Global Stevia Market: By Extract Type: Leaf, Powder, Liquid; By Application: Food and Beverages, Oral Care, Pharmaceutical, Tabletop Sweetener; By Region: North America, Europe, Asia Pacific, Latin America, Middle East & Africa; Historical Production and Consumption (2015-2019); Production and Consumption Forecast (2020-2025); SWOT Analysis; Value Chain Analysis; Porter’s Five Forces Analysis; Global Stevia Market Price Analysis; Manufacturing Process; Cost Analysis; Competitive Landscape & Supplier Analysis; Consumer Analysis; Events and Developments

Global Stevia Market Key Insights:

Market Outlook

The global stevia market attained a production value of nearly USD 520.32 million in 2019. It is expected to grow further in the forecast period of 2020-2025, growing at a CAGR of 8.4%. The global production value of stevia is projected to reach USD 844.20 million by 2025.

The Asia Pacific and Europe are the leading stevia markets. The two regions are witnessing increasing use of the natural sweetener with each passing year. While the Asia Pacific accounts for 40% of the global stevia consumption, Europe represents over a fifth of the global stevia market in terms of consumption. The Asia Pacific is the largest producer in the industry, with China being its largest producer. Japan, on the other hand, is a leading consumer of the natural sweetener in the region. Stevia accounts for nearly 40% of the sweetener industry in Japan. The European producers, meanwhile, import stevia leaves from other overseas markets and process them to extract pure stevia sweetener. The two leading regions in the industry, the Asia Pacific and Europe, also contributed to the most food and beverage products launches containing stevia.

Latin America and North America are the other significant markets. These markets are driven by the growing rates of obesity and diabetes in the regions along with government schemes discouraging sugar consumption. The natural sweetener finds its maximum application in soft drinks in Latin America and North America. Sports nutrition and dairy are the other leading application sectors in the areas. The US and Paraguay are the leading markets in the regions. Paraguay accounts for nearly 80% of the stevia output in Latin America and is followed by Argentina and Brazil as the other major producers. In the US, the industry for the natural sweetener is projected to witness a healthy growth. The industry in the country is finding impetus for its growth in the robust production and export of non-alcoholic beverages.

Properties and Applications

Stevia, a natural sweetener, is derived from the leaves of Stevia rebaudiana. Steviol glycosides, the active compounds in stevia, are 30 to 150 times sweeter than sugar. According to extract type, it can be categorised as leaves, powder, and liquid. The natural sweetener finds its common applications in the following sectors:

• Food and Beverages
• Dairy
• Oral Care
• Pharmaceutical 
• Others

The report also covers the regional stevia markets like North America, Asia Pacific, Europe, Latin America, and the Middle East and Africa.

Market Analysis

The global stevia market is being driven by the rising health concern and consumer awareness about drinks with high sugar content. The consumers are, thus, seeking low-calorie alternatives. The rising demand for dietary food is aiding the high-intensity natural sweetener industry leading to the higher utilisation of steviol glycosides. The trend towards health and wellness has also led to a growth in the demand for natural sweeteners over artificial sweetener, particularly, for the natural sweeteners derived from the stevia plant.

The global stevia market is also being driven by the increasing number of food and beverage companies seeking to reduce sugar in their products due to the rising consumer demand for healthier products along with government schemes like levies on sugar and sugary products. The growing innovations taking place in the applications sectors of the product, especially in the sports and energy drinks sector are further aiding the global stevia market growth. In the Asia Pacific, the market is being driven by the growing alternative sweetener industry. The alternative sweetener market in the region is being driven by the increasing health concern due to the rising number of people suffering from obesity and diabetes. In countries like US, Canada, and Mexico, on the other hand, the stevia market is being propelled forward by the higher consumption of Ready-to-Drink beverages, which are projected to be a leading application sector for the natural sweetener in the entire North America in the coming years.

The global stevia market is finding further impetus for its growth in its growing application in the non-food sectors too. The pharmaceutical sector, especially, is emerging as a fast-growing application sector for the natural sweetener. It is also finding growing uses in the health and beauty segments. It is used in toothpaste and health supplements as a sweetener.

Competitive Landscape

The report provides a detailed insight into the following key players in the global stevia market, covering their market share, capacity, and latest developments like capacity expansions, mergers, acquisitions, and investments, and plant turnarounds:

• PureCircle 
• Cargill, Incorporated
• Archer Daniels Midland Company
• Ingredion Incorporated
• Tate & Lyle PLC
• Sunwin Stevia International, Inc
• Others

The comprehensive report by EMR looks into the manufacturing process and the costs involved. It gives an assessment of the global stevia market based on the Porter’s Five Forces model. A SWOT analysis has also been provided.

Introduction

EMR is one of the foremost business intelligence and market research firms with a database of syndicated and customised reports spanning more than 100 industries across global and regional markets. We leverage the knowledge of our highly skilled team of over 100 analysts and more than 3000 independent consultants to provide our clients with thoroughly researched and reliable data tailored to their requirements. We help our clients, who range from Fortune 1000 companies to medium and niche enterprises, make informed strategic decisions through our varied tools and methodology.

Our meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. We understand the distinct nature and requirements for each market and thus, modify our methodology to best fit the industry in question. Our research methodology uses a combination of cutting-edge analytical tools and the expertise of our highly accomplished team, thus, providing our customers with market insights that are accurate, actionable, and help them remain ahead of their competition. EMR’ s fine-tuned research methodology and data analysis, formulated through years of cross-industry experience of our team, ensure that our clients are provided with:

• Value-added and infallible market intelligence.
• A holistic understanding of the current and expected market fluctuations through meticulously collected data.
• Verified information on the probable opportunities and risks in the present and forecasted markets.
• Validated and thoroughly analysed insights derived from our latest analytical tools and impeccable sources.

Assessment Approach

Our approach gives our clients a comprehensive assessment of the prevailing and projected market conditions through the collection, collation, and analysis of data from trusted sources.

Price Assessment

We assess the historical, prevailing, and expected prices of commodities and raw materials by analysing our assiduously collected data from verified primary and secondary sources. Our assessments reflect the market values of related commodities within a region to help our consumers understand the interdependencies and formulate profitable market strategies. Our price assessments cover both the average global prices along with the prevailing regional prices.

Market Assessment

Our market assessments determine the global and regional production and consumption of the product, according to their value and volume. We identify the key growth drivers, opportunities, and restraints that might promote or hinder the future market growth along with an expansive overview of the competitive landscape to help our clients make informed strategic decisions. We also take into account the demographic, economic, cultural, and political factors that might influence the market.

Data Collection

We gather market intelligence through our extensive database of reliable secondary sources and our exhaustive interviews with multiple industry stakeholders. The information gathered through our primary and secondary sources help us verify and extrapolate data relating to prices, trade, and market fluctuations along with the latest developments in the market.

Primary Research

As a part of our primary research, we interact with highly placed industrial professionals possessing an expansive and meticulous insight into the market. We conduct our interviews via mails, telephonic conversations, and one-on-one meetings. Thus, our exhaustive interviews with both buyers and consumers help us provide our clients with verified intelligence regarding the market size, share, drivers, prices, and forecast along with a detailed assessment of your supply chain.

Secondary Research

EMR has access to extensive internal and subscribed databases, which apprise us of the historical and prevailing market conditions and help us forecast the market for the coming few years. Our secondary research involves a wide array of sources ranging from the annual and financial reports of the key players in the industry to governmental and regulatory databases. We refer to various scientific and industry publications and whitepapers to form a comprehensive understanding of the product and the supply chain. Our wide-ranging research also refers to relevant articles and press releases to provide our customers with an up-to-date understanding of the contemporary market. We derive extensive raw data from our secondary research, which then go through a thorough verification and validation process, to help us formulate an exhaustive understanding of the market, the supply chain, the competitive landscape, and the product.

Other Analyst Tools and Data Models

Our extensive and intricate data models, formulated through our propriety technological and analytical resources, help you easily comprehend the expansive market data and aid you in framing vital business and market strategies. Our tools provide you with a cohesive understanding of the industry outlook, taking into account the qualitative and quantitative market variables. Our analytical tools and models are regularly updated according to the changes in the continually evolving market scenarios as well as being adapted to best meet our client’s specific needs. Our research methods involve a blend of the best technological tools used in the industry along with the expertise of our analysts and consultants who can spot and assess the implications of the subtle factors influencing the more complex markets.

Data Prioritisation

Our market assessments take into consideration only those data that are confirmed and are derived from credible and transparent sources. Thus, our clients are presented with accurate and infallible data which can be incorporated into their business strategies.

Data Validation

Before our data is presented to the clients, they undergo an intensive cross-verification and validation process. We corroborate the data gathered through our primary and secondary research by the review and validation of the initial sources along with the verification of the data from other thoroughly vetted sources.

Exigent Data Assessment

Our qualitative and quantitative assessments are time-sensitive, reflecting the most recent value and volume of the market across regions. By constantly updating our databases and reports to reflect the changes taking place in the market, our market and price assessments accurately reflect the prevailing industry conditions.

Thus, our rigorous data collection, thorough statistical analysis, and specialist assessments ensure that our clientele has a greater understanding of the market space, supply chain, price fluctuations, competitive landscape, and other vital factors, helping them emerge as the undisputed industry leaders in their respective fields.