Report Overview

2023

Base Year

2018-2023

Historical Year

2024-2032

Forecast Year

Global Location of Things (LoT) Market Outlook

The global location of things (LoT) market stood at a value of around USD 25.50 billion in 2023. The market is projected to grow at a CAGR of 33.7% in the forecast period of 2024-2032 to attain a value of around USD 349.08 billion by 2032.

Key Takeaways

Factors driving the demand for LoT
Widespread adoption of IoT devices and connected systems
Demand for advanced analytics, leveraging location data for insights
Increased adoption of mapping, navigation, and asset management solutions

Location of Things (LoT) is a by-product of the Internet of things (IoT) that allows devices to connect and communicate based on their geographic location. With IoT sensors integrated with location technologies, organisations can collect location-based data through various devices connected to the same network. This allows for organised and accurate data collection. LoT devices like in-car navigation and GPS systems are used in everyday devices such as smartphones and smartwatches.

The growing trend of digitalisation and the increased technological advancements are the major factors propelling the location of things (LoT) market growth. With the expanding access to the Internet of things (IoT), governments are developing policies to promote digital use in various sectors worldwide to enhance operational efficiency, further propelling the market.

Global Location of Things (LoT) Market

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Key Trends and Developments

Increasing edge computing integration; the rising 5G adoption; LoT integration in smart cities to optimise urban living; and robust cybersecurity and privacy measures are positively impacting the market growth

Date Company Event
Dec 20th, 2023 Arahas Technologies and QuakeLogic Introduced a structural health monitoring and early warning system in the Indian subcontinent to enhance earthquake resilience.
Sep 18th, 2023 Adsquare Announced the launch of its enhanced interface and groundbreaking location analytic platform, enabling businesses to optimise strategies by unlocking detailed footfall metrics and deep consumer behaviour insights.
Sep 13th, 2023 Delhivery Ltd Introduced 'LocateOne,' a location intelligence solution on the OS1 platform. The API-based stack enhances address accuracy and reduces fraud.
Dec 1st 2022 Mapbox Announced new products enhancing data-driven decisions and user experiences across various sectors with innovative location technologies, streamlining development and navigation.
Trend Description
Increasing edge computing integration LoT systems increasingly leverage edge computing for faster data processing, reducing latency and enhancing real-time decision-making.
Rising adoption of 5G networks The deployment of 5G technology accelerates LoT connectivity, enabling faster data transfer, lower latency, and enhanced device communication.
Implementation of LoT in smart city projects LoT is integral to the evolution of smart cities, optimising urban operations, improving infrastructure, and enhancing citizens' quality of life.
Growing emphasis on security and privacy Growing security concerns prompt increased focus on robust cybersecurity measures and data privacy protocols within LoT systems.

Location of Things (LoT) Market Trends

One of the major factors aiding the market growth is the widespread adoption of IoT devices, sensors, and connected systems across industries such as transportation, logistics, healthcare, agriculture, and smart cities. Moreover, the adoption of location-based services is propelled by the growing demand for advanced analytics that utilise location data to gain insights into consumer behaviour, market trends, and operational efficiency.

Global Location of Things (LoT) Market by Segment

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Furthermore, technological interventions such as the adoption of cloud-based technical solutions and the advent of data analytics are estimated to spearhead the location of things (LoT) market expansion. For instance, ArcGIS analytics is a real-time data processing technology for organisations to acquire spatial data launched by Esri, a leading Internet of Things technology vendor. This technology does not require deployment or maintenance. Such developments by the key players are expected to further propel the market forward.

Market Segmentation

“Global Location of Things (Lot) Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup Categories
Application Mapping and Navigation, Asset Management, Location Intelligence, Media and Marketing Engagement
End Use Retail and Consumer Goods, Government, Defence, and Utilities, Manufacturing and Industrial, Transportation and Logistics, Healthcare, Others
Region North America, Europe, Asia Pacific, Latin America, Middle East and Africa

Mapping and navigation account for a significant location of things (LoT) market share due to increasing demand for such services in the transportation sector

Mapping and navigation services account for a major market share due to their rising demand in the transportation sector. For instance, in cab services such as Uber, LoT-enabled mapping and navigation services are used to connect with consumers through Internet or Wi-Fi services and share their real-time locations.

Furthermore, location of things (LoT) revolutionises asset management through real-time tracking and maintenance, enhances location intelligence with spatial data analysis and risk management, and transforms media and marketing with targeted advertising and customer engagement strategies, leveraging precise location data for efficiency and insights.

The retail and consumer goods sector is expected to dominate the LoT market amid the rising demand for personalised services

The retail and consumer goods sector extensively adopts the location of things technology owing to its favourable properties, such as the ability to provide personalised customer service. Moreover, it also augments product distribution growth and provides a channel to offer discounts and sales to attract more consumers while reducing operational costs.

The location of things (LoT) market is experiencing further growth owing to government investments in smart city and defence projects, and the integration of LoT in managing increasingly complex global supply chains.

LoT aids in accurately locating incidents and deploying emergency services efficiently for the government. Furthermore, for supply chain and inventory management, the technology helps in tracking materials and products throughout the supply chain, ensuring efficient inventory management and reducing delays.

Global Location of Things (LoT) Market by Region

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Competitive Landscape

Some of the major market players are integrating advanced technologies to provide innovative LoT solutions

Company Description
Esri Global leader in location intelligence, offering powerful mapping and spatial analytics software. Renowned for its ArcGIS platform, Esri's solutions enable businesses and governments to make data-driven decisions by visualising and analysing geographic information.
Wireless Logic Prominent IoT solutions provider, delivering a comprehensive range of managed services. Specialises in connectivity solutions, including SIM management and IoT platform services, catering to businesses seeking efficient, scalable, and secure wireless communication.
Bosch.IO GmbH A subsidiary of the Bosch Group focuses on IoT and digital transformation. Offers innovative solutions in IoT, analytics, and software development, aiming to enhance business processes and improve life quality through smart, connected solutions.
Pitney Bowes Inc Global technology company offering innovative products and solutions in the areas of mailing, shipping, and financial services. Known for its postage meters and mailing equipment, it has evolved to provide digital solutions for e-commerce and business communications.

Other key players in the global location of things (LoT) market are TIBCO Software Inc., and others.

Companies in the global location of things (LoT) market are continuously innovating to offer advanced LoT solutions. This includes integrating AI and machine learning for smarter data analytics, enhancing GPS accuracy, and incorporating IoT with 5G for faster, real-time data transmission.  Many firms are entering partnerships with other technology companies, telecommunications providers, and software developers to enhance their offerings.

Location of Things (LoT) Market Analysis by Region

North America is expected to possess a significant portion of the market share during the forecast period. Enterprises in various industry verticals such as retail and transportation are exceedingly utilising the location of things technology to streamline business processes and increase work efficiency.

Moreover, the rapid adoption of smart devices and the presence of leading market players in the region are poised to attract more investments in LoT technology.

Other regions, including Europe, Asia Pacific, Latin America, and Middle East and Africa, are also expected to aid the location of things (LoT) market growth in the coming years owing to technological advancements, positive regulatory environment, infrastructure development, and domain-specific demands.

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Application
  • End Use
  • Region
Breakup by Application
  • Mapping and Navigation
  • Asset Management
  • Location Intelligence
  • Media and Marketing Engagement
Breakup by End Use
  • Retail and Consumer Goods
  • Government, Defence, and Utilities
  • Manufacturing and Industrial
  • Transportation and Logistics
  • Healthcare
  • Others
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Esri
  • Wireless Logic
  • Bosch.IO GmbH
  • Pitney Bowes Inc.
  • TIBCO Software Inc.
  • Others

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

In 2023, the market attained a value of nearly USD 25.50 billion.

The market is projected to grow at a CAGR of 33.7% between 2024 and 2032.

The major market drivers include the increasing adoption of the Internet of Things (IoT), the rising demand for concentrated data collection, and surging government initiatives for the implementation of digital solutions in various sectors.

The key trends aiding the market expansion include the increasing edge computing integration and the rising adoption of LoT in managing complex global logistics.

The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.

The different applications of location of things (LoT) are mapping and navigation, asset management, location intelligence, and media and marketing engagement.

The significant end uses of location of things (LoT) are retail and consumer goods, government, defence, and utilities, manufacturing and industrial, transportation and logistics, and healthcare, among others.

The major players in the market are Esri, Wireless Logic, Bosch.IO GmbH, Pitney Bowes Inc., and TIBCO Software Inc., among others.

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