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Male Grooming Products Market

Global Male Grooming Products Market Share, Size, Forecast: By Product: Male Toiletries, Electric Products, After Shave Lotions, Others; By Price Range: Mass Products, Premium Products; By Distribution Channel: Supermarkets and Hypermarkets, Others; Regional Analysis; Competitive Landscape; Industry Events and Developments; 2024-2032

Global Male Grooming Products Market Outlook

The global male grooming products market reached a value of about USD 73.72 billion in 2023. The market is further expected to grow at a CAGR of about 5.1% between 2024 and 2032 to reach about USD 115.50 billion by 2032.

 

Male Grooming Products Market

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The growing number of urban professionals, as well as their changing lifestyles and behaviours, has had a significant impact on the demand for male toiletries in previous years. The leading players are now introducing unique male product lines and male versions of their famous products, such as anti-ageing, fairness, and sunscreen lotions. Male toiletries are dominating the global market, accounting for the largest share. On the basis of distribution channel, pharmacy stores are the leading segment, holding the majority of the market share.

Due to the rising demand for skin and hair care products amongst men, Europe has emerged as the leading regional market in 2020. The increasing emphasis on preserving a young and presentable look is a key driver of the industry in Europe. Young consumers are progressively using deodorants, powders, perfumes, and body lotions to boost their appeal and appeal. The Asia Pacific is anticipated to be the fastest-growing regional market during the forecast period due to the booming e-commerce sector and increasing customer availability. Men are frequent users in the Asia Pacific region of body shaving products as well as skin enhancement products, thus, enhancing the regional market development.

 

Market Segmentation

Male grooming products range from conventional items for the treatment of skin and hair, shaving items, as well as deodorants to intricate makeup and cosmetics, including face cleansers, face packs, and solutions for skin whitening and concealers, among others.

 

Male Grooming Products Market by Product

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Based on the product, the market can be segmented as follows:

  • Male Toiletries  
  • Electric Products  
  • After Shave Lotions  
  • Others

On the basis of the price range, the industry can be categorised as follows:

  • Mass Products
  • Premium Products

Based on distribution channel, the market can be divided into:

  • Supermarkets and Hypermarkets
  • Pharmacy Stores
  • Online Stores
  • Others

The regional markets for male grooming products include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

 

Male Grooming Products Market by Region

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Market Analysis

Men are becoming more aware of their physical attractiveness and are spending more on aesthetic treatments. The demand for premium quality male grooming products has expanded, thus, fuelling the market growth. Furthermore, the greater reach of social media and the power of print, audio-visual as well as digital media, together with marketing campaigns, are encouraging people to use personal care products. Furthermore, the producers are introducing smaller packaging, which helps to improve brand awareness and allows customers to test new goods. A strong push for market growth is further awaited by the increasing expectations of masculine appearance and the boost in metrosexual culture.

 

Competitive Landscape

The report gives a detailed analysis of the following key players in the global male grooming products market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

  • Unilever  Plc
  • Procter & Gamble
  • Edgewell Personal Care 
  • Beiersdorf 
  • Koninklijke Philips N.V.
  • L’Oréal Paris
  • Panasonic Corporation
  • Others

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Product
  • Price Range
  • Distribution Channel
  • Region
Breakup by Product
  • Male Toiletries
  • Electric Products
  • After Shave Lotions
  • Others
Breakup by Price Range
  • Mass Products
  • Premium Products
Breakup by Distribution Channel
  • Supermarkets and Hypermarkets
  • Pharmacy Stores
  • Online Stores
  • Others
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Unilever  Plc
  • Procter & Gamble
  • Edgewell Personal Care 
  • Beiersdorf 
  • Koninklijke Philips N.V.
  • L’Oréal Paris
  • Panasonic Corporation
  • Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

 

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Opportunities and Challenges in the Market
8    Global Male Grooming Products Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Male Grooming Products Historical Market (2018-2023) 
    8.3    Global Male Grooming Products Market Forecast (2024-2032)
    8.4    Global Male Grooming Products Market by Product
        8.4.1    Male Toiletries   
            8.4.1.1    Historical Trend (2018-2023)
            8.4.1.2    Forecast Trend (2024-2032)
        8.4.2    Electric Products   
            8.4.2.1    Historical Trend (2018-2023)
            8.4.2.2    Forecast Trend (2024-2032)
        8.4.3    After Shave Lotions     
            8.4.3.1    Historical Trend (2018-2023)
            8.4.3.2    Forecast Trend (2024-2032)
        8.4.4    Others   
    8.5    Global Male Grooming Products Market by Price Range
        8.5.1    Mass Products  
            8.5.1.1    Historical Trend (2018-2023)
            8.5.1.2    Forecast Trend (2024-2032)
        8.5.2    Premium Products
            8.5.2.1    Historical Trend (2018-2023)
            8.5.2.2    Forecast Trend (2024-2032)
    8.6    Global Male Grooming Products Market by Distribution Channel
        8.6.1    Supermarkets and Hypermarkets    
            8.6.1.1    Historical Trend (2018-2023)
            8.6.1.2    Forecast Trend (2024-2032)
        8.6.2    Pharmacy Stores 
            8.6.2.1    Historical Trend (2018-2023)
            8.6.2.2    Forecast Trend (2024-2032)
        8.6.3    Online Stores
            8.6.3.1    Historical Trend (2018-2023)
            8.6.3.2    Forecast Trend (2024-2032)
        8.6.4    Others   
    8.7    Global Male Grooming Products Market by Region
        8.7.1    North America
            8.7.1.1    Historical Trend (2018-2023)
            8.7.1.2    Forecast Trend (2024-2032)
        8.7.2    Europe
            8.7.2.1    Historical Trend (2018-2023)
            8.7.2.2    Forecast Trend (2024-2032)
        8.7.3    Asia Pacific
            8.7.3.1    Historical Trend (2018-2023)
            8.7.3.2    Forecast Trend (2024-2032)
        8.7.4    Latin America
            8.7.4.1    Historical Trend (2018-2023)
            8.7.4.2    Forecast Trend (2024-2032)
        8.7.5    Middle East and Africa
            8.7.5.1    Historical Trend (2018-2023)
            8.7.5.2    Forecast Trend (2024-2032)
9    North America Male Grooming Products Market Analysis
    9.1    United States of America
        9.1.1    Historical Trend (2018-2023)
        9.1.2    Forecast Trend (2024-2032)
    9.2    Canada
        9.2.1    Historical Trend (2018-2023)
        9.2.2    Forecast Trend (2024-2032)
10    Europe Male Grooming Products Market Analysis
    10.1    United Kingdom
        10.1.1    Historical Trend (2018-2023)
        10.1.2    Forecast Trend (2024-2032)
    10.2    Germany
        10.2.1    Historical Trend (2018-2023)
        10.2.2    Forecast Trend (2024-2032)
    10.3    France
        10.3.1    Historical Trend (2018-2023)
        10.3.2    Forecast Trend (2024-2032)
    10.4    Italy
        10.4.1    Historical Trend (2018-2023)
        10.4.2    Forecast Trend (2024-2032)
    10.5    Others
11    Asia Pacific Male Grooming Products Market Analysis
    11.1    China
        11.1.1    Historical Trend (2018-2023)
        11.1.2    Forecast Trend (2024-2032)
    11.2    Japan
        11.2.1    Historical Trend (2018-2023)
        11.2.2    Forecast Trend (2024-2032)
    11.3    India
        11.3.1    Historical Trend (2018-2023)
        11.3.2    Forecast Trend (2024-2032)
    11.4    ASEAN
        11.4.1    Historical Trend (2018-2023)
        11.4.2    Forecast Trend (2024-2032)
    11.5    Australia
        11.5.1    Historical Trend (2018-2023)
        11.5.2    Forecast Trend (2024-2032)
    11.6    Others
12    Latin America Male Grooming Products Market Analysis
    12.1    Brazil
        12.1.1    Historical Trend (2018-2023)
        12.1.2    Forecast Trend (2024-2032)
    12.2    Argentina
        12.2.1    Historical Trend (2018-2023)
        12.2.2    Forecast Trend (2024-2032)
    12.3    Mexico
        12.3.1    Historical Trend (2018-2023)
        12.3.2    Forecast Trend (2024-2032)
    12.4    Others
13    Middle East and Africa Male Grooming Products Market Analysis
    13.1    Saudi Arabia
        13.1.1    Historical Trend (2018-2023)
        13.1.2    Forecast Trend (2024-2032)
    13.2    United Arab Emirates
        13.2.1    Historical Trend (2018-2023)
        13.2.2    Forecast Trend (2024-2032)
    13.3    Nigeria
        13.3.1    Historical Trend (2018-2023)
        13.3.2    Forecast Trend (2024-2032)
    13.4    South Africa
        13.4.1    Historical Trend (2018-2023)
        13.4.2    Forecast Trend (2024-2032)
    13.5    Others
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators for Demand
    14.4    Key Indicators for Price
15    Value Chain Analysis
16    Competitive Landscape

    16.1    Market Structure
    16.2    Company Profiles
        16.2.1    Unilever plc
            16.2.1.1    Company Overview
            16.2.1.2    Product Portfolio
            16.2.1.3    Demographic Reach and Achievements
            16.2.1.4    Certifications
        16.2.2    Procter & Gamble
            16.2.2.1    Company Overview
            16.2.2.2    Product Portfolio
            16.2.2.3    Demographic Reach and Achievements
            16.2.2.4    Certifications
        16.2.3    Edgewell Personal Care
            16.2.3.1    Company Overview
            16.2.3.2    Product Portfolio
            16.2.3.3    Demographic Reach and Achievements
            16.2.3.4    Certifications
        16.2.4    Beiersdorf
            16.2.4.1    Company Overview
            16.2.4.2    Product Portfolio
            16.2.4.3    Demographic Reach and Achievements
            16.2.4.4    Certifications
        16.2.5    Koninklijke Philips N.V.
            16.2.5.1    Company Overview
            16.2.5.2    Product Portfolio
            16.2.5.3    Demographic Reach and Achievements
            16.2.5.4    Certifications
        16.2.6    L’Oréal Paris
            16.2.6.1    Company Overview
            16.2.6.2    Product Portfolio
            16.2.6.3    Demographic Reach and Achievements
            16.2.6.4    Certifications
        16.2.7    Panasonic Corporation
            16.2.7.1    Company Overview
            16.2.7.2    Product Portfolio
            16.2.7.3    Demographic Reach and Achievements
            16.2.7.4    Certifications
        16.2.8    Others
17    Key Trends and Developments in the Market

 

List of Key Figures and Tables

1.    Global Male Grooming Products Market: Key Industry Highlights, 2018 and 2032
2.    Global Male Grooming Products Historical Market: Breakup by Product (USD Billion), 2018-2023
3.    Global Male Grooming Products Market Forecast: Breakup by Product (USD Billion), 2024-2032
4.    Global Male Grooming Products Historical Market: Breakup by Price Range (USD Billion), 2018-2023
5.    Global Male Grooming Products Market Forecast: Breakup by Price Range (USD Billion), 2024-2032
6.    Global Male Grooming Products Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
7.    Global Male Grooming Products Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
8.    Global Male Grooming Products Historical Market: Breakup by Region (USD Billion), 2018-2023
9.    Global Male Grooming Products Market Forecast: Breakup by Region (USD Billion), 2024-2032
10.    North America Male Grooming Products Historical Market: Breakup by Country (USD Billion), 2018-2023
11.    North America Male Grooming Products Market Forecast: Breakup by Country (USD Billion), 2024-2032
12.    Europe Male Grooming Products Historical Market: Breakup by Country (USD Billion), 2018-2023
13.    Europe Male Grooming Products Market Forecast: Breakup by Country (USD Billion), 2024-2032
14.    Asia Pacific Male Grooming Products Historical Market: Breakup by Country (USD Billion), 2018-2023
15.    Asia Pacific Male Grooming Products Market Forecast: Breakup by Country (USD Billion), 2024-2032
16.    Latin America Male Grooming Products Historical Market: Breakup by Country (USD Billion), 2018-2023
17.    Latin America Male Grooming Products Market Forecast: Breakup by Country (USD Billion), 2024-2032
18.    Middle East and Africa Male Grooming Products Historical Market: Breakup by Country (USD Billion), 2018-2023
19.    Middle East and Africa Male Grooming Products Market Forecast: Breakup by Country (USD Billion), 2024-2032
20.    Global Male Grooming Products Market Structure

Key Questions Answered in the Report

In 2023, the global male grooming products market attained a value of nearly USD 73.72 billion.

The market is projected to grow at a CAGR of 5.1% between 2024 and 2032.

The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach about USD 115.50 billion by 2032. 

The major drivers of the market are rising disposable incomes, increasing population, growing awareness regarding hygiene and wellness among men, and rising demand for premium quality products.

The key trends guiding the growth of the market include the launch of new products, innovative marketing campaigns by key players aimed at improving brand awareness, and the robust growth of the e-commerce sector.

The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific. 

Mass products and premium products are the major price ranges of the products. 

The different distribution channels in the market are pharmacy stores, supermarkets and hypermarkets, and online stores, among others. 

The major players in the  global male grooming products market are Unilever plc, Procter & Gamble, Edgewell Personal Care, Beiersdorf, Koninklijke Philips N.V., L’Oréal Paris, and Panasonic Corporation, among others.

Analyst Review

The global male grooming products market attained a value of USD 73.72 billion in 2023, driven by improved living standards, rising brand awareness among consumers, and escalating disposable incomes. Aided by the flourishing e-commerce sector, the market is expected to witness a further growth in the forecast period of 2024-2032, growing at a CAGR of 5.1%. The market is projected to reach USD 115.50 billion by 2032. 

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on its product types, the male grooming products industry can be segmented into male toiletries, electric products, and after shave lotions, among others, where male toiletries segment accounts for the largest market share. On the basis of price range, the industry can be bifurcated into mass products and premium products. On the basis of distribution channels, the pharmacy stores account for the leading share in the industry. The major regional markets for male grooming products are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa, with Europe accounting for the largest share of the market. The key players in the above market include Unilever, Procter & Gamble, Edgewell Personal Care, Beiersdorf, Koninklijke Philips N.V., L’Oréal Paris, and Panasonic Corporation, among others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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