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Global Loyalty Management Market: By Delivery Type: Standalone Program, Managed Platform; By Organization Size: Large Organization, Small and Mid-size Organization; By End Use; Market Dynamics; Regional Analysis; Historical Market and Forecast (2017-2027); Competitive Landscape; Industry Events and Developments

Global Loyalty Management Market Outlook

The global loyalty management market attained a value of USD 7.6 billion in 2020. The global loyalty management market is further expected to grow at a CAGR of 12% in the forecast period of 2022-2027 to reach a value of USD 15 billion by 2026.

 

Global Loyalty Management Market

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The industry is being driven by the development of retail and e-commerce markets, growth in internet purchasing, and rising consumer adoption of mobile and smartphone.

 

Properties and Applications

Loyalty management deals with developing rewards for previous purchases of customers, along with providing incentives aimed at future purchases. The rewards program seeks to give clients powerful value, followed by enhancing client penetration, cross-selling, and retention. A loyalty management scheme comprises of operational parameters like sponsoring possibilities, programme design, and types of transaction. It involves different value parameters such as redemption thresholds, choices for redemption, and gain prices.

 

Global Loyalty Management Market By End Use

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Loyalty management can be segmented based on:

  • Delivery Type
    • Standalone Program
    • Managed Platform  
  • Organization Size
    • Large Organization
    • Small and Mid-Size Organization
  • End Use
    • BFSI
    • Automotive
    • Aviation
    • Retail and Customer Goods
    • Media and Entertainment
    • Hospitality
    • Others

The EMR report looks into the regional markets of loyalty management like the North America, Latin America, Europe, the Middle East and Africa, and the Asia Pacific.

 

Global Loyalty Management Market By Region

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Market Analysis

The global loyalty management market is propelled by the growing demand for loyalty services in retail, financial services, and hospitality sectors. The industry is further driven by the rising demand for digital reward program, analytics, and business intelligence. North America holds the largest share in the industry followed by Europe due to increasing focus on customer retention loyalty programs, excellent employee engagement, and cross-selling by significant sector verticals, including government and BFSI. Latin America is expected to be a substantial and fastest growing market as a result of increased card sales, and investments by customers in multiple benefit vouchers and choices in Mexico and Brazil.

 

Competitive Landscape

The report presents a detailed analysis of the following key players in the global loyalty management market, looking into their capacity, competitive landscape, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:

  • Comarch SA
  • International Business Machines Corporation
  • Oracle Corporation
  • Aimia
  • SAP SE
  • Bond Brand Loyalty
  • TIBCO Software Inc. 
  • Others

The EMR report gives an in-depth insight into the industry by providing a SWOT analysis as well as an analysis of Porter’s five forces.

 

REPORT FEATURES DETAILS
Base Year 2020
Historical Period 2017-2021
Forecast Period 2022-2027
Scope of the Report Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Delivery Type, Organization Size, End Use, Region
Breakup by Delivery Type Standalone Program, Managed Platform
Breakup by Organization Size Large Organization, Small & Mid-Size Organization
Breakup by End Use BFSI, Automotive, Aviation, Retail & Customer Goods, Media & Entertainment, Hospitality, Others
Breakup by Region North America, Europe, Asia Pacific, Latin America, Middle East and Africa
Market Dynamics SWOT, Porter's Five Forces, Key Indicators for Price and Demand
Competitive Landscape Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications
Companies Covered Comarch SA, International Business Machines Corporation, Oracle Corporation, Aimia, SAP SE, Bond Brand Loyalty, TIBCO Software Inc., Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

 

*We at Expert Market Research always thrive to give you the latest information. The numbers in the article are only indicative and may be different from the actual report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Industry Opportunities and Challenges
8    Global Loyalty Management Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Loyalty Management Historical Market (2017-2021) 
    8.3    Global Loyalty Management Market Forecast (2022-2027)
    8.4    Global Loyalty Management Market by Delivery Type
        8.4.1    Standalone Program
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2017-2021)
            8.4.1.3    Forecast Trend (2022-2027)
        8.4.2    Managed Platform
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2017-2021)
            8.4.2.3    Forecast Trend (2022-2027)
    8.5    Global Loyalty Management Market by Organization Size
        8.5.1    Large Organization
            8.5.1.1    Market Share
            8.5.1.2    Historical Trend (2017-2021)
            8.5.1.3    Forecast Trend (2022-2027)
        8.5.2    Small and Mid-size Organization
            8.5.2.1    Market Share
            8.5.2.2    Historical Trend (2017-2021)
            8.5.2.3    Forecast Trend (2022-2027)
    8.6    Global Loyalty Management Market by End-Use
        8.6.1    BFSI
            8.6.1.1    Market Share
            8.6.1.2    Historical Trend (2017-2021)
            8.6.1.3    Forecast Trend (2022-2027)
        8.6.2    Automotive
            8.6.2.1    Market Share
            8.6.2.2    Historical Trend (2017-2021)
            8.6.2.3    Forecast Trend (2022-2027)
        8.6.3    Aviation
            8.6.3.1    Market Share
            8.6.3.2    Historical Trend (2017-2021)
            8.6.3.3    Forecast Trend (2022-2027)
        8.6.4    Retail and Customer Goods
            8.6.4.1    Market Share
            8.6.4.2    Historical Trend (2017-2021)
            8.6.4.3    Forecast Trend (2022-2027)
        8.6.5    Media and Entertainment
            8.6.5.1    Market Share
            8.6.5.2    Historical Trend (2017-2021)
            8.6.5.3    Forecast Trend (2022-2027)
        8.6.6    Hospitality
            8.6.6.1    Market Share
            8.6.6.2    Historical Trend (2017-2021)
            8.6.6.3    Forecast Trend (2022-2027)
        8.6.7    Others
    8.7    Global Loyalty Management Market by Region
        8.7.1    Market Share
            8.7.1.1    North America
            8.7.1.2    Europe
            8.7.1.3    Asia Pacific
            8.7.1.4    Latin America
            8.7.1.5    Middle East and Africa
9    Regional Analysis
    9.1    North America
        9.1.1    Historical Trend (2017-2021)
        9.1.2    Forecast Trend (2022-2027)
        9.1.3    Breakup by Country
            9.1.3.1    United States of America 
            9.1.3.2    Canada
    9.2    Europe
        9.2.1    Historical Trend (2017-2021)
        9.2.2    Forecast Trend (2022-2027)
        9.2.3    Breakup by Country 
            9.2.3.1    United Kingdom
            9.2.3.2    Germany
            9.2.3.3    France
            9.2.3.4    Italy
            9.2.3.5    Others
    9.3    Asia Pacific
        9.3.1    Historical Trend (2017-2021)
        9.3.2    Forecast Trend (2022-2027)
        9.3.3    Breakup by Country
            9.3.3.1    China
            9.3.3.2    Japan
            9.3.3.3    India
            9.3.3.4    ASEAN
            9.3.3.5    Australia
            9.3.3.6    Others
    9.4    Latin America
        9.4.1    Historical Trend (2017-2021)
        9.4.2    Forecast Trend (2022-2027)
        9.4.3    Breakup by Country
            9.4.3.1    Brazil
            9.4.3.2    Argentina
            9.4.3.3    Mexico
            9.4.3.4    Others
    9.5    Middle East and Africa
        9.5.1    Historical Trend (2017-2021)
        9.5.2    Forecast Trend (2022-2027)
        9.5.3    Breakup by Country
            9.5.3.1    Saudi Arabia
            9.5.3.2    United Arab Emirates
            9.5.3.3    Nigeria
            9.5.3.4    South Africa
            9.5.3.5    Others
10    Market Dynamics
    10.1    SWOT Analysis
        10.1.1    Strengths
        10.1.2    Weaknesses
        10.1.3    Opportunities
        10.1.4    Threats
    10.2    Porter’s Five Forces Analysis
        10.2.1    Supplier’s Power
        10.2.2    Buyer’s Power
        10.2.3    Threat of New Entrants
        10.2.4    Degree of Rivalry
        10.2.5    Threat of Substitutes
    10.3    Key Indicators for Demand
    10.4    Key Indicators for Price
11    Competitive Landscape
    11.1    Market Structure
    11.2    Company Profiles
        11.2.1    Comarch SA
            11.2.1.1    Company Overview
            11.2.1.2    Product Portfolio
            11.2.1.3    Demographic Reach and Achievements
            11.2.1.4    Certifications
        11.2.2    IBM Corporation
            11.2.2.1    Company Overview
            11.2.2.2    Product Portfolio
            11.2.2.3    Demographic Reach and Achievements
            11.2.2.4    Certifications
        11.2.3     Oracle Corporation
            11.2.3.1    Company Overview
            11.2.3.2    Product Portfolio
            11.2.3.3    Demographic Reach and Achievements
            11.2.3.4    Certifications
        11.2.4    SAP SE
            11.2.4.1    Company Overview
            11.2.4.2    Product Portfolio
            11.2.4.3    Demographic Reach and Achievements
            11.2.4.4    Certifications
        11.2.5    Aimia Inc. (Kognitiv Corporation)
            11.2.5.1    Company Overview
            11.2.5.2    Product Portfolio
            11.2.5.3    Demographic Reach and Achievements
            11.2.5.4    Certifications
        11.2.6    Bond Brand Loyalty
            11.2.6.1    Company Overview
            11.2.6.2    Product Portfolio
            11.2.6.3    Demographic Reach and Achievements
            11.2.6.4    Certifications
        11.2.7    TIBCO Software Inc.
            11.2.7.1    Company Overview
            11.2.7.2    Product Portfolio
            11.2.7.3    Demographic Reach and Achievements
            11.2.7.4    Certifications
        11.2.8    Others
12    Industry Events and Developments


List of Key Figures and Tables

1.    Global Loyalty Management Market: Key Industry Highlights, 2016 and 2026
2.    Global Loyalty Management Historical Market: Breakup by Delivery Type (USD Million), 2017-2021
3.    Global Loyalty Management Market Forecast: Breakup by Delivery Type (USD Million), 2022-2027
4.    Global Loyalty Management Historical Market: Breakup by Organization Size (USD Million), 2017-2021
5.    Global Loyalty Management Market Forecast: Breakup by Organization Size (USD Million), 2022-2027
6.    Global Loyalty Management Historical Market: Breakup by End-Use (USD Million), 2017-2021
7.    Global Loyalty Management Market Forecast: Breakup by End-Use (USD Million), 2022-2027
8.    Global Loyalty Management Historical Market: Breakup by Region (USD Million), 2017-2021
9.    Global Loyalty Management Market Forecast: Breakup by Region (USD Million), 2022-2027
10.    North America Loyalty Management Historical Market: Breakup by Country (USD Million), 2017-2021
11.    North America Loyalty Management Market Forecast: Breakup by Country (USD Million), 2022-2027
12.    Europe Loyalty Management Historical Market: Breakup by Country (USD Million), 2017-2021
13.    Europe Loyalty Management Market Forecast: Breakup by Country (USD Million), 2022-2027
14.    Asia Pacific Loyalty Management Historical Market: Breakup by Country (USD Million), 2017-2021
15.    Asia Pacific Loyalty Management Market Forecast: Breakup by Country (USD Million), 2022-2027
16.    Latin America Loyalty Management Historical Market: Breakup by Country (USD Million), 2017-2021
17.    Latin America Loyalty Management Market Forecast: Breakup by Country (USD Million), 2022-2027
18.    Middle East and Africa Loyalty Management Historical Market: Breakup by Country (USD Million), 2017-2021
19.    Middle East and Africa Loyalty Management Market Forecast: Breakup by Country (USD Million), 2022-2027
20.    Global Loyalty Management Market Structure

Key Questions Answered in the Report

In 2020, the global loyalty management market attained a value of nearly USD 7.6 billion.

The market is projected to grow at a CAGR of 12% between 2022 and 2027.

The market is estimated to witness a healthy growth in the forecast period of 2022-2027 to reach about USD 15 billion by 2026.

The major drivers of the industry, such as the development of retail and e-commerce markets, growth in internet purchasing, and the rising consumer adoption of mobile and smartphone, are expected to aid the market growth.

The key market trend guiding the growth of the industry includes the rising investments by customers in multiple benefit vouchers.

The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific, with North America accounting for the largest share in the market.

Standalone program and managed platform are the leading delivery types of loyalty management in the industry.

Large and small and mid-size organization are the major organization sizes of the system.

BFSI, automotive, aviation, retail and customer goods, media and entertainment, and hospitality, among others, are the significant end-uses of loyalty management.

The major players in the industry are Comarch SA, International Business Machines Corporation, Oracle Corporation, Aimia, SAP SE, Bond Brand Loyalty, TIBCO Software Inc., Others.

Analyst Review

The global loyalty management market attained a value of USD 7.6 billion in 2020, driven by the rising consumer adoption of mobile and smartphone. Aided by the rising investments by customers in multiple benefit vouchers, the market is expected to witness a further growth in the forecast period of 2022-2027, growing at a CAGR of 12%. The market is projected to reach USD 15 billion by 2026.

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on delivery types, the loyalty management industry can be segmented into standalone program and managed platform. On the basis of organization size, the market is divided into large and small and mid-size organization. By end-use, the industry is segmented into BFSI, automotive, aviation, retail and customer goods, media and entertainment, hospitality, and others. The major regional markets for loyalty management are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa, with North America accounting for the largest share of the market. The key players in the above market include Comarch SA, International Business Machines Corporation, Oracle Corporation, Aimia, SAP SE, Bond Brand Loyalty, TIBCO Software Inc., Others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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