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Global Stevia Market: By Extract Type: Powder, Liquid, Leaf; By End Use: Beverages, Food Products, Tabletop Sweeteners, Pharmaceuticals; Regional Analysis; Historical Market and Forecast (2015-2025); Market Dynamics; Feedstock Market Analysis; Manufacturing Process; Competitive Landscape; Industry Events and Developments

Global Stevia Market Outlook

The global stevia market attained a production value of nearly USD 520.32 million in 2019. It is expected to grow further in the forecast period of 2020-2025, growing at a CAGR of 8.4%. The global production value of stevia is projected to reach USD 844.20 million by 2025.

The Asia Pacific and Europe are the leading stevia markets. The two regions are witnessing increasing use of the natural sweetener with each passing year. While the Asia Pacific accounts for 40% of the global stevia consumption, Europe represents over a fifth of the global stevia market in terms of consumption. The Asia Pacific is the largest producer in the industry, with China being its largest producer. Japan, on the other hand, is a leading consumer of the natural sweetener in the region. Stevia accounts for nearly 40% of the sweetener industry in Japan. The European producers, meanwhile, import stevia leaves from other overseas markets and process them to extract pure stevia sweetener. The two leading regions in the industry, the Asia Pacific and Europe, also contributed to the most food and beverage products launches containing stevia.

Latin America and North America are the other significant stevia markets. These markets are driven by the growing rates of obesity and diabetes in the regions along with government schemes discouraging sugar consumption. The natural sweetener finds its maximum application in soft drinks in Latin America and North America. Sports nutrition and dairy are the other leading application sectors in the areas. The US and Paraguay are the leading markets in the regions. Paraguay accounts for nearly 80% of the stevia output in Latin America and is followed by Argentina and Brazil as the other major producers. In the US, the industry for the natural sweetener is projected to witness a healthy growth. The industry in the country is finding impetus for its growth in the robust production and export of non-alcoholic beverages.

 

Global Stevia Market Report and Forecast 2020-2025

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Properties and Applications

Stevia, a natural sweetener, is derived from the leaves of Stevia rebaudiana. Steviol glycosides, the active compounds in stevia, are 30 to 150 times sweeter than sugar. According to extract type, it can be categorised as, powder, liquid, and leaf. The natural sweetener finds its common end uses in the following sectors:

  • Beverages
  • Food Products
  • Tabletop Sweeteners 
  • Pharmaceuticals 
  • Others

The report also covers the regional stevia markets like North America, the Asia Pacific, Europe, Latin America, and the Middle East and Africa.

 

Market Analysis

The global stevia market is being driven by the rising health concern and consumer awareness about drinks with high sugar content. The consumers are, thus, seeking low-calorie alternatives. The rising demand for dietary food is aiding the high-intensity natural sweetener industry leading to the higher utilisation of steviol glycosides. The trend towards health and wellness has also led to a growth in the demand for natural sweeteners over artificial sweetener, particularly, for the natural sweeteners derived from the stevia plant.

The global stevia market is also being driven by the increasing number of food and beverage companies seeking to reduce sugar in their products due to the rising consumer demand for healthier products along with government schemes like levies on sugar and sugary products. The growing innovations taking place in the applications sectors of the product, especially in the sports and energy drinks sector are further aiding the global stevia market growth. In the Asia Pacific, the market is being driven by the growing alternative sweetener industry. The alternative sweetener market in the region is being driven by the increasing health concern due to the rising number of people suffering from obesity and diabetes. In countries like US, Canada, and Mexico, on the other hand, the stevia market is being propelled forward by the higher consumption of Ready-to-Drink beverages, which are projected to be a leading application sector for the natural sweetener in the entire North America in the coming years.

The global stevia market is finding further impetus for its growth in its growing application in the non-food sectors too. The pharmaceutical sector, especially, is emerging as a fast-growing application sector for the natural sweetener. It is also finding growing uses in the health and beauty segments. It is used in toothpaste and health supplements as a sweetener.

 

Competitive Landscape

The report provides a detailed insight into the following key players in the global stevia market, covering their market share, capacity, and latest developments like capacity expansions, mergers, acquisitions, and investments, and plant turnarounds:

  • PureCircle 
  • Cargill, Incorporated
  • ADM 
  • Ingredion Incorporated
  • Tate & Lyle 
  • Others

The comprehensive report by EMR looks into the manufacturing process and the costs involved. It gives an assessment of the global stevia market based on the Porter’s Five Forces model. A SWOT analysis has also been provided.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary
    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Industry Opportunities and Challenges
8    Global Stevia Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Stevia Historical Market (2015-2019) 
    8.3    Global Stevia Market Forecast (2020-2025)
    8.4    Global Stevia Market by Extract Type
        8.4.1    Powder
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2015-2019)
            8.4.1.3    Forecast Trend (2020-2025)
        8.4.2    Liquid
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2015-2019)
            8.4.2.3    Forecast Trend (2020-2025)
        8.4.3    Leaf
            8.4.3.1    Market Share
            8.4.3.2    Historical Trend (2015-2019)
            8.4.3.3    Forecast Trend (2020-2025)
    8.5    Global Stevia Market by End Use
    8.5.1    Beverages
        8.5.1.1    Market Share
        8.5.1.2    Historical Trend (2015-2019)
        8.5.1.3    Forecast Trend (2020-2025)
    8.5.2    Food Products
        8.5.2.1    Market Share
        8.5.2.2    Historical Trend (2015-2019)
        8.5.2.3    Forecast Trend (2020-2025)
    8.5.3    Tabletop Sweeteners
        8.5.3.1    Market Share
        8.5.3.2    Historical Trend (2015-2019)
        8.5.3.3    Forecast Trend (2020-2025)
    8.5.4    Pharmaceuticals
        8.5.4.1    Market Share
        8.5.4.2    Historical Trend (2015-2019)
        8.5.4.3    Forecast Trend (2020-2025)
    8.5.5    Others
    8.6    Global Stevia Market by Region
        8.6.1    Market Share
            8.6.1.1    North America
            8.6.1.2    Europe
            8.6.1.3    Asia Pacific
            8.6.1.4    Latin America
            8.6.1.5    Middle East and Africa
9    Regional Analysis
    9.1    North America
        9.1.1    Historical Trend (2015-2019)
        9.1.2    Forecast Trend (2020-2025)
        9.1.3    Breakup by Country
            9.1.3.1    United States of America 
            9.1.3.2    Canada
    9.2    Europe
        9.2.1    Historical Trend (2015-2019)
        9.2.2    Forecast Trend (2020-2025)
        9.2.3    Breakup by Country
            9.2.3.1    United Kingdom
            9.2.3.2    Germany
            9.2.3.3    France
            9.2.3.4    Italy
            9.2.3.5    Spain
            9.2.3.6    Russia
            9.2.3.7    Others
    9.3    Asia Pacific
        9.3.1    Historical Trend (2015-2019)
        9.3.2    Forecast Trend (2020-2025)
        9.3.3    Breakup by Country
            9.3.3.1    China
            9.3.3.2    Japan
            9.3.3.3    India
            9.3.3.4    ASEAN
            9.3.3.5    Australia
            9.3.3.6    Indonesia
            9.3.3.7    Others
    9.4    Latin America
        9.4.1    Historical Trend (2015-2019)
        9.4.2    Forecast Trend (2020-2025)
        9.4.3    Breakup by Country
            9.4.3.1    Brazil
            9.4.3.2    Argentina
            9.4.3.3    Mexico
            9.4.3.4    Columbia
            9.4.3.5    Chile
            9.4.3.6    Peru
            9.4.3.7    Others
    9.5    Middle East and Africa
        9.5.1    Historical Trend (2015-2019)
        9.5.2    Forecast Trend (2020-2025)
        9.5.3    Breakup by Country
            9.5.3.1    Saudi Arabia
            9.5.3.2    United Arab Emirates
            9.5.3.3    Iran
            9.5.3.4    Turkey
            9.5.3.5    South Africa
            9.5.3.6    Others
10    Market Dynamics
    10.1    SWOT Analysis
        10.1.1    Strengths
        10.1.2    Weaknesses
        10.1.3    Opportunities
        10.1.4    Threats
    10.2    Porter’s Five Forces Analysis
        10.2.1    Supplier’s Power
        10.2.2    Buyers Power
        10.2.3    Threat of New Entrants
        10.2.4    Degree of Rivalry
        10.2.5    Threat of Substitutes
    10.3    EMR’s Key Indicators for Demand
    10.4    EMR’s Key Indicators for Price
11    Value Chain Analysis
12    Price Analysis
    12.1    North America Historical Price Trends (2015-2019) and Forecast (2020-2025)
    12.2    Europe Historical Price Trends (2015-2019) and Forecast (2020-2025)
    12.3    Asia Pacific Historical Price Trends (2015-2019) and Forecast (2020-2025)
    12.4    Latin America Historical Price Trends (2015-2019) and Forecast (2020-2025)
    12.5    Middle East and Africa Historical Price Trends (2015-2019) and Forecast (2020-2025)
13    Feedstock Market Analysis
    13.1    Global Stevia Leaves Market Analysis
        13.1.1    Key Industry Highlights
        13.1.2    Global Stevia Leaves Historical Market (2015-2019) 
        13.1.3    Global Stevia Leaves Market Forecast (2020-2025)
        13.1.4    Historical Price Trends (2015-2019) and Forecast (2020-2025)
    13.2    Global Ethanol Market Analysis
        13.2.1    Key Industry Highlights
        13.2.2    Global Ethanol Historical Market (2015-2019) 
        13.2.3    Global Ethanol Market Forecast (2020-2025)
        13.2.4    Historical Price Trends (2015-2019) and Forecast (2020-2025)
14    Manufacturing Process
    14.1    Detailed Process Flow
    14.2    Operations Involved
    14.3    Mass Balance
15    Competitive Landscape
    15.1    Market Structure
    15.2    Key Players’ Market Share
    15.3    Company Profiles
    15.3.1    PureCircle 
        15.3.1.1    Company Overview
        15.3.1.2    Product Portfolio
        15.3.1.3    Demographic Reach and Achievements
        15.3.1.4    Financial Summary
        15.3.1.5    Certifications
    15.3.2    Cargill, Incorporated
        15.3.2.1    Company Overview
        15.3.2.2    Product Portfolio
        15.3.2.3    Demographic Reach and Achievements
        15.3.2.4    Financial Summary
        15.3.2.5    Certifications
    15.3.3    ADM
        15.3.3.1    Company Overview
        15.3.3.2    Product Portfolio
        15.3.3.3    Demographic Reach and Achievements
        15.3.3.4    Financial Summary
        15.3.3.5    Certifications
    15.3.4    Ingredion Incorporated
        15.3.4.1    Company Overview
        15.3.4.2    Product Portfolio
        15.3.4.3    Demographic Reach and Achievements
        15.3.4.4    Financial Summary
        15.3.4.5    Certifications
    15.3.5    Tate & Lyle 
        15.3.5.1    Company Overview
        15.3.5.2    Product Portfolio
        15.3.5.3    Demographic Reach and Achievements
        15.3.5.4    Financial Summary
        15.3.5.5    Certifications
    15.3.6    Others
16    Industry Events and Developments

 

List of Figures and Tables

1.    Global Stevia Market: Key Industry Highlights, 2015 and 2025
2.    Global Stevia Historical Market: Breakup by Extract Type (USD Million), 2015-2019
3.    Global Stevia Market Forecast: Breakup by Extract Type (USD Million), 2020-2025
4.    Global Stevia Historical Market: Breakup by End Use (USD Million), 2015-2019
5.    Global Stevia Market Forecast: Breakup by End Use (USD Million), 2020-2025
6.    Global Stevia Historical Market: Breakup by Region (USD Million), 2015-2019
7.    Global Stevia Market Forecast: Breakup by Region (USD Million), 2020-2025
8.    North America Stevia Historical Market: Breakup by Country (USD Million), 2015-2019
9.    North America Stevia Market Forecast: Breakup by Country (USD Million), 2020-2025
10.    Europe Stevia Historical Market: Breakup by Country (USD Million), 2015-2019
11.    Europe Stevia Market Forecast: Breakup by Country (USD Million), 2020-2025
12.    Asia Pacific Stevia Historical Market: Breakup by Country (USD Million), 2015-2019
13.    Asia Pacific Stevia Market Forecast: Breakup by Country (USD Million), 2020-2025
14.    Latin America Stevia Historical Market: Breakup by Country (USD Million), 2015-2019
15.    Latin America Stevia Market Forecast: Breakup by Country (USD Million), 2020-2025
16.    Middle East and Africa Stevia Historical Market: Breakup by Country (USD Million), 2015-2019
17.    Middle East and Africa Stevia Market Forecast: Breakup by Country (USD Million), 2020-2025
18.    North America Historical Price Trends and Forecast 2015-2025
19.    Europe Historical Price Trends and Forecast 2015-2025
20.    Asia Pacific Historical Price Trends and Forecast 2015-2025
21.    Latin America Historical Price Trends and Forecast 2015-2025
22.    Middle East and Africa Historical Price Trends and Forecast 2015-2025
23.    Global Stevia Leaves Market: Key Industry Highlights, 2015 and 2025
24.    Global Ethanol Market: Key Industry Highlights, 2015 and 2025
25.    Global Stevia Market Structure

Key Questions Answered in the Report

In 2019, the global stevia market attained a value of nearly USD 520.32 million.

The market is projected to grow at a CAGR of 8.4% between 2020 and 2025.

The market is estimated to witness a healthy growth in the forecast period of 2020-2025 to reach about USD 844.20 million by 2025. 
 

The major drivers of the industry such as rising disposable incomes, rising health concern and consumer awareness about drinks with high sugar content, rising demand for dietary food, the increasing number of food and beverage companies, government schemes, and growing innovations taking place in the applications are expected to aid the market growth.
 

The key market trend guiding the growth of the stevia market include the trend towards health and wellness which is expected to increase the demand for natural sweeteners, particularly, derived from the stevia plant.

The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific, with the Asia Pacific and Europe as the leading stevia markets. 

Powder, liquid, and leaf are the major extract types of stevia in the industry.

Beverages, food products, tabletop sweeteners, and pharmaceuticals, among others are the significant end use sectors of stevia.

The major players in the industry are PureCircle, Cargill, Incorporated, ADM, Ingredion Incorporated, and Tate & Lyle, among others.

Analyst Review

The global stevia market attained a value of USD 520.32 million in 2019 driven by rising health concern and consumer awareness about drinks with high sugar content and growing demand for dietary food. Aided by favourable government policies, the market is expected to witness a further growth in the forecast period of 2020-2025, growing at a CAGR of 8.4%. The stevia market is projected to reach USD 844.20 million by 2025.

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on its extract types, the global stevia industry can be segmented into powder, liquid, and leaf. On the basis of end-uses, the industry is divided into beverages, food products, tabletop sweeteners, pharmaceuticals, and others. The major regional markets for stevia are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above market include PureCircle, Cargill, Incorporated, ADM, Ingredion Incorporated, Tate & Lyle, and others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.  

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