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Global Location of Things (LoT) Market Share, Forecast: By Application: Mapping and Navigation, Asset Management, Location Intelligence, Media and Marketing Engagement; By End Use: Retail and Consumer Goods, Government, Defence, and Utilities, Manufacturing and Industrial, Others; Regional Analysis; Competitive Landscape; 2024-2032
Global Location of Things (LoT) Market Outlook
The global location of things (LoT) market stood at a value of around USD 25.50 billion in 2023. The market is projected to grow at a CAGR of 33.7% in the forecast period of 2024-2032 to attain a value of around USD 349.08 billion by 2032.
Key Takeaways
| Factors driving the demand for LoT |
| Widespread adoption of IoT devices and connected systems |
| Demand for advanced analytics, leveraging location data for insights |
| Increased adoption of mapping, navigation, and asset management solutions |
Location of Things (LoT) is a by-product of the Internet of things (IoT) that allows devices to connect and communicate based on their geographic location. With IoT sensors integrated with location technologies, organisations can collect location-based data through various devices connected to the same network. This allows for organised and accurate data collection. LoT devices like in-car navigation and GPS systems are used in everyday devices such as smartphones and smartwatches.
The growing trend of digitalisation and the increased technological advancements are the major factors propelling the location of things (LoT) market growth. With the expanding access to the Internet of things (IoT), governments are developing policies to promote digital use in various sectors worldwide to enhance operational efficiency, further propelling the market.
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Key Trends and Developments
Increasing edge computing integration; the rising 5G adoption; LoT integration in smart cities to optimise urban living; and robust cybersecurity and privacy measures are positively impacting the market growth
| Date | Company | Event |
| Dec 20th, 2023 | Arahas Technologies and QuakeLogic | Introduced a structural health monitoring and early warning system in the Indian subcontinent to enhance earthquake resilience. |
| Sep 18th, 2023 | Adsquare | Announced the launch of its enhanced interface and groundbreaking location analytic platform, enabling businesses to optimise strategies by unlocking detailed footfall metrics and deep consumer behaviour insights. |
| Sep 13th, 2023 | Delhivery Ltd | Introduced 'LocateOne,' a location intelligence solution on the OS1 platform. The API-based stack enhances address accuracy and reduces fraud. |
| Dec 1st 2022 | Mapbox | Announced new products enhancing data-driven decisions and user experiences across various sectors with innovative location technologies, streamlining development and navigation. |
| Trend | Description |
| Increasing edge computing integration | LoT systems increasingly leverage edge computing for faster data processing, reducing latency and enhancing real-time decision-making. |
| Rising adoption of 5G networks | The deployment of 5G technology accelerates LoT connectivity, enabling faster data transfer, lower latency, and enhanced device communication. |
| Implementation of LoT in smart city projects | LoT is integral to the evolution of smart cities, optimising urban operations, improving infrastructure, and enhancing citizens' quality of life. |
| Growing emphasis on security and privacy | Growing security concerns prompt increased focus on robust cybersecurity measures and data privacy protocols within LoT systems. |
Location of Things (LoT) Market Trends
One of the major factors aiding the market growth is the widespread adoption of IoT devices, sensors, and connected systems across industries such as transportation, logistics, healthcare, agriculture, and smart cities. Moreover, the adoption of location-based services is propelled by the growing demand for advanced analytics that utilise location data to gain insights into consumer behaviour, market trends, and operational efficiency.
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Furthermore, technological interventions such as the adoption of cloud-based technical solutions and the advent of data analytics are estimated to spearhead the location of things (LoT) market expansion. For instance, ArcGIS analytics is a real-time data processing technology for organisations to acquire spatial data launched by Esri, a leading Internet of Things technology vendor. This technology does not require deployment or maintenance. Such developments by the key players are expected to further propel the market forward.
Market Segmentation
“Global Location of Things (Lot) Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:
| Market Breakup | Categories |
| Application | Mapping and Navigation, Asset Management, Location Intelligence, Media and Marketing Engagement |
| End Use | Retail and Consumer Goods, Government, Defence, and Utilities, Manufacturing and Industrial, Transportation and Logistics, Healthcare, Others |
| Region | North America, Europe, Asia Pacific, Latin America, Middle East and Africa |
Mapping and navigation account for a significant location of things (LoT) market share due to increasing demand for such services in the transportation sector
Mapping and navigation services account for a major market share due to their rising demand in the transportation sector. For instance, in cab services such as Uber, LoT-enabled mapping and navigation services are used to connect with consumers through Internet or Wi-Fi services and share their real-time locations.
Furthermore, location of things (LoT) revolutionises asset management through real-time tracking and maintenance, enhances location intelligence with spatial data analysis and risk management, and transforms media and marketing with targeted advertising and customer engagement strategies, leveraging precise location data for efficiency and insights.
The retail and consumer goods sector is expected to dominate the LoT market amid the rising demand for personalised services
The retail and consumer goods sector extensively adopts the location of things technology owing to its favourable properties, such as the ability to provide personalised customer service. Moreover, it also augments product distribution growth and provides a channel to offer discounts and sales to attract more consumers while reducing operational costs.
The location of things (LoT) market is experiencing further growth owing to government investments in smart city and defence projects, and the integration of LoT in managing increasingly complex global supply chains.
LoT aids in accurately locating incidents and deploying emergency services efficiently for the government. Furthermore, for supply chain and inventory management, the technology helps in tracking materials and products throughout the supply chain, ensuring efficient inventory management and reducing delays.
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Competitive Landscape
Some of the major market players are integrating advanced technologies to provide innovative LoT solutions
| Company | Description |
| Esri | Global leader in location intelligence, offering powerful mapping and spatial analytics software. Renowned for its ArcGIS platform, Esri's solutions enable businesses and governments to make data-driven decisions by visualising and analysing geographic information. |
| Wireless Logic | Prominent IoT solutions provider, delivering a comprehensive range of managed services. Specialises in connectivity solutions, including SIM management and IoT platform services, catering to businesses seeking efficient, scalable, and secure wireless communication. |
| Bosch.IO GmbH | A subsidiary of the Bosch Group focuses on IoT and digital transformation. Offers innovative solutions in IoT, analytics, and software development, aiming to enhance business processes and improve life quality through smart, connected solutions. |
| Pitney Bowes Inc | Global technology company offering innovative products and solutions in the areas of mailing, shipping, and financial services. Known for its postage meters and mailing equipment, it has evolved to provide digital solutions for e-commerce and business communications. |
Other key players in the global location of things (LoT) market are TIBCO Software Inc., and others.
Companies in the global location of things (LoT) market are continuously innovating to offer advanced LoT solutions. This includes integrating AI and machine learning for smarter data analytics, enhancing GPS accuracy, and incorporating IoT with 5G for faster, real-time data transmission. Many firms are entering partnerships with other technology companies, telecommunications providers, and software developers to enhance their offerings.
Location of Things (LoT) Market Analysis by Region
North America is expected to possess a significant portion of the market share during the forecast period. Enterprises in various industry verticals such as retail and transportation are exceedingly utilising the location of things technology to streamline business processes and increase work efficiency.
Moreover, the rapid adoption of smart devices and the presence of leading market players in the region are poised to attract more investments in LoT technology.
Other regions, including Europe, Asia Pacific, Latin America, and Middle East and Africa, are also expected to aid the location of things (LoT) market growth in the coming years owing to technological advancements, positive regulatory environment, infrastructure development, and domain-specific demands.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Application |
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| Breakup by End Use |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Location of Things (LoT) Market Analysis
8.1 Key Industry Highlights
8.2 Global Location of Things (LoT) Historical Market (2018-2023)
8.3 Global Location of Things (LoT) Market Forecast (2024-2032)
8.4 Global Location of Things (LoT) Market by Application
8.4.1 Mapping and Navigation
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Asset Management
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 Location Intelligence
8.4.3.1 Historical Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.4.4 Media and Marketing Engagement
8.4.4.1 Historical Trend (2018-2023)
8.4.4.2 Forecast Trend (2024-2032)
8.5 Global Location of Things (LoT) Market by End Use
8.5.1 Retail and Consumer Goods
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Government, Defence, and Utilities
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Manufacturing and Industrial
8.5.3.1 Historical Trend (2018-2023)
8.5.3.2 Forecast Trend (2024-2032)
8.5.4 Transportation and Logistics
8.5.4.1 Historical Trend (2018-2023)
8.5.4.2 Forecast Trend (2024-2032)
8.5.5 Healthcare
8.5.5.1 Historical Trend (2018-2023)
8.5.5.2 Forecast Trend (2024-2032)
8.5.6 Others
8.6 Global Location of Things (LoT) Market by Region
8.6.1 North America
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Europe
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Asia Pacific
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Latin America
8.6.4.1 Historical Trend (2018-2023)
8.6.4.2 Forecast Trend (2024-2032)
8.6.5 Middle East and Africa
8.6.5.1 Historical Trend (2018-2023)
8.6.5.2 Forecast Trend (2024-2032)
9 North America Location of Things (LoT) Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Location of Things (LoT) Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Location of Things (LoT) Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Location of Things (LoT) Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Location of Things (LoT) Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Esri
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Wireless Logic
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Bosch.IO GmbH
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Pitney Bowes Inc.
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 TIBCO Software Inc.
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Location of Things (LoT) Market: Key Industry Highlights, 2018 and 2032
2. Global Location of Things (LoT) Historical Market: Breakup by Application (USD Billion), 2018-2023
3. Global Location of Things (LoT) Market Forecast: Breakup by Application (USD Billion), 2024-2032
4. Global Location of Things (LoT) Historical Market: Breakup by End Use (USD Billion), 2018-2023
5. Global Location of Things (LoT) Market Forecast: Breakup by End Use (USD Billion), 2024-2032
6. Global Location of Things (LoT) Historical Market: Breakup by Region (USD Billion), 2018-2023
7. Global Location of Things (LoT) Market Forecast: Breakup by Region (USD Billion), 2024-2032
8. North America Location of Things (LoT) Historical Market: Breakup by Country (USD Billion), 2018-2023
9. North America Location of Things (LoT) Market Forecast: Breakup by Country (USD Billion), 2024-2032
10. Europe Location of Things (LoT) Historical Market: Breakup by Country (USD Billion), 2018-2023
11. Europe Location of Things (LoT) Market Forecast: Breakup by Country (USD Billion), 2024-2032
12. Asia Pacific Location of Things (LoT) Historical Market: Breakup by Country (USD Billion), 2018-2023
13. Asia Pacific Location of Things (LoT) Market Forecast: Breakup by Country (USD Billion), 2024-2032
14. Latin America Location of Things (LoT) Historical Market: Breakup by Country (USD Billion), 2018-2023
15. Latin America Location of Things (LoT) Market Forecast: Breakup by Country (USD Billion), 2024-2032
16. Middle East and Africa Location of Things (LoT) Historical Market: Breakup by Country (USD Billion), 2018-2023
17. Middle East and Africa Location of Things (LoT) Market Forecast: Breakup by Country (USD Billion), 2024-2032
18. Global Location of Things (LoT) Market Structure
Key Questions Answered in the Report
In 2023, the market attained a value of nearly USD 25.50 billion.
The market is projected to grow at a CAGR of 33.7% between 2024 and 2032.
The major market drivers include the increasing adoption of the Internet of Things (IoT), the rising demand for concentrated data collection, and surging government initiatives for the implementation of digital solutions in various sectors.
The key trends aiding the market expansion include the increasing edge computing integration and the rising adoption of LoT in managing complex global logistics.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The different applications of location of things (LoT) are mapping and navigation, asset management, location intelligence, and media and marketing engagement.
The significant end uses of location of things (LoT) are retail and consumer goods, government, defence, and utilities, manufacturing and industrial, transportation and logistics, and healthcare, among others.
The major players in the market are Esri, Wireless Logic, Bosch.IO GmbH, Pitney Bowes Inc., and TIBCO Software Inc., among others.
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