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Report Overview
The global male grooming products market reached about USD 77.48 Billion in 2025. The market is projected to grow at a CAGR of about 5.10% between 2026 and 2035 to reach about USD 127.41 Billion by 2035.
2025
Base Year
2019-2025
Historical Period
2026-2035
Forecast Period
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As per a survey by The Benchmarking Company in September 2022, 56% of the males surveyed spent USD 26-USD 100 per month on personal care products.
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Reportedly, an average Indian man spends 42 minutes grooming himself per day.
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As per the digital data agency Similar Web, 38.68% of visitors on The Ordinary’s website are men.
Competitive Landscape
Key male grooming products market players are launching new products tailored to specific grooming needs and incorporating smart technology into their grooming products. They are also adopting recycled and biodegradable packaging solutions to reduce the amount of plastic waste.
Industry Players
Procter & Gamble
Procter & Gamble is a prominent consumer goods company that was established in 1837. Headquartered in Ohio, United States, some of the company’s prominent male grooming brands include Old Spice, Gillette, and Braun, among others. It continuously emphasises research and development activities and invests in consumer trends and insights to develop advanced products.
Edgewell Personal Care
Edgewell Personal Care, founded in 2015, is a leading personal care company that is headquartered in Connecticut, United States. Some of its brands include Skintimate, Ban, Schick, Edge, and Playtex, among others. Its product range includes deodorants, antiperspirants, skincare products, feminine products, and shaving products.
Beiersdorf
Beiersdorf, established in 1882 and headquartered in Hamburg, Germany, is a global personal care and skin care product brand. Its flagship brand, NIVEA, provides a diverse range of skincare products, such as deodorants, moisturisers, sun care, and cleansers. Its products are marketed and sold in more than 200 countries.
Other key market players include Unilever Plc, Koninklijke Philips N.V., L’Oréal Paris, and Panasonic Corporation, among others.
Male Grooming Products Market Report Snapshots
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2025, the global male grooming products market attained a value of nearly USD 77.48 Billion.
The global male grooming products market is assessed to grow at a CAGR of 5.10% between 2026 and 2035.
The market is estimated to witness healthy growth in the forecast period of 2026-2035 to reach about USD 127.41 Billion by 2035.
The major drivers of the market are rising disposable incomes, increasing population, growing awareness regarding hygiene and wellness among men, and rising demand for premium quality products.
The key trends guiding the growth of the market include the launch of new products, innovative marketing campaigns by key players aimed at improving brand awareness, and the robust growth of the e-commerce sector.
The market is broken down into North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa.
Mass products and premium products are the major price ranges of the products.
The different distribution channels in the market are pharmacy stores, supermarkets and hypermarkets, and online stores, among others.
The competitive landscape consists of Unilever plc, Procter & Gamble, Edgewell Personal Care, Beiersdorf, Koninklijke Philips N.V., L’Oréal Paris, and Panasonic Corporation, among others.
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