demand |
| Competitive Landscape | Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications |
| Companies Covered | SAS Institute Inc., Environmental Systems Research Institute, Oracle Corporation, Microsoft Corporation (NASDAQ: MSFT), IBM Corporation (NYSE: IBM), Cisco Systems Inc., Pitney Bowes Inc., Galigeo SAS, Alteryx, Inc., Others |
| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Industry Opportunities and Challenges
8 Global Location Analytics Market Analysis
8.1 Key Industry Highlights
8.2 Global Location Analytics Historical Market (2018-2022)
8.3 Global Location Analytics Market Forecast (2023-2028)
8.4 Global Location Analytics Market by Component
8.4.1 Solution
8.4.1.1 Market Share
8.4.1.2 Historical Trend (2018-2022)
8.4.1.3 Forecast Trend (2023-2028)
8.4.1.4 Solution by Type
8.4.1.4.1 Geocoding and Reverse Geocoding
8.4.1.4.2 Data Integration and ETL
8.4.1.4.3 Reporting and Visualization
8.4.1.4.4 Thematic Mapping and Spatial Analysis
8.4.1.4.5 Others
8.4.2 Services
8.4.2.1 Market Share
8.4.2.2 Historical Trend (2018-2022)
8.4.2.3 Forecast Trend (2023-2028)
8.4.2.4 Service by Type
8.4.2.4.1 Consulting
8.4.2.4.2 Integration and Deployment
8.4.2.4.3 Support and Maintenance
8.5 Global Location Analytics Market by Deployment Type
8.5.1 On-Premise
8.5.1.1 Market Share
8.5.1.2 Historical Trend (2018-2022)
8.5.1.3 Forecast Trend (2023-2028)
8.5.2 On-Demand
8.5.2.1 Market Share
8.5.2.2 Historical Trend (2018-2022)
8.5.2.3 Forecast Trend (2023-2028)
8.6 Global Location Analytics Market by Location
8.6.1 Indoor
8.6.1.1 Market Share
8.6.1.2 Historical Trend (2018-2022)
8.6.1.3 Forecast Trend (2023-2028)
8.6.2 Outdoor
8.6.2.1 Market Share
8.6.2.2 Historical Trend (2018-2022)
8.6.2.3 Forecast Trend (2023-2028)
8.7 Global Location Analytics Market by Services
8.7.1 Risk Management
8.7.1.1 Market Share
8.7.1.2 Historical Trend (2018-2022)
8.7.1.3 Forecast Trend (2023-2028)
8.7.2 Emergency Response Management
8.7.2.1 Market Share
8.7.2.2 Historical Trend (2018-2022)
8.7.2.3 Forecast Trend (2023-2028)
8.7.3 Customer Experience Management
8.7.3.1 Market Share
8.7.3.2 Historical Trend (2018-2022)
8.7.3.3 Forecast Trend (2023-2028)
8.7.4 Remote Monitoring
8.7.4.1 Market Share
8.7.4.2 Historical Trend (2018-2022)
8.7.4.3 Forecast Trend (2023-2028)
8.7.5 Supply Chain Planning and Optimization
8.7.5.1 Market Share
8.7.5.2 Historical Trend (2018-2022)
8.7.5.3 Forecast Trend (2023-2028)
8.7.6 Sales and Marketing Optimization
8.7.6.1 Market Share
8.7.6.2 Historical Trend (2018-2022)
8.7.6.3 Forecast Trend (2023-2028)
8.7.7 Others
8.8 Global Location Analytics Market by Application
8.8.1 Retail
8.8.1.1 Market Share
8.8.1.2 Historical Trend (2018-2022)
8.8.1.3 Forecast Trend (2023-2028)
8.8.2 Banking, Financial Services and Insurance
8.8.2.1 Market Share
8.8.2.2 Historical Trend (2018-2022)
8.8.2.3 Forecast Trend (2023-2028)
8.8.3 Government and Defense
8.8.3.1 Market Share
8.8.3.2 Historical Trend (2018-2022)
8.8.3.3 Forecast Trend (2023-2028)
8.8.4 Media and Entertainment
8.8.4.1 Market Share
8.8.4.2 Historical Trend (2018-2022)
8.8.4.3 Forecast Trend (2023-2028)
8.8.5 Transportation and Logistics
8.8.5.1 Market Share
8.8.5.2 Historical Trend (2018-2022)
8.8.5.3 Forecast Trend (2023-2028)
8.8.6 Energy and Utilities
8.8.6.1 Market Share
8.8.6.2 Historical Trend (2018-2022)
8.8.6.3 Forecast Trend (2023-2028)
8.8.7 Others
8.9 Global Location Analytics Market by Region
8.9.1 Market Share
8.9.1.1 North America
8.9.1.2 Europe
8.9.1.3 Asia Pacific
8.9.1.4 Latin America
8.9.1.5 Middle East and Africa
9 Regional Analysis
9.1 North America
9.1.1 Historical Trend (2018-2022)
9.1.2 Forecast Trend (2023-2028)
9.1.3 Breakup by Country
9.1.3.1 United States of America
9.1.3.2 Canada
9.2 Europe
9.2.1 Historical Trend (2018-2022)
9.2.2 Forecast Trend (2023-2028)
9.2.3 Breakup by Country
9.2.3.1 United Kingdom
9.2.3.2 Germany
9.2.3.3 France
9.2.3.4 Italy
9.2.3.5 Others
9.3 Asia Pacific
9.3.1 Historical Trend (2018-2022)
9.3.2 Forecast Trend (2023-2028)
9.3.3 Breakup by Country
9.3.3.1 China
9.3.3.2 Japan
9.3.3.3 India
9.3.3.4 ASEAN
9.3.3.5 Australia
9.3.3.6 Others
9.4 Latin America
9.4.1 Historical Trend (2018-2022)
9.4.2 Forecast Trend (2023-2028)
9.4.3 Breakup by Country
9.4.3.1 Brazil
9.4.3.2 Argentina
9.4.3.3 Mexico
9.4.3.4 Others
9.5 Middle East and Africa
9.5.1 Historical Trend (2018-2022)
9.5.2 Forecast Trend (2023-2028)
9.5.3 Breakup by Country
9.5.3.1 Saudi Arabia
9.5.3.2 United Arab Emirates
9.5.3.3 Nigeria
9.5.3.4 South Africa
9.5.3.5 Others
10 Market Dynamics
10.1 SWOT Analysis
10.1.1 Strengths
10.1.2 Weaknesses
10.1.3 Opportunities
10.1.4 Threats
10.2 Porter’s Five Forces Analysis
10.2.1 Supplier’s Power
10.2.2 Buyer’s Power
10.2.3 Threat of New Entrants
10.2.4 Degree of Rivalry
10.2.5 Threat of Substitutes
10.3 Key Indicators for Demand
10.4 Key Indicators for Price
11 Competitive Landscape
11.1 Market Structure
11.2 Company Profiles
11.2.1 SAS Institute Inc.
11.2.1.1 Company Overview
11.2.1.2 Product Portfolio
11.2.1.3 Demographic Reach and Achievements
11.2.1.4 Certifications
11.2.2 Oracle Corporation
11.2.2.1 Company Overview
11.2.2.2 Product Portfolio
11.2.2.3 Demographic Reach and Achievements
11.2.2.4 Certifications
11.2.3 Microsoft Corporation
11.2.3.1 Company Overview
11.2.3.2 Product Portfolio
11.2.3.3 Demographic Reach and Achievements
11.2.3.4 Certifications
11.2.4 IBM Corporation
11.2.4.1 Company Overview
11.2.4.2 Product Portfolio
11.2.4.3 Demographic Reach and Achievements
11.2.4.4 Certifications
11.2.5 Cisco Systems Inc.
11.2.5.1 Company Overview
11.2.5.2 Product Portfolio
11.2.5.3 Demographic Reach and Achievements
11.2.5.4 Certifications
11.2.6 Environmental Systems Research Institute Inc.
11.2.6.1 Company Overview
11.2.6.2 Product Portfolio
11.2.6.3 Demographic Reach and Achievements
11.2.6.4 Certifications
11.2.7 Pitney Bowes Inc.
11.2.7.1 Company Overview
11.2.7.2 Product Portfolio
11.2.7.3 Demographic Reach and Achievements
11.2.7.4 Certifications
11.2.8 Galigeo SAS
11.2.8.1 Company Overview
11.2.8.2 Product Portfolio
11.2.8.3 Demographic Reach and Achievements
11.2.8.4 Certifications
11.2.9 Alteryx, Inc.
11.2.9.1 Company Overview
11.2.9.2 Product Portfolio
11.2.9.3 Demographic Reach and Achievements
11.2.9.4 Certifications
11.2.10 Others
12 Industry Events and Developments
List of Key Figures and Tables
1. Global Location Analytics Market: Key Industry Highlights, 2018 and 2028
2. Global Location Analytics Historical Market: Breakup by Component (USD Million), 2018-2022
3. Global Location Analytics Market Forecast: Breakup by Component (USD Million), 2023-2028
4. Global Location Analytics Historical Market: Breakup by Deployment Type (USD Million), 2018-2022
5. Global Location Analytics Market Forecast: Breakup by Deployment Type (USD Million), 2023-2028
6. Global Location Analytics Historical Market: Breakup by Location (USD Million), 2018-2022
7. Global Location Analytics Market Forecast: Breakup by Location (USD Million), 2023-2028
8. Global Location Analytics Historical Market: Breakup by Services (USD Million), 2018-2022
9. Global Location Analytics Market Forecast: Breakup by Services (USD Million), 2023-2028
10. Global Location Analytics Historical Market: Breakup by Application (USD Million), 2018-2022
11. Global Location Analytics Market Forecast: Breakup by Application (USD Million), 2023-2028
12. Global Location Analytics Historical Market: Breakup by Region (USD Million), 2018-2022
13. Global Location Analytics Market Forecast: Breakup by Region (USD Million), 2023-2028
14. North America Location Analytics Historical Market: Breakup by Country (USD Million), 2018-2022
15. North America Location Analytics Market Forecast: Breakup by Country (USD Million), 2023-2028
16. Europe Location Analytics Historical Market: Breakup by Country (USD Million), 2018-2022
17. Europe Location Analytics Market Forecast: Breakup by Country (USD Million), 2023-2028
18. Asia Pacific Location Analytics Historical Market: Breakup by Country (USD Million), 2018-2022
19. Asia Pacific Location Analytics Market Forecast: Breakup by Country (USD Million), 2023-2028
20. Latin America Location Analytics Historical Market: Breakup by Country (USD Million), 2018-2022
21. Latin America Location Analytics Market Forecast: Breakup by Country (USD Million), 2023-2028
22. Middle East and Africa Location Analytics Historical Market: Breakup by Country (USD Million), 2018-2022
23. Middle East and Africa Location Analytics Market Forecast: Breakup by Country (USD Million), 2023-2028
24. Global Location Analytics Market Structure
Key Questions Answered in the Report
The global location analytics market reached a value of USD 13.7 billion in 2022.
The market is projected to grow at a CAGR of 14.80% during the forecast period of 2023-2028.
The major drivers for the market include adoption of the technology by major companies, growing utilisation of the Internet of Things (IoT), rise in the development of network infrastructure and sales of consumer electronics, and rising investments by key market players.
The rising demand for the technology from the growing retail sector and growing demand for location-based services are expected to boost the market growth.
North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa are the major regions in the location analytics market.
The leading components of location analytics market are solution and services. Solution can be sub-divided into geocoding and reverse geocoding, data integration and ETL, reporting and visualisation, thematic mapping and spatial analysis, among others whereas services are segmented into consulting, integration and deployment, support and maintenance.
The major deployment types in the market are on-premises and on-demand.
Indoor and outdoor are the significant locations in the market.
Risk management, emergency response management, customer experience management, remote monitoring, supply chain planning and optimisation, sales and marketing optimisation, among others are the major services in the market.
The major application segments for the location analytics market include retail, banking, financial services and insurance, government and defence, media and entertainment, transportation and logistics, energy and utilities, among others.
The major players in the market are SAS Institute Inc., Environmental Systems Research Institute, Oracle Corporation, Microsoft Corporation (NASDAQ: MSFT), IBM Corporation (NYSE: IBM), Cisco Systems Inc., Pitney Bowes Inc., Galigeo SAS, and Alteryx, Inc., among others.
Analyst Review
The global location analytics market attained a volume of nearly USD 13.7 billion in 2022 driven by the rising adoption of the technology by major companies. Aided by the rising demand from the growing retail sector and growing demand for location-based services, the market is expected to further grow at CAGR of 14.80% in the forecast period of 2023-2028.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. On the basis of components, the market is bifurcated into solution and services. Solution can be sub-divided into geocoding and reverse geocoding, data integration and ETL, reporting and visualisation, thematic mapping and spatial analysis, among others whereas services are segmented into consulting, integration and deployment, support and maintenance. Based on the deployment types, the industry can be divided into on-premises and on-demand. Based on the location, the industry can be bifurcated into indoor and outdoor. On the basis of services, the market is segmented into risk management, emergency response management, customer experience management, remote monitoring, supply chain planning and optimisation, sales and marketing optimisation, among others. Based on applications, the market can be categorised into retail, banking, financial services and insurance, government and defence, media and entertainment, transportation and logistics, energy and utilities, among others. The major regional markets for the product are North America, Latin America, Europe, the Asia Pacific, and the Middle East and Africa. The key players in the above industry include SAS Institute Inc., Environmental Systems Research Institute, Oracle Corporation, Microsoft Corporation (NASDAQ: MSFT), IBM Corporation (NYSE: IBM), Cisco Systems Inc., Pitney Bowes Inc., Galigeo SAS, Alteryx, Inc., Others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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