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Global Menstrual Cup Market Share, Size, Growth, Forecast: By Product Type: Disposable, Reusable; By Material Type: Medical Grade Silicones, Natural Gum Rubber, Thermoplastic Elastomer, Latex; By Shape: Round, Hollow, Pointy, Flat; By Size: Small Size, Medium Size, Others; By Distribution Channel; Regional Analysis; Supplier Landscape; 2024-2032
Global Menstrual Cup Market Outlook
The global menstrual cup market size was valued at USD 891.8 million in 2023, driven by growing awareness about menstrual health along with eco-friendly and sustainable products across the globe. The market is expected to grow at a CAGR of 5.9% during the forecast period of 2024-2032, with the values likely to rise from USD 944.7 million in 2024 to USD 1497.4 million by 2032.
Global Menstrual Cup Market Overview
In recent times, menstrual cups have gained preference over other sanitary products such as pads or tampons, owing to its positive environmental impact. Government and non-profit organizations have made significant efforts to propagate increased application of menstrual cups over traditional non-biodegradable sanitary napkins. The market demand is also affected by the prevalence of conditions such as PCOD, PCOS, and other related conditions attributed to rising obesity rates, hectic and sedentary lifestyle patterns.
The convenience and comfort of menstrual cups is a key trend influencing the menstrual cup market demand as more females are investing in them. As they can be worn for extended amounts of time, a good alternative to pads and tampon and make travelling during the menstrual cycle easier. Many female athletes prefer to utilize menstrual cups.
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Increasing Technological Advancements to Offer Smart Products
The growing integration of wearable technology in the medical ecosystem has led to the development of smart menstrual cups. In February 2023, a Bristol based start-up Emm collaborated with University of Cambridge to develop the first one of a kind smart menstrual cup aimed at monitoring menstrual flow rate, volume, length, and regularity. Integrated with smart biosensors, it also works on informing the users about emptying their cup. The advent of latest technologies is expected to boost the menstrual cup market growth in the future as well.
Improvements in Design for Effortless Application
To address a wider section of population, particularly with a lower cervix and weakened pelvic floor muscles, researchers have been developing improved menstrual cup designs. In January 2023, Louisiana New Product Development Company launched Leia Sustainable Menstrual Cup . This cup contains a slanted yet firm grip and contains easy to grip rings for convenient cup removal and adjustment.
In February 2023, United States based product development engineer designed a new menstrual cup called ‘Capd Period’. This innovative menstrual cup can be emptied without removing it. Along with sustainability, it also focuses on providing comfort to women. Such initiatives focused on enhancing the existing designs anticipated to help the menstrual cup market value grow during the forecast period.
Rising Popularity Amongst Women Working in Diverse Careers
In July 2023, the AstroCup team in collaboration with Cornell University researchers developed a Lunette menstrual cup which primarily emphasized on its reusability. In addition, these cups were also investigated for astronauts as they generally have limited options (either tampons, pads, or hormonal treatments) during menstruation. Since menstrual cups do not generate any trash during long-duration missions, they may be a potential solution for female astronauts.
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Global Menstrual Cup Market Segmentation
Market Breakup by Product Type
- Disposable
- Reusable
Market Breakup by Material Type
- Medical Grade Silicones
- Natural Gum Rubber
- Thermoplastic Elastomer
- Latex
Market Breakup by Shape
- Round
- Hollow
- Pointy
- Flat
Market Breakup by Size
- Small Size
- Medium Size
- Large Size
Market Breakup by Distribution Channel
- Hospital Pharmacy
- Retail Pharmacy
- Online Pharmacy
- Supermarket
- Department stores
- Others
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Global Menstrual Cup Market Regional Analysis
With high emphasis on improving female reproductive health and reduce the risk of infections associated with tampons and sanitary napkins, there has been high focus on spreading awareness on menstrual cup application. The United States is expected to lead the menstrual cup market in upcoming years. The rising number start-ups, aimed at moving the population from using standard tampons to menstrual cups is a major aspect for market growth. In September 2023, a viral period care brand called Sunny has launched a Sunny Cup + Applicator, which is a reusable period cup that inserts like a tampon with the help of its reusable applicator.
On the other hand, the Asia Pacific region is anticipated to grow in terms of the global menstrual cup market share. The growth can be attributed to increasing focus on removing the taboos associated with female reproductive health. With a vision to boost awareness and normalize menstrual healthcare, the Indian government launched ‘Thinkal’ project in September 2023, which helped in distributing menstrual cups to the women belonging to a reproductive age group and came from an economically poor household. The launch of such campaigns is projected to fuel the region’s market value in the coming years.
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Global Menstrual Cup Market: Competitor Landscape
The rising number of mergers and acquisitions is a key factor boosting the market growth. In July 2023, &SISTERS , a sustainable period care brand that deals with compostable pads, tampons and liners made a stride in the menstrual cup domain by acquiring Mooncup®, world’s first silicone menstrual cup. This acquisition aligns the company’s overall motto that to mainstream plastic ridden products. The rising emphasis on promoting sustainability is a major factor for boosted market growth.
There has been a rising trend of similar activities being conducted by different companies. The key features of the global menstrual cup market report include patent analysis, grants analysis, clinical trials analysis, funding and investment analysis, partnerships, and collaborations analysis by the leading key players. The major companies included in the report are as follows:
- Diva International Inc.
- YUUKI Company
- Redcliffe Hygiene Private Limited
- Mooncup Ltd
- EARTH CARE SOLUTION
- Sirona Hygiene Private Limited
- Me Luna
- Ruby Cup
- Fleurcup
- CNEX AIE SL
- Saalt
- INTIMINA
- OrganicCup ApS
- Lena Cup
- Procter & Gamble
- The Keeper, Inc.
- Anigan
Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2017-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
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| Breakup by Material Type |
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| Breakup by Shape |
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| Breakup by Size |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Supplier Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
1.1 Objectives of the Study
1.2 Key Assumptions
1.3 Report Coverage – Key Segmentation and Scope
1.4 Research Methodology
2 Executive Summary
3 Global Menstrual Cup Market Overview
3.1 Global Menstrual Cup Market Historical Value (2017-2023)
3.2 Global Menstrual Cup Market Forecast Value (2024-2032)
4 Global Menstrual Cup Market Landscape
4.1 Global Menstrual Cup Developers Landscape
4.1.1 Analysis by Year of Establishment
4.1.2 Analysis by Company Size
4.1.3 Analysis by Region
4.2 Global Menstrual Cup Product Landscape
4.2.1 Analysis by Product Type
4.2.2 Analysis by Material Type
4.2.3 Analysis by Shape
5 Global Menstrual Cup Market Dynamics
5.1 Market Drivers and Constraints
5.2 SWOT Analysis
5.3 Porter’s Five Forces Model
5.4 Key Demand Indicators
5.5 Key Price Indicators
5.6 Industry Events, Initiatives, and Trends
5.7 Value Chain Analysis
6 Global Menstrual Cup Market Segmentation
6.1 Global Menstrual Cup Market by Product Type
6.1.1 Market Overview
6.1.2 Disposable
6.1.3 Reusable
6.2 Global Menstrual Cup Market by Material Type
6.2.1 Market Overview
6.2.2 Medical Grade Silicones
6.2.3 Natural Gum Rubber
6.2.4 Thermoplastic Elastomer
6.2.5 Latex
6.3 Global Menstrual Cup Market by Shape
6.3.1 Market Overview
6.3.2 Round
6.3.3 Hollow
6.3.4 Pointy
6.3.5 Flat
6.4 Global Menstrual Cup Market by Size
6.4.1 Market Overview
6.4.2 Small Size
6.4.3 Medium Size
6.4.4 Large Size
6.5 Global Menstrual Cup Market by Distribution Channel
6.5.1 Market Overview
6.5.2 Hospital Pharmacy
6.5.3 Retail Pharmacy
6.5.4 Online Pharmacy
6.5.5 Supermarket and Department Stores
6.5.6 Others
6.6 Global Menstrual Cup Market by Region
6.6.1 Market Overview
6.6.2 North America
6.6.3 Europe
6.6.4 Asia Pacific
6.6.5 Latin America
6.6.6 Middle East and Africa
7 North America Menstrual Cup Market
7.1 Market Share by Country
7.2 United States of America
7.3 Canada
8 Europe Menstrual Cup Market
8.1 Market Share by Country
8.2 United Kingdom
8.3 Germany
8.4 France
8.5 Italy
8.6 Others
9 Asia Pacific Menstrual Cup Market
9.1 Market Share by Country
9.2 China
9.3 Japan
9.4 India
9.5 ASEAN
9.6 Others
10 Latin America Menstrual Cup Market
10.1 Market Share by Country
10.2 Brazil
10.3 Argentina
10.4 Mexico
10.5 Others
11 Middle East and Africa Menstrual Cup Market
11.1 Market Share by Country
11.2 Saudi Arabia
11.3 United Arab Emirates
11.4 Nigeria
11.5 South Africa
11.6 Others
12 Patent Analysis
12.1 Analysis by Type of Patent
12.2 Analysis by Publication year
12.3 Analysis by Issuing Authority
12.4 Analysis by Patent Age
12.5 Analysis by CPC Analysis
12.6 Analysis by Patent Valuation
12.7 Analysis by Key Players
13 Grants Analysis
13.1 Analysis by Year
13.2 Analysis by Amount Awarded
13.3 Analysis by Issuing Authority
13.4 Analysis by Grant Application
13.5 Analysis by Funding Institute
13.6 Analysis by NIH Departments
13.7 Analysis by Recipient Organization
14 Funding & Investment Analysis
14.1 Analysis by Funding Instances
14.2 Analysis by Type of Funding
14.3 Analysis by Funding Amount
14.4 Analysis by Leading Players
14.5 Analysis by Leading Investors
14.6 Analysis by Geography
15 Partnership and Collaborations Analysis
15.1 Analysis by Partnership Instances
15.2 Analysis by Type of Partnership
15.3 Analysis by Leading Players
15.4 Analysis by Geography
16 Regulatory Framework
16.1 Regulatory Overview
16.1.1 US FDA
16.1.2 EU EMA
16.1.3 INDIA CDSCO
16.1.4 JAPAN PMDA
16.1.5 Others
17 Supplier Landscape
17.1 Diva International Inc.
17.1.1 Financial Analysis
17.1.2 Product Portfolio
17.1.3 Demographic Reach and Achievements
17.1.4 Mergers and Acquisitions
17.1.5 Certifications
17.2 YUUKI Company
17.2.1 Financial Analysis
17.2.2 Product Portfolio
17.2.3 Demographic Reach and Achievements
17.2.4 Mergers and Acquisitions
17.2.5 Certifications
17.3 Redcliffe Hygiene Private Limited
17.3.1 Financial Analysis
17.3.2 Product Portfolio
17.3.3 Demographic Reach and Achievements
17.3.4 Mergers and Acquisitions
17.3.5 Certifications
17.4 Mooncup Ltd
17.4.1 Financial Analysis
17.4.2 Financial Portfolio
17.4.3 Demographic Reach and Achievements
17.4.4 Mergers and Acquisitions
17.4.5 Certifications
17.5 EARTH CARE SOLUTION
17.5.1 Financial Analysis
17.5.2 Product Portfolio
17.5.3 Demographic Reach and Achievements
17.5.4 Mergers and Acquisitions
17.5.5 Certifications
17.6 Sirona Hygiene Private Limited
17.6.1 Financial Analysis
17.6.2 Product Portfolio
17.6.3 Demographic Reach and Achievements
17.6.4 Mergers and Acquisitions
17.6.5 Certifications
17.7 Me Luna
17.7.1 Financial Analysis
17.7.2 Product Portfolio
17.7.3 Demographic Reach and Achievements
17.7.4 Mergers and Acquisitions
17.7.5 Certifications
17.8 Ruby Cup
17.8.1 Financial Analysis
17.8.2 Product Portfolio
17.8.3 Demographic Reach and Achievements
17.8.4 Mergers and Acquisitions
17.8.5 Certifications
17.9 Fleurcup
17.9.1 Financial Analysis
17.9.2 Product Portfolio
17.9.3 Demographic Reach and Achievements
17.9.4 Mergers and Acquisitions
17.9.5 Certifications
17.10 CNEX AIE SL
17.10.1 Financial Analysis
17.10.2 Product Portfolio
17.10.3 Demographic Reach and Achievements
17.10.4 Mergers and Acquisitions
17.10.5 Certifications
17.11 Saalt
17.11.1 Financial Analysis
17.11.2 Product Portfolio
17.11.3 Demographic Reach and Achievements
17.11.4 Mergers and Acquisitions
17.11.5 Certifications
17.12 INTIMINA
17.12.1 Financial Analysis
17.12.2 Product Portfolio
17.12.3 Demographic Reach and Achievements
17.12.4 Mergers and Acquisitions
17.12.5 Certifications
17.13 OrganicCup ApS
17.13.1 Financial Analysis
17.13.2 Product Portfolio
17.13.3 Demographic Reach and Achievements
17.13.4 Mergers and Acquisitions
17.13.5 Certifications
17.14 Lena Cup
17.14.1 Financial Analysis
17.14.2 Product Portfolio
17.14.3 Demographic Reach and Achievements
17.14.4 Mergers and Acquisitions
17.14.5 Certifications
17.15 Procter & Gamble
17.15.1 Financial Analysis
17.15.2 Product Portfolio
17.15.3 Demographic Reach and Achievements
17.15.4 Mergers and Acquisitions
17.15.5 Certifications
17.16 The Keeper, Inc.
17.16.1 Financial Analysis
17.16.2 Product Portfolio
17.16.3 Demographic Reach and Achievements
17.16.4 Mergers and Acquisitions
17.16.5 Certifications
17.17 Anigan
17.17.1 Financial Analysis
17.17.2 Product Portfolio
17.17.3 Demographic Reach and Achievements
17.17.4 Mergers and Acquisitions
17.17.5 Certifications
18 Global Menstrual Cup Market - Distribution Model (Additional Insight)
18.1 Overview
18.2 Potential Distributors
18.3 Key Parameters for Distribution Partner Assessment
19 Key Opinion Leaders (KOL) Insights (Additional Insight)
20 Company Competitiveness Analysis (Additional Insight)
20.1 Very Small Companies
20.2 Small Companies
20.3 Mid-Sized Companies
20.4 Large Companies
20.5 Very Large Companies
21 Payment Methods (Additional Insight)
21.1 Government Funded
21.2 Private Insurance
21.3 Out-of-Pocket
*Additional insights provided are customisable as per client requirements.
Key Questions Answered in the Report
The market attained a value of about USD 891.8 million in 2023, driven by growing awareness about menstrual health along with eco-friendly and sustainable products across the globe.
The market is anticipated to grow at a CAGR of 5.9% during the forecast period of 2024-2032, likely to reach a market value of USD 1497.4 million by 2032.
The market demand is increasing emphasis on promoting menstrual health and decreasing infections associated with prolonged application of sanitary napkins and tampons. Rising prevalence of conditions, such as PCOS and PCOD, due to stressful and sedentary lifestyles and unhealthy dietary habits is another driver for market demand.
The major market trends of the market include the surging number of initiatives by various governments, numerous campaigns and organisations promoting the use of menstrual cups, higher focus on utilisation of eco-friendly products, and the development of the pharmaceutical industry. In September 2023, the government of India launched ‘Thinkal Project’ in the southern part of the country that focused on distributing menstrual cups to women in their reproductive age.
Based on product types, the market is divided into disposable and reusable.
Small, medium, and large sizes are commonly available in the market.
Menstrual cup shapes includes round, hollow, pointy, and flat.
Based on material type, the market is divided into medical grade silicones, natural gum rubber, thermoplastic elastomer, and latex.
Major distribution channels include hospital pharmacies, retail pharmacies, online pharmacies, supermarkets, department stores and others.
The major regions of the market include North America, Europe, Asia Pacific, Latin America, Middle East, and Africa. North America is currently leading the global market.
Key players involved in the market are Diva International Inc., YUUKI Company, Redcliffe Hygiene Private Limited, Mooncup Ltd., EARTH CARE SOLUTION, Sirona Hygiene Private Limited, Me Luna, Ruby Cup, Fleurcup, CNEX AIE SL, Saalt, INTIMINA, OrganicCup ApS, Lena Cup, Procter & Gamble, The Keeper, Inc. and Anigan.
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