Report Overview

2023

Base Year

2018-2023

Historical Year

2024-2032

Forecast Year

Global Loyalty Management Market Outlook

The global loyalty management market attained a value of USD 10.66 billion in 2023. The global loyalty management market is further expected to grow at a CAGR of 12.2% in the forecast period of 2024-2032 to reach a value of USD 29.95 billion by 2032.

Loyalty Management Market

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The industry is being driven by the development of retail and e-commerce markets, growth in internet purchasing, and rising consumer adoption of mobile and smartphone.

Properties and Applications

Loyalty management deals with developing rewards for previous purchases of customers, along with providing incentives aimed at future purchases. The rewards program seeks to give clients powerful value, followed by enhancing client penetration, cross-selling, and retention. A loyalty management scheme comprises of operational parameters like sponsoring possibilities, programme design, and types of transaction. It involves different value parameters such as redemption thresholds, choices for redemption, and gain prices.

Loyalty Management Market By Segments

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Loyalty management can be segmented based on:

  • Delivery Type
    • Standalone Program
    • Managed Platform  
  • Organization Size
    • Large Organization
    • Small and Mid-Size Organization
  • End Use
    • BFSI
    • Automotive
    • Aviation
    • Retail and Customer Goods
    • Media and Entertainment
    • Hospitality
    • Others

The EMR report looks into the regional markets of loyalty management like the North America, Latin America, Europe, the Middle East and Africa, and the Asia Pacific.

Loyalty Management Market By Region

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Market Analysis

The global loyalty management market is propelled by the growing demand for loyalty services in retail, financial services, and hospitality sectors. The industry is further driven by the rising demand for digital reward program, analytics, and business intelligence. North America holds the largest share in the industry followed by Europe due to increasing focus on customer retention loyalty programs, excellent employee engagement, and cross-selling by significant sector verticals, including government and BFSI. Latin America is expected to be a substantial and fastest growing market as a result of increased card sales, and investments by customers in multiple benefit vouchers and choices in Mexico and Brazil.

Competitive Landscape

The report presents a detailed analysis of the following key players in the global loyalty management market, looking into their capacity, competitive landscape, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:

  • Comarch SA
  • International Business Machines Corporation
  • Oracle Corporation
  • Aimia
  • SAP SE
  • Bond Brand Loyalty
  • TIBCO Software Inc. 
  • Others

The EMR report gives an in-depth insight into the industry by providing a SWOT analysis as well as an analysis of Porter’s five forces.

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Delivery Type
  • Organization Size
  • End-Use
  • Region
Breakup by Delivery Type
  • Standalone Program
  • Managed Platform
Breakup by Organization Size
  • Large Organization
  • Small & Mid-size Organization
Breakup by End-Use
  • BFSI
  • Automotive
  • Aviation
  • Retail & Customer Goods
  • Media & Entertainment
  • Hospitality
  • Others
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Comarch SA
  • IBM Corporation
  • Oracle Corporation
  • SAP SE
  • Aimia Inc. (Kognitiv Corporation)
  • Bond Brand Loyalty
  • TIBCO Software Inc.
  • Others
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

In 2023, the global loyalty management market attained a value of nearly USD 10.66 billion.

The market is projected to grow at a CAGR of 12.2% between 2024 and 2032.

The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach about USD 29.95 billion by 2032.

The major drivers of the market include the rapid development of retail and e-commerce markets, growth in internet purchasing, and the rising consumer adoption of smartphones.

The key trend guiding the growth of the market includes the rising investments by customers in multiple benefit vouchers.

The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific, with North America accounting for the largest share in the market.

Standalone program and managed platform are the leading delivery types of loyalty management in the market.

Large and small and mid-size organization are the major organization sizes of the system.

BFSI, automotive, aviation, retail and customer goods, media and entertainment, and hospitality, among others, are the significant end-uses of loyalty management.

The major key players in the market include Comarch SA, International Business Machines Corporation, Oracle Corporation, Aimia, SAP SE, Bond Brand Loyalty, and TIBCO Software Inc., among others.

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