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Europe Laundry Detergents Market: By Type: Enzymatic, Non-Enzymatic; By Form: Liquid, Powder, Others; By Application: Household, Industrial and Institutional; Regional Analysis; Historical Market and Forecast (2017-2027); Market Dynamics; Value Chain Analysis; Competitive Landscape; Industry Events and Developments

Europe Laundry Detergents Market Outlook

The Europe laundry detergents industry attained a value of USD 13.4 billion in 2020. The market is projected to further grow in the forecasted period of 2022-2027, growing at a CAGR of 3.7%. By 2026, the industry in Europe is estimated to reach a value of USD 16.8 billion.

 

Europe Laundry Detergents Market

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Europe is the second largest laundry detergents market after the Asia Pacific. The continent accounts for almost a fifth of the industry. While powder detergents lead the industry by form, accounting for nearly 40% the industry share, in Europe, liquid is the leading form of laundry detergents. The liquid segment accounts for over half the industry in Europe. However, powder remains a popular laundry detergent type on the continent, driven by its perceived whitening qualities. Europe is also a major emerging region for laundry detergents pods, driving their demand growth globally. Pods are witnessing a rising demand in the region due to their ease-of-storage and superior water solubility. In terms of enzyme-content, enzymatic detergents constitute the larger segment within the European industry. Globally, enzymatic detergents account for nearly 50% of the industry. They are projected to witness a faster growth in the emerging economies as compared to developed economies. The household sector represents the largest application segment, both, globally, and within Europe. Globally, the household sector represents almost 90% of the total laundry detergent applications.

The Asia Pacific and North America regions are also significant laundry detergents market along with Europe. The Asia Pacific is the largest regional market for laundry detergents, driven by the rising population of the region along with growing disposable income of the consumers. China leads the regional market, with India also being a significant market. In the forecasted period, India is projected to witness a more robust growth as compared to China. The industry in the country will be driven by the rising health and hygiene awareness among the younger consumers and the increasing penetration of washing machines and laundry care products in the country. North America follows the Asia Pacific and Europe as a major market. The industry in North America is being driven by the rising demand for laundry care products from the United States.

 

Properties and Applications

Laundry detergents usually contain surfactants which help them clean laundry items like clothes, household linen, and other similar products. By type, they can be widely bifurcated into:

 

Europe Laundry Detergents Market By Type

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  • Enzymatic
  • Non-Enzymatic

They are commonly available in powder and liquid form, among others like bars, tablets, and pods. Their application sectors can be divided into:

  • Household
  • Industrial and Institutional

The report by EMR also look into the various regional markets in Europe laundry detergents market like Germany, the United Kingdom, France, and the Netherlands, among others.

 

Europe Laundry Detergents Market By Region

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Market Analysis

The Europe laundry detergents market is being driven by the healthy economic growth of the countries within the region combine with the growth in the middle-class population. Increasing consumerism leading to growth in the consumption of clothing and household care products is also aiding the industry growth in the region. The rise in the hospitality and tourism sector on the continent is providing a further catalyst for the industry growth by aiding the growth of the industrial and institutional application sector of the product. The growth in the online retail industry is further propelling the industry forward with major players leveraging the distribution channel by streamlining their packaging for e-retail purposes. The growing health consciousness among the consumers along with increasing demand for environmentally friendly products are driving the growth of the organic segment of the industry. Concentrated liquid laundry detergents are also witnessing a rising demand from eco-conscious consumers due to the use of minimal water during their production.

The Europe laundry care industry is also being aided by the growth of the household care sector in the region. While the household industry in the region witnessed a hike of 1.2% in 2017 from 2016, the professional cleaning and hygiene sector increased by 1.7% in 2017 as compared to 2016. It was estimated that consumers spent nearly EUR 28.6 billion on household care products, providing further impetus to the laundry detergents industry as it forms a major sub-segment the household care industry. The industry for enzymatic detergents is also expected to witness a healthy growth in the coming five years due to their ability to remove tough bio-stain even in lower temperatures.

 

Competitive Landscape

April 2018- Henkel invested EUR 24 million in its Racibórz laundry and home care production plant in Poland as it seeks to expand its production line to manufacture liquid detergents for Central and Eastern European markets.

The report gives a detailed analysis of the following key players in the Europe laundry detergents market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

  • Procter & Gamble
  • Henkel AG & Company, KGaA
  • Church & Dwight Co., Inc
  • S. C. Johnson & Son, Inc.
  • Unilever
  • The Clorox Company
  • Reckitt Benckiser Group plc
  • Others

The comprehensive EMR report provides an in-depth assessment of the industry based on the Porter's five forces model along with giving a SWOT analysis.

 

REPORT FEATURES DETAILS
Base Year 2020
Historical Period 2017-2021
Forecast Period 2022-2027
Scope of the Report Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Type, Form, Application, Country
Breakup by Type Enzymatic, Non-Enzymatic
Breakup by Form Liquid, Powder, Others
Breakup by Application Household, Industrial and Institutional
Breakup by Country United Kingdom, Germany, France, Netherlands, Others
Market Dynamics SWOT, Porter's Five Forces, EMR’s Key Indicators for Price and Demand
Trade Data Analysis Major Importing Countries by Value and Volume, Major Exporting Countries by Value and Volume
Price Analysis Historical and Forecast Price Trends- Regional
Competitive Landscape Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications
Companies Covered by market share (volume) by Manufacturers Procter & Gamble, Henkel AG & Company, KGaA, Church & Dwight Co., Inc, S. C. Johnson & Son, Inc., Unilever, The Clorox Company, Reckitt Benckiser Group plc, Others
Companies Covered by market share (volume & %) by Brands Tide, Ariel, Comfort, Dettol, Surf, Ecover, Ecos, Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

 

*We at Expert Market Research always thrive to give you the latest information. The numbers in the article are only indicative and may be different from the actual report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Industry Opportunities and Challenges
8    Global Laundry Detergents Market Overview

    8.1    Key Industry Highlights
    8.2    Global Laundry Detergents Historical Market (2017-2021) 
    8.3    Global Laundry Detergents Market Forecast (2022-2027)
    8.4    Global Laundry Detergents Market by Type
    8.5    Global Laundry Detergents Market by Form
    8.6    Global Laundry Detergents Market by Application
    8.7    Global Laundry Detergents Market by Region
        8.7.1    North America
        8.7.2    Europe
        8.7.3    Asia Pacific
        8.7.4    Latin America
        8.7.5    Middle East and Africa
9    Europe Detergents Market Overview 
    9.1    Key Industry Highlights
    9.2    Europe Detergents Historical Market (2017-2021) 
    9.3    Europe Detergents Market Forecast (2022-2027)
10    Europe Laundry Detergents Market Analysis 
    10.1    Key Industry Highlights
    10.2    Europe Laundry Detergents Historical Market (2017-2021) 
    10.3    Europe Laundry Detergents Market Forecast (2022-2027)
    10.4    Europe Laundry Detergents Market by Type 
        10.4.1    Enzymatic
            10.4.1.1    Market Share
            10.4.1.2    Historical Trend (2017-2021)
            10.4.1.3    Forecast Trend (2022-2027)
        10.4.2    Non-Enzymatic
            10.4.2.1    Market Share
            10.4.2.2    Historical Trend (2017-2021)
            10.4.2.3    Forecast Trend (2022-2027)
    10.5    Europe Laundry Detergents Market by Form 
        10.5.1    Liquid
            10.5.1.1    Market Share
            10.5.1.2    Historical Trend (2017-2021)
            10.5.1.3    Forecast Trend (2022-2027)
        10.5.2    Powder
            10.5.2.1    Market Share
            10.5.2.2    Historical Trend (2017-2021)
            10.5.2.3    Forecast Trend (2022-2027)
        10.5.3    Others
    10.6    Europe Laundry Detergents Market by Application
        10.6.1    Household
            10.6.1.1    Market Share
            10.6.1.2    Historical Trend (2017-2021)
            10.6.1.3    Forecast Trend (2022-2027)
        10.6.2    Industrial and Institutional
            10.6.2.1    Market Share
            10.6.2.2    Historical Trend (2017-2021)
            10.6.2.3    Forecast Trend (2022-2027)
    10.7    Europe Laundry Detergents Market by Country
        10.7.1    Market Share
            10.7.1.1    United Kingdom
            10.7.1.2    Germany
            10.7.1.3    France
            10.7.1.4    Netherlands
            10.7.1.5    Others
11    Regional Analysis
    11.1    United Kingdom
        11.1.1    Historical Production (2017-2021)
        11.1.2    Production Forecast (2022-2027)
        11.1.3    Historical Consumption (2017-2021)
        11.1.4    Consumption Forecast (2022-2027)
    11.2    Germany
        11.2.1    Historical Production (2017-2021)
        11.2.2    Production Forecast (2022-2027)
        11.2.3    Historical Consumption (2017-2021)
        11.2.4    Consumption Forecast (2022-2027)
    11.3    France
        11.3.1    Historical Production (2017-2021)
        11.3.2    Production Forecast (2022-2027)
        11.3.3    Historical Consumption (2017-2021)
        11.3.4    Consumption Forecast (2022-2027)
    11.4    Netherlands    
        11.4.1    Historical Production (2017-2021)
        11.4.2    Production Forecast (2022-2027)
        11.4.3    Historical Consumption (2017-2021)
        11.4.4    Consumption Forecast (2022-2027)
12    Market Dynamics
    12.1    SWOT Analysis
        12.1.1    Strengths
        12.1.2    Weaknesses
        12.1.3    Opportunities
        12.1.4    Threats
    12.2    Porter’s Five Forces Analysis
        12.2.1    Supplier’s Power
        12.2.2    Buyer’s Power
        12.2.3    Threat of New Entrants
        12.2.4    Degree of Rivalry
        12.2.5    Threat of Substitutes
    12.3    EMR’s Key Indicators for Demand
    12.4    EMR’s Key Indicators for Price
13    Trade Data Analysis (HS Code-3402)
    13.1    Major Importing Countries
        13.1.1    By Volume
        13.1.2    By Value
    13.2    Major Exporting Countries
        13.2.1    By Volume
        13.2.2    By Value
14    Value Chain Analysis
15    Price Analysis

    15.1    Powder Detergents Historical Price Trends (2017-2021) and Forecast (2022-2027)
        15.1.1    United Kingdom
        15.1.2    Germany
        15.1.3    France
        15.1.4    Netherlands
    15.2    Liquid Detergents Historical Price Trends (2017-2021) and Forecast (2022-2027)
        15.2.1    United Kingdom
        15.2.2    Germany
        15.2.3    France
        15.2.4    Netherlands
16    Competitive Landscape
    16.1    Market Structure
    16.2    Key Players 
    16.3    Company Profiles
        16.3.1    Procter & Gamble
            16.3.1.1    Company Overview
            16.3.1.2    Product Portfolio
            16.3.1.3    Demographic Reach and Achievements
            16.3.1.4    Certifications
        16.3.2    Henkel AG & Company, KGaA
            16.3.2.1    Company Overview
            16.3.2.2    Product Portfolio
            16.3.2.3    Demographic Reach and Achievements
            16.3.2.4    Certifications
        16.3.3    Church & Dwight Co., Inc
            16.3.3.1    Company Overview
            16.3.3.2    Product Portfolio
            16.3.3.3    Demographic Reach and Achievements
            16.3.3.4    Certifications
        16.3.4    S. C. Johnson & Son, Inc.
            16.3.4.1    Company Overview
            16.3.4.2    Product Portfolio
            16.3.4.3    Demographic Reach and Achievements
            16.3.4.4    Certifications
        16.3.5    Unilever
            16.3.5.1    Company Overview
            16.3.5.2    Product Portfolio
            16.3.5.3    Demographic Reach and Achievements
            16.3.5.4    Certifications
        16.3.6    The Clorox Company
            16.3.6.1    Company Overview
            16.3.6.2    Product Portfolio
            16.3.6.3    Demographic Reach and Achievements
            16.3.6.4    Certifications
        16.3.7    Reckitt Benckiser Group plc
            16.3.7.1    Company Overview
            16.3.7.2    Product Portfolio
            16.3.7.3    Demographic Reach and Achievements
            16.3.7.4    Certifications
        16.3.8    Others
17    Consumer Analysis
18    Industry Events and Developments


Additional Customisations Available

1    Europe Laundry Detergents Market Share (Volume) by Manufacturers (2020)
    1.1    The Procter & Gamble Company
    1.2    Henkel AG & Company, KGaA
    1.3    Church & Dwight Co., Inc
    1.4    S. C. Johnson & Son, Inc.
    1.5    Unilever
    1.6    Alticor Inc.
    1.7    The Clorox Company
    1.8    Reckitt Benckiser
    1.9    Others
2    Chart: Europe Laundry Detergents Market Share (%) by Brands (2020)
    2.1    Tide
    2.2    Ariel
    2.3    Comfort
    2.4    Dettol
    2.5    Surf
    2.6    Ecover
    2.7    Ecos
    2.8    Others
3    Chart: Europe Laundry Detergents Market Share (Volume) by Brands (2020)
    3.1    Tide
    3.2    Ariel
    3.3    Comfort
    3.4    Dettol
    3.5    Surf
    3.6    Ecover
    3.7    Ecos
    3.8    Others


List of Figures and Tables

1.    Global Laundry Detergents Market: Key Industry Highlights, 2016 and 2026
2.    Global Laundry Detergents Historical Market: Breakup by Type (USD Billion), 2017-2021
3.    Global Laundry Detergents Market Forecast: Breakup by Type (USD Billion), 2022-2027
4.    Global Laundry Detergents Historical Market: Breakup by Form (USD Billion), 2017-2021
5.    Global Laundry Detergents Market Forecast: Breakup by Form (USD Billion), 2022-2027
6.    Global Laundry Detergents Historical Market: Breakup by Application (USD Billion), 2017-2021
7.    Global Laundry Detergents Market Forecast: Breakup by Application (USD Billion), 2022-2027
8.    Global Laundry Detergents Historical Market: Breakup by Region (USD Billion), 2017-2021
9.    Global Laundry Detergents Market Forecast: Breakup by Region (USD Billion), 2022-2027
10.    Europe Laundry Detergents Market: Key Industry Highlights, 2016 and 2026
11.    Europe Laundry Detergents Historical Market: Breakup by Type (USD Billion), 2017-2021
12.    Europe Laundry Detergents Market Forecast: Breakup by Type (USD Billion), 2022-2027
13.    Europe Laundry Detergents Historical Market: Breakup by Form (USD Billion), 2017-2021
14.    Europe Laundry Detergents Market Forecast: Breakup by Form (USD Billion), 2022-2027
15.    Europe Laundry Detergents Historical Market: Breakup by Application (USD Billion), 2017-2021
16.    Europe Laundry Detergents Market Forecast: Breakup by Application (USD Billion), 2022-2027
17.    Europe Laundry Detergents Historical Market: Breakup by Country (USD Billion), 2017-2021
18.    Europe Laundry Detergents Market Forecast: Breakup by Country (USD Billion), 2022-2027
19.    Major Importing Countries by Volume (2020)
20.    Major Exporting Countries by Volume (2020)
21.    Major Importing Countries by Value (2020)
22.    Major Exporting Countries by Value (2020)
23.    Powder Detergents Historical Price Trends and Forecast 2017-2027
24.    Liquid Detergents Historical Price Trends and Forecast 2017-2027
25.    Europe Laundry Detergents Market Structure

Key Questions Answered in the Report

The Europe laundry detergents market reached a value of USD 13.4 billion in 2020.

The market is projected to grow at a CAGR of nearly 3.7% in the forecast period of 2022-2027.

The market is estimated to reach a value of about USD 16.8 billion by 2026.

The major drivers of the industry include rising disposable incomes, increasing population, rising penetration of washing machines, and rising health and hygiene awareness among the younger consumers.

The rising innovation in manufacturing processes to reduce the amount of water used is expected to be key trend in the market.

Germany, the United Kingdom, France, and the Netherlands, among others, are the leading regions in the market.

The major types of the product in the industry are enzymatic and non-enzymatic detergents.

Liquid detergent is the leading form of the product in Europe.

The major application sectors include household and industrial and institutional, with the household segment accounting for a significant share of the market.

The leading players in the market are Procter & Gamble, Henkel AG & Company, KGaA, Church & Dwight Co., Inc, S. C. Johnson & Son, Inc., Unilever, The Clorox Company, and Reckitt Benckiser Group plc, among others.

Analyst Review

The Europe laundry detergents market reached a value of USD 13.4 billion in 2020. Aided by their ability to remove tough bio-stain even in lower temperatures, the industry is expected to witness a further growth in the forecast period of 2022-2027, growing at a CAGR of 3.7%. The industry is projected to reach USD 16.8 billion by 2026.

EMR’s meticulous research methodology delves deep into the industry, covering the macro and micro aspects of the industry. Based on its types, the Europe laundry detergents market can be segmented into enzymatic and non-enzymatic. By form, the industry can be divided into liquid and powder, among others, with the liquid segment leading the market. On the basis of application, the industry can be segmented into household and industrial and institutional. The major regional markets include Germany, United Kingdom, France, and the Netherlands, among others. The key players in the above industry include Procter & Gamble, Henkel AG & Company, KGaA, Church & Dwight Co., Inc, S. C. Johnson & Son, Inc., Unilever, The Clorox Company, and Reckitt Benckiser Group plc, among others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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