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Mena Household Care Market Size, Share, Growth, Trends: By Product: Laundry Detergents, Laundry Additives, Dishwashing, Hard Surface Cleaners, Toilet Care, Others; By Distribution Channel: B2B, B2C; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis; Competitive Landscape; 2024-2032
MENA Household Care Market Outlook
The MENA household care market attained a value of about USD 6,280.11 million in 2023. The market is further expected to grow in the forecast period of 2024-2032 at a CAGR of 4.0% to reach nearly USD 8,939.47 million by 2032.
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Rising Concerns Regarding Hygiene Boosting the Market Growth for Household Care
The introduction of various favourable initiatives and brands to increase awareness regarding hygiene is propelling the growth of the household care industry. This is surging the demand for multi-purpose cleaning products and disinfectants. The increasing launch of value-added products with improved formulation for cleaning by the leading companies is further augmenting the market growth. In addition, the expansion of retail outlets, such as supermarkets and convenience stores in Morocco and Iran, is enhancing the accessibility of household care products. Moreover, the tourism and hospitality industries are growing rapidly in the region. As hygiene is an important aspect of guest satisfaction, the hospitality industry is increasingly using detergents, surface cleaners, and toilet care products to deliver high standards of cleanliness. This is providing further impetus to the growth of the household care industry.
The rising hygiene concerns are boosting the growth of the online retail sector. The middle-class population in countries such as the United Arab Emirates and Saudi Arabia are increasingly preferring the e-commerce sector for purchasing household care products. Meanwhile, the penetration of e-commerce companies and the inflating disposable income in North Africa is increasing the awareness and accessibility regarding household care products, hence bolstering the market growth. The growing availability of cost-effective products, such as laundry detergents, is surging their demand among the low-income population, which is also aiding the industry growth. Moreover, consumers are increasingly preferring convenient household care products owing to hectic lifestyles.
Household Care: Market Segmentation
Household care comprises of a range of products that are used to enhance hygiene and cleanliness in enclosed spaces. They are integral in maintaining both public and personal health. They can reduce the presence of viruses and microscopes and prevent various infectious diseases. With their excellent cleaning properties, they can enhance the life of a product.
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The major products of household care are:
- Laundry Detergents
- Laundry Additives
- Dishwashing
- Hard Surface Cleaners
- Toilet Care
- Others
The market can be broadly categorised on the basis of its distribution channels into:
- B2B
- Institutional
- Hospitality and Hotels
- Healthcare
- Industrial
- B2C
- Standalone
- Supermarkets/Hypermarkets
- Online
The EMR report looks into the regional markets of household care like Saudi Arabia, United Arab Emirates, Iran, Egypt, and Morocco, among others.
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Rising Penetration of Household Care Products Owing to the Coronavirus Pandemic to Bolster the Industry Growth
The market is witnessing a rapid growth owing to the surge of the coronavirus pandemic. This is because of the rising demand for enhanced hygiene and cleanliness in domestic spaces. The emergence of the second and third wave of the pandemic is expected to increase the time spent on homes. This is consequently elevating the use of household care products to exterminate viruses and microbes and aiding the market growth. Moreover, the leading companies in the market are increasingly investing in various research and development (R&D) activities specifically for killing SARS-CoV-2 through detergents and cleaners, which is anticipated to fuel the market growth.
The increasing penetration of household care products owing to the pandemic is evolving consumers preference and is expected to invigorate the industry growth in the long term. In addition, the rising demand for hygienic products for holistic wellbeing by preventing infections is expected to accelerate the market for household care. The reopening of colleges, schools, offices, and other enclosed spaces is increasing the demand for convenient surfactants, which is also facilitating the growth of the household care industry. Moreover, the increasing use of innovative and sustainable packaging materials by the leading companies owing to rapid climate change is also fuelling the market growth.
Key Industry Players in the MENA Household Care Market
The report presents a detailed analysis of the following key players in the MENA household care market, looking into their capacity, market shares, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:
- Unilever PLC
- Henkel AG & Co. KGaA
- Reckitt Benckiser Group plc.
- The Procter & Gamble Company
- Saudi Industrial Detergents Co. (SIDCO)
- The National Detergent Company SAOG (NDC)
- Arma
- Others
The comprehensive report looks into the macro and micro aspects of the industry. The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 MENA
7 Opportunities and Challenges in the Market
8 MENA Household Care Market Analysis
8.1 Key Industry Highlights
8.2 MENA Household Care Historical Market (2018-2023)
8.3 MENA Household Care Market Forecast (2024-2032)
8.4 MENA Household Care Market by Product
8.4.1 Laundry Detergents
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Laundry Additives
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 Dishwashing
8.4.3.1 Historical Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.4.4 Hard Surface Cleaners
8.4.4.1 Historical Trend (2018-2023)
8.4.4.2 Forecast Trend (2024-2032)
8.4.5 Toilet Care
8.4.5.1 Historical Trend (2018-2023)
8.4.5.2 Forecast Trend (2024-2032)
8.4.6 Others
8.5 MENA Household Care Market by Distribution Channel
8.5.1 B2B
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.1.3 Breakup by Type
8.5.1.3.1 Institutional
8.5.1.3.2 Hospitality and Hotels
8.5.1.3.3 Healthcare
8.5.1.3.4 Industrial
8.5.2 B2C
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.2.3 Breakup by Type
8.5.2.3.1 Standalone
8.5.2.3.2 Supermarkets/Hypermarkets
8.5.2.3.3 Online
8.6 MENA Household Care Market by Country
8.6.1 Saudi Arabia
8.6.2 United Arab Emirates
8.6.3 Iran
8.6.4 Egypt
8.6.5 Morocco
8.6.6 Others
9 Regional Analysis
9.1 Saudi Arabia
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 United Arab Emirates
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
9.3 Iran
9.3.1 Historical Trend (2018-2023)
9.3.2 Forecast Trend (2024-2032)
9.4 Egypt
9.4.1 Historical Trend (2018-2023)
9.4.2 Forecast Trend (2024-2032)
9.5 Morocco
9.5.1 Historical Trend (2018-2023)
9.5.2 Forecast Trend (2024-2032)
10 Market Dynamics
10.1 SWOT Analysis
10.1.1 Strengths
10.1.2 Weaknesses
10.1.3 Opportunities
10.1.4 Threats
10.2 Porter’s Five Forces Analysis
10.2.1 Supplier’s Power
10.2.2 Buyers Power
10.2.3 Threat of New Entrants
10.2.4 Degree of Rivalry
10.2.5 Threat of Substitutes
10.3 Key Indicators for Demand
10.4 Key Indicators for Price
11 Value Chain Analysis
12 Price Analysis
13 Competitive Landscape
13.1 Market Structure
13.2 Company Profiles
13.2.1 Unilever PLC
13.2.1.1 Company Overview
13.2.1.2 Product Portfolio
13.2.1.3 Demographic Reach and Achievements
13.2.1.4 Certifications
13.2.2 Henkel AG & Co. KGaA
13.2.2.1 Company Overview
13.2.2.2 Product Portfolio
13.2.2.3 Demographic Reach and Achievements
13.2.2.4 Certifications
13.2.3 Reckitt Benckiser Group plc.
13.2.3.1 Company Overview
13.2.3.2 Product Portfolio
13.2.3.3 Demographic Reach and Achievements
13.2.3.4 Certifications
13.2.4 The Procter & Gamble Company
13.2.4.1 Company Overview
13.2.4.2 Product Portfolio
13.2.4.3 Demographic Reach and Achievements
13.2.4.4 Certifications
13.2.5 Saudi Industrial Detergents Co. (SIDCO)
13.2.5.1 Company Overview
13.2.5.2 Product Portfolio
13.2.5.3 Demographic Reach and Achievements
13.2.5.4 Certifications
13.2.6 The National Detergent Company SAOG (NDC)
13.2.6.1 Company Overview
13.2.6.2 Product Portfolio
13.2.6.3 Demographic Reach and Achievements
13.2.6.4 Certifications
13.2.7 Arma
13.2.7.1 Company Overview
13.2.7.2 Product Portfolio
13.2.7.3 Demographic Reach and Achievements
13.2.7.4 Certifications
13.2.8 Others
14 Key Trends and Developments in the Market
List of Key Figures and Tables
1. MENA Household Care Market: Key Industry Highlights, 2018 and 2032
2. MENA Household Care Historical Market: Breakup by Product (USD Million), 2018-2023
3. MENA Household Care Market Forecast: Breakup by Product (USD Million), 2024-2032
4. MENA Household Care Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
5. MENA Household Care Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
6. MENA Household Care Historical Market: Breakup by Country (USD Million), 2018-2023
7. MENA Household Care Market Forecast: Breakup by Country (USD Million), 2024-2032
8. MENA Household Care Market Structure
Key Questions Answered in the Report
In 2023, the market attained a value of approximately USD 6,280.11 million.
The market is projected to grow at a CAGR of 4% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach about USD 8,939.47 million by 2032.
The market is being driven by increasing concerns regarding hygiene, robust growth of the hospitality market, and the expansion of e-commerce platforms.
he key trends of the market include the rising penetration of household care products, innovations in packaging, and increasing research and development activities by leading companies.
The major countries in the market are Saudi Arabia, United Arab Emirates, Iran, Egypt, and Morocco, among others.
The major products of household care in the market are laundry detergents, laundry additives, dishwashing, hard surface cleaners, and toilet care, among others.
The significant distribution channels in the market are B2B and B2C.
The key players in the MENA household care market are Unilever PLC, Henkel AG & Co. KGaA, Reckitt Benckiser Group plc., The Procter & Gamble Company, Saudi Industrial Detergents Co. (SIDCO), The National Detergent Company SAOG (NDC), and Arma, among others.
Analyst Review
The MENA household care market attained a value of about USD 6,280.11 million in 2023, driven by the increasing concerns regarding hygiene. Aided by the rising penetration of household care products owing to the COVID-19 pandemic, the market is expected to witness a further growth in the forecast period of 2024-2032, growing at a CAGR of 4%. The market is projected to reach about USD 8,939.47 million by 2032.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on product, the household care industry can be segmented into laundry detergents, laundry additives, dishwashing, hard surface cleaners, and toilet care, among others. On the basis of distribution channels, the industry is divided into B2B and B2C. The major regional markets for household care in MENA are Saudi Arabia, United Arab Emirates, Iran, Egypt, and Morocco, among others. The key players in the above market include Unilever PLC, Henkel AG & Co. KGaA, Reckitt Benckiser Group plc., The Procter & Gamble Company, Saudi Industrial Detergents Co. (SIDCO), The National Detergent Company SAOG (NDC), and Arma, among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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