Reports
Global Loyalty Management Market: By Delivery Type: Standalone Program, Managed Platform; By Organization Size: Large Organization, Small and Mid-size Organization; By End Use; Market Dynamics; Regional Analysis; Historical Market and Forecast (2018-2028); Competitive Landscape; Industry Events and Developments
Global Loyalty Management Market Outlook
The global loyalty management market attained a value of USD 9.5 billion in 2022. The global loyalty management market is further expected to grow at a CAGR of 12.20% in the forecast period of 2023-2028 to reach a value of USD 18.9 billion by 2028.
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The industry is being driven by the development of retail and e-commerce markets, growth in internet purchasing, and rising consumer adoption of mobile and smartphone.
Properties and Applications
Loyalty management deals with developing rewards for previous purchases of customers, along with providing incentives aimed at future purchases. The rewards program seeks to give clients powerful value, followed by enhancing client penetration, cross-selling, and retention. A loyalty management scheme comprises of operational parameters like sponsoring possibilities, programme design, and types of transaction. It involves different value parameters such as redemption thresholds, choices for redemption, and gain prices.
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Loyalty management can be segmented based on:
- Delivery Type
- Standalone Program
- Managed Platform
- Organization Size
- Large Organization
- Small and Mid-Size Organization
- End Use
- BFSI
- Automotive
- Aviation
- Retail and Customer Goods
- Media and Entertainment
- Hospitality
- Others
The EMR report looks into the regional markets of loyalty management like the North America, Latin America, Europe, the Middle East and Africa, and the Asia Pacific.
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Market Analysis
The global loyalty management market is propelled by the growing demand for loyalty services in retail, financial services, and hospitality sectors. The industry is further driven by the rising demand for digital reward program, analytics, and business intelligence. North America holds the largest share in the industry followed by Europe due to increasing focus on customer retention loyalty programs, excellent employee engagement, and cross-selling by significant sector verticals, including government and BFSI. Latin America is expected to be a substantial and fastest growing market as a result of increased card sales, and investments by customers in multiple benefit vouchers and choices in Mexico and Brazil.
Competitive Landscape
The report presents a detailed analysis of the following key players in the global loyalty management market, looking into their capacity, competitive landscape, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:
- Comarch SA
- International Business Machines Corporation
- Oracle Corporation
- Aimia
- SAP SE
- Bond Brand Loyalty
- TIBCO Software Inc.
- Others
The EMR report gives an in-depth insight into the industry by providing a SWOT analysis as well as an analysis of Porter’s five forces.
| REPORT FEATURES | DETAILS |
|---|---|
| Base Year | 2022 |
| Historical Period | 2018-2022 |
| Forecast Period | 2023-2028 |
| Scope of the Report | Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Delivery Type, Organization Size, End Use, Region |
| Breakup by Delivery Type | Standalone Program, Managed Platform |
| Breakup by Organization Size | Large Organization, Small & Mid-Size Organization |
| Breakup by End Use | BFSI, Automotive, Aviation, Retail & Customer Goods, Media & Entertainment, Hospitality, Others |
| Breakup by Region | North America, Europe, Asia Pacific, Latin America, Middle East and Africa |
| Market Dynamics | SWOT, Porter's Five Forces, Key Indicators for Price and Demand |
| Competitive Landscape | Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications |
| Companies Covered | Comarch SA, International Business Machines Corporation, Oracle Corporation, Aimia, SAP SE, Bond Brand Loyalty, TIBCO Software Inc., Others |
| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Loyalty Management Market Analysis
8.1 Key Industry Highlights
8.2 Global Loyalty Management Historical Market (2018-2022)
8.3 Global Loyalty Management Market Forecast (2023-2028)
8.4 Global Loyalty Management Market by Delivery Type
8.4.1 Standalone Program
8.4.1.1 Historical Trend (2018-2022)
8.4.1.2 Forecast Trend (2023-2028)
8.4.2 Managed Platform
8.4.2.1 Historical Trend (2018-2022)
8.4.2.2 Forecast Trend (2023-2028)
8.5 Global Loyalty Management Market by Organization Size
8.5.1 Large Organization
8.5.1.1 Historical Trend (2018-2022)
8.5.1.2 Forecast Trend (2023-2028)
8.5.2 Small and Mid-size Organization
8.5.2.1 Historical Trend (2018-2022)
8.5.2.2 Forecast Trend (2023-2028)
8.6 Global Loyalty Management Market by End-Use
8.6.1 BFSI
8.6.1.1 Historical Trend (2018-2022)
8.6.1.2 Forecast Trend (2023-2028)
8.6.2 Automotive
8.6.2.1 Historical Trend (2018-2022)
8.6.2.2 Forecast Trend (2023-2028)
8.6.3 Aviation
8.6.3.1 Historical Trend (2018-2022)
8.6.3.2 Forecast Trend (2023-2028)
8.6.4 Retail and Customer Goods
8.6.4.1 Historical Trend (2018-2022)
8.6.4.2 Forecast Trend (2023-2028)
8.6.5 Media and Entertainment
8.6.5.1 Historical Trend (2018-2022)
8.6.5.2 Forecast Trend (2023-2028)
8.6.6 Hospitality
8.6.6.1 Historical Trend (2018-2022)
8.6.6.2 Forecast Trend (2023-2028)
8.6.7 Others
8.7 Global Loyalty Management Market by Region
8.7.1 North America
8.7.1.1 Historical Trend (2018-2022)
8.7.1.2 Forecast Trend (2023-2028)
8.7.2 Europe
8.7.2.1 Historical Trend (2018-2022)
8.7.2.2 Forecast Trend (2023-2028)
8.7.3 Asia Pacific
8.7.3.1 Historical Trend (2018-2022)
8.7.3.2 Forecast Trend (2023-2028)
8.7.4 Latin America
8.7.4.1 Historical Trend (2018-2022)
8.7.4.2 Forecast Trend (2023-2028)
8.7.5 Middle East and Africa
8.7.5.1 Historical Trend (2018-2022)
8.7.5.2 Forecast Trend (2023-2028)
9 North America Loyalty Management Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2022)
9.1.2 Forecast Trend (2023-2028)
9.2 Canada
9.2.1 Historical Trend (2018-2022)
9.2.2 Forecast Trend (2023-2028)
10 Europe Loyalty Management Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2022)
10.1.2 Forecast Trend (2023-2028)
10.2 Germany
10.2.1 Historical Trend (2018-2022)
10.2.2 Forecast Trend (2023-2028)
10.3 France
10.3.1 Historical Trend (2018-2022)
10.3.2 Forecast Trend (2023-2028)
10.4 Italy
10.4.1 Historical Trend (2018-2022)
10.4.2 Forecast Trend (2023-2028)
10.5 Others
11 Asia Pacific Loyalty Management Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2022)
11.1.2 Forecast Trend (2023-2028)
11.2 Japan
11.2.1 Historical Trend (2018-2022)
11.2.2 Forecast Trend (2023-2028)
11.3 India
11.3.1 Historical Trend (2018-2022)
11.3.2 Forecast Trend (2023-2028)
11.4 ASEAN
11.4.1 Historical Trend (2018-2022)
11.4.2 Forecast Trend (2023-2028)
11.5 Australia
11.5.1 Historical Trend (2018-2022)
11.5.2 Forecast Trend (2023-2028)
11.6 Others
12 Latin America Loyalty Management Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2022)
12.1.2 Forecast Trend (2023-2028)
12.2 Argentina
12.2.1 Historical Trend (2018-2022)
12.2.2 Forecast Trend (2023-2028)
12.3 Mexico
12.3.1 Historical Trend (2018-2022)
12.3.2 Forecast Trend (2023-2028)
12.4 Others
13 Middle East and Africa Loyalty Management Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2022)
13.1.2 Forecast Trend (2023-2028)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2022)
13.2.2 Forecast Trend (2023-2028)
13.3 Nigeria
13.3.1 Historical Trend (2018-2022)
13.3.2 Forecast Trend (2023-2028)
13.4 South Africa
13.4.1 Historical Trend (2018-2022)
13.4.2 Forecast Trend (2023-2028)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Comarch SA
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 IBM Corporation
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Oracle Corporation
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 SAP SE
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Aimia Inc. (Kognitiv Corporation)
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Bond Brand Loyalty
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 TIBCO Software Inc.
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Loyalty Management Market: Key Industry Highlights, 2018 and 2028
2. Global Loyalty Management Historical Market: Breakup by Delivery Type (USD Million), 2018-2022
3. Global Loyalty Management Market Forecast: Breakup by Delivery Type (USD Million), 2023-2028
4. Global Loyalty Management Historical Market: Breakup by Organization Size (USD Million), 2018-2022
5. Global Loyalty Management Market Forecast: Breakup by Organization Size (USD Million), 2023-2028
6. Global Loyalty Management Historical Market: Breakup by End-Use (USD Million), 2018-2022
7. Global Loyalty Management Market Forecast: Breakup by End-Use (USD Million), 2023-2028
8. Global Loyalty Management Historical Market: Breakup by Region (USD Million), 2018-2022
9. Global Loyalty Management Market Forecast: Breakup by Region (USD Million), 2023-2028
10. North America Loyalty Management Historical Market: Breakup by Country (USD Million), 2018-2022
11. North America Loyalty Management Market Forecast: Breakup by Country (USD Million), 2023-2028
12. Europe Loyalty Management Historical Market: Breakup by Country (USD Million), 2018-2022
13. Europe Loyalty Management Market Forecast: Breakup by Country (USD Million), 2023-2028
14. Asia Pacific Loyalty Management Historical Market: Breakup by Country (USD Million), 2018-2022
15. Asia Pacific Loyalty Management Market Forecast: Breakup by Country (USD Million), 2023-2028
16. Latin America Loyalty Management Historical Market: Breakup by Country (USD Million), 2018-2022
17. Latin America Loyalty Management Market Forecast: Breakup by Country (USD Million), 2023-2028
18. Middle East and Africa Loyalty Management Historical Market: Breakup by Country (USD Million), 2018-2022
19. Middle East and Africa Loyalty Management Market Forecast: Breakup by Country (USD Million), 2023-2028
20. Global Loyalty Management Market Structure
Key Questions Answered in the Report
In 2022, the global loyalty management market attained a value of nearly USD 9.5 billion.
The market is projected to grow at a CAGR of 12.20% between 2023 and 2028.
The market is estimated to witness a healthy growth in the forecast period of 2023-2028 to reach about USD 18.9 billion by 2028.
The major drivers of the market include the rapid development of retail and e-commerce markets, growth in internet purchasing, and the rising consumer adoption of smartphones.
The key trend guiding the growth of the market includes the rising investments by customers in multiple benefit vouchers.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific, with North America accounting for the largest share in the market.
Standalone program and managed platform are the leading delivery types of loyalty management in the market.
Large and small and mid-size organization are the major organization sizes of the system.
BFSI, automotive, aviation, retail and customer goods, media and entertainment, and hospitality, among others, are the significant end-uses of loyalty management.
The major key players in the market include Comarch SA, International Business Machines Corporation, Oracle Corporation, Aimia, SAP SE, Bond Brand Loyalty, and TIBCO Software Inc., among others.
Analyst Review
The global loyalty management market attained a value of USD 9.5 billion in 2022, driven by the rising consumer adoption of mobile and smartphone. Aided by the rising investments by customers in multiple benefit vouchers, the market is expected to witness a further growth in the forecast period of 2023-2028, growing at a CAGR of 12.20%. The market is projected to reach USD 18.9 billion by 2028.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on delivery types, the loyalty management industry can be segmented into standalone program and managed platform. On the basis of organization size, the market is divided into large and small and mid-size organization. By end-use, the industry is segmented into BFSI, automotive, aviation, retail and customer goods, media and entertainment, hospitality, and others. The major regional markets for loyalty management are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa, with North America accounting for the largest share of the market. The key players in the above market include Comarch SA, International Business Machines Corporation, Oracle Corporation, Aimia, SAP SE, Bond Brand Loyalty, TIBCO Software Inc., Others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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