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Europe Laundry Detergents Market: By Form: Powder, Liquid, Others; By Type: Enzymatic, Non-Enzymatic; By Application: Household, Industrial and Institutional; By Country: Germany, UK, France, Spain, Italy, Others; Historical Production and Consumption (2015-2019); Production and Consumption Forecast (2020-2025); SWOT Analysis; Value Chain Analysis; Porter’s Five Forces Analysis; Global (HS Code-3402) Laundry Detergents Trade Analysis (2019); Europe Laundry Detergents Price Analysis; Competitive Landscape; Events and Developments

Europe Laundry Detergents Market Key Insight:


  • Types: Enzymatic, Non-Enzymatic
  • Market Analysis and Outlook 2020-2025
  • Price Trends
  • Market Performance
  • Breakup by Region
  • Cost Analysis
  • Competitive Landscape
  • Value Chain Analysis
  • Mergers and Acquisitions


Market Outlook

The global laundry detergents industry attained a value of USD 71 billion in 2019, aided by the growth of the Europe laundry detergents market. The Europe laundry detergents market is projected to further grow in the forecasted period of 2020-2025, growing at a CAGR of 1.1%. By 2025, the industry in Europe is estimated to reach a value of USD 13.17 billion.

Europe Laundry Detergents Market Report and Forecast 2020-2025

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Europe is the second largest laundry detergents market after the Asia Pacific. The continent accounts for almost a fifth of the industry. While powder detergents lead the laundry detergents industry by form, accounting for nearly 40% the industry share, in Europe, liquid is the leading form of laundry detergents. The liquid segment accounts for over half the industry in Europe. However, powder remains a popular laundry detergent type on the continent, driven by its perceived whitening qualities. Europe is also a major emerging region for laundry detergents pods, driving their demand growth globally. Pods are witnessing a rising demand in the region due to their ease-of-storage and superior water solubility. In terms of enzyme-content, enzymatic detergents constitute the larger segment within the European industry. Globally, enzymatic detergents account for nearly 50% of the industry. They are projected to witness a faster growth in the emerging economies as compared to developed economies. The household sector represents the largest application segment for laundry detergents, both, globally, and within Europe. Globally, the household sector represents almost 90% of the total laundry detergent applications.

The Asia Pacific and North America regions are also significant laundry detergents market along with Europe. The Asia Pacific is the largest regional market for laundry detergents, driven by the rising population of the region along with growing disposable income of the consumers. China leads the regional market, with India also being a significant market. In the forecasted period, India is projected to witness a more robust growth as compared to China. The industry in the country will be driven by the rising health and hygiene awareness among the younger consumers and the increasing penetration of washing machines and laundry care products in the country. North America follows the Asia Pacific and Europe as a major laundry detergents market. The industry in North America is being driven by the rising demand for laundry care products from the US.

Properties and Applications

Laundry detergents usually contain surfactants which help them clean laundry items like clothes, household linen, and other similar products. By type, they can be widely bifurcated into:

  • Enzymatic
  • Non-Enzymatic

They are commonly available in powder and liquid form, among others like bars, tablets, and pods. Their application sectors can be divided into:

  • Household
  • Industrial and Institutional

The report by EMR also look into the various regional markets in Europe like Germany, UK, France, Spain, and Italy, among others.

Market Analysis

The Europe laundry detergents market is being driven by the healthy economic growth of the countries within the region combine with the growth in the middle-class population. Increasing consumerism leading to growth in the consumption of clothing and household care products is also aiding the industry growth in the region. The rise in the hospitality and tourism sector on the continent is providing a further catalyst for the industry growth by aiding the growth of the industrial and institutional application sector of laundry detergents. The growth in the online retail industry is further propelling the industry forward with major players leveraging the distribution channel by streamlining their packaging for e-retail purposes. The growing health consciousness among the consumers along with increasing demand for environmentally friendly products are driving the growth of the organic segment of the industry. Concentrated liquid laundry detergents are also witnessing a rising demand from eco-conscious consumers due to the use of minimal water during their production.

The Europe laundry care industry is also being aided by the growth of the household care sector in the region. While the household industry in the region witnessed a hike of 1.2% in 2017 from 2016, the professional cleaning and hygiene sector increased by 1.7% in 2017 as compared to 2016. It was estimated that consumers spent nearly EUR 28.6 billion on household care products, providing further impetus to the laundry detergents industry as it forms a major sub-segment the household care industry. The industry for enzymatic detergents are also expected to witness a healthy growth in the coming five years due to their ability to remove tough bio-stain even in lower temperatures.

Competitive Landscape

April 2018- Henkel invested EUR 24 million in its Racibórz laundry and home care production plant in Poland as it seeks to expand its production line to manufacture liquid detergents for Central and Eastern European markets.

The report gives a detailed analysis of the following key players in the Europe laundry detergents market, covering their competitive landscape, capacity, and latest developments like expansions of capacity, plant turnarounds, and mergers, acquisitions, and investments:

  • The Procter & Gamble Company
  • Henkel AG & Company, KGaA
  • Church & Dwight Co., Inc
  • S. C. Johnson & Son, Inc.
  • Unilever
  • Alticor Inc.
  • The Clorox Company
  • Reckitt Benckiser
  • Others

The report by EMR looks gives an in-depth analysis of the macro and micro aspects of the industry and assesses the industry based on the Porter’s five forces model. A SWOT analysis has been provided within the report as well. The comprehensive report also gives an overview of the other regional markets like North America, Asia Pacific, Middle East and Africa, and LATAM.

1    Preface
2    Research Methodology
3    Executive Summary

    3.1    Market Overview
    3.2    Key Demand Drivers
    3.3    Key Players
    3.4    Supply Market Changes
4     Global Laundry Detergents Market Outlook
5     Global Laundry Detergents Market 
    5.1    Global Laundry Detergents Market Analysis

        5.1.1    Figure: Global Detergents Historical Market (2015-2019) & Forecast (2020-2025)
        5.1.2    Figure: Global Laundry Detergents Historical Market (2015-2019) & Forecast (2020-2025)
        5.1.3    Chart: Breakup by Form
        5.1.4    Chart: Breakup by Type
        5.1.5    Chart: Breakup by Application
      Industrial and Institutional
        5.1.6    Chart: Breakup by Region
      North America
      Asia Pacific
      Latin America
      Middle East and Asia
6    Europe Laundry Detergents Market
    6.1    Europe Laundry Detergents Market Analysis
        6.1.1    Figure: Europe Detergents Historical Market (2015-2019) & Forecast (2020-2025)
        6.1.2    Figure: Europe Laundry Detergents Historical Market (2015-2019) & Forecast (2020-2025)
        6.1.3    Chart: Europe Laundry Detergents Market Breakup by Form
        6.1.4    Figure: Europe Laundry Detergents Market Breakup by Form: Historical Market (2015-2019) & Forecast (2020-2025)
        6.1.5    Chart: Europe Laundry Detergents Market Breakup by Type
        6.1.6    Chart: Europe Laundry Detergents Market Breakup by Type: Historical Market (2015-2019) & Forecast (2020-2025)
        6.1.7    Chart: Europe Laundry Detergents Market Breakup by Application
      Industrial and Institutional
        6.1.8    Figure: Europe Laundry Detergents Market Breakup by Application: Historical Market (2015-2019) & Forecast Breakup by Country (2020-2025)
      Industrial and Institutional
        6.1.9    Chart: Europe Laundry Detergents Market Breakup by Country
        6.1.10    Figure: Europe Laundry Detergents Breakup by Country: Historical Market (2015-2019) & Forecast (2020-2025).
    6.2    SWOT Analysis
        6.2.1    Overview
        6.2.2    Strengths
        6.2.3    Weaknesses
        6.2.4    Opportunities
        6.2.5    Threats
    6.3    Value Chain Analysis
    6.4    Porter’s Five Forces Analysis

        6.4.1    Overview
        6.4.2    Buyer’s Power
        6.4.3    Supplier’s Power
        6.4.4    New Entrants
        6.4.5    Degree of Rivalry
        6.4.6    Substitutes
7    Global (HS Code-3402) Laundry Detergents Trade Analysis (2019)
    7.1    Major Exporting Countries by Value & Volume
    7.2    Major Importing Countries by Value & Volume 
8    Europe Laundry Detergents Price Analysis
    8.1    Powder Detergents
    8.2    Liquid Detergents
    8.3    Others
9    Competitive Landscape
    9.1    Profile Analysis
    9.2    Europe Laundry Detergents Market Share (%) by Manufacturers (2019)
        9.2.1    The Procter & Gamble Company
        9.2.2    Henkel AG & Company, KGaA
        9.2.3    Church & Dwight Co., Inc
        9.2.4    S. C. Johnson & Son, Inc.
        9.2.5    Unilever
        9.2.6    Alticor Inc.
        9.2.7    The Clorox Company
        9.2.8    Reckitt Benckiser
        9.2.9    Others
10    Events and Developments

Additional Customisations Available:

11    Europe Laundry Detergents Market Share (Volume) by Manufacturers (2019)
    11.1    The Procter & Gamble Company
    11.2    Henkel AG & Company, KGaA
    11.3    Church & Dwight Co., Inc
    11.4    S. C. Johnson & Son, Inc.
    11.5    Unilever
    11.6    Alticor Inc.
    11.7    The Clorox Company
    11.8    Reckitt Benckiser
    11.9    Others
12    Chart: Europe Laundry Detergents Market Share (%) by Brands (2019)
    12.1    Tide
    12.2    Ariel
    12.3    Comfort
    12.4    Dettol
    12.5    Surf
    12.6    Ecover
    12.7    Ecos
    12.8    Others
13    Chart: Europe Laundry Detergents Market Share (Volume) by Brands (2019)
    13.1    Tide
    13.2    Ariel
    13.3    Comfort
    13.4    Dettol
    13.5    Surf
    13.6    Ecover
    13.7    Ecos
    13.8    Others


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