Global Stevia Market: By Extract Type: Leaf, Powder, Liquid; By Application: Food and Beverages, Oral Care, Pharmaceutical, Tabletop Sweetener; By Region: North America, Europe, Asia Pacific, Latin America, Middle East & Africa; Historical Production and Consumption (2015-2019); Production and Consumption Forecast (2020-2025); SWOT Analysis; Value Chain Analysis; Porter’s Five Forces Analysis; Global Stevia Market Price Analysis; Manufacturing Process; Cost Analysis; Competitive Landscape & Supplier Analysis; Consumer Analysis; Events and Developments

Global Stevia Market Key Insights:

Market Outlook

The global stevia market attained a production value of nearly USD 520.32 million in 2019. It is expected to grow further in the forecast period of 2020-2025, growing at a CAGR of 8.4%. The global production value of stevia is projected to reach USD 844.20 million by 2025.

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The Asia Pacific and Europe are the leading stevia markets. The two regions are witnessing increasing use of the natural sweetener with each passing year. While the Asia Pacific accounts for 40% of the global stevia consumption, Europe represents over a fifth of the global stevia market in terms of consumption. The Asia Pacific is the largest producer in the industry, with China being its largest producer. Japan, on the other hand, is a leading consumer of the natural sweetener in the region. Stevia accounts for nearly 40% of the sweetener industry in Japan. The European producers, meanwhile, import stevia leaves from other overseas markets and process them to extract pure stevia sweetener. The two leading regions in the industry, the Asia Pacific and Europe, also contributed to the most food and beverage products launches containing stevia.

Latin America and North America are the other significant markets. These markets are driven by the growing rates of obesity and diabetes in the regions along with government schemes discouraging sugar consumption. The natural sweetener finds its maximum application in soft drinks in Latin America and North America. Sports nutrition and dairy are the other leading application sectors in the areas. The US and Paraguay are the leading markets in the regions. Paraguay accounts for nearly 80% of the stevia output in Latin America and is followed by Argentina and Brazil as the other major producers. In the US, the industry for the natural sweetener is projected to witness a healthy growth. The industry in the country is finding impetus for its growth in the robust production and export of non-alcoholic beverages.

Properties and Applications

Stevia, a natural sweetener, is derived from the leaves of Stevia rebaudiana. Steviol glycosides, the active compounds in stevia, are 30 to 150 times sweeter than sugar. According to extract type, it can be categorised as leaves, powder, and liquid. The natural sweetener finds its common applications in the following sectors:

• Food and Beverages
• Dairy
• Oral Care
• Pharmaceutical 
• Others

The report also covers the regional stevia markets like North America, Asia Pacific, Europe, Latin America, and the Middle East and Africa.

Market Analysis

The global stevia market is being driven by the rising health concern and consumer awareness about drinks with high sugar content. The consumers are, thus, seeking low-calorie alternatives. The rising demand for dietary food is aiding the high-intensity natural sweetener industry leading to the higher utilisation of steviol glycosides. The trend towards health and wellness has also led to a growth in the demand for natural sweeteners over artificial sweetener, particularly, for the natural sweeteners derived from the stevia plant.

The global stevia market is also being driven by the increasing number of food and beverage companies seeking to reduce sugar in their products due to the rising consumer demand for healthier products along with government schemes like levies on sugar and sugary products. The growing innovations taking place in the applications sectors of the product, especially in the sports and energy drinks sector are further aiding the global stevia market growth. In the Asia Pacific, the market is being driven by the growing alternative sweetener industry. The alternative sweetener market in the region is being driven by the increasing health concern due to the rising number of people suffering from obesity and diabetes. In countries like US, Canada, and Mexico, on the other hand, the stevia market is being propelled forward by the higher consumption of Ready-to-Drink beverages, which are projected to be a leading application sector for the natural sweetener in the entire North America in the coming years.

The global stevia market is finding further impetus for its growth in its growing application in the non-food sectors too. The pharmaceutical sector, especially, is emerging as a fast-growing application sector for the natural sweetener. It is also finding growing uses in the health and beauty segments. It is used in toothpaste and health supplements as a sweetener.

Competitive Landscape

The report provides a detailed insight into the following key players in the global stevia market, covering their market share, capacity, and latest developments like capacity expansions, mergers, acquisitions, and investments, and plant turnarounds:

• PureCircle 
• Cargill, Incorporated
• Archer Daniels Midland Company
• Ingredion Incorporated
• Tate & Lyle PLC
• Sunwin Stevia International, Inc
• Others

The comprehensive report by EMR looks into the manufacturing process and the costs involved. It gives an assessment of the global stevia market based on the Porter’s Five Forces model. A SWOT analysis has also been provided.

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