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Loyalty Management Market: By Delivery Type: Standalone Program, Managed Platform; By Organization Size: Large Organization, Small & Mid-Size Organization; By End Use: BFSI, Automotive, Aviation, Retail & Customer Goods, Media & Entertainment, Hospitality, Others; By Region: North America, Europe, Asia Pacific, Latin America, Middle East & Africa; Historical Supply and Demand (2015-2019); Supply and Demand Forecast (2020-2025); SWOT Analysis; Porter’s Five Forces Analysis; Competitive Landscape; Events and Developments

Global Loyalty Management Market Key Insights:


  • Global Loyalty Management Market Overview
  • Global Loyalty Management Market Opportunities
  • Breakup by Region
  • Historical (2015-2019) and Forecast (2020-2025) Market Size
  • Competitive Landscape
  • SWOT Analysis
  • Breakup by Delivery Type
  • Events and Developments
  • Breakup by End Use


Market Outlook

The global loyalty management market attained a value of USD 7.6 billion in 2019. The global loyalty management market is further expected to grow at a CAGR of 12% in the forecast period of 2020-2025 to reach a value of USD 15 billion by 2025. The industry is being driven by the development of retail and e-commerce markets, growth in internet purchasing, and rising consumer adoption of mobile and smartphone.

Properties and Applications

Loyalty management deals with developing rewards for previous purchases of customers, along with providing incentives aimed at future purchases. The rewards program seeks to give clients powerful value, followed by enhancing client penetration, cross-selling, and retention. A loyalty management scheme comprises of operational parameters like sponsoring possibilities, programme design, and types of transaction. It involves different value parameters such as redemption thresholds, choices for redemption, and gain prices.

Loyalty management can be segmented based on:

  • Delivery Type
    • Standalone Program
    • Managed Platform  
  • Organization Size
    • Large Organization
    • Small and Mid-Size Organization
  • End Use
    • BFSI
    • Automotive
    • Aviation
    • Retail and Customer Goods
    • Media and Entertainment
    • Hospitality
    • Others

The EMR report looks into the regional markets of loyalty management like the North America, Latin America, Europe, the Middle East and Africa, and the Asia Pacific.

Market Analysis

The global loyalty management market is propelled by the growing demand for loyalty services in retail, financial services, and hospitality sectors. The industry is further driven by the rising demand for digital reward program, analytics, and business intelligence. North America holds the largest share in the industry followed by Europe due to increasing focus on customer retention loyalty programs, excellent employee engagement, and cross-selling by significant sector verticals, including government and BFSI. Latin America is expected to be a substantial and fastest growing market as a result of increased card sales, and investments by customers in multiple benefit vouchers and choices in Mexico and Brazil.

Competitive Landscape

The report presents a detailed analysis of the following key players in the global loyalty management market, looking into their capacity, competitive landscape, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:

  • Comarch SA
  • International Business Machines Corporation
  • Oracle Corporation
  • Aimia
  • SAP ERP 
  • Bond Brand Loyalty
  • TIBCO Software Inc. 
  • Others

The EMR report gives an in-depth insight into the industry by providing a SWOT analysis as well as an analysis of Porter’s five forces.

Key Questions Answered in the Report:

  • How has the global loyalty management market performed in the previous years (2015-2019)?
  • What is the forecasted assessment of the industry for 2020-2025?
  • What are the major drivers in the historical (2015-2019) and forecast (2020-2025) periods?
  • What are the major constraints in the historical (2015-2019) and forecast (2020-2025) periods?
  • What are the major demand indicators of the global industry?
  • What is the degree of competition in the global loyalty management industry?
  • What are the major events and developments taking place within the global industry?

1    Preface
    1.1    Objectives of the Study
    1.2    Key findings of the Study
2    Research Methodology
    2.1    Data Extraction
    2.2    Data Corroboration
    2.3    Market Structure
    2.4    Inference Data
3    Executive Summary
    3.1    Market Overview
    3.2    Market Analysis
4    Global Loyalty Management Market Analysis
    4.1    Global Loyalty Management Market (2015-2019) & Forecast (2020-2025)
    4.2    Global Loyalty Management Market Breakup by Delivery Type
        4.2.1    Standalone Program
        4.2.2    Managed Platform
    4.3    Global Loyalty Management Market Breakup by Delivery Type: Historical Market (2015-2019) & Forecast (2020-2025)
        4.3.1    Standalone Program
        4.3.2    Managed Platform 
    4.4    Global Loyalty Management Market Breakup by Organization Size
        4.4.1    Large Organization
        4.4.2    Small & Mid-Size Organization
    4.5    Global Loyalty Management Market Breakup by Organization Size: Historical Market (2015-2019) & Forecast (2020-2025)
        4.5.1    Large Organization
        4.5.2    Small & Mid-Size Organization
    4.6    Global Loyalty Management Market Breakup by End Use
        4.6.1    BFSI
        4.6.2    Automotive
        4.6.3    Aviation
        4.6.4    Retail & Customer Goods
        4.6.5    Media & Entertainment
        4.6.6    Hospitality
        4.6.7    Others
    4.7    Global Loyalty Management Market Breakup by End Use: Historical Market (2015-2019) & Forecast (2020-2025)
        4.7.1    BFSI
        4.7.2    Automotive
        4.7.3    Aviation
        4.7.4    Retail & Customer Goods
        4.7.5    Media & Entertainment
        4.7.6    Hospitality 
        4.7.7    Others
    4.8    Global Loyalty Management Market Breakup by Region
        4.8.1    North America
      United States of America
        4.8.2    Europe
      United Kingdom
        4.8.3    Asia Pacific
        4.8.4    Latin America
        4.8.5    Middle East & Africa
      Saudi Arabia
      United Arab Emirates
      South Africa
    4.9     Global Loyalty Management Market Breakup by Region: Historical Market (2015-2019) & Forecast (2020-2025)
        4.9.1    North America
      United States of America
        4.9.2    Europe
      United Kingdom
        4.9.3    Asia Pacific
        4.9.4    Latin America
        4.9.5    Middle East & Africa
      Saudi Arabia
      United Arab Emirates
      South Africa
5    SWOT Analysis
    5.1    Overview
    5.2    Strengths
    5.3    Weaknesses
    5.4    Opportunities
    5.5    Threats
6    Porter’s Five Forces Analysis
    6.1    Overview
    6.2    Buyer’s Power
    6.3    Supplier’s Power
    6.4    New Entrants
    6.5    Degree of Rivalry
    6.6    Substitutes
7    Competitive Landscape & Supplier Analysis
    7.1    Comarch SA
    7.2    International Business Machines Corporation
    7.3    Oracle Corporation
    7.4    Aimia
    7.5    SAP ERP 
    7.6    Bond Brand Loyalty
    7.7    TIBCO Software Inc. 
    7.8    Others    
8    Events and Developments


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