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MENA White Goods Market Size, Growth, Analysis, Forecast: By Product: Window Air Conditioners, Decorative-Type Split Systems, Central ACs, Air Handling Units, Variable Refrigerant Flow Systems, Fan Coil Units, Roof Tank Water Coolers, Chest Freezers, Others; By End Use; Regional Analysis; Market Dynamics; Competitive Landscape; 2023-2028
MENA White Goods Market Outlook
The MENA white goods market size reached a value of approximately USD 28.9 billion in 2022. The market is assessed to grow at a CAGR of 5.80% between 2023 and 2028 to attain a value of around USD 39.9 billion by 2028.
Key Trends in the Market
White goods refer to large electronic appliances, including refrigerators, dishwashers, and air conditioners, among others, that are traditionally white in colour. They are extensively used in residential and commercial applications due to their durability and efficiency. Also, they are increasingly being made available in energy-efficient variants to offer cost-effective solutions to end users.
- Customers in the region are increasingly spending on renovation and home improvement activities and preferring comfortable homes. The growing birth rates and the surging double-income households in the region are driving the sales of high-priced and premium consumer appliances.
- Rapid urbanisation and the increasing development of smart cities are supporting the MENA white goods market, boosting the utilisation of smart electronic appliances that can be connected to other devices and provide value-added features.
- The rising focus on energy efficiency in the region is anticipated to boost the demand for sustainable and greener white goods with a small environmental footprint.
- As customers prefer to research before buying white goods, retailers are targeting various buyer personas to provide the necessary information regarding the specifications of electronic appliances. This, coupled with the surging popularity of the e-commerce platforms, is favouring the MENA white goods market.
Market Analysis
Based on product, the market is segmented into window air conditioners, decorative-type split systems, central ACs, air handling units, variable refrigerant flow systems, fan coil units, roof tank water coolers, chest freezers, showcase refrigerators, air purifiers, and contactless handwash units.
On the basis of end use, the market can be bifurcated into residential and commercial. The major markets of white goods in MENA are Saudi Arabia, the United Arab Emirates, Bahrain, Egypt, Iran, and Morocco, among others.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the MENA white goods market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.
- LG Electronics
- Carrier Global Corporation
- Daikin Industries, Ltd
- Gree Electric Appliances, lnc.
- Midea Group
- Rheem Manufacturing Company
- Zamil Industrial
- S.K.M Air Conditioning LLC
- Awal Gulf Manufacturing Co.
- Trosten Industries Company LLC
- Others
Market Share by End Use
In the residential sector, white goods such as dishwashers, freezers, air conditioners, washing machines, and induction cookers, among others, are extensively used. With the increasing internet penetration and the surging trend of home automation, the adoption of smart white goods by homeowners, especially the millennial and Gen-Z population, is rising.
Meanwhile, there is a surging demand for energy-efficient white goods, especially central ACs and contactless handwash units, in commercial settings like offices, hotels, shopping complexes, and others. Moreover, the increasing electrification and infrastructural development in emerging MENA economies like Morocco and Egypt are likely to positively influence the overall MENA white goods market demand in the coming years.
Market Share by Country
The United Arab Emirates accounts for a significant market share due to high consumer purchasing power, rapid urbanisation and industrialisation, an increasing expatriate population, and the robustly growing commercial sector. Affluent customers in the country prefer electronic appliances offering energy efficiency, enhanced connectivity, and built-in apps.
With the growing trend of health-oriented appliances, key players are increasingly investing in R&D activities to meet diverse customer demands. In addition to this, the sales of white goods from e-commerce channels are significantly rising on account of their enhanced convenience and attractive offers.
In the MENA white goods market, Saudi Arabia is expected to witness a healthy growth in the coming years amid the surging demand for reliable white goods, the increasing launches of large appliances with appealing features by leading companies, and technological advancements and innovations.
Competitive Landscape
LG Electronics, headquartered in Seoul, South Korea, is one of the largest consumer electronics and technology companies in the world. Some of its leading offerings are monitors, automotive components, air solutions, televisions, and home appliances, among others. The company aims to develop innovative products for increasing the quality of life of customers.
Daikin Industries, Ltd, is a prominent air conditioning and fluorochemicals manufacturer, whose products are marketed and sold in more than 170 countries. It was founded in 1924, and it is the only general air-conditioning manufacturer with in-house divisions covering refrigerants and air conditioners. The company constantly develops innovative air conditioning technologies to offer comfortable living environments to customers across the globe.
Gree Electric Appliances, lnc., founded in 1991, is a technology-based company that manufactures industrial equipment and household consumer products. It exports its products to over 160 regions and countries. Its products are used in different applications, including food, sanitary ware, home appliances, and building materials, among others.
Other major players in the MENA white goods market include Carrier Global Corporation, Midea Group, Rheem Manufacturing Company, S.K.M Air Conditioning LLC, Zamil Industrial, Awal Gulf Manufacturing Co., and Trosten Industries Company LLC, among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
|---|---|
| Base Year | 2022 |
| Historical Period | 2018-2022 |
| Forecast Period | 2023-2028 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Product |
|
| Breakup by End Use |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Market Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 MENA White Goods Market Analysis
8.1 Key Industry Highlights
8.2 MENA White Goods Historical Market (2018-2022)
8.3 MENA White Goods Market Forecast (2023-2028)
9 MENA White Goods Market by Product
9.1 Window Air Conditioners
9.1.1 Historical Trend (2018-2022)
9.1.2 Forecast Trend (2023-2028)
9.2 Decorative-Type Split Systems
9.2.1 Historical Trend (2018-2022)
9.2.2 Forecast Trend (2023-2028)
9.3 Central ACs
9.3.1 Historical Trend (2018-2022)
9.3.2 Forecast Trend (2023-2028)
9.4 Air Handling Units
9.4.1 Historical Trend (2018-2022)
9.4.2 Forecast Trend (2023-2028)
9.5 Variable Refrigerant Flow Systems
9.5.1 Historical Trend (2018-2022)
9.5.2 Forecast Trend (2023-2028)
9.6 Fan Coil Units
9.6.1 Historical Trend (2018-2022)
9.6.2 Forecast Trend (2023-2028)
9.7 Roof Tank Water Coolers
9.7.1 Historical Trend (2018-2022)
9.7.2 Forecast Trend (2023-2028)
9.8 Chest Freezers
9.8.1 Historical Trend (2018-2022)
9.8.2 Forecast Trend (2023-2028)
9.9 Showcase Refrigerators
9.9.1 Historical Trend (2018-2022)
9.9.2 Forecast Trend (2023-2028)
9.10 Air Purifiers
9.10.1 Historical Trend (2018-2022)
9.10.2 Forecast Trend (2023-2028)
9.11 Contactless Handwash Units
9.11.1 Historical Trend (2018-2022)
9.11.2 Forecast Trend (2023-2028)
10 MENA White Goods Market by End Use
10.1 Residential
10.1.1 Historical Trend (2018-2022)
10.1.2 Forecast Trend (2023-2028)
10.2 Commercial
10.2.1 Historical Trend (2018-2022)
10.2.2 Forecast Trend (2023-2028)
11 MENA White Goods Market by Country
11.1 Saudi Arabia
11.1.1 Historical Trend (2018-2022)
11.1.2 Forecast Trend (2023-2028)
11.2 United Arab Emirates
11.2.1 Historical Trend (2018-2022)
11.2.2 Forecast Trend (2023-2028)
11.3 Bahrain
11.3.1 Historical Trend (2018-2022)
11.3.2 Forecast Trend (2023-2028)
11.4 Egypt
11.4.1 Historical Trend (2018-2022)
11.4.2 Forecast Trend (2023-2028)
11.5 Iran
11.5.1 Historical Trend (2018-2022)
11.5.2 Forecast Trend (2023-2028)
11.6 Morocco
11.6.1 Historical Trend (2018-2022)
11.6.2 Forecast Trend (2023-2028)
11.7 Others
12 Market Dynamics
12.1 SWOT Analysis
12.1.1 Strengths
12.1.2 Weaknesses
12.1.3 Opportunities
12.1.4 Threats
12.2 Porter’s Five Forces Analysis
12.2.1 Supplier’s Power
12.2.2 Buyers Powers
12.2.3 Threat of New Entrants
12.2.4 Degree of Rivalry
12.2.5 Threat of Substitutes
12.3 Key Indicators for Demand
12.4 Key Indicators for Price
13 Competitive Landscape
13.1 Market Structure
13.2 Company Profiles
13.2.1 LG Electronics
13.2.1.1 Company Overview
13.2.1.2 Product Portfolio
13.2.1.3 Demographic Reach and Achievements
13.2.1.4 Certifications
13.2.2 Carrier Global Corporation
13.2.2.1 Company Overview
13.2.2.2 Product Portfolio
13.2.2.3 Demographic Reach and Achievements
13.2.2.4 Certifications
13.2.3 Daikin Industries, Ltd
13.2.3.1 Company Overview
13.2.3.2 Product Portfolio
13.2.3.3 Demographic Reach and Achievements
13.2.3.4 Certifications
13.2.4 Gree Electric Appliances, lnc.
13.2.4.1 Company Overview
13.2.4.2 Product Portfolio
13.2.4.3 Demographic Reach and Achievements
13.2.4.4 Certifications
13.2.5 Midea Group
13.2.5.1 Company Overview
13.2.5.2 Product Portfolio
13.2.5.3 Demographic Reach and Achievements
13.2.5.4 Certifications
13.2.6 Rheem Manufacturing Company
13.2.6.1 Company Overview
13.2.6.2 Product Portfolio
13.2.6.3 Demographic Reach and Achievements
13.2.6.4 Certifications
13.2.7 Zamil Industrial
13.2.7.1 Company Overview
13.2.7.2 Product Portfolio
13.2.7.3 Demographic Reach and Achievements
13.2.7.4 Certifications
13.2.8 S.K.M Air Conditioning LLC
13.2.8.1 Company Overview
13.2.8.2 Product Portfolio
13.2.8.3 Demographic Reach and Achievements
13.2.8.4 Certifications
13.2.9 Awal Gulf Manufacturing Co.
13.2.9.1 Company Overview
13.2.9.2 Product Portfolio
13.2.9.3 Demographic Reach and Achievements
13.2.9.4 Certifications
13.2.10 Trosten Industries Company LLC
13.2.10.1 Company Overview
13.2.10.2 Product Portfolio
13.2.10.3 Demographic Reach and Achievements
13.2.10.4 Certifications
13.2.11 Others
14 Key Trends and Developments in the Market
List of Key Figures and Tables
1. MENA White Goods Market: Key Industry Highlights, 2018 and 2028
2. MENA White Goods Historical Market: Breakup by Product (USD Billion), 2018-2022
3. MENA White Goods Market Forecast: Breakup by Product (USD Billion), 2023-2028
4. MENA White Goods Historical Market: Breakup by End Use (USD Billion), 2018-2022
5. MENA White Goods Market Forecast: Breakup by End Use (USD Billion), 2023-2028
6. MENA White Goods Historical Market: Breakup by Country (USD Billion), 2018-2022
7. MENA White Goods Market Forecast: Breakup by Country (USD Billion), 2023-2028
8. MENA White Goods Market Structure
Key Questions Answered in the Report
In 2022, the market attained a value of nearly USD 28.9 billion.
The market is estimated to grow at a CAGR of 5.80% between 2023 and 2028.
The market is estimated to witness a healthy growth in the forecast period of 2023-2028 to reach about USD 39.9 billion by 2028.
Rapid urbanisation and industrialisation, the increasing launches of innovative white goods, and surging spending on renovation and home improvement activities are the major drivers of the market.
The key trends guiding the market growth are the increasing development of smart cities, the rising demand for white goods offering enhanced energy efficiency, and surging sales of white goods from the online retail sector.
The major markets of white goods in MENA are Saudi Arabia, the United Arab Emirates, Bahrain, Egypt, Iran, and Morocco, among others.
While brown goods refer to small and portable electronic appliances like computers, digital media players, and televisions, white goods constitute large appliances such as refrigerators and air conditioners that are not typically portable.
The major products considered in the market report are window air conditioners, decorative-type split systems, central ACs, air handling units, variable refrigerant flow systems, fan coil units, roof tank water coolers, chest freezers, showcase refrigerators, air purifiers, and contactless handwash units.
The significant end uses of the product include residential and commercial.
The major players in the MENA white goods market are LG Electronics, Carrier Global Corporation, Daikin Industries, Ltd, Gree Electric Appliances, lnc., Midea Group, Rheem Manufacturing Company, Zamil Industrial, S.K.M Air Conditioning LLC, Awal Gulf Manufacturing Co., and Trosten Industries Company LLC, among others.
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