Reports
Global Location Based Services Market Size, Share, Growth: By Component: Hardware, Software, Services; By Technology: GPS, Assisted GPS (A-GPS), Enhanced GPS (E-GPS), Enhanced Observed Time Difference, Observed Time Difference, Others; By Application; By Industry Vertical; Regional Analysis; Competitive Landscape; 2024-2032
Global Location Based Services Market Outlook
The global location based services market attained a value of USD 58.88 billion in 2023. The market is further expected to grow in the forecast period of 2024-2032 at a CAGR of 25.3% to reach USD 228.12 billion by 2032.
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Rising Demand in the Healthcare and Life Sciences Segment to Propel the Location Based Services Industry Growth
Based on industry vertical, the healthcare and life sciences segment is expected to hold a significant share in the location based services industry in the forecast period. This can be attributed to the increased mobility in healthcare operations. In addition, the location based services offer better asset management mechanism, which allows for easy retrieval of equipment, thus, decreasing maintenance costs. Moreover, the location based services are primarily used in asset tracking, patient and employee tracking, and temperature and humidity monitoring in the medical sector. Furthermore, the benefits of location based services include cost reductions with the decreased risk of loss, theft or misplaced equipment, as well as improved personnel allocation. In addition, the increased adoption of smart healthcare equipment and wearable gadgets are anticipated to aid the market growth in the coming years.
North America to Dominate the Global Market for Location Based Services Industry
Geographically, North America is anticipated to dominate the location based services industry in the forecast period. This can be attributed to the heightened deployment of smartphones and the development of IoT technology in the region. In addition, North America is considered to be the world's second-largest market for smartphones, tablets, and in-vehicle navigation systems and also the world's largest producer of aircraft, spacecraft, and maritime navigation solutions. These factors are expected to propel the demand for location based services in the region. Meanwhile, the Asia Pacific and Europe are likely to witness a substantial growth in the forecast period, owing to the thriving electronic industry and the increased adoption of digital solutions across nations such as China, Germany, the United Kingdom, and India.
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Location Based Services: Market Segmentation
Mobile apps that offer information based on the user's location are known as location based services (LBS). Different system components, such as mobile devices, positioning, communication networks, and service and content providers, are required to operate location based services. With rapid advancements in mobile technology, location based services (LBS) have become essential in daily lives, offering a wide range of applications, including navigation and routing, social networking, entertainment, and healthcare.
By component, the market is divided into:
- Hardware
- Software
- Services
Based on technology, the industry can be segmented into:
- GPS
- Assisted GPS (A-GPS)
- Enhanced GPS (E-GPS)
- Enhanced Observed Time Difference (E-OTD)
- Observed Time Difference
- Cell ID
- Wi-Fi
- Others
Based on application, the industry can be categorised into:
- Location Based Advertising
- Business Intelligence and Analytics
- Fleet Management
- Mapping and Navigation
- Social Networking and Entertainment
- Proximity Marketing
- Asset Tracking
- Others
Based on industry vertical, the industry can be distributed into:
- Transportation and Logistics
- Manufacturing
- Government and Public Utilities
- Retail
- Healthcare and Life Sciences
- Media and Entertainment
- IT and Telecom
- BFSI
- Hospitality
- Others
The regional markets for the product include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
Increased Accessibility of Internet to Bolster the Growth of the Location Based Services Industry
The global location based services industry is being driven by the increasing penetration of 3G and 4G networks, as well as the widespread expansion of internet facilities. The demand for location based services is being fuelled by the rising demand for enhanced business analytics tools. In addition, the gradual inclusion of technological innovations such as artificial intelligence and machine learning technology is also contributing to the market growth. Moreover, rapid technical breakthroughs and an exponential rise in the implementation of cloud-based solutions are anticipated to expand the end use application potential of location-based services. Meanwhile, the increased penetration of smartphone and tablet is a crucial driver in the growth of the location based services industry. The increased demand for e-commerce mobile applications and the availability of low-cost smartphones are favouring the market expansion. Furthermore, the rise in demand for wearable devices and apps and the prevalence of social networking are also expected to generate growth opportunities for the location based services industry in the forecast period. However, privacy issues are estimated to pose a threat to the growth of market.
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Key Industry Players in the Global Location Based Services Market
The report presents a detailed analysis of the following key players in the global location based services market, looking into their capacity, market shares, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:
- ALE International SAS (Alcatel-Lucent Enterprise)
- Apple Inc.
- AT&T Inc.
- Google Inc.
- Cisco Systems Inc.
- Others
The comprehensive report looks into the macro and micro aspects of the industry. The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.
| REPORT FEATURES | DETAILS |
|---|---|
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report | Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Component, Technology, Application, Industry Vertical, Region |
| Breakup by Component | Hardware, Software, Services |
| Breakup by Technology | GPS, Assisted GPS (A-GPS), Enhanced GPS (E-GPS), Enhanced Observed Time Difference (E-OTD), Observed Time Difference, Cell ID, Wi-Fi, Others |
| Breakup by Application | Location Based Advertising, Business Intelligence and Analytics, Fleet Management, Mapping and Navigation, Social Networking and Entertainment, Proximity Marketing, Asset Tracking, Others |
| Breakup by Industry Vertical | Transportation and Logistics, Manufacturing, Government and Public Utilities, Retail, Healthcare and Life Sciences, Media and Entertainment, IT and Telecom, BFSI, Hospitality, Others |
| Breakup by Region | North America, Latin America, Europe, Middle East and Africa, Asia Pacific |
| Market Dynamics | SWOT, Porter's Five Forces, Key Indicators for Price and Demand |
| Competitive Landscape | Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications |
| Companies Covered | ALE International SAS (Alcatel-Lucent Enterprise), Apple Inc, AT&T Inc., Google Inc., Cisco Systems Inc., Others |
| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Location Based Services Market Analysis
8.1 Key Industry Highlights
8.2 Global Location Based Services Historical Market (2018-2023)
8.3 Global Location Based Services Market Forecast (2024-2032)
8.4 Global Location Based Services Market by Component
8.4.1 Hardware
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Software
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 Services
8.4.3.1 Historical Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.5 Global Location Based Services Market by Technology
8.5.1 GPS
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Assisted GPS (A-GPS)
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Enhanced GPS (E-GPS)
8.5.3.1 Historical Trend (2018-2023)
8.5.3.2 Forecast Trend (2024-2032)
8.5.4 Enhanced Observed Time Difference (E-OTD)
8.5.4.1 Historical Trend (2018-2023)
8.5.4.2 Forecast Trend (2024-2032)
8.5.5 Observed Time Difference
8.5.5.1 Historical Trend (2018-2023)
8.5.5.2 Forecast Trend (2024-2032)
8.5.6 Cell ID
8.5.6.1 Historical Trend (2018-2023)
8.5.6.2 Forecast Trend (2024-2032)
8.5.7 Wi-Fi
8.5.7.1 Historical Trend (2018-2023)
8.5.7.2 Forecast Trend (2024-2032)
8.5.8 Others
8.6 Global Location Based Services Market by Application
8.6.1 Location Based Advertising
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Business Intelligence and Analytics
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Fleet Management
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Mapping and Navigation
8.6.4.1 Historical Trend (2018-2023)
8.6.4.2 Forecast Trend (2024-2032)
8.6.5 Social Networking and Entertainment
8.6.5.1 Historical Trend (2018-2023)
8.6.5.2 Forecast Trend (2024-2032)
8.6.6 Proximity Marketing
8.6.6.1 Historical Trend (2018-2023)
8.6.6.2 Forecast Trend (2024-2032)
8.6.7 Asset Tracking
8.6.7.1 Historical Trend (2018-2023)
8.6.7.2 Forecast Trend (2024-2032)
8.6.8 Others
8.7 Global Location Based Services Market by Industry Vertical
8.7.1 Transportation and Logistics
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Manufacturing
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Government and Public Utilities
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.7.4 Retail
8.7.4.1 Historical Trend (2018-2023)
8.7.4.2 Forecast Trend (2024-2032)
8.7.5 Healthcare and Life Sciences
8.7.5.1 Historical Trend (2018-2023)
8.7.5.2 Forecast Trend (2024-2032)
8.7.6 Media and Entertainment
8.7.6.1 Historical Trend (2018-2023)
8.7.6.2 Forecast Trend (2024-2032)
8.7.7 IT and Telecom
8.7.7.1 Historical Trend (2018-2023)
8.7.7.2 Forecast Trend (2024-2032)
8.7.8 BFSI
8.7.8.1 Historical Trend (2018-2023)
8.7.8.2 Forecast Trend (2024-2032)
8.7.9 Hospitality
8.7.9.1 Historical Trend (2018-2023)
8.7.9.2 Forecast Trend (2024-2032)
8.7.10 Others
8.8 Global Location Based Services Market by Region
8.8.1 North America
8.8.1.1 Historical Trend (2018-2023)
8.8.1.2 Forecast Trend (2024-2032)
8.8.2 Europe
8.8.2.1 Historical Trend (2018-2023)
8.8.2.2 Forecast Trend (2024-2032)
8.8.3 Asia Pacific
8.8.3.1 Historical Trend (2018-2023)
8.8.3.2 Forecast Trend (2024-2032)
8.8.4 Latin America
8.8.4.1 Historical Trend (2018-2023)
8.8.4.2 Forecast Trend (2024-2032)
8.8.5 Middle East and Africa
8.8.5.1 Historical Trend (2018-2023)
8.8.5.2 Forecast Trend (2024-2032)
9 North America Location Based Services Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Location Based Services Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Location Based Services Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Location Based Services Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Location Based Services Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 ALE International SAS (Alcatel-Lucent Enterprise)
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 Apple Inc.
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 AT&T Inc.
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Google Inc.
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Cisco Systems Inc.
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Location Based Services Market: Key Industry Highlights, 2018 and 2032
2. Global Location Based Services Historical Market: Breakup by Component (USD Billion), 2018-2023
3. Global Location Based Services Market Forecast: Breakup by Component (USD Billion), 2024-2032
4. Global Location Based Services Historical Market: Breakup by Technology (USD Billion), 2018-2023
5. Global Location Based Services Market Forecast: Breakup by Technology (USD Billion), 2024-2032
6. Global Location Based Services Historical Market: Breakup by Application (USD Billion), 2018-2023
7. Global Location Based Services Market Forecast: Breakup by Application (USD Billion), 2024-2032
8. Global Location Based Services Historical Market: Breakup by Industry Vertical (USD Billion), 2018-2023
9. Global Location Based Services Market Forecast: Breakup by Industry Vertical (USD Billion), 2024-2032
10. Global Location Based Services Historical Market: Breakup by Region (USD Billion), 2018-2023
11. Global Location Based Services Market Forecast: Breakup by Region (USD Billion), 2024-2032
12. North America Location Based Services Historical Market: Breakup by Country (USD Billion), 2018-2023
13. North America Location Based Services Market Forecast: Breakup by Country (USD Billion), 2024-2032
14. Europe Location Based Services Historical Market: Breakup by Country (USD Billion), 2018-2023
15. Europe Location Based Services Market Forecast: Breakup by Country (USD Billion), 2024-2032
16. Asia Pacific Location Based Services Historical Market: Breakup by Country (USD Billion), 2018-2023
17. Asia Pacific Location Based Services Market Forecast: Breakup by Country (USD Billion), 2024-2032
18. Latin America Location Based Services Historical Market: Breakup by Country (USD Billion), 2018-2023
19. Latin America Location Based Services Market Forecast: Breakup by Country (USD Billion), 2024-2032
20. Middle East and Africa Location Based Services Historical Market: Breakup by Country (USD Billion), 2018-2023
21. Middle East and Africa Location Based Services Market Forecast: Breakup by Country (USD Billion), 2024-2032
22. Global Location Based Services Market Structure
Key Questions Answered in the Report
In 2023, the global location based services market attained a value of nearly USD 58.88 billion.
The market is projected to grow at a CAGR of 25.3% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 228.12 billion by 2032.
The major drivers of the market include the increasing penetration of 5G networks, the rising demand for wearable gadgets and location-based apps, the surging number of internet users, the growing deployment of cloud technology, and the rising use of e-commerce mobile applications.
The rapid digitalisation, the surging smartphone ownership, and technological advancements and innovations are the key trends guiding the market growth.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The significant components include hardware, software, and services.
The significant location based services technologies considered within the market report are GPS, assisted GPS (A-GPS), enhanced GPS (E-GPS), enhanced observed time difference (E-OTD), observed time difference, cell ID, and Wi-FI, among others.
The various applications of location based services are location based advertising, business intelligence and analytics, fleet management, mapping and navigation, social networking and entertainment, proximity marketing, and asset tracking, among others.
What are the significant segments, based on industry verticals, considered within the market report?
The major industry verticals considered within the market report are transportation and logistics, manufacturing, government and public utilities, retail, healthcare and life sciences, media and entertainment, IT and telecom, BFSI, and hospitality, among others.
The major market players include ALE International SAS (Alcatel-Lucent Enterprise), Apple Inc., AT&T Inc., Google Inc., and Cisco Systems Inc., among others.
Analyst Review
The global location based services market attained a value of USD 58.88 billion in 2023, driven by the increased penetration of 3G and 4G networks and a steady growth in the number of internet users. Aided by the rapid innovation and technological advancements, the market is expected to witness a further growth in the forecast period of 2024-2032, growing at a CAGR of 25.3%. The market is projected to reach USD 228.12 billion by 2032.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on component, the market is segmented into hardware, software, and services. By technology, the industry can be divided into GPS, assisted GPS (A-GPS), enhanced GPS (E-GPS), enhanced observed time difference (E-OTD), observed time difference, cell ID, and Wi-FI, among others. Based on application, the industry can be categorised into location based advertising, business intelligence and analytics, fleet management, mapping and navigation, social networking and entertainment, proximity marketing, asset tracking, and others. On the basis of industry vertical, the market can be segmented into transportation and logistics, manufacturing, government and public utilities, retail, healthcare and life sciences, media and entertainment, IT and telecom, BFSI, hospitality, and others. The major regional markets for location based services are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above market are ALE International SAS (Alcatel-Lucent Enterprise), Apple Inc., AT&T Inc., Google Inc., Cisco Systems Inc., and others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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