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The global loyalty management market attained a value of USD 7.6 billion in 2020. The global loyalty management market is further expected to grow at a CAGR of 12% in the forecast period of 2021-2026 to reach a value of USD 15 billion by 2026.
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The industry is being driven by the development of retail and e-commerce markets, growth in internet purchasing, and rising consumer adoption of mobile and smartphone.
Loyalty management deals with developing rewards for previous purchases of customers, along with providing incentives aimed at future purchases. The rewards program seeks to give clients powerful value, followed by enhancing client penetration, cross-selling, and retention. A loyalty management scheme comprises of operational parameters like sponsoring possibilities, programme design, and types of transaction. It involves different value parameters such as redemption thresholds, choices for redemption, and gain prices.
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Loyalty management can be segmented based on:
The EMR report looks into the regional markets of loyalty management like the North America, Latin America, Europe, the Middle East and Africa, and the Asia Pacific.
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The global loyalty management market is propelled by the growing demand for loyalty services in retail, financial services, and hospitality sectors. The industry is further driven by the rising demand for digital reward program, analytics, and business intelligence. North America holds the largest share in the industry followed by Europe due to increasing focus on customer retention loyalty programs, excellent employee engagement, and cross-selling by significant sector verticals, including government and BFSI. Latin America is expected to be a substantial and fastest growing market as a result of increased card sales, and investments by customers in multiple benefit vouchers and choices in Mexico and Brazil.
The report presents a detailed analysis of the following key players in the global loyalty management market, looking into their capacity, competitive landscape, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:
The EMR report gives an in-depth insight into the industry by providing a SWOT analysis as well as an analysis of Porter’s five forces.
|Scope of the Report||Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Delivery Type, Organization Size, End Use, Region|
|Breakup by Delivery Type||Standalone Program, Managed Platform|
|Breakup by Organization Size||Large Organization, Small & Mid-Size Organization|
|Breakup by End Use||BFSI, Automotive, Aviation, Retail & Customer Goods, Media & Entertainment, Hospitality, Others|
|Breakup by Region||North America, Europe, Asia Pacific, Latin America, Middle East and Africa|
|Market Dynamics||SWOT, Porter's Five Forces, EMR’s Key Indicators for Price and Demand|
|Competitive Landscape||Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications|
|Companies Covered||Comarch SA, International Business Machines Corporation, Oracle Corporation, Aimia, SAP ERP, Bond Brand Loyalty, TIBCO Software Inc., Others|
|Report Price and Purchase Option||Explore our purchase options that are best suited to your resources and industry needs.|
|Delivery Format||Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.|
*We at Expert Market Research always thrive to give you the latest information. The numbers in the article are only indicative and may be different from the actual report.
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
7 Industry Opportunities and Challenges
8 Global Loyalty Management Market Analysis
8.1 Key Industry Highlights
8.2 Global Loyalty Management Historical Market (2016-2020)
8.3 Global Loyalty Management Market Forecast (2021-2026)
8.4 Global Loyalty Management Market by Delivery Type
8.4.1 Standalone Program
18.104.22.168 Market Share
22.214.171.124 Historical Trend (2016-2020)
126.96.36.199 Forecast Trend (2021-2026)
8.4.2 Managed Platform
188.8.131.52 Market Share
184.108.40.206 Historical Trend (2016-2020)
220.127.116.11 Forecast Trend (2021-2026)
8.5 Global Loyalty Management Market by Organization Size
8.5.1 Large Organization
18.104.22.168 Market Share
22.214.171.124 Historical Trend (2016-2020)
126.96.36.199 Forecast Trend (2021-2026)
8.5.2 Small and Mid-size Organization
188.8.131.52 Market Share
184.108.40.206 Historical Trend (2016-2020)
220.127.116.11 Forecast Trend (2021-2026)
8.6 Global Loyalty Management Market by End-Use
18.104.22.168 Market Share
22.214.171.124 Historical Trend (2016-2020)
126.96.36.199 Forecast Trend (2021-2026)
188.8.131.52 Market Share
184.108.40.206 Historical Trend (2016-2020)
220.127.116.11 Forecast Trend (2021-2026)
18.104.22.168 Market Share
22.214.171.124 Historical Trend (2016-2020)
126.96.36.199 Forecast Trend (2021-2026)
8.6.4 Retail and Customer Goods
188.8.131.52 Market Share
184.108.40.206 Historical Trend (2016-2020)
220.127.116.11 Forecast Trend (2021-2026)
8.6.5 Media and Entertainment
18.104.22.168 Market Share
22.214.171.124 Historical Trend (2016-2020)
126.96.36.199 Forecast Trend (2021-2026)
188.8.131.52 Market Share
184.108.40.206 Historical Trend (2016-2020)
220.127.116.11 Forecast Trend (2021-2026)
8.7 Global Loyalty Management Market by Region
8.7.1 Market Share
18.104.22.168 North America
22.214.171.124 Asia Pacific
126.96.36.199 Latin America
188.8.131.52 Middle East and Africa
9 Regional Analysis
9.1 North America
9.1.1 Historical Trend (2016-2020)
9.1.2 Forecast Trend (2021-2026)
9.1.3 Breakup by Country
184.108.40.206 United States of America
9.2.1 Historical Trend (2016-2020)
9.2.2 Forecast Trend (2021-2026)
9.2.3 Breakup by Country
220.127.116.11 United Kingdom
9.3 Asia Pacific
9.3.1 Historical Trend (2016-2020)
9.3.2 Forecast Trend (2021-2026)
9.3.3 Breakup by Country
9.4 Latin America
9.4.1 Historical Trend (2016-2020)
9.4.2 Forecast Trend (2021-2026)
9.4.3 Breakup by Country
9.5 Middle East and Africa
9.5.1 Historical Trend (2016-2020)
9.5.2 Forecast Trend (2021-2026)
9.5.3 Breakup by Country
18.104.22.168 Saudi Arabia
22.214.171.124 United Arab Emirates
126.96.36.199 South Africa
10 Market Dynamics
10.1 SWOT Analysis
10.2 Porter’s Five Forces Analysis
10.2.1 Supplier’s Power
10.2.2 Buyer’s Power
10.2.3 Threat of New Entrants
10.2.4 Degree of Rivalry
10.2.5 Threat of Substitutes
10.3 EMR’s Key Indicators for Demand
10.4 EMR’s Key Indicators for Price
11 Competitive Landscape
11.1 Market Structure
11.2 Company Profiles
11.2.1 Comarch SA
188.8.131.52 Company Overview
184.108.40.206 Product Portfolio
220.127.116.11 Demographic Reach and Achievements
11.2.2 IBM Corporation
18.104.22.168 Company Overview
22.214.171.124 Product Portfolio
126.96.36.199 Demographic Reach and Achievements
11.2.3 Oracle Corporation
188.8.131.52 Company Overview
184.108.40.206 Product Portfolio
220.127.116.11 Demographic Reach and Achievements
11.2.4 SAP SE
18.104.22.168 Company Overview
22.214.171.124 Product Portfolio
126.96.36.199 Demographic Reach and Achievements
11.2.5 Aimia Inc. (Kognitiv Corporation)
188.8.131.52 Company Overview
184.108.40.206 Product Portfolio
220.127.116.11 Demographic Reach and Achievements
12 Industry Events and Developments
List of Figures and Tables
1. Global Loyalty Management Market: Key Industry Highlights, 2016 and 2026
2. Global Loyalty Management Historical Market: Breakup by Delivery Type (USD Million), 2016-2020
3. Global Loyalty Management Market Forecast: Breakup by Delivery Type (USD Million), 2021-2026
4. Global Loyalty Management Historical Market: Breakup by Organization Size (USD Million), 2016-2020
5. Global Loyalty Management Market Forecast: Breakup by Organization Size (USD Million), 2021-2026
6. Global Loyalty Management Historical Market: Breakup by End-Use (USD Million), 2016-2020
7. Global Loyalty Management Market Forecast: Breakup by End-Use (USD Million), 2021-2026
8. Global Loyalty Management Historical Market: Breakup by Region (USD Million), 2016-2020
9. Global Loyalty Management Market Forecast: Breakup by Region (USD Million), 2021-2026
10. North America Loyalty Management Historical Market: Breakup by Country (USD Million), 2016-2020
11. North America Loyalty Management Market Forecast: Breakup by Country (USD Million), 2021-2026
12. Europe Loyalty Management Historical Market: Breakup by Country (USD Million), 2016-2020
13. Europe Loyalty Management Market Forecast: Breakup by Country (USD Million), 2021-2026
14. Asia Pacific Loyalty Management Historical Market: Breakup by Country (USD Million), 2016-2020
15. Asia Pacific Loyalty Management Market Forecast: Breakup by Country (USD Million), 2021-2026
16. Latin America Loyalty Management Historical Market: Breakup by Country (USD Million), 2016-2020
17. Latin America Loyalty Management Market Forecast: Breakup by Country (USD Million), 2021-2026
18. Middle East and Africa Loyalty Management Historical Market: Breakup by Country (USD Million), 2016-2020
19. Middle East and Africa Loyalty Management Market Forecast: Breakup by Country (USD Million), 2021-2026
20. Global Loyalty Management Market Structure
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