Sale

Media Monitoring Tools Market

Global Media Monitoring Tools Market Size, Share, Growth: By Component: Software, Services; By Enterprise Size: SMEs, Large Enterprises; By Industry: IT and Telecom, Hospitality, BFSI, Healthcare, Retail and E-commerce, Media and Entertainment, Manufacturing, Others; Regional Analysis; Competitive Landscape; 2024-2032

Global Media Monitoring Tools Market Outlook

The global media monitoring tools market size attained a value of approximately USD 4.71 billion in 2023. The market is further expected to grow in the forecast period of 2024-2032 at a CAGR of 14.10%, reaching a value of around USD 15.29 billion by 2032.

 

Technological advancements and reduced costs of media monitoring tools are surging their demand across various end-users, driving the media monitoring tools market growth. Advanced technologies such as artificial intelligence, machine learning, and automation are increasingly being incorporated into media monitoring tools, enhancing accuracy, effectiveness, and management of large volumes of data. Media monitoring tools give businesses the ability to streamline brand mentions, search criteria on a single platform, and obtain actionable insights that aid in developing a strategic business plan. The market growth of media monitoring tools is also anticipated to be fuelled by expanding use of observation tools across numerous industries. As more users engage with various forms of media, more companies are investing in media monitoring tools.

 

Global Media Monitoring Tools Market

Read more about this report - REQUEST FREE SAMPLE COPY IN PDF

 

Increased Demand in the Retail and E-commerce Sector to Augment the Media Monitoring Tools Market

Based on industry, the retail and e-commerce segment is estimated to possess a healthy share in the market for media monitoring tools. This growth can be attributed to the heightened deployment of media monitoring tools in the sector to understand consumer purchasing trends and analyse the target audience while also accentuating the brand image.

 

Meanwhile, the healthcare segment is also projected to witness an increased demand for media monitoring tools, owing to the rising adoption of remote health monitoring facilities and growing investments in the healthcare sector. These factors are predicted to contribute to the overall market growth of media monitoring tools in the forecast period.

 

Global Media Monitoring Tools Market Share by Region

North America is anticipated to witness significant growth in the market for media monitoring tools in the forecast period. This growth can be attributed to the presence of the leading market players in the region, such as BurrellesLuce and Cision Ltd., among others, who are increasingly investing in the development of media management and monitoring tools to improve their product portfolios. These factors are estimated to positively impact the market growth in the region.

 

Media Monitoring Tools Market Segmentation

Media monitoring refers to the process of scanning all publicly available information, for instance, on broadcast and print media platforms, to locate particular information, usually specific keywords. Media monitoring tools help in tracking and analysing essential information and data across media platforms, especially online media platforms that have witnesses considerable expansion and prominence.

 

Global Media Monitoring Tools Market

Read more about this report - REQUEST FREE SAMPLE COPY IN PDF

 

By component, the market is bifurcated into:

  • Software 
  • Services

 

On the basis of enterprise size, the market is divided into:

  • SMEs
  • Large Enterprises

 

Based on market, the market is segmented into:

  • IT and Telecom
  • Hospitality
  • BFSI
  • Healthcare
  • Retail and E-commerce
  • Media and Entertainment
  • Manufacturing

 

The regional markets for media monitoring tools include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

 

Rising Adoption of Social Media to Increase the Global Media Monitoring Tools Market Demand

Social media platforms have gained increasing prominence over the years with a ubiquitous presence, as more and more companies establish their social media presence in an endeavour to expand their communication channels for better audience engagement. This is projected to propel the demand for social media monitoring tools, thus, aiding the market growth for media monitoring tools.

 

Global Media Monitoring Tools Market

Read more about this report - REQUEST FREE SAMPLE COPY IN PDF

 

One of the key trends increasing the demand for the market for media monitoring tools is the heightened accessibility to internet facilities among the masses, which is fuelled by the increasing penetration of digital devices such as smartphones. This is encouraging various companies to invest in media monitoring mechanisms to get an understanding of their audience by tracking brand mentions while developing efficient business strategies. These tools are also useful in garnering competitive insights, gauging brand awareness, product launch announcements, and addressing customer queries, among others.

 

Key Players in the Global Media Monitoring Tools Market

The report gives a detailed analysis of the following key players in the global media monitoring tools market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

 

  • Agility PR Solutions LLC
  • BoomSonar
  • BurrellesLuce
  • Buzzcapture B.V.
  • Cision Ltd.
  • Coosto BV
  • Critical Mention, Inc.
  • CyberAlert LLC (Glean.info)
  • Hootsuite Inc.
  • Meltwater NV
  • TVEyes Inc. 
  • YouScan Limited
  • Ubermetrics Technologies GmbH
  • Talkwalker Inc.
  • Others

 

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model and SWOT analysis.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Component
  • Enterprise Size
  • Industry
  • Region
Breakup by Component
  • Software
  • Services
Breakup by Enterprise Size
  • SMEs
  • Large Enterprises
Breakup by Industry
  • IT and Telecom
  • Hospitality
  • BFSI
  • Healthcare
  • Retail and E-commerce
  • Media and Entertainment
  • Manufacturing
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Agility PR Solutions LLC
  • BoomSonar
  • BurrellesLuce
  • Buzzcapture B.V.
  • Cision Ltd.
  • Coosto BV
  • Critical Mention, Inc.
  • CyberAlert LLC (Glean.info)
  • Hootsuite Inc.
  • Meltwater NV
  • TVEyes Inc. 
  • YouScan Limited
  • Ubermetrics Technologies GmbH
  • Talkwalker Inc.
  • Others

 

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Opportunities and Challenges in the Market
8    Global Media Monitoring Tools Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Media Monitoring Tools Historical Market (2018-2023) 
    8.3    Global Media Monitoring Tools Market Forecast (2024-2032)
    8.4    Global Media Monitoring Tools Market by Component
        8.4.1    Software
            8.4.1.1    Historical Trend (2018-2023)
            8.4.1.2    Forecast Trend (2024-2032)
        8.4.2    Services
            8.4.2.1    Historical Trend (2018-2023)
            8.4.2.2    Forecast Trend (2024-2032)
    8.5    Global Media Monitoring Tools Market by Enterprise Size
        8.5.1    SMEs
            8.5.1.1    Historical Trend (2018-2023)
            8.5.1.2    Forecast Trend (2024-2032)
        8.5.2    Large Enterprises
            8.5.2.1    Historical Trend (2018-2023)
            8.5.2.2    Forecast Trend (2024-2032)
    8.6    Global Media Monitoring Tools Market by Industry
        8.6.1    IT and Telecom
            8.6.1.1    Historical Trend (2018-2023)
            8.6.1.2    Forecast Trend (2024-2032)
        8.6.2    Hospitality
            8.6.2.1    Historical Trend (2018-2023)
            8.6.2.2    Forecast Trend (2024-2032)
        8.6.3    BFSI
            8.6.3.1    Historical Trend (2018-2023)
            8.6.3.2    Forecast Trend (2024-2032)
        8.6.4    Healthcare
            8.6.4.1    Historical Trend (2018-2023)
            8.6.4.2    Forecast Trend (2024-2032)
        8.6.5    Retail and E-commerce
            8.6.5.1    Historical Trend (2018-2023)
            8.6.5.2    Forecast Trend (2024-2032)
        8.6.6    Media and Entertainment
            8.6.6.1    Historical Trend (2018-2023)
            8.6.6.2    Forecast Trend (2024-2032)
        8.6.7    Manufacturing
            8.6.7.1    Historical Trend (2018-2023)
            8.6.7.2    Forecast Trend (2024-2032)
        8.6.8    Others
    8.7    Global Media Monitoring Tools Market by Region       
        8.7.1    North America
            8.7.1.1    Historical Trend (2018-2023) 
            8.7.1.2    Forecast Trend (2024-2032)
        8.7.2    Europe
            8.7.2.1    Historical Trend (2018-2023) 
            8.7.2.2    Forecast Trend (2024-2032)
        8.7.3    Asia Pacific
            8.7.3.1    Historical Trend (2018-2023) 
            8.7.3.2    Forecast Trend (2024-2032)
        8.7.4    Latin America
            8.7.4.1    Historical Trend (2018-2023) 
            8.7.4.2    Forecast Trend (2024-2032)
        8.7.5    Middle East and Africa
            8.7.5.1    Historical Trend (2018-2023) 
            8.7.5.2    Forecast Trend (2024-2032) 
9    North America Media Monitoring Tools Market Analysis
    9.1    United States of America 
        9.1.1    Historical Trend (2018-2023) 
        9.1.2    Forecast Trend (2024-2032)
    9.2    Canada
        9.2.1    Historical Trend (2018-2023) 
        9.2.2    Forecast Trend (2024-2032) 
10    Europe Media Monitoring Tools Market Analysis
    10.1    United Kingdom
        10.1.1    Historical Trend (2018-2023) 
        10.1.2    Forecast Trend (2024-2032)
    10.2    Germany
        10.2.1    Historical Trend (2018-2023) 
        10.2.2    Forecast Trend (2024-2032)
    10.3    France
        10.3.1    Historical Trend (2018-2023) 
        10.3.2    Forecast Trend (2024-2032)
    10.4    Italy
        10.4.1    Historical Trend (2018-2023) 
        10.4.2    Forecast Trend (2024-2032)
    10.5    Others
11    Asia Pacific Media Monitoring Tools Market Analysis
    11.1    China
        11.1.1    Historical Trend (2018-2023) 
        11.1.2    Forecast Trend (2024-2032)
    11.2    Japan
        11.2.1    Historical Trend (2018-2023) 
        11.2.2    Forecast Trend (2024-2032)
    11.3    India
        11.3.1    Historical Trend (2018-2023) 
        11.3.2    Forecast Trend (2024-2032)
    11.4    ASEAN
        11.4.1    Historical Trend (2018-2023) 
        11.4.2    Forecast Trend (2024-2032)
    11.5    Australia
        11.5.1    Historical Trend (2018-2023) 
        11.5.2    Forecast Trend (2024-2032)
    11.6    Others
12    Latin America Media Monitoring Tools Market Analysis
    12.1    Brazil
        12.1.1    Historical Trend (2018-2023) 
        12.1.2    Forecast Trend (2024-2032)
    12.2    Argentina
        12.2.1    Historical Trend (2018-2023) 
        12.2.2    Forecast Trend (2024-2032)
    12.3    Mexico
        12.3.1    Historical Trend (2018-2023) 
        12.3.2    Forecast Trend (2024-2032)
    12.4    Others
13    Middle East and Africa Media Monitoring  Tools Market Analysis
    13.1    Saudi Arabia
        13.1.1    Historical Trend (2018-2023) 
        13.1.2    Forecast Trend (2024-2032)
    13.2    United Arab Emirates
        13.2.1    Historical Trend (2018-2023) 
        13.2.2    Forecast Trend (2024-2032)
    13.3    Nigeria
        13.3.1    Historical Trend (2018-2023) 
        13.3.2    Forecast Trend (2024-2032)
    13.4    South Africa
        13.4.1    Historical Trend (2018-2023) 
        13.4.2    Forecast Trend (2024-2032)
    13.5    Others
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators for Demand
    14.4    Key Indicators for Price
15    Value Chain Analysis
16    Competitive Landscape

    16.1    Market Structure
    16.2    Company Profiles
        16.2.1    Agility PR Solutions LLC
            16.2.1.1    Company Overview
            16.2.1.2    Product Portfolio
            16.2.1.3    Demographic Reach and Achievements
            16.2.1.4    Certifications
        16.2.2    BoomSonar
            16.2.2.1    Company Overview
            16.2.2.2    Product Portfolio
            16.2.2.3    Demographic Reach and Achievements
            16.2.2.4    Certifications
        16.2.3    BurrellesLuce
            16.2.3.1    Company Overview
            16.2.3.2    Product Portfolio
            16.2.3.3    Demographic Reach and Achievements
            16.2.3.4    Certifications
        16.2.4    Buzzcapture B.V.
            16.2.4.1    Company Overview
            16.2.4.2    Product Portfolio
            16.2.4.3    Demographic Reach and Achievements
            16.2.4.4    Certifications
        16.2.5    Cision Ltd.
            16.2.5.1    Company Overview
            16.2.5.2    Product Portfolio
            16.2.5.3    Demographic Reach and Achievements
            16.2.5.4    Certifications
        16.2.6    Coosto BV
            16.2.6.1    Company Overview
            16.2.6.2    Product Portfolio
            16.2.6.3    Demographic Reach and Achievements
            16.2.6.4    Certifications
        16.2.7    Critical Mention, Inc. 
            16.2.7.1    Company Overview
            16.2.7.2    Product Portfolio
            16.2.7.3    Demographic Reach and Achievements
            16.2.7.4    Certifications
        16.2.8    CyberAlert LLC (Glean.info)
            16.2.8.1    Company Overview
            16.2.8.2    Product Portfolio
            16.2.8.3    Demographic Reach and Achievements
            16.2.8.4    Certifications
        16.2.9    Hootsuite Inc.
            16.2.9.1    Company Overview
            16.2.9.2    Product Portfolio
            16.2.9.3    Demographic Reach and Achievements
            16.2.9.4    Certifications
        16.2.10    Meltwater NV
            16.2.10.1    Company Overview
            16.2.10.2    Product Portfolio
            16.2.10.3    Demographic Reach and Achievements
            16.2.10.4    Certifications
        16.2.11    TVEyes Inc.
            16.2.11.1    Company Overview
            16.2.11.2    Product Portfolio
            16.2.11.3    Demographic Reach and Achievements
            16.2.11.4    Certifications
        16.2.12    YouScan Limited
            16.2.12.1    Company Overview
            16.2.12.2    Product Portfolio
            16.2.12.3    Demographic Reach and Achievements
            16.2.12.4    Certifications
        16.2.13    Ubermetrics Technologies GmbH
            16.2.13.1    Company Overview
            16.2.13.2    Product Portfolio
            16.2.13.3    Demographic Reach and Achievements
            16.2.13.4    Certifications
        16.2.14    Talkwalker Inc.
            16.2.14.1    Company Overview
            16.2.14.2    Product Portfolio
            16.2.14.3    Demographic Reach and Achievements
            16.2.14.4    Certifications
        16.2.15    Others
17    Key Trends and Developments in the Market

 

List of Key Figures and Tables

1.    Global Media Monitoring Tools Market: Key Industry Highlights, 2018 and 2032
2.    Global Media Monitoring Tools Historical Market: Breakup by Component (USD Billion), 2018-2023
3.    Global Media Monitoring Tools Market Forecast: Breakup by Component (USD Billion), 2024-2032
4.    Global Media Monitoring Tools Historical Market: Breakup by Enterprise Size (USD Billion), 2018-2023
5.    Global Media Monitoring Tools Market Forecast: Breakup by Enterprise Size (USD Billion), 2024-2032
6.    Global Media Monitoring Tools Historical Market: Breakup by Industry (USD Billion), 2018-2023
7.    Global Media Monitoring Tools Market Forecast: Breakup by Industry (USD Billion), 2024-2032
8.    Global Media Monitoring Tools Historical Market: Breakup by Region (USD Billion), 2018-2023
9.    Global Media Monitoring Tools Market Forecast: Breakup by Region (USD Billion), 2024-2032
10.    North America Media Monitoring Tools Historical Market: Breakup by Country (USD Billion), 2018-2023
11.    North America Media Monitoring Tools Market Forecast: Breakup by Country (USD Billion), 2024-2032
12.    Europe Media Monitoring Tools Historical Market: Breakup by Country (USD Billion), 2018-2023
13.    Europe Media Monitoring Tools Market Forecast: Breakup by Country (USD Billion), 2024-2032
14.    Asia Pacific Media Monitoring Tools Historical Market: Breakup by Country (USD Billion), 2018-2023
15.    Asia Pacific Media Monitoring Tools Market Forecast: Breakup by Country (USD Billion), 2024-2032
16.    Latin America Media Monitoring Tools Historical Market: Breakup by Country (USD Billion), 2018-2023
17.    Latin America Media Monitoring Tools Market Forecast: Breakup by Country (USD Billion), 2024-2032
18.    Middle East and Africa Media Monitoring Tools Historical Market: Breakup by Country (USD Billion), 2018-2023
19.    Middle East and Africa Media Monitoring Tools Market Forecast: Breakup by Country (USD Billion), 2024-2032
20.    Global Media Monitoring Tools Market Structure

Key Questions Answered in the Report

In 2023, the global market for media monitoring tools attained a value of approximately USD 4.71 billion.

The market is projected to grow at a CAGR of 14.10% between 2024 and 2032.

The market is estimated to witness a healthy growth in the forecast period of 2024-2032, reaching a value of around USD 15.29 billion by 2032.

The major drivers of the market include increasing competition across industries, rising usage of social media, and growing demand for media monitoring from different end users.

The key media monitoring tools market trends include increasing digitalisation, rising demand for consumer trend analysis, growing focus on improving consumer engagement, and rapid technological advancements.

The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.

The significant components of media monitoring tools are software and services.

The primary enterprise sizes for media monitoring tools in the market are SMEs and large enterprises.

The various industries in the market for media monitoring tools include IT and telecom, hospitality, BFSI, healthcare, retail and e-commerce, media and entertainment, and manufacturing, among others.

The major players in the market are Agility PR Solutions LLC, BoomSonar, BurrellesLuce, Buzzcapture B.V., Cision Ltd., Coosto BV, Critical Mention, Inc., CyberAlert LLC (Glean.info), Hootsuite Inc., Meltwater NV, TVEyes Inc., YouScan Limited, Ubermetrics Technologies GmbH, and Talkwalker Inc., among others.

Analyst Review

The global media monitoring tools market attained a value of approximately USD 4.71 billion in 2023, driven by the increased demand for media monitoring tools across industries. Aided by rapid digitalisation, the market is expected to witness a further growth in the forecast period of 2024-2032, growing at a CAGR of 14.10%. The market is projected to reach a value of around USD 15.29 billion by 2032.

 

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the market. On the basis of component, the market is bifurcated into software and services. By enterprise size, the market is segmented into SMEs and large enterprises. Based on industry, the market is categorised into IT and telecom, hospitality, BFSI, healthcare, retail and e-commerce, media and entertainment, and manufacturing, among others. The major regional markets for media monitoring tools are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above market include Agility PR Solutions LLC, BoomSonar, BurrellesLuce, Buzzcapture B.V., Cision Ltd., Coosto BV, Critical Mention, Inc., CyberAlert LLC (Glean.info), Hootsuite Inc., Meltwater NV, TVEyes Inc., YouScan Limited, Ubermetrics Technologies GmbH, and Talkwalker Inc., among others.

 

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

Purchase Full Report

Mini Report

$ 2199     $1999
  • Selected Sections, One User
  • Printing Not Allowed
  • Email Delivery in PDF
  • Free Limited Customisation
  • Post Sales Analyst Support
  • 50% Discount on Next Update

Single User License

$ 3299     $2999
  • All Sections, One User
  • One Print Allowed
  • Email Delivery in PDF
  • Free Limited Customisation
  • Post Sales Analyst Support
  • 50% Discount on Next Update
most popular

Five User License

$ 4399     $3999
  • All Sections, Five Users
  • Five Prints Allowed
  • Email Delivery in PDF
  • Free Limited Customisation
  • Post Sales Analyst Support
  • 50% Discount on Next Update

Corporate License

$ 5499     $4999
  • All Sections, Unlimited Users
  • Unlimited Prints Allowed
  • Email Delivery in PDF + Excel
  • Free Limited Customisation
  • Post Sales Analyst Support
  • 50% Discount on Next Update

Any Question? Speak With An Analyst

Contact Analyst

View A Sample

Request Sample

Did You Miss Anything, Ask Now

Request Customisation
Why Expert Market Research?

Right People

We are technically excellent, strategic, practical, experienced and efficient; our analysts are hand-picked based on having the right attributes to work successfully and execute projects based on your expectations.

Right Methodology

We leverage our cutting-edge technology, our access to trusted databases, and our knowledge of the current models used in the market to deliver you research solutions that are tailored to your needs and put you ahead of the curve.

Right Price

We deliver in-depth and superior quality research in prices that are reasonable, unmatchable, and shows our understanding of your resource structure. We, additionally, offer attractive discounts on our upcoming reports.

Right Support

Our team of expert analysts are at your beck and call to deliver you optimum results that are customised to meet your precise needs within the specified timeframe and help you form a better understanding of the industry.

NEWSLETTER