Reports
Global Media Monitoring Tools Market Size, Share, Growth, Forecast: By Component: Software, Services; By Enterprise Size: SMEs, Large Enterprises; By Industry: IT and Telecom, Hospitality, BFSI, Healthcare, Retail and E-commerce, Media and Entertainment, Manufacturing, Others; Regional Analysis; Competitive Landscape; 2023-2028
Global Media Monitoring Tools Market Outlook
The global media monitoring tools market size attained a value of approximately USD 4.13 billion in 2022. The market is further expected to grow in the forecast period of 2023-2028 at a CAGR of 14.10%, reaching a value of around USD 9.02 billion by 2028.
Technological advancements and reduced costs of media monitoring tools are surging their demand across various end-users, driving the media monitoring tools market growth. Advanced technologies such as artificial intelligence, machine learning, and automation are increasingly being incorporated into media monitoring tools, enhancing accuracy, effectiveness, and management of large volumes of data. Media monitoring tools give businesses the ability to streamline brand mentions, search criteria on a single platform, and obtain actionable insights that aid in developing a strategic business plan. The market growth of media monitoring tools is also anticipated to be fuelled by expanding use of observation tools across numerous industries. As more users engage with various forms of media, more companies are investing in media monitoring tools.
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Increased Demand in the Retail and E-commerce Sector to Augment the Media Monitoring Tools Market
Based on industry, the retail and e-commerce segment is estimated to possess a healthy share in the market for media monitoring tools. This growth can be attributed to the heightened deployment of media monitoring tools in the sector to understand consumer purchasing trends and analyse the target audience while also accentuating the brand image.
Meanwhile, the healthcare segment is also projected to witness an increased demand for media monitoring tools, owing to the rising adoption of remote health monitoring facilities and growing investments in the healthcare sector. These factors are predicted to contribute to the overall market growth of media monitoring tools in the forecast period.
Global Media Monitoring Tools Market Share by Region
North America is anticipated to witness significant growth in the market for media monitoring tools in the forecast period. This growth can be attributed to the presence of the leading market players in the region, such as BurrellesLuce and Cision Ltd., among others, who are increasingly investing in the development of media management and monitoring tools to improve their product portfolios. These factors are estimated to positively impact the market growth in the region.
Media Monitoring Tools Market Segmentation
Media monitoring refers to the process of scanning all publicly available information, for instance, on broadcast and print media platforms, to locate particular information, usually specific keywords. Media monitoring tools help in tracking and analysing essential information and data across media platforms, especially online media platforms that have witnesses considerable expansion and prominence.
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By component, the market is bifurcated into:
- Software
- Services
On the basis of enterprise size, the market is divided into:
- SMEs
- Large Enterprises
Based on market, the market is segmented into:
- IT and Telecom
- Hospitality
- BFSI
- Healthcare
- Retail and E-commerce
- Media and Entertainment
- Manufacturing
The regional markets for media monitoring tools include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
Rising Adoption of Social Media to Increase the Global Media Monitoring Tools Market Demand
Social media platforms have gained increasing prominence over the years with a ubiquitous presence, as more and more companies establish their social media presence in an endeavour to expand their communication channels for better audience engagement. This is projected to propel the demand for social media monitoring tools, thus, aiding the market growth for media monitoring tools.
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One of the key trends increasing the demand for the market for media monitoring tools is the heightened accessibility to internet facilities among the masses, which is fuelled by the increasing penetration of digital devices such as smartphones. This is encouraging various companies to invest in media monitoring mechanisms to get an understanding of their audience by tracking brand mentions while developing efficient business strategies. These tools are also useful in garnering competitive insights, gauging brand awareness, product launch announcements, and addressing customer queries, among others.
Key Players in the Global Media Monitoring Tools Market
The report gives a detailed analysis of the following key players in the global media monitoring tools market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
- Agility PR Solutions LLC
- BoomSonar
- BurrellesLuce
- Buzzcapture B.V.
- Cision Ltd.
- Coosto BV
- Critical Mention, Inc.
- CyberAlert LLC (Glean.info)
- Hootsuite Inc.
- Meltwater NV
- TVEyes Inc.
- YouScan Limited
- Ubermetrics Technologies GmbH
- Talkwalker Inc.
- Others
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model and SWOT analysis.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
|---|---|
| Base Year | 2022 |
| Historical Period | 2018-2022 |
| Forecast Period | 2023-2028 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Component |
|
| Breakup by Enterprise Size |
|
| Breakup by Industry |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Media Monitoring Tools Market Analysis
8.1 Key Industry Highlights
8.2 Global Media Monitoring Tools Historical Market (2018-2022)
8.3 Global Media Monitoring Tools Market Forecast (2023-2028)
8.4 Global Media Monitoring Tools Market by Component
8.4.1 Software
8.4.1.1 Historical Trend (2018-2022)
8.4.1.2 Forecast Trend (2023-2028)
8.4.2 Services
8.4.2.1 Historical Trend (2018-2022)
8.4.2.2 Forecast Trend (2023-2028)
8.5 Global Media Monitoring Tools Market by Enterprise Size
8.5.1 SMEs
8.5.1.1 Historical Trend (2018-2022)
8.5.1.2 Forecast Trend (2023-2028)
8.5.2 Large Enterprises
8.5.2.1 Historical Trend (2018-2022)
8.5.2.2 Forecast Trend (2023-2028)
8.6 Global Media Monitoring Tools Market by Industry
8.6.1 IT and Telecom
8.6.1.1 Historical Trend (2018-2022)
8.6.1.2 Forecast Trend (2023-2028)
8.6.2 Hospitality
8.6.2.1 Historical Trend (2018-2022)
8.6.2.2 Forecast Trend (2023-2028)
8.6.3 BFSI
8.6.3.1 Historical Trend (2018-2022)
8.6.3.2 Forecast Trend (2023-2028)
8.6.4 Healthcare
8.6.4.1 Historical Trend (2018-2022)
8.6.4.2 Forecast Trend (2023-2028)
8.6.5 Retail and E-commerce
8.6.5.1 Historical Trend (2018-2022)
8.6.5.2 Forecast Trend (2023-2028)
8.6.6 Media and Entertainment
8.6.6.1 Historical Trend (2018-2022)
8.6.6.2 Forecast Trend (2023-2028)
8.6.7 Manufacturing
8.6.7.1 Historical Trend (2018-2022)
8.6.7.2 Forecast Trend (2023-2028)
8.6.8 Others
8.7 Global Media Monitoring Tools Market by Region
8.7.1 North America
8.7.1.1 Historical Trend (2018-2022)
8.7.1.2 Forecast Trend (2023-2028)
8.7.2 Europe
8.7.2.1 Historical Trend (2018-2022)
8.7.2.2 Forecast Trend (2023-2028)
8.7.3 Asia Pacific
8.7.3.1 Historical Trend (2018-2022)
8.7.3.2 Forecast Trend (2023-2028)
8.7.4 Latin America
8.7.4.1 Historical Trend (2018-2022)
8.7.4.2 Forecast Trend (2023-2028)
8.7.5 Middle East and Africa
8.7.5.1 Historical Trend (2018-2022)
8.7.5.2 Forecast Trend (2023-2028)
9 North America Media Monitoring Tools Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2022)
9.1.2 Forecast Trend (2023-2028)
9.2 Canada
9.2.1 Historical Trend (2018-2022)
9.2.2 Forecast Trend (2023-2028)
10 Europe Media Monitoring Tools Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2022)
10.1.2 Forecast Trend (2023-2028)
10.2 Germany
10.2.1 Historical Trend (2018-2022)
10.2.2 Forecast Trend (2023-2028)
10.3 France
10.3.1 Historical Trend (2018-2022)
10.3.2 Forecast Trend (2023-2028)
10.4 Italy
10.4.1 Historical Trend (2018-2022)
10.4.2 Forecast Trend (2023-2028)
10.5 Others
11 Asia Pacific Media Monitoring Tools Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2022)
11.1.2 Forecast Trend (2023-2028)
11.2 Japan
11.2.1 Historical Trend (2018-2022)
11.2.2 Forecast Trend (2023-2028)
11.3 India
11.3.1 Historical Trend (2018-2022)
11.3.2 Forecast Trend (2023-2028)
11.4 ASEAN
11.4.1 Historical Trend (2018-2022)
11.4.2 Forecast Trend (2023-2028)
11.5 Australia
11.5.1 Historical Trend (2018-2022)
11.5.2 Forecast Trend (2023-2028)
11.6 Others
12 Latin America Media Monitoring Tools Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2022)
12.1.2 Forecast Trend (2023-2028)
12.2 Argentina
12.2.1 Historical Trend (2018-2022)
12.2.2 Forecast Trend (2023-2028)
12.3 Mexico
12.3.1 Historical Trend (2018-2022)
12.3.2 Forecast Trend (2023-2028)
12.4 Others
13 Middle East and Africa Media Monitoring Tools Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2022)
13.1.2 Forecast Trend (2023-2028)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2022)
13.2.2 Forecast Trend (2023-2028)
13.3 Nigeria
13.3.1 Historical Trend (2018-2022)
13.3.2 Forecast Trend (2023-2028)
13.4 South Africa
13.4.1 Historical Trend (2018-2022)
13.4.2 Forecast Trend (2023-2028)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 Agility PR Solutions LLC
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 BoomSonar
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 BurrellesLuce
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Buzzcapture B.V.
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Cision Ltd.
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 Coosto BV
16.2.6.1 Company Overview
16.2.6.2 Product Portfolio
16.2.6.3 Demographic Reach and Achievements
16.2.6.4 Certifications
16.2.7 Critical Mention, Inc.
16.2.7.1 Company Overview
16.2.7.2 Product Portfolio
16.2.7.3 Demographic Reach and Achievements
16.2.7.4 Certifications
16.2.8 CyberAlert LLC (Glean.info)
16.2.8.1 Company Overview
16.2.8.2 Product Portfolio
16.2.8.3 Demographic Reach and Achievements
16.2.8.4 Certifications
16.2.9 Hootsuite Inc.
16.2.9.1 Company Overview
16.2.9.2 Product Portfolio
16.2.9.3 Demographic Reach and Achievements
16.2.9.4 Certifications
16.2.10 Meltwater NV
16.2.10.1 Company Overview
16.2.10.2 Product Portfolio
16.2.10.3 Demographic Reach and Achievements
16.2.10.4 Certifications
16.2.11 TVEyes Inc.
16.2.11.1 Company Overview
16.2.11.2 Product Portfolio
16.2.11.3 Demographic Reach and Achievements
16.2.11.4 Certifications
16.2.12 YouScan Limited
16.2.12.1 Company Overview
16.2.12.2 Product Portfolio
16.2.12.3 Demographic Reach and Achievements
16.2.12.4 Certifications
16.2.13 Ubermetrics Technologies GmbH
16.2.13.1 Company Overview
16.2.13.2 Product Portfolio
16.2.13.3 Demographic Reach and Achievements
16.2.13.4 Certifications
16.2.14 Talkwalker Inc.
16.2.14.1 Company Overview
16.2.14.2 Product Portfolio
16.2.14.3 Demographic Reach and Achievements
16.2.14.4 Certifications
16.2.15 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Media Monitoring Tools Market: Key Industry Highlights, 2018 and 2028
2. Global Media Monitoring Tools Historical Market: Breakup by Component (USD Billion), 2018-2022
3. Global Media Monitoring Tools Market Forecast: Breakup by Component (USD Billion), 2023-2028
4. Global Media Monitoring Tools Historical Market: Breakup by Enterprise Size (USD Billion), 2018-2022
5. Global Media Monitoring Tools Market Forecast: Breakup by Enterprise Size (USD Billion), 2023-2028
6. Global Media Monitoring Tools Historical Market: Breakup by Industry (USD Billion), 2018-2022
7. Global Media Monitoring Tools Market Forecast: Breakup by Industry (USD Billion), 2023-2028
8. Global Media Monitoring Tools Historical Market: Breakup by Region (USD Billion), 2018-2022
9. Global Media Monitoring Tools Market Forecast: Breakup by Region (USD Billion), 2023-2028
10. North America Media Monitoring Tools Historical Market: Breakup by Country (USD Billion), 2018-2022
11. North America Media Monitoring Tools Market Forecast: Breakup by Country (USD Billion), 2023-2028
12. Europe Media Monitoring Tools Historical Market: Breakup by Country (USD Billion), 2018-2022
13. Europe Media Monitoring Tools Market Forecast: Breakup by Country (USD Billion), 2023-2028
14. Asia Pacific Media Monitoring Tools Historical Market: Breakup by Country (USD Billion), 2018-2022
15. Asia Pacific Media Monitoring Tools Market Forecast: Breakup by Country (USD Billion), 2023-2028
16. Latin America Media Monitoring Tools Historical Market: Breakup by Country (USD Billion), 2018-2022
17. Latin America Media Monitoring Tools Market Forecast: Breakup by Country (USD Billion), 2023-2028
18. Middle East and Africa Media Monitoring Tools Historical Market: Breakup by Country (USD Billion), 2018-2022
19. Middle East and Africa Media Monitoring Tools Market Forecast: Breakup by Country (USD Billion), 2023-2028
20. Global Media Monitoring Tools Market Structure
Key Questions Answered in the Report
In 2022, the global market for media monitoring tools attained a value of approximately USD 4.13 billion.
The market is projected to grow at a CAGR of 14.10% between 2023 and 2028.
The market is estimated to witness a healthy growth in the forecast period of 2023-2028, reaching a value of around USD 9.02 billion by 2028.
The major drivers of the market include increasing competition across industries, rising usage of social media, and growing demand for media monitoring from different end users.
The key media monitoring tools market trends include increasing digitalisation, rising demand for consumer trend analysis, growing focus on improving consumer engagement, and rapid technological advancements.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The significant components of media monitoring tools are software and services.
The primary enterprise sizes for media monitoring tools in the market are SMEs and large enterprises.
The various industries in the market for media monitoring tools include IT and telecom, hospitality, BFSI, healthcare, retail and e-commerce, media and entertainment, and manufacturing, among others.
The major players in the market are Agility PR Solutions LLC, BoomSonar, BurrellesLuce, Buzzcapture B.V., Cision Ltd., Coosto BV, Critical Mention, Inc., CyberAlert LLC (Glean.info), Hootsuite Inc., Meltwater NV, TVEyes Inc., YouScan Limited, Ubermetrics Technologies GmbH, and Talkwalker Inc., among others.
Analyst Review
The global media monitoring tools market attained a value of approximately USD 4.13 billion in 2022, driven by the increased demand for media monitoring tools across industries. Aided by rapid digitalisation, the market is expected to witness a further growth in the forecast period of 2023-2028, growing at a CAGR of 14.10%. The market is projected to reach a value of around USD 9.02 billion by 2028.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the market. On the basis of component, the market is bifurcated into software and services. By enterprise size, the market is segmented into SMEs and large enterprises. Based on industry, the market is categorised into IT and telecom, hospitality, BFSI, healthcare, retail and e-commerce, media and entertainment, and manufacturing, among others. The major regional markets for media monitoring tools are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above market include Agility PR Solutions LLC, BoomSonar, BurrellesLuce, Buzzcapture B.V., Cision Ltd., Coosto BV, Critical Mention, Inc., CyberAlert LLC (Glean.info), Hootsuite Inc., Meltwater NV, TVEyes Inc., YouScan Limited, Ubermetrics Technologies GmbH, and Talkwalker Inc., among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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