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Global Media Monitoring Tools Market: By Component: Software, Services; By Enterprise Size: SMEs, Large Enterprises; By Industry: IT and Telecom, Hospitality, BFSI, Healthcare, Others; Regional Analysis; Historical Market and Forecast (2018-2028); Market Dynamics: SWOT Analysis; Competitive Landscape; Industry Events and Developments
Global Media Monitoring Tools Market Outlook
The global media monitoring tools market stood at a value of around USD 2.99 billion in 2021. The market is further expected to grow at a CAGR of 13.50% in the forecast period of 2023-2028 to attain a value of USD 6.39 billion by 2027.
Increased Demand in the Retail and E-commerce Sector to Augment the Growth of the Global Media Monitoring Tools Industry
Based on industry, the retail and e-commerce segment is estimated to possess a healthy market share in the media monitoring tools industry.
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This growth can be attributed to the heightened deployment of media monitoring tools in the sector to understand consumer purchasing trends and analyse the target audience while also accentuating the brand image through online content. Meanwhile, the healthcare segment is also projected to witness an increased demand for media monitoring tools, owing to the rising adoption of remote health monitoring facilities and the growing investments in the healthcare industry. These factors are predicted to contribute to the overall industry growth in the forecast period.
North America to Provide Significant Opportunities for the Global Media Monitoring Tools Industry Growth
North America is anticipated to occupy a significant share of the media monitoring tools industry in the forecast period. This growth can be attributed to the presence of the leading market players in the region, such as BurrellesLuce and Cision Ltd., among others, who are increasingly investing in the development of media management and monitoring tools to improve their product portfolios. For instance, in February 2020, Burrelles announced a partnership with Agility PR Solutions to enhance its media monitoring and communications offering. These factors are estimated to positively impact the market growth in the region.
Media Monitoring Tools: Market Segmentation
Media monitoring refers to the process of scanning all publicly available information, for instance, on broadcast and print media platforms to locate particular information, usually specific keywords. Media monitoring tools help in tracking and analysing essential information and data across media platforms, especially, the online media platforms that have gained prominence in today’s time.
By component, the market is segregated into:
- Software
- Services
On the basis of enterprise size, the market can be divided into:
- SMEs
- Large Enterprises
Based on industry, the market can be segmented into:
- IT and Telecom
- Hospitality
- BFSI
- Healthcare
- Retail and E-commerce
- Media and Entertainment
- Manufacturing
The regional markets for the product include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
Rapid Adoption of Social Media Outlets to Expand Business to Drive the Global Media Monitoring Tools Industry
Social media platforms have gained increased prominence over the years with a ubiquitous presence, as more and more companies establish their social media presence in an endeavour to expand their communication channels for better audience engagement. This is projected to propel the demand for social media monitoring tools, thus, aiding the market growth. Another major factor contributing to the market growth is the heightened accessibility to internet facilities among the masses, which is fuelled by the increased penetration of digital devices such as smartphones. This is compelling the end users to invest in media monitoring mechanisms to get an understanding of their audience by tracking brand mentions while developing efficient business strategies. These are also useful in garnering competitive insights, gauging brand awareness, product launch announcements, and addressing customer queries, among others. These factors are estimated to positively impact the market growth in the forecast period.
Key Industry Players in the Global Media Monitoring Tools Market
The report gives a detailed analysis of the following key players in the global media monitoring tools market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
- Agility PR Solutions LLC
- BoomSonar
- BurrellesLuce
- Buzzcapture B.V.
- Cision Ltd.
- Coosto BV
- Critical Mention, Inc.
- Others
The comprehensive EMR report provides an in-depth assessment of the industry based on the Porter's five forces model and SWOT analysis.
| REPORT FEATURES | DETAILS |
|---|---|
| Base Year | 2022 |
| Historical Period | 2018-2022 |
| Forecast Period | 2023-2028 |
| Scope of the Report | Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Component, Enterprise Size, Industry, Region |
| Breakup by Component | Software, Services |
| Breakup by Enterprise Size | SMEs, Large Enterprises |
| Breakup by Industry | IT and Telecom, Hospitality, BFSI, Healthcare, Retail and E-commerce, Media and Entertainment, Manufacturing, Others |
| Breakup by Region | North America, Europe, Asia Pacific, Latin America, Middle East and Africa |
| Market Dynamics | SWOT, Porter's Five Forces, Key Indicators for Price and Demand |
| Competitive Landscape | Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications |
| Companies Covered | Agility PR Solutions LLC, BoomSonar, BurrellesLuce, Buzzcapture B.V., Cision Ltd., Coosto BV, Critical Mention, Inc., Others |
| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Media Monitoring Tools Market Analysis
8.1 Key Industry Highlights
8.2 Global Media Monitoring Tools Historical Market (2018-2022)
8.3 Global Media Monitoring Tools Market Forecast (2023-2028)
8.4 Global Media Monitoring Tools Market by Component
8.4.1 Software
8.4.1.1 Market Share
8.4.1.2 Historical Trend (2018-2022)
8.4.1.3 Forecast Trend (2023-2028)
8.4.2 Services
8.4.2.1 Market Share
8.4.2.2 Historical Trend (2018-2022)
8.4.2.3 Forecast Trend (2023-2028)
8.5 Global Media Monitoring Tools Market by Enterprise Size
8.5.1 SMEs
8.5.1.1 Market Share
8.5.1.2 Historical Trend (2018-2022)
8.5.1.3 Forecast Trend (2023-2028)
8.5.2 Large Enterprises
8.5.2.1 Market Share
8.5.2.2 Historical Trend (2018-2022)
8.5.2.3 Forecast Trend (2023-2028)
8.6 Global Media Monitoring Tools Market by Industry
8.6.1 IT and Telecom
8.6.1.1 Market Share
8.6.1.2 Historical Trend (2018-2022)
8.6.1.3 Forecast Trend (2023-2028)
8.6.2 Hospitality
8.6.2.1 Market Share
8.6.2.2 Historical Trend (2018-2022)
8.6.2.3 Forecast Trend (2023-2028)
8.6.3 BFSI
8.6.3.1 Market Share
8.6.3.2 Historical Trend (2018-2022)
8.6.3.3 Forecast Trend (2023-2028)
8.6.4 Healthcare
8.6.4.1 Market Share
8.6.4.2 Historical Trend (2018-2022)
8.6.4.3 Forecast Trend (2023-2028)
8.6.5 Retail and E-commerce
8.6.5.1 Market Share
8.6.5.2 Historical Trend (2018-2022)
8.6.5.3 Forecast Trend (2023-2028)
8.6.6 Media and Entertainment
8.6.6.1 Market Share
8.6.6.2 Historical Trend (2018-2022)
8.6.6.3 Forecast Trend (2023-2028)
8.6.7 Manufacturing
8.6.7.1 Market Share
8.6.7.2 Historical Trend (2018-2022)
8.6.7.3 Forecast Trend (2023-2028)
8.6.8 Others
8.7 Global Media Monitoring Tools Market by Region
8.7.1 North America
8.7.1.1 Market Share
8.7.1.2 Historical Trend (2018-2022)
8.7.1.3 Forecast Trend (2023-2028)
8.7.2 Europe
8.7.2.1 Market Share
8.7.2.2 Historical Trend (2018-2022)
8.7.2.3 Forecast Trend (2023-2028)
8.7.3 Asia Pacific
8.7.3.1 Market Share
8.7.3.2 Historical Trend (2018-2022)
8.7.3.3 Forecast Trend (2023-2028)
8.7.4 Latin America
8.7.4.1 Market Share
8.7.4.2 Historical Trend (2018-2022)
8.7.4.3 Forecast Trend (2023-2028)
8.7.5 Middle East and Africa
8.7.5.1 Market Share
8.7.5.2 Historical Trend (2018-2022)
8.7.5.3 Forecast Trend (2023-2028)
9 North America Media Monitoring Tools Market Analysis
9.1 United States of America
9.1.1 Market Share
9.1.2 Historical Trend (2018-2022)
9.1.3 Forecast Trend (2023-2028)
9.2 Canada
9.2.1 Market Share
9.2.2 Historical Trend (2018-2022)
9.2.3 Forecast Trend (2023-2028)
10 Europe Media Monitoring Tools Market Analysis
10.1 United Kingdom
10.1.1 Market Share
10.1.2 Historical Trend (2018-2022)
10.1.3 Forecast Trend (2023-2028)
10.2 Germany
10.2.1 Market Share
10.2.2 Historical Trend (2018-2022)
10.2.3 Forecast Trend (2023-2028)
10.3 France
10.3.1 Market Share
10.3.2 Historical Trend (2018-2022)
10.3.3 Forecast Trend (2023-2028)
10.4 Italy
10.4.1 Market Share
10.4.2 Historical Trend (2018-2022)
10.4.3 Forecast Trend (2023-2028)
10.5 Others
11 Asia Pacific Media Monitoring Tools Market Analysis
11.1 China
11.1.1 Market Share
11.1.2 Historical Trend (2018-2022)
11.1.3 Forecast Trend (2023-2028)
11.2 Japan
11.2.1 Market Share
11.2.2 Historical Trend (2018-2022)
11.2.3 Forecast Trend (2023-2028)
11.3 India
11.3.1 Market Share
11.3.2 Historical Trend (2018-2022)
11.3.3 Forecast Trend (2023-2028)
11.4 ASEAN
11.4.1 Market Share
11.4.2 Historical Trend (2018-2022)
11.4.3 Forecast Trend (2023-2028)
11.5 Australia
11.5.1 Market Share
11.5.2 Historical Trend (2018-2022)
11.5.3 Forecast Trend (2023-2028)
11.6 Others
12 Latin America Media Monitoring Tools Market Analysis
12.1 Brazil
12.1.1 Market Share
12.1.2 Historical Trend (2018-2022)
12.1.3 Forecast Trend (2023-2028)
12.2 Argentina
12.2.1 Market Share
12.2.2 Historical Trend (2018-2022)
12.2.3 Forecast Trend (2023-2028)
12.3 Mexico
12.3.1 Market Share
12.3.2 Historical Trend (2018-2022)
12.3.3 Forecast Trend (2023-2028)
12.4 Others
13 Middle East and Africa Media Monitoring Tools Market Analysis
13.1 Saudi Arabia
13.1.1 Market Share
13.1.2 Historical Trend (2018-2022)
13.1.3 Forecast Trend (2023-2028)
13.2 United Arab Emirates
13.2.1 Market Share
13.2.2 Historical Trend (2018-2022)
13.2.3 Forecast Trend (2023-2028)
13.3 Nigeria
13.3.1 Market Share
13.3.2 Historical Trend (2018-2022)
13.3.3 Forecast Trend (2023-2028)
13.4 South Africa
13.4.1 Market Share
13.4.2 Historical Trend (2018-2022)
13.4.3 Forecast Trend (2023-2028)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 Agility PR Solutions LLC
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 BoomSonar
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 BurrellesLuce
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Buzzcapture B.V.
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Cision Ltd.
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 Coosto BV
16.2.6.1 Company Overview
16.2.6.2 Product Portfolio
16.2.6.3 Demographic Reach and Achievements
16.2.6.4 Certifications
16.2.7 Critical Mention, Inc.
16.2.7.1 Company Overview
16.2.7.2 Product Portfolio
16.2.7.3 Demographic Reach and Achievements
16.2.7.4 Certifications
16.2.8 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Media Monitoring Tools Market: Key Industry Highlights, 2018 and 2028
2. Global Media Monitoring Tools Historical Market: Breakup by Component (USD Billion), 2018-2022
3. Global Media Monitoring Tools Market Forecast: Breakup by Component (USD Billion), 2023-2028
4. Global Media Monitoring Tools Historical Market: Breakup by Enterprise Size (USD Billion), 2018-2022
5. Global Media Monitoring Tools Market Forecast: Breakup by Enterprise Size (USD Billion), 2023-2028
6. Global Media Monitoring Tools Historical Market: Breakup by Industry (USD Billion), 2018-2022
7. Global Media Monitoring Tools Market Forecast: Breakup by Industry (USD Billion), 2023-2028
8. Global Media Monitoring Tools Historical Market: Breakup by Region (USD Billion), 2018-2022
9. Global Media Monitoring Tools Market Forecast: Breakup by Region (USD Billion), 2023-2028
10. North America Media Monitoring Tools Historical Market: Breakup by Country (USD Billion), 2018-2022
11. North America Media Monitoring Tools Market Forecast: Breakup by Country (USD Billion), 2023-2028
12. Europe Media Monitoring Tools Historical Market: Breakup by Country (USD Billion), 2018-2022
13. Europe Media Monitoring Tools Market Forecast: Breakup by Country (USD Billion), 2023-2028
14. Asia Pacific Media Monitoring Tools Historical Market: Breakup by Country (USD Billion), 2018-2022
15. Asia Pacific Media Monitoring Tools Market Forecast: Breakup by Country (USD Billion), 2023-2028
16. Latin America Media Monitoring Tools Historical Market: Breakup by Country (USD Billion), 2018-2022
17. Latin America Media Monitoring Tools Market Forecast: Breakup by Country (USD Billion), 2023-2028
18. Middle East and Africa Media Monitoring Tools Historical Market: Breakup by Country (USD Billion), 2018-2022
19. Middle East and Africa Media Monitoring Tools Market Forecast: Breakup by Country (USD Billion), 2023-2028
20. Global Media Monitoring Tools Market Structure
Key Questions Answered in the Report
In 2021, the global media monitoring tools market attained a value of nearly USD 2.99 billion.
The market is projected to grow at a CAGR of 13.50% between 2023 and 2028.
The market is estimated to witness a healthy growth in the forecast period of 2023-2028 to reach a value of USD 6.39 billion by 2027.
The major drivers of the industry, such as the increased adoption of social media outlets, growing demand for media monitoring across different industries, increased demand for consumer trend analysis, growing focus on improving consumer engagement, rapid technological advancements, and rising investments to develop enhanced media monitoring tools, are expected to aid the market growth.
The key market trends guiding the growth of the industry include the increasing digitalisation.
The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The significant components of the product include software and services.
The significant enterprise sizes include SMEs and large enterprises.
The significant industries considered within the market report include IT and telecom, hospitality, BFSI, healthcare, retail and e-commerce, media and entertainment, and manufacturing.
The major players in the industry are Agility PR Solutions LLC, BoomSonar, BurrellesLuce, Buzzcapture B.V., Cision Ltd., Coosto BV, Critical Mention, Inc., and others.
Analyst Review
The global media monitoring tools market attained a value of USD 2.99 billion in 2021, driven by the increased demand for media monitoring tools across industries. Aided by the rapid digitalisation, the market is expected to witness a further growth in the forecast period of 2023-2028, growing at a CAGR of 13.50%. The market is projected to reach USD 6.39 billion by 2027.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. On the basis of component, the market can be distributed into software and services. By enterprise size, the industry can be segmented into SMEs and large enterprises. Based on industry, the market can be categorised into IT and telecom, hospitality, BFSI, healthcare, retail and e-commerce, media and entertainment, and manufacturing. The major regional markets for media monitoring tools are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above market include Agility PR Solutions LLC, BoomSonar, BurrellesLuce, Buzzcapture B.V., Cision Ltd., Coosto BV, Critical Mention, Inc., and others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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