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Middle East and Africa Natural Sweeteners Market: By Type: Stevia, Maple Syrup, Raw Honey, Molasses, Coconut Sugar, Others; By Application: Food, Beverages, Personal Care, Others; By Distribution Channel; By Country; Historical Market and Forecast (2017-2027); Competitive Landscape; Industry Events and Developments

Middle East and Africa Natural Sweeteners Market Outlook

The Middle East and Africa natural sweeteners market was aided by the growth of the industry globally. The global natural sweeteners market grew at a CAGR of 4.5% between 2016 and 2020.

 

Middle East and Africa Natural Sweeteners Market

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The rise in the industry was propelled by the increasing sales of zero calories food and beverage items devoid of artificial sweeteners. These items witnessed a growth of 16% in 2017, as compared to 2016.  The market in the Middle East and Africa is being driven by the growing concerns about health with increasing incidences of obesity.

Globally, stevia is emerging as one of the most popular natural sweeteners available in the market. In 2018, the production value of stevia was worth USD 480 million, with its demand being nearly 3.5 thousand tons that year. While Asia Pacific and Europe are the leading markets for natural sweeteners accounting for almost 50% of the market share, the Middle East and Africa region is also a significant emerging market for natural sweeteners.

Innovations in the alternative sweeteners industry is adding to the market growth of natural sweeteners globally. While natural sweeteners like stevia find their foremost use in the food and beverages sector, the pharmaceutical sector is also expected to emerge as a leading application sector in the forecast period of 2022-2027. Stevia, especially, is finding uses in the home and personal care segment along with being used in toothpastes and supplements.

 

Properties and Applications

Sweeteners are used to increase the sweetness of food products to which they are added. Usually used in table-top sweeteners, ready to be consumed, they can either be natural or artificial. They can also contain nutrients or be devoid of them.  On the basis of their sweetness as compared to sucrose, they are divided into high intensity and low-intensity sweeteners.

 

Middle East and Africa Natural Sweeteners Market By Type

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The natural sweeteners types are:

  • Stevia
  • Maple Syrup
  • Raw Honey
  • Molasses
  • Coconut Sugar
  • Others

The leading application sectors for natural sweeteners are:

  • Food
  • Beverages
  • Pharmaceuticals 
  • Personal Care
  • Others

Food and beverage sectors dominate the industry in terms of the use of natural sweeteners in products such as baked goods, canned foods, soft drinks, powdered drink mixes, jams, candy, puddings, and other food products. The leading distribution channels for natural sweeteners are hypermarkets/supermarkets, convenience stores, retail stores, and online retailers, among others. The report also looks in-depth into the major regional markets in the Middle East and Africa like South Africa, Saudi Arabia, Nigeria, Egypt, and UAE, among others.

 

Middle East and Africa Natural Sweeteners Market By Region

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Market Analysis

Rising concerns related to health and a growing awareness about the detrimental effects of sugar are driving the growth of the global natural sweeteners market. With a rising number of people afflicted with obesity and diabetes, health regulatory authorities are seeking to curb excess sugar and calorie intake through taxations, pack labelling, and other schemes. This, in turn, has provided an upward push to the global natural sweeteners industry.

With consumers becoming increasingly apprehensive about artificial sugar alternatives, the market for natural sweeteners is finding further impetus for its growth. Major companies are looking to invest in sweeteners that are natural and are able to replace sugar in all aspects including its properties which add to the texture, bulk, colour, and shelf life of products.

The Middle East and Africa, the industry is being propelled by the rising demand for low-calorie alternatives to sugar to tackle the obesity problem.  Almost 27% to 40% of the population in countries like Saudi Arabia, Kuwait, Qatar, Bahrain, and the UAE are suffering from obesity. With increasing awareness of the ill-effects of obesity on health, the consumers in the Middle East and Africa region are seeking natural and low-calorie products, thus, driving the natural sweetener industry in the area. The growing populations combined with rising purchasing power is also aiding the natural sweetener industry in the region. Egypt and South Africa are the major producers of natural sweeteners in the region.

Stevia is a leading natural sweetener in the global as well as the Middle East and Africa market. In 2016, the Gulf Cooperation Council’s (GCC) Standardization Organization (GSO), finalised its regulations on the application of steviol glycosides in food and beverage segments like breakfast cereals, non-alcoholic drinks, bakery products, canned and bottled fruit, jams, marmalades, confectionary, and nectars, among others. This has aided the industry growth of stevia in the region with companies undertaking various initiative to develop new products containing stevia.

 

Competitive Landscape

  • In 2018, Tate & Lyle in partnership with Sweet Green Fields, a leading private, fully integrated global stevia ingredient company, introduced two new zero-calorie sweeteners extracted from stevia at Health Ingredients Europe.
  • Cargill started producing EverSweet™ in 2018, a next-generation no-calorie sweetener derived from Reb M and Red D, two of the compounds found in stevia with a superior taste.

The report presents a detailed analysis of the following key players covering their capacities, market share and latest turn of events such as mergers and acquisitions, capacity expansions and plant turnarounds in the Middle East and Africa sweeteners market:

  • PureCircle
  • Cargill, Incorporated
  • Tate And Lyle
  • Ingredion South Africa (PTY) 
  • Archer Daniels Midland Company
  • Others

Further, the report sheds light on the macro and micro aspects of the industry performance, recent trends, major challenges, and key drivers. SWOT analysis, value chain analysis and Porter’s five forces analysis of the market have been carried out. Manufacturing and processing requirements, cost of the project, project funding, returns on investment and expected profit margins have also been estimated.

 

REPORT FEATURES DETAILS
Base Year 2020
Historical Period 2017-2021
Forecast Period 2022-2027
Scope of the Report Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Type, Application, Distribution Channel, Country
Breakup by Type Stevia, Maple Syrup, Raw Honey, Molasses, Coconut Sugar, Others
Breakup by Application Food, Beverages, Pharmaceuticals, Personal Care, Others
Breakup by Distribution Channel Hypermarkets/Supermarkets, Convenience Stores, Retail Stores, Online Retailers, Others
Breakup by Country South Africa, Saudi Arabia, Nigeria, Egypt, UAE, Others
Market Dynamics SWOT, Porter's Five Forces, EMR’s Key Indicators for Price and Demand
Price Analysis Historical and Forecast Price Trends- Regional
Competitive Landscape Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications
Companies Covered PureCircle, Cargill, Incorporated, Tate And Lyle, Ingredion South Africa (PTY), Archer Daniels Midland Company, Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

 

*We at Expert Market Research always thrive to give you the latest information. The numbers in the article are only indicative and may be different from the actual report.

1    Preface
2    Research Methodology
3    Executive Summary

    3.1    Market Overview
    3.2    Key Demand Drivers
    3.3    Key Players
    3.4    Supply Market Changes
4    Global Natural Sweeteners Market Outlook
5    Global Natural Sweeteners Market
    5.1    Global Natural Sweeteners Market Analysis

        5.1.1    Figure: Global Natural Sweeteners Historical Market (2017-2021) and Forecast (2022-2027)
        5.1.2    Chart: Global Natural Sweeteners Market
            5.1.2.1    High Intensity Sweeteners
            5.1.2.2    Low Intensity Sweeteners
        5.1.3    Chart: Global Natural Sweeteners Market Breakup by Type
            5.1.3.1    Stevia
            5.1.3.2    Maple Syrup
            5.1.3.3    Raw Honey
            5.1.3.4    Molasses
            5.1.3.5    Coconut Sugar
            5.1.3.6    Others
        5.1.4    Chart: Global Natural Sweeteners Market Breakup by Application
            5.1.4.1    Food
            5.1.4.2    Beverages
            5.1.4.3    Pharmaceuticals 
            5.1.4.4    Personal Care
            5.1.4.5    Others
        5.1.5    Chart: Global Natural Sweeteners Market Breakup by Distribution Channel
            5.1.5.1    Hypermarkets/Supermarkets
            5.1.5.2    Convenience Stores
            5.1.5.3    Retail Stores
            5.1.5.4    Online Retailers
            5.1.5.5    Others
        5.1.6    Chart: Global Natural Sweeteners Market Breakup by Region
            5.1.6.1    North America
            5.1.6.2    Europe
            5.1.6.3    Asia Pacific
            5.1.6.4    Latin America
            5.1.6.5    Middle East & Africa
6    Middle East & Africa Natural Sweeteners Market
    6.1    Middle East and Africa Natural Sweeteners Market Analysis

        6.1.1    Figure: Middle East & Africa Natural Sweeteners Historical Market (2017-2021) and Forecast (2022-2027)
        6.1.2    Chart: Middle East & Africa Natural Sweeteners Market
            6.1.2.1    High Intensity Sweeteners
            6.1.2.2    Low Intensity Sweeteners
        6.1.3    Figure: Middle East & Africa Natural Sweeteners Market: Historical Market (2017-2021) and Forecast (2022-2027)
            6.1.3.1    High Intensity Sweeteners
            6.1.3.2    Low Intensity Sweeteners
        6.1.4    Chart: Middle East and Africa Natural Sweeteners Market Breakup by Type
            6.1.4.1    Stevia
            6.1.4.2    Maple Syrup
            6.1.4.3    Raw Honey
            6.1.4.4    Molasses
            6.1.4.5    Coconut Sugar
            6.1.4.6    Others
        6.1.5    Figure: Middle East and Africa Natural Sweeteners Market Breakup by Type: Historical Market (2017-2021) and Forecast (2022-2027)
            6.1.5.1    Stevia
            6.1.5.2    Maple Syrup
            6.1.5.3    Raw Honey
            6.1.5.4    Molasses
            6.1.5.5    Coconut Sugar
            6.1.5.6    Others
        6.1.6    Chart: Middle East and Africa Natural Sweeteners Market Breakup by Application
            6.1.6.1    Food
            6.1.6.2    Beverages
            6.1.6.3    Pharmaceuticals 
            6.1.6.4    Personal Care
            6.1.6.5    Others
        6.1.7    Figure: Middle East and Africa Natural Sweeteners Market Breakup by Application: Historical Market (2017-2021) and Forecast (2022-2027)
            6.1.7.1    Food
            6.1.7.2    Beverages
            6.1.7.3    Pharmaceuticals 
            6.1.7.4    Personal Care
            6.1.7.5    Others
        6.1.8    Chart: Middle East and Africa Natural Sweeteners Market Breakup by Distribution Channel
            6.1.8.1    Hypermarkets/Supermarkets
            6.1.8.2    Convenience Stores
            6.1.8.3    Retail Stores
            6.1.8.4    Online Retailers
            6.1.8.5    Others
        6.1.9    Figure: Middle East and Africa Natural Sweeteners Market Breakup by Distribution Channel: Historical Market (2017-2021) and Forecast (2022-2027)
            6.1.9.1    Hypermarkets/Supermarkets
            6.1.9.2    Convenience Stores
            6.1.9.3    Retail Stores
            6.1.9.4    Online Retailers
            6.1.9.5    Others
        6.1.10    Chart: Middle East and Africa Natural Sweeteners Market Breakup by Country:
            6.1.10.1    South Africa
            6.1.10.2    Saudi Arabia
            6.1.10.3    Nigeria
            6.1.10.4    Egypt
            6.1.10.5    UAE
            6.1.10.6    Others
        6.1.11    Figure: Middle East and Africa Natural Sweeteners Market Breakup by Country: Historical Market (2017-2021) and Forecast (2022-2027)
            6.1.11.1    South Africa
            6.1.11.2    Saudi Arabia
            6.1.11.3    Nigeria
            6.1.11.4    Egypt
            6.1.11.5    UAE
            6.1.11.6    Others
    6.2    SWOT Analysis
        6.2.1    Overview
        6.2.2    Strengths
        6.2.3    Weaknesses 
        6.2.4    Opportunities
        6.2.5    Threats
    6.3    Value Chain Analysis
    6.4    Porter’s Five Forces Analysis

        6.4.1    Overview
        6.4.2    Buyer’s Power
        6.4.3    Supplier’s power
        6.4.4    New Entrants
        6.4.5    Degree of Rivalry
        6.4.6    Substitutes
    6.5    Middle East and Africa Natural Sweeteners Price Analysis
        6.5.1    Stevia
        6.5.2    Maple Syrup
        6.5.3    Raw Honey
        6.5.4    Molasses
        6.5.5    Coconut Sugar
7    Competitive Landscape & Supplier Analysis
    7.1    PureCircle
    7.2    Cargill, Incorporated
    7.3    Tate And Lyle
    7.4    Ingredion South Africa (PTY) 
    7.5    Archer Daniels Midland Company
    7.6    Others
8    Consumer Analysis
9    Industry Events and Developments

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10    Manufacturing Process
    10.1     Detailed Process Flow
    10.2     Operations Involved
    10.3     Mass Balance
11    Cost Analysis
    11.1    Land, Location and Site Development
    11.2    Construction
    11.3    Plant Machinery
    11.4    Cost of Raw Material
    11.5    Packaging
    11.6    Transportation
    11.7    Utilities
    11.8    Manpower
    11.9    Other Capital Investment

Key Questions Answered in the Report

The Middle East and Africa natural sweeteners market has been driven by the growth of the global industry, which grew at a CAGR of 4.5% in the historical period of 2017-2021.

The major drivers of the industry include rising disposable incomes, increasing population, growing concerns related to health, and a growing awareness about the detrimental effects of sugar.

The health regulatory authorities are seeking to curb excess sugar and calorie intake through taxations, pack labelling, and other schemes. This is expected to be a key trend guiding the growth of the industry.

South Africa, Saudi Arabia, Nigeria, Egypt, and the United Arab Emirates, among others, are the leading regions in the market.

The leading types of natural sweeteners in the industry are stevia, maple syrup, raw honey, molasses, and coconut sugar, among others.

The food, beverages, pharmaceuticals, and personal care sectors, among others, are the major application segments in the market.

The leading players in the market are PureCircle, Cargill, Incorporated, Tate And Lyle, Ingredion South Africa (PTY), and Archer Daniels Midland Company, among others.

Analyst Review

The Middle East and Africa natural sweeteners market was aided by the growth of the industry globally. The global natural sweeteners market grew at a CAGR of 4.5% between 2017 and 2021, driven by the growing concerns about health with increasing incidences of obesity.

EMR’s meticulous research methodology delves deep into the industry, covering the macro and micro aspects of the industry. Based on types, the market can be segmented into stevia, maple syrup, raw honey, molasses, and coconut sugar, among others. On the basis of application, the market is segmented into food, beverages, pharmaceuticals, and personal care sectors, among others. The major regional markets for natural sweeteners in the Middle East and Africa are South Africa, Saudi Arabia, Nigeria, Egypt, and the United Arab Emirates, among others. The key players in the above industry include PureCircle, Cargill, Incorporated, Tate And Lyle, Ingredion South Africa (PTY), and Archer Daniels Midland Company, among others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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