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MENA Household Care Market: By Product: Laundry Detergents, Laundry Additives, Dishwashing, Hard Surface Cleaners, Toilet Care, Others; By Distribution Channel; Regional Analysis; Historical Market and Forecast (2016-2026); Market Dynamics; Value Chain Analysis; Competitive Landscape; Industry Events and Developments

MENA Household Care Market Outlook

The MENA household care market attained a value of about USD 5583 million in 2020. The market is further expected to grow in the forecast period of 2021-2026 at a CAGR of 4% to reach nearly USD 7065 million by 2026.

 

Rising Concerns Regarding Hygiene Boosting the Market Growth for Household Care

The introduction of various favourable initiatives and brands to increase awareness regarding hygiene is propelling the growth of the household care industry. This is surging the demand for multi-purpose cleaning products and disinfectants. The increasing launch of value-added products with improved formulation for cleaning by the leading companies is further augmenting the market growth.

 

MENA Household Care Market

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In addition, the expansion of retail outlets, such as supermarkets and convenience stores in Morocco and Iran, is enhancing the accessibility of household care products. Moreover, the tourism and hospitality industries are growing rapidly in the region. As hygiene is an important aspect of guest satisfaction, the hospitality industry is increasingly using detergents, surface cleaners, and toilet care products to deliver high standards of cleanliness. This is providing further impetus to the growth of the household care industry.

The rising hygiene concerns are boosting the growth of the online retail sector. The middle-class population in countries such as the United Arab Emirates and Saudi Arabia are increasingly preferring the e-commerce sector for purchasing household care products. Meanwhile, the penetration of e-commerce companies and the inflating disposable income in North Africa is increasing the awareness and accessibility regarding household care products, hence bolstering the market growth. The growing availability of cost-effective products, such as laundry detergents, is surging their demand among the low-income population, which is also aiding the industry growth. Moreover, consumers are increasingly preferring convenient household care products owing to hectic lifestyles.

 

Household Care: Industry Definition and Segmentation

Household care comprises of a range of products that are used to enhance hygiene and cleanliness in enclosed spaces. They are integral in maintaining both public and personal health. They can reduce the presence of viruses and microscopes and prevent various infectious diseases. With their excellent cleaning properties, they can enhance the life of a product.

The major products of household care are:

  • Laundry Detergents
  • Laundry Additives
  • Dishwashing
  • Hard Surface Cleaners
  • Toilet Care 
  • Others

The market can be broadly categorised on the basis of its distribution channels into:

  • B2B
  • Institutional
  • Hospitality and Hotels
  • Healthcare 
  • Industrial 
  • B2C
  • Standalone
  • Supermarkets/Hypermarkets 
  • Online

The EMR report looks into the regional markets of household care like Saudi Arabia, United Arab Emirates, Iran, Egypt, and Morocco, among others.

 

Rising Penetration of Household Care Products Owing to the Coronavirus Pandemic to Bolster the Industry Growth

The market is witnessing a rapid growth owing to the surge of the coronavirus pandemic. This is because of the rising demand for enhanced hygiene and cleanliness in domestic spaces. The emergence of the second and third wave of the pandemic is expected to increase the time spent on homes. This is consequently elevating the use of household care products to exterminate viruses and microbes and aiding the market growth. Moreover, the leading companies in the market are increasingly investing in various research and development (R&D) activities specifically for killing SARS-CoV-2 through detergents and cleaners, which is anticipated to fuel the market growth.

The increasing penetration of household care products owing to the pandemic is evolving consumers preference and is expected to invigorate the industry growth in the long term. In addition, the rising demand for hygienic products for holistic wellbeing by preventing infections is expected to accelerate the market for household care. The reopening of colleges, schools, offices, and other enclosed spaces is increasing the demand for convenient surfactants, which is also facilitating the growth of the household care industry. Moreover, the increasing use of innovative and sustainable packaging materials by the leading companies owing to rapid climate change is also fuelling the market growth.

 

Key Industry Players in the MENA Household Care Market

The report presents a detailed analysis of the following key players in the MENA household care market, looking into their capacity, market shares, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:

  • Unilever PLC
  • Henkel AG & Co. KGaA
  • Reckitt Benckiser Group plc.
  • The Procter & Gamble Company
  • Saudi Industrial Detergents Co. (SIDCO)
  • The National Detergent Company SAOG (NDC)
  • Arma
  • Others

The comprehensive report looks into the macro and micro aspects of the industry. The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.

 

REPORT FEATURES DETAILS
Base Year 2020
Historical Period 2016-2020
Forecast Period 2021-2026
Scope of the Report Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Product, Distribution Channel, Country
Breakup by Product  Laundry Detergents, Laundry Additives, Dishwashing, Hard Surface Cleaners, Toilet Care, Others
Breakup by Distribution Channel B2B, B2C
Breakup by Country Saudi Arabia, United Arab Emirates, Iran, Egypt, Morocco, Others
Market Dynamics SWOT, Porter's Five Forces, EMR’s Key Indicators for Price and Demand
Competitive Landscape Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications
Companies Covered Unilever PLC, Henkel AG & Co. KGaA, Reckitt Benckiser Group plc., The Procter & Gamble Company, Saudi Industrial Detergents Co. (SIDCO), The National Detergent Company SAOG (NDC), Arma, Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

 

*We at Expert Market Research always thrive to give you the latest information. The numbers in the article are only indicative and may be different from the actual report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    MENA
7    Industry Opportunities and Challenges
8    MENA Household Care Market Analysis

    8.1    Key Industry Highlights
    8.2    MENA Household Care Historical Market (2016-2020) 
    8.3    MENA Household Care Market Forecast (2021-2026)
    8.4    MENA Household Care Market by Product 
        8.4.1    Laundry Detergents
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2016-2020)
            8.4.1.3    Forecast Trend (2021-2026)
        8.4.2    Laundry Additives
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2016-2020)
            8.4.2.3    Forecast Trend (2021-2026)
        8.4.3    Dishwashing
            8.4.3.1    Market Share
            8.4.3.2    Historical Trend (2016-2020)
            8.4.3.3    Forecast Trend (2021-2026)
        8.4.4    Hard Surface Cleaners
            8.4.4.1    Market Share
            8.4.4.2    Historical Trend (2016-2020)
            8.4.4.3    Forecast Trend (2021-2026)
        8.4.5    Toilet Care 
            8.4.5.1    Market Share
            8.4.5.2    Historical Trend (2016-2020)
            8.4.5.3    Forecast Trend (2021-2026)
        8.4.6    Others
    8.5    MENA Household Care Market by Distribution Channel
        8.5.1    B2B
            8.5.1.1    Market Share
            8.5.1.2    Historical Trend (2016-2020)
            8.5.1.3    Forecast Trend (2021-2026)
            8.5.1.4    Breakup by Type
                8.5.1.4.1    Institutional
                8.5.1.4.2    Hospitality and Hotels
                8.5.1.4.3    Healthcare
                8.5.1.4.4    Industrial
        8.5.2    B2C
            8.5.2.1    Market Share
            8.5.2.2    Historical Trend (2016-2020)
            8.5.2.3    Forecast Trend (2021-2026)
            8.5.2.4    Breakup by Type
                8.5.2.4.1    Standalone
                8.5.2.4.2    Supermarkets/Hypermarkets 
                8.5.2.4.3    Online
    8.6    MENA Household Care Market by Country
        8.6.1    Market Share
            8.6.1.1    Saudi Arabia
            8.6.1.2    United Arab Emirates
            8.6.1.3    Iran
            8.6.1.4    Egypt
            8.6.1.5    Morocco
            8.6.1.6    Others
9    Regional Analysis
    9.1    Saudi Arabia
        9.1.1    Historical Trend (2016-2020)
        9.1.2    Forecast Trend (2021-2026)
    9.2    United Arab Emirates
        9.2.1    Historical Trend (2016-2020)
        9.2.2    Forecast Trend (2021-2026)
    9.3    Iran
        9.3.1    Historical Trend (2016-2020)
        9.3.2    Forecast Trend (2021-2026)
    9.4    Egypt
        9.4.1    Historical Trend (2016-2020)
        9.4.2    Forecast Trend (2021-2026)
    9.5    Morocco
        9.5.1    Historical Trend (2016-2020)
        9.5.2    Forecast Trend (2021-2026)
10    Market Dynamics
    10.1    SWOT Analysis
        10.1.1    Strengths
        10.1.2    Weaknesses
        10.1.3    Opportunities
        10.1.4    Threats
    10.2    Porter’s Five Forces Analysis
        10.2.1    Supplier’s Power
        10.2.2    Buyers Power
        10.2.3    Threat of New Entrants
        10.2.4    Degree of Rivalry
        10.2.5    Threat of Substitutes
    10.3    EMR’s Key Indicators for Demand
    10.4    EMR’s Key Indicators for Price
11    Value Chain Analysis
12    Price Analysis
13    Competitive Landscape

    13.1    Market Structure
    13.2    Company Profiles
        13.2.1    Unilever PLC
            13.2.1.1    Company Overview
            13.2.1.2    Product Portfolio
            13.2.1.3    Demographic Reach and Achievements
            13.2.1.4    Certifications
        13.2.2    Henkel AG & Co. KGaA
            13.2.2.1    Company Overview
            13.2.2.2    Product Portfolio
            13.2.2.3    Demographic Reach and Achievements
            13.2.2.4    Certifications
        13.2.3    Reckitt Benckiser Group plc.
            13.2.3.1    Company Overview
            13.2.3.2    Product Portfolio
            13.2.3.3    Demographic Reach and Achievements
            13.2.3.4    Certifications
        13.2.4    The Procter & Gamble Company
            13.2.4.1    Company Overview
            13.2.4.2    Product Portfolio
            13.2.4.3    Demographic Reach and Achievements
            13.2.4.4    Certifications
        13.2.5    Saudi Industrial Detergents Co. (SIDCO)
            13.2.5.1    Company Overview
            13.2.5.2    Product Portfolio
            13.2.5.3    Demographic Reach and Achievements
            13.2.5.4    Certifications
        13.2.6    The National Detergent Company SAOG (NDC)
            13.2.6.1    Company Overview
            13.2.6.2    Product Portfolio
            13.2.6.3    Demographic Reach and Achievements
            13.2.6.4    Certifications
        13.2.7    Arma
            13.2.7.1    Company Overview
            13.2.7.2    Product Portfolio
            13.2.7.3    Demographic Reach and Achievements
            13.2.7.4    Certifications
        13.2.8    Others
14    Industry Events and Developments

 

List of Figures and Tables

1.    MENA Household Care Market: Key Industry Highlights, 2016 and 2026
2.    MENA Household Care Historical Market: Breakup by Product (USD Million), 2016-2020
3.    MENA Household Care Market Forecast: Breakup by Product (USD Million), 2021-2026
4.    MENA Household Care Historical Market: Breakup by Distribution Channel (USD Million), 2016-2020
5.    MENA Household Care Market Forecast: Breakup by Distribution Channel (USD Million), 2021-2026
6.    MENA Household Care Historical Market: Breakup by Country (USD Million), 2016-2020
7.    MENA Household Care Market Forecast: Breakup by Country (USD Million), 2021-2026
8.    MENA Household Care Market Structure

Key Questions Answered in the Report

In 2020, the MENA household care market attained a value of nearly USD 5583 million.

The market is projected to grow at a CAGR of 4% between 2021 and 2026.

The market is estimated to witness a healthy growth in the forecast period of 2021-2026 to reach about USD 7065 million by 2026.

The industry is being driven by increasing concerns regarding hygiene, the robust growth of the hospitality industry, and the advent of e-commerce platforms.

The market is expected to be driven by the rising penetration of household care products owing to the COVID-19 pandemic, innovations in packaging, and increasing research and development activities (R&D) by the leading companies.

The major regions in the industry are Saudi Arabia, United Arab Emirates, Iran, Egypt, and Morocco, among others.

The major products of household care in the industry are laundry detergents, laundry additives, dishwashing, hard surface cleaners, and toilet care, among others.

The significant distribution channels in the market are B2B and B2C.

The major players in the industry are Unilever PLC, Henkel AG & Co. KGaA, Reckitt Benckiser Group plc., The Procter & Gamble Company, Saudi Industrial Detergents Co. (SIDCO), The National Detergent Company SAOG (NDC), and Arma, among others.

Analyst Review

The MENA household care market attained a value of about USD 5583 million in 2020, driven by the increasing concerns regarding hygiene. Aided by the rising penetration of household care products owing to the COVID-19 pandemic, the market is expected to witness a further growth in the forecast period of 2021-2026, growing at a CAGR of 4%. The market is projected to reach about USD 7065 million by 2026.

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on product, the household care industry can be segmented into laundry detergents, laundry additives, dishwashing, hard surface cleaners, and toilet care, among others. On the basis of distribution channels, the industry is divided into B2B and B2C. The major regional markets for household care in MENA are Saudi Arabia, United Arab Emirates, Iran, Egypt, and Morocco, among others. The key players in the above market include Unilever PLC, Henkel AG & Co. KGaA, Reckitt Benckiser Group plc., The Procter & Gamble Company, Saudi Industrial Detergents Co. (SIDCO), The National Detergent Company SAOG (NDC), and Arma, among others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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