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Global Stevia Market: By Extract Type: Powder, Liquid, Leaf; By End Use: Beverages, Food Products, Tabletop Sweeteners, Pharmaceuticals, Others; Regional Analysis; Historical Market and Forecast (2018-2028); Market Dynamics: SWOT Analysis; Value Chain Analysis; Competitive Landscape; Industry Events and Developments
Global Stevia Market Outlook
The global stevia market attained a volume of nearly 8412.60 MT in 2021. It is expected to grow further in the forecast period of 2023-2028, growing at a CAGR of 9.2%. The global market volume of stevia is projected to reach 14,317.09 MT by 2027.
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The Asia Pacific and Europe are the leading stevia markets. The two regions are witnessing increasing use of the natural sweetener with each passing year. While the Asia Pacific accounts for 40% of the global stevia consumption, Europe represents over a fifth of the global stevia market in terms of consumption. The Asia Pacific is the largest producer in the industry, with China being its largest producer. Japan, on the other hand, is a leading consumer of the natural sweetener in the region. Stevia accounts for nearly 40% of the sweetener industry in Japan. The European producers, meanwhile, import stevia leaves from other overseas markets and process them to extract pure stevia sweetener. The two leading regions in the industry, the Asia Pacific and Europe, also contributed to the most food and beverage products launches containing stevia.
Latin America and North America are the other significant stevia markets. These markets are driven by the growing rates of obesity and diabetes in the regions along with government schemes discouraging sugar consumption. The natural sweetener finds its maximum application in soft drinks in Latin America and North America. Sports nutrition and dairy are the other leading application sectors in the areas. The US and Paraguay are the leading markets in the regions. Paraguay accounts for nearly 80% of the stevia output in Latin America and is followed by Argentina and Brazil as the other major producers. In the US, the industry for the natural sweetener is projected to witness a healthy growth. The industry in the country is finding impetus for its growth in the robust production and export of non-alcoholic beverages.
Market Segmentation
Stevia, a natural sweetener, is derived from the leaves of Stevia rebaudiana. Steviol glycosides, the active compounds in stevia, are 30 to 150 times sweeter than sugar. According to extract type, it can be categorised as, powder, liquid, and leaf. The natural sweetener finds its common end uses in the following sectors:
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- Beverages
- Food Products
- Tabletop Sweeteners
- Pharmaceuticals
- Others
The report also covers the regional stevia markets like North America, the Asia Pacific, Europe, Latin America, and the Middle East and Africa.
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Market Analysis
The global stevia market is being driven by the rising health concern and consumer awareness about drinks with high sugar content. The consumers are, thus, seeking low-calorie alternatives. The rising demand for dietary food is aiding the high-intensity natural sweetener industry leading to the higher utilisation of steviol glycosides. The trend towards health and wellness has also led to a growth in the demand for natural sweeteners over artificial sweetener, particularly, for the natural sweeteners derived from the stevia plant.
The global stevia market is also being driven by the increasing number of food and beverage companies seeking to reduce sugar in their products due to the rising consumer demand for healthier products along with government schemes like levies on sugar and sugary products. The growing innovations taking place in the applications sectors of the product, especially in the sports and energy drinks sector are further aiding the global stevia market growth. In the Asia Pacific, the market is being driven by the growing alternative sweetener industry. The alternative sweetener market in the region is being driven by the increasing health concern due to the rising number of people suffering from obesity and diabetes. In countries like US, Canada, and Mexico, on the other hand, the stevia market is being propelled forward by the higher consumption of Ready-to-Drink beverages, which are projected to be a leading application sector for the natural sweetener in the entire North America in the coming years.
The global stevia market is finding further impetus for its growth in its growing application in the non-food sectors too. The pharmaceutical sector, especially, is emerging as a fast-growing application sector for the natural sweetener. It is also finding growing uses in the health and beauty segments. It is used in toothpaste and health supplements as a sweetener.
Competitive Landscape
The report provides a detailed insight into the following key players in the global stevia market, covering their market share, capacity, and latest developments like capacity expansions, mergers, acquisitions, and investments, and plant turnarounds:
- Layn Corp.
- Cargill, Incorporated
- ADM
- Ingredion Incorporated
- Tate & Lyle
- Others
The comprehensive report by EMR looks into the manufacturing process and the costs involved. It gives an assessment of the global stevia market based on the Porter’s Five Forces model. A SWOT analysis has also been provided.
| REPORT FEATURES | DETAILS |
|---|---|
| Base Year | 2022 |
| Historical Period | 2018-2022 |
| Forecast Period | 2023-2028 |
| Scope of the Report | Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Extract Type, End Use, Region |
| Breakup by Extract Type | Powder, Liquid, Leaf |
| Breakup by End Use | Beverages, Food Products, Tabletop Sweeteners, Pharmaceuticals, Others |
| Breakup by Region | North America, Europe, Asia Pacific, Latin America, Middle East and Africa |
| Market Dynamics | SWOT, Porter's Five Forces, Key Indicators for Price and Demand |
| Price Analysis | Historical and Forecast Price Trends- Regional |
| Competitive Landscape | Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications |
| Companies Covered | Layn Corp., Cargill, Incorporated, ADM, Ingredion Incorporated, Tate & Lyle, Others |
| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Industry Opportunities and Challenges
8 Global Stevia Market Analysis
8.1 Key Industry Highlights
8.2 Global Stevia Historical Market (2018-2022)
8.3 Global Stevia Market Forecast (2023-2028)
8.4 Global Stevia Market by Extract Type
8.4.1 Powder
8.4.1.1 Market Share
8.4.1.2 Historical Trend (2018-2022)
8.4.1.3 Forecast Trend (2023-2028)
8.4.2 Liquid
8.4.2.1 Market Share
8.4.2.2 Historical Trend (2018-2022)
8.4.2.3 Forecast Trend (2023-2028)
8.4.3 Leaf
8.4.3.1 Market Share
8.4.3.2 Historical Trend (2018-2022)
8.4.3.3 Forecast Trend (2023-2028)
8.5 Global Stevia Market by End Use
8.5.1 Beverages
8.5.1.1 Market Share
8.5.1.2 Historical Trend (2018-2022)
8.5.1.3 Forecast Trend (2023-2028)
8.5.2 Food Products
8.5.2.1 Market Share
8.5.2.2 Historical Trend (2018-2022)
8.5.2.3 Forecast Trend (2023-2028)
8.5.3 Tabletop Sweeteners
8.5.3.1 Market Share
8.5.3.2 Historical Trend (2018-2022)
8.5.3.3 Forecast Trend (2023-2028)
8.5.4 Pharmaceuticals
8.5.4.1 Market Share
8.5.4.2 Historical Trend (2018-2022)
8.5.4.3 Forecast Trend (2023-2028)
8.5.5 Others
8.6 Global Stevia Market by Region
8.6.1 Market Share
8.6.1.1 North America
8.6.1.2 Europe
8.6.1.3 Asia Pacific
8.6.1.4 Latin America
8.6.1.5 Middle East and Africa
9 Regional Analysis
9.1 North America
9.1.1 Historical Trend (2018-2022)
9.1.2 Forecast Trend (2023-2028)
9.1.3 Breakup by Country
9.1.3.1 United States of America
9.1.3.2 Canada
9.2 Europe
9.2.1 Historical Trend (2018-2022)
9.2.2 Forecast Trend (2023-2028)
9.2.3 Breakup by Country
9.2.3.1 United Kingdom
9.2.3.2 Germany
9.2.3.3 France
9.2.3.4 Italy
9.2.3.5 Spain
9.2.3.6 Russia
9.2.3.7 Others
9.3 Asia Pacific
9.3.1 Historical Trend (2018-2022)
9.3.2 Forecast Trend (2023-2028)
9.3.3 Breakup by Country
9.3.3.1 China
9.3.3.2 Japan
9.3.3.3 India
9.3.3.4 ASEAN
9.3.3.5 Australia
9.3.3.6 Indonesia
9.3.3.7 Others
9.4 Latin America
9.4.1 Historical Trend (2018-2022)
9.4.2 Forecast Trend (2023-2028)
9.4.3 Breakup by Country
9.4.3.1 Brazil
9.4.3.2 Argentina
9.4.3.3 Mexico
9.4.3.4 Columbia
9.4.3.5 Chile
9.4.3.6 Peru
9.4.3.7 Others
9.5 Middle East and Africa
9.5.1 Historical Trend (2018-2022)
9.5.2 Forecast Trend (2023-2028)
9.5.3 Breakup by Country
9.5.3.1 Saudi Arabia
9.5.3.2 United Arab Emirates
9.5.3.3 Iran
9.5.3.4 Turkey
9.5.3.5 South Africa
9.5.3.6 Others
10 Market Dynamics
10.1 SWOT Analysis
10.1.1 Strengths
10.1.2 Weaknesses
10.1.3 Opportunities
10.1.4 Threats
10.2 Porter’s Five Forces Analysis
10.2.1 Supplier’s Power
10.2.2 Buyers Power
10.2.3 Threat of New Entrants
10.2.4 Degree of Rivalry
10.2.5 Threat of Substitutes
10.3 Key Indicators for Demand
10.4 Key Indicators for Price
11 Value Chain Analysis
12 Price Analysis
13 Manufacturing Process
14 Competitive Landscape
14.1 Market Structure
14.2 Key Players Market Share
14.3 Company Profiles
14.3.1 Layn Corp.
14.3.1.1 Company Overview
14.3.1.2 Product Portfolio
14.3.1.3 Demographic Reach and Achievements
14.3.1.4 Financial Summary
14.3.1.5 Certifications
14.3.2 Cargill, Incorporated
14.3.2.1 Company Overview
14.3.2.2 Product Portfolio
14.3.2.3 Demographic Reach and Achievements
14.3.2.4 Financial Summary
14.3.2.5 Certifications
14.3.3 ADM
14.3.3.1 Company Overview
14.3.3.2 Product Portfolio
14.3.3.3 Demographic Reach and Achievements
14.3.3.4 Financial Summary
14.3.3.5 Certifications
14.3.4 Ingredion Incorporated
14.3.4.1 Company Overview
14.3.4.2 Product Portfolio
14.3.4.3 Demographic Reach and Achievements
14.3.4.4 Financial Summary
14.3.4.5 Certifications
14.3.5 Tate & Lyle
14.3.5.1 Company Overview
14.3.5.2 Product Portfolio
14.3.5.3 Demographic Reach and Achievements
14.3.5.4 Financial Summary
14.3.5.5 Certifications
14.3.6 Others
15 Industry Events and Developments
List of Key Figures and Tables
1. Global Stevia Market: Key Industry Highlights, 2017 and 2027
2. Global Stevia Historical Market: Breakup by Extract Type (USD Million), 2018-2022
3. Global Stevia Market Forecast: Breakup by Extract Type (USD Million), 2023-2028
4. Global Stevia Historical Market: Breakup by End Use (USD Million), 2018-2022
5. Global Stevia Market Forecast: Breakup by End Use (USD Million), 2023-2028
6. Global Stevia Historical Market: Breakup by Region (USD Million), 2018-2022
7. Global Stevia Market Forecast: Breakup by Region (USD Million), 2023-2028
8. North America Stevia Historical Market: Breakup by Country (USD Million), 2018-2022
9. North America Stevia Market Forecast: Breakup by Country (USD Million), 2023-2028
10. Europe Stevia Historical Market: Breakup by Country (USD Million), 2018-2022
11. Europe Stevia Market Forecast: Breakup by Country (USD Million), 2023-2028
12. Asia Pacific Stevia Historical Market: Breakup by Country (USD Million), 2018-2022
13. Asia Pacific Stevia Market Forecast: Breakup by Country (USD Million), 2023-2028
14. Latin America Stevia Historical Market: Breakup by Country (USD Million), 2018-2022
15. Latin America Stevia Market Forecast: Breakup by Country (USD Million), 2023-2028
16. Middle East and Africa Stevia Historical Market: Breakup by Country (USD Million), 2018-2022
17. Middle East and Africa Stevia Market Forecast: Breakup by Country (USD Million), 2023-2028
18. Global Stevia Market Structure
Key Questions Answered in the Report
In 2021, the global stevia market attained a volume of nearly 8,412.60 MMT.
The market is projected to grow at a CAGR of 9.2% between 2022 and 2027.
The market is estimated to witness a healthy growth in the forecast period of 2023-2028 to reach about 14,317.09 by 2027.
The major drivers of the industry such as rising disposable incomes, rising health concern and consumer awareness about drinks with high sugar content, rising demand for dietary food, the increasing number of food and beverage companies, government schemes, and growing innovations taking place in the applications are expected to aid the market growth.
The key market trend guiding the growth of the stevia market include the trend towards health and wellness which is expected to increase the demand for natural sweeteners, particularly, derived from the stevia plant.
The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific, with the Asia Pacific and Europe as the leading stevia markets.
Powder, liquid, and leaf are the major extract types of stevia in the industry.
Beverages, food products, tabletop sweeteners, and pharmaceuticals, among others are the significant end use sectors of stevia.
The major players in the industry are Layn Corp., Cargill, Incorporated, ADM, Ingredion Incorporated, and Tate & Lyle, among others.
Analyst Review
The global stevia market attained a value of USD 682.67 million in 2021 driven by rising health concern and consumer awareness about drinks with high sugar content and growing demand for dietary food. Aided by favourable government policies, the market is expected to witness a further growth in the forecast period of 2023-2028, growing at a CAGR of 9.2%. The stevia market is projected to reach 14,317.09 MT by 2027.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on its extract types, the global stevia industry can be segmented into powder, liquid, and leaf. On the basis of end-uses, the industry is divided into beverages, food products, tabletop sweeteners, pharmaceuticals, and others. The major regional markets for stevia are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above market include Layn Corp., Cargill, Incorporated, ADM, Ingredion Incorporated, Tate & Lyle, and others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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