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Global Location Based Services Market: By Component: Hardware, Software, Services; By Technology: GPS, Assisted GPS (A-GPS), Enhanced GPS (E-GPS), Others; By Application; By Industry Vertical; Regional Analysis; Historical Market and Forecast (2016-2026); Market Dynamics; Competitive Landscape; Industry Events and Developments

Global Location Based Services Market Outlook

The global location based services market attained a value of USD 37.50 billion in 2020. The market is further expected to grow in the forecast period of 2021-2026 at a CAGR of 25.3% to reach USD 145.30 billion by 2026.

 

Global Location-Based Services Market

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Rising Demand in the Healthcare and Life Sciences Segment to Propel the Location Based Services Industry Growth

Based on industry vertical, the healthcare and life sciences segment is expected to hold a significant share in the location based services industry in the forecast period. This can be attributed to the increased mobility in  healthcare operations. In addition, the location based services offer better asset management mechanism, which allows for easy retrieval of equipment, thus, decreasing maintenance costs. Moreover, the location based services are primarily used in asset tracking, patient and employee tracking, and temperature and humidity monitoring in the medical sector. Furthermore, the benefits of location based services include cost reductions with the decreased risk of loss, theft or misplaced equipment, as well as improved personnel allocation. In addition, the increased adoption of smart healthcare equipment and wearable gadgets are anticipated to aid the market growth in the coming years.

 

North America to Dominate the Global Market for Location Based Services Industry

Geographically, North America is anticipated to dominate the location based services industry in the forecast period. This can be attributed to the heightened deployment of smartphones and the development of IoT technology in the region. In addition, North America is considered to be the world's second-largest market for smartphones, tablets, and in-vehicle navigation systems and also the world's largest producer of aircraft, spacecraft, and maritime navigation solutions. These factors are expected to propel the demand for location based services in the region. Meanwhile, the Asia Pacific and Europe are likely to witness a substantial growth in the forecast period, owing to the thriving electronic industry and the increased adoption of digital solutions across nations such as China, Germany, the United Kingdom, and India.

 

Global Location-Based Services Market By Application

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Location Based Services: Industry Definition and Segmentation

Mobile apps that offer information based on the user's location are known as location based services (LBS). Different system components, such as mobile devices, positioning, communication networks, and service and content providers, are required to operate location based services. With rapid advancements in mobile technology, location based services (LBS) have become essential in daily lives, offering a wide range of applications, including navigation and routing, social networking, entertainment, and healthcare.

By component, the market is divided into:

  • Hardware
  • Software
  • Services

Based on technology, the industry can be segmented into:

  • GPS
  • Assisted GPS (A-GPS)
  • Enhanced GPS (E-GPS)
  • Enhanced Observed Time Difference (E-OTD)
  • Observed Time Difference
  • Cell ID
  • Wi-Fi
  • Others

Based on application, the industry can be categorised into:

  • Location Based Advertising
  • Business Intelligence and Analytics 
  • Fleet Management
  • Mapping and Navigation 
  • Social Networking and Entertainment
  • Proximity Marketing
  • Asset Tracking
  • Others

Based on industry vertical, the industry can be distributed into:

  • Transportation and Logistics
  • Manufacturing
  • Government and Public Utilities
  • Retail
  • Healthcare and Life Sciences
  • Media and Entertainment
  • IT and Telecom
  • BFSI
  • Hospitality
  • Others

The regional markets for the product include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

 

Increased Accessibility of Internet to Bolster the Growth of the Location Based Services Industry

The global location based services industry is being driven by the increasing penetration of 3G and 4G networks, as well as the widespread expansion of internet facilities. The demand for location based services is being fuelled by the rising demand for enhanced business analytics tools. In addition, the gradual inclusion of technological innovations such as artificial intelligence and machine learning technology is also contributing to the market growth. Moreover, rapid technical breakthroughs and an exponential rise in the implementation of cloud-based solutions are anticipated to expand the end use application potential of location-based services. Meanwhile, the increased penetration of smartphone and tablet is a crucial driver in the growth of the location based services industry. The increased demand for e-commerce mobile applications and the availability of low-cost smartphones are favouring the market expansion. Furthermore, the rise in demand for wearable devices and apps and the prevalence of social networking are also expected to generate growth opportunities for the location based services industry in the forecast period. However, privacy issues are estimated to pose a threat to the growth of market.

 

Global Location-Based Services Market By Region

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Key Industry Players in the Global Location Based Services Market

The report presents a detailed analysis of the following key players in the global location based services market, looking into their capacity, market shares, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:

  • ALE International SAS (Alcatel-Lucent Enterprise)
  • Apple Inc.
  • AT&T Inc.
  • Google Inc.
  • Cisco Systems Inc.
  • Others

The comprehensive report looks into the macro and micro aspects of the industry. The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.

 

REPORT FEATURES DETAILS
Base Year 2020
Historical Period 2016-2020
Forecast Period 2021-2026
Scope of the Report Historical and Forecast Trends, Industry Drivers and Constraints, Historical and
Forecast Market Analysis by Segment- Component, Technology, Application, Industry Vertical, Region
Breakup by Component Hardware, Software, Services
Breakup by Technology GPS, Assisted GPS (A-GPS), Enhanced GPS (E-GPS), Enhanced Observed Time Difference (E-OTD),
Observed Time Difference, Cell ID, Wi-Fi, Others
Breakup by Application Location Based Advertising, Business Intelligence and Analytics, Fleet Management, Mapping and Navigation,
Social Networking and Entertainment, Proximity Marketing, Asset Tracking, Others
Breakup by Industry Vertical Transportation and Logistics, Manufacturing, Government and Public Utilities, Retail,
Healthcare and Life Sciences, Media and Entertainment, IT and Telecom, BFSI, Hospitality, Others
Breakup by Region North America, Latin America, Europe, Middle East and Africa, Asia Pacific
Market Dynamics SWOT, Porter's Five Forces, EMR’s Key Indicators for Price and Demand
Competitive Landscape Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications
Companies Covered ALE International SAS (Alcatel-Lucent Enterprise), Apple Inc, AT&T Inc., Google Inc., Cisco Systems Inc., Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

 

*We at Expert Market Research always thrive to give you the latest information. The numbers in the article are only indicative and may be different from the actual report.

1    Preface 
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Industry Opportunities and Challenges
8    Global Location Based Services Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Location Based Services Historical Market (2016-2020) 
    8.3    Global Location Based Services Market Forecast (2021-2026)
    8.4    Global Location Based Services Market by Component
        8.4.1    Hardware
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2016-2020)
            8.4.1.3    Forecast Trend (2021-2026)
        8.4.2    Software
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2016-2020)
            8.4.2.3    Forecast Trend (2021-2026)
        8.4.3    Services
            8.4.3.1    Market Share
            8.4.3.2    Historical Trend (2016-2020)
            8.4.3.3    Forecast Trend (2021-2026)
    8.5    Global Location Based Services Market by Technology
        8.5.1    GPS
            8.5.1.1    Market Share
            8.5.1.2    Historical Trend (2016-2020)
            8.5.1.3    Forecast Trend (2021-2026)
        8.5.2    Assisted GPS (A-GPS)
            8.5.2.1    Market Share
            8.5.2.2    Historical Trend (2016-2020)
            8.5.2.3    Forecast Trend (2021-2026)
        8.5.3    Enhanced GPS (E-GPS)
            8.5.3.1    Market Share
            8.5.3.2    Historical Trend (2016-2020)
            8.5.3.3    Forecast Trend (2021-2026)
        8.5.4    Enhanced Observed Time Difference (E-OTD)
            8.5.4.1    Market Share
            8.5.4.2    Historical Trend (2016-2020)
            8.5.4.3    Forecast Trend (2021-2026)
        8.5.5    Observed Time Difference
            8.5.5.1    Market Share
            8.5.5.2    Historical Trend (2016-2020)
            8.5.5.3    Forecast Trend (2021-2026)
        8.5.6    Cell ID
            8.5.6.1    Market Share
            8.5.6.2    Historical Trend (2016-2020)
            8.5.6.3    Forecast Trend (2021-2026)
        8.5.7    Wi-Fi
            8.5.7.1    Market Share
            8.5.7.2    Historical Trend (2016-2020)
            8.5.7.3    Forecast Trend (2021-2026)
        8.5.8    Others
    8.6    Global Location Based Services Market by Application
        8.6.1    Location Based Advertising
            8.6.1.1    Market Share
            8.6.1.2    Historical Trend (2016-2020)
            8.6.1.3    Forecast Trend (2021-2026)
        8.6.2    Business Intelligence and Analytics 
            8.6.2.1    Market Share
            8.6.2.2    Historical Trend (2016-2020)
            8.6.2.3    Forecast Trend (2021-2026)
        8.6.3    Fleet Management
            8.6.3.1    Market Share
            8.6.3.2    Historical Trend (2016-2020)
            8.6.3.3    Forecast Trend (2021-2026)
        8.6.4    Mapping and Navigation 
            8.6.4.1    Market Share
            8.6.4.2    Historical Trend (2016-2020)
            8.6.4.3    Forecast Trend (2021-2026)
        8.6.5    Social Networking and Entertainment
            8.6.5.1    Market Share
            8.6.5.2    Historical Trend (2016-2020)
            8.6.5.3    Forecast Trend (2021-2026)
        8.6.6    Proximity Marketing
            8.6.6.1    Market Share
            8.6.6.2    Historical Trend (2016-2020)
            8.6.6.3    Forecast Trend (2021-2026)
        8.6.7    Asset Tracking
            8.6.7.1    Market Share
            8.6.7.2    Historical Trend (2016-2020)
            8.6.7.3    Forecast Trend (2021-2026)
        8.6.8    Others
    8.7    Global Location Based Services Market by Industry Vertical
        8.7.1    Transportation and Logistics
            8.7.1.1    Market Share
            8.7.1.2    Historical Trend (2016-2020)
            8.7.1.3    Forecast Trend (2021-2026)
        8.7.2    Manufacturing
            8.7.2.1    Market Share
            8.7.2.2    Historical Trend (2016-2020)
            8.7.2.3    Forecast Trend (2021-2026)
        8.7.3    Government and Public Utilities
            8.7.3.1    Market Share
            8.7.3.2    Historical Trend (2016-2020)
            8.7.3.3    Forecast Trend (2021-2026)
        8.7.4    Retail
            8.7.4.1    Market Share
            8.7.4.2    Historical Trend (2016-2020)
            8.7.4.3    Forecast Trend (2021-2026)
        8.7.5    Healthcare and Life Sciences
            8.7.5.1    Market Share
            8.7.5.2    Historical Trend (2016-2020)
            8.7.5.3    Forecast Trend (2021-2026)
        8.7.6    Media and Entertainment
            8.7.6.1    Market Share
            8.7.6.2    Historical Trend (2016-2020)
            8.7.6.3    Forecast Trend (2021-2026)
        8.7.7    IT and Telecom
            8.7.7.1    Market Share
            8.7.7.2    Historical Trend (2016-2020)
            8.7.7.3    Forecast Trend (2021-2026)
        8.7.8    BFSI
            8.7.8.1    Market Share
            8.7.8.2    Historical Trend (2016-2020)
            8.7.8.3    Forecast Trend (2021-2026)
        8.7.9    Hospitality
            8.7.9.1    Market Share
            8.7.9.2    Historical Trend (2016-2020)
            8.7.9.3    Forecast Trend (2021-2026)
        8.7.10    Others
    8.8    Global Location Based Services Market by Region
        8.8.1    Market Share
            8.8.1.1    North America
            8.8.1.2    Europe
            8.8.1.3    Asia Pacific
            8.8.1.4    Latin America
            8.8.1.5    Middle East and Africa
9    Regional Analysis
    9.1    North America
        9.1.1    Historical Trend (2016-2020)
        9.1.2    Forecast Trend (2021-2026)
        9.1.3    Breakup by Country
            9.1.3.1    United States of America 
            9.1.3.2    Canada
    9.2    Europe
        9.2.1    Historical Trend (2016-2020)
        9.2.2    Forecast Trend (2021-2026)
        9.2.3    Breakup by Country 
            9.2.3.1    United Kingdom
            9.2.3.2    Germany
            9.2.3.3    France
            9.2.3.4    Italy
            9.2.3.5    Others
    9.3    Asia Pacific
        9.3.1    Historical Trend (2016-2020)
        9.3.2    Forecast Trend (2021-2026)
        9.3.3    Breakup by Country
            9.3.3.1    China
            9.3.3.2    Japan
            9.3.3.3    India
            9.3.3.4    ASEAN
            9.3.3.5    Australia
            9.3.3.6    Others
    9.4    Latin America
        9.4.1    Historical Trend (2016-2020)
        9.4.2    Forecast Trend (2021-2026)
        9.4.3    Breakup by Country
            9.4.3.1    Brazil
            9.4.3.2    Argentina
            9.4.3.3    Mexico
            9.4.3.4    Others
    9.5    Middle East and Africa
        9.5.1    Historical Trend (2016-2020)
        9.5.2    Forecast Trend (2021-2026)
        9.5.3    Breakup by Country
            9.5.3.1    Saudi Arabia
            9.5.3.2    United Arab Emirates
            9.5.3.3    Nigeria
            9.5.3.4    South Africa
            9.5.3.5    Others
10    Market Dynamics
    10.1    SWOT Analysis
        10.1.1    Strengths
        10.1.2    Weaknesses
        10.1.3    Opportunities
        10.1.4    Threats
    10.2    Porter’s Five Forces Analysis
        10.2.1    Supplier’s Power
        10.2.2    Buyer’s Power
        10.2.3    Threat of New Entrants
        10.2.4    Degree of Rivalry
        10.2.5    Threat of Substitutes
    10.3    EMR’s Key Indicators for Demand
    10.4    EMR’s Key Indicators for Price
11    Value Chain Analysis
12    Competitive Landscape

    12.1    Market Structure
    12.2    Company Profiles
        12.2.1    ALE International SAS (Alcatel-Lucent Enterprise)
            12.2.1.1    Company Overview
            12.2.1.2    Product Portfolio
            12.2.1.3    Demographic Reach and Achievements
            12.2.1.4    Certifications
        12.2.2    Apple Inc.
            12.2.2.1    Company Overview
            12.2.2.2    Product Portfolio
            12.2.2.3    Demographic Reach and Achievements
            12.2.2.4    Certifications
        12.2.3     AT&T Inc.
            12.2.3.1    Company Overview
            12.2.3.2    Product Portfolio
            12.2.3.3    Demographic Reach and Achievements
            12.2.3.4    Certifications
        12.2.4    Google Inc.
            12.2.4.1    Company Overview
            12.2.4.2    Product Portfolio
            12.2.4.3    Demographic Reach and Achievements
            12.2.4.4    Certifications
        12.2.5    Cisco Systems Inc.
            12.2.5.1    Company Overview
            12.2.5.2    Product Portfolio
            12.2.5.3    Demographic Reach and Achievements
            12.2.5.4    Certifications
        12.2.6    Others
13    Industry Events and Developments

 

List of Figures and Tables

1.    Global Location Based Services Market: Key Industry Highlights, 2016 and 2026
2.    Global Location Based Services Historical Market: Breakup by Component (USD Billion), 2016-2020 
3.    Global Location Based Services Market Forecast: Breakup by Component (USD Billion), 2016-2020
4.    Global Location Based Services Historical Market: Breakup by Technology (USD Billion), 2016-2020
5.    Global Location Based Services Market Forecast: Breakup by Technology (USD Billion), 2016-2020
6.    Global Location Based Services Historical Market: Breakup by Application (USD Billion), 2016-2020
7.    Global Location Based Services Market Forecast: Breakup by Application (USD Billion), 2021-2026
8.    Global Location Based Services Historical Market: Breakup by Industry Vertical (USD Billion), 2016-2020
9.    Global Location Based Services Market Forecast: Breakup by Industry Vertical (USD Billion), 2016-2020
10.    Global Location Based Services Historical Market: Breakup by Region (USD Billion), 2016-2020
11.    Global Location Based Services Market Forecast: Breakup by Region (USD Billion), 2021-2026
12.    North America Location Based Services Historical Market: Breakup by Country (USD Billion), 2016-2020
13.    North America Location Based Services Market Forecast: Breakup by Country (USD Billion), 2021-2026
14.    Europe Location Based Services Historical Market: Breakup by Country (USD Billion), 2016-2020
15.    Europe Location Based Services Market Forecast: Breakup by Country (USD Billion), 2021-2026
16.    Asia Pacific Location Based Services Historical Market: Breakup by Country (USD Billion), 2016-2020
17.    Asia Pacific Location Based Services Market Forecast: Breakup by Country (USD Billion), 2021-2026
18.    Latin America Location Based Services Historical Market: Breakup by Country (USD Billion), 2016-2020
19.    Latin America Location Based Services Market Forecast: Breakup by Country (USD Billion), 2021-2026
20.    Middle East and Africa Location Based Services Historical Market: Breakup by Country (USD Billion), 2016-2020
21.    Middle East and Africa Location Based Services Market Forecast: Breakup by Country (USD Billion), 2021-2026
22.    Global Location Based Services Market Structure

Key Questions Answered in the Report

In 2020, the global location based services market attained a value of nearly USD 37.50 billion.

The market is projected to grow at a CAGR of 25.3% between 2021 and 2026.

The market is estimated to witness a healthy growth in the forecast period of 2021-2026 to reach USD 145.30 billion by 2026.

The major drivers of the industry, such as the rising population, increased penetration of 3G and 4G networks, surge in demand for wearable gadgets and location-based apps, increase in the number of internet users, heightened use of mobile e-commerce apps, the growing availability of cheaper GPS-enabled smartphones, as well as the heightened deployment of cloud technology across industry verticals, are expected to aid the market growth.

The key market trends guiding the growth of the industry include the rapid digitalisation and the widespread reach of internet.

The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.

The significant components include hardware, software, and services.

The significant location based services technologies considered within the market report are GPS, assisted GPS (A-GPS), enhanced GPS (E-GPS), enhanced observed time difference (E-OTD), observed time difference, cell ID, Wi-FI, and others.

The significant applications of the service include location based advertising, business intelligence and analytics, fleet management, mapping and navigation, social networking and entertainment, proximity marketing, asset tracking, and others.

The significant industry verticals considered within the market report are transportation and logistics, manufacturing, government and public utilities, retail, healthcare and life sciences, media and entertainment, IT and telecom, BFSI, hospitality, and others.

The major players in the industry are ALE International SAS (Alcatel-Lucent Enterprise), Apple Inc., AT&T Inc., Google Inc., Cisco Systems Inc., and others.

Analyst Review

The global location based services market attained a value of USD 37.50 billion in 2020, driven by the increased penetration of 3G and 4G networks and a steady growth in the number of internet users. Aided by the rapid innovation and technological advancements, the market is expected to witness a further growth in the forecast period of 2021-2026, growing at a CAGR of 25.3%. The market is projected to reach USD 145.30 billion by 2026.

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on component, the market is segmented into hardware, software, and services. By technology, the industry can be divided into GPS, assisted GPS (A-GPS), enhanced GPS (E-GPS), enhanced observed time difference (E-OTD), observed time difference, cell ID, and Wi-FI, among others. Based on application, the industry can be categorised into location based advertising, business intelligence and analytics, fleet management, mapping and navigation, social networking and entertainment, proximity marketing, asset tracking, and others. On the basis of industry vertical, the market can be segmented into transportation and logistics, manufacturing, government and public utilities, retail, healthcare and life sciences, media and entertainment, IT and telecom, BFSI, hospitality, and others. The major regional markets for location based services are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above market are ALE International SAS (Alcatel-Lucent Enterprise), Apple Inc., AT&T Inc., Google Inc., Cisco Systems Inc., and others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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