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Report Overview

2024

Base Year

2018-2024

Historical Year

2025-2034

Forecast Year

Global Menstrual Cup Market Outlook

The global menstrual cup market size was valued at USD 891.8 million in 2024, driven by growing awareness about menstrual health along with eco-friendly and sustainable products across the globe. The market is expected to grow at a CAGR of 5.9% during the forecast period of 2025-2034, with the values likely to rise from USD 944.7 million in 2025 to USD 1497.4 million by 2034.

Global Menstrual Cup Market Overview

In recent times, menstrual cups have gained preference over other sanitary products such as pads or tampons, owing to its positive environmental impact. Government and non-profit organizations have made significant efforts to propagate increased application of menstrual cups over traditional non-biodegradable sanitary napkins. The market demand is also affected by the prevalence of conditions such as PCOD, PCOS, and other related conditions attributed to rising obesity rates, hectic and sedentary lifestyle patterns.

The convenience and comfort of menstrual cups is a key trend influencing the menstrual cup market demand as more females are investing in them. As they can be worn for extended amounts of time, a good alternative to pads and tampon and make travelling during the menstrual cycle easier. Many female athletes prefer to utilize menstrual cups.

menstrual cup market

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Increasing Technological Advancements to Offer Smart Products

The growing integration of wearable technology in the medical ecosystem has led to the development of smart menstrual cups. In February 2023, a Bristol based start-up Emm collaborated with University of Cambridge to develop the first one of a kind smart menstrual cup aimed at monitoring menstrual flow rate, volume, length, and regularity. Integrated with smart biosensors, it also works on informing the users about emptying their cup. The advent of latest technologies is expected to boost the menstrual cup market growth in the future as well.

Improvements in Design for Effortless Application

To address a wider section of population, particularly with a lower cervix and weakened pelvic floor muscles, researchers have been developing improved menstrual cup designs. In January 2023, Louisiana New Product Development Company launched Leia Sustainable Menstrual Cup . This cup contains a slanted yet firm grip and contains easy to grip rings for convenient cup removal and adjustment.

In February 2023, United States based product development engineer designed a new menstrual cup called ‘Capd Period’. This innovative menstrual cup can be emptied without removing it. Along with sustainability, it also focuses on providing comfort to women. Such initiatives focused on enhancing the existing designs anticipated to help the menstrual cup market value grow during the forecast period.

Rising Popularity Amongst Women Working in Diverse Careers

In July 2023, the AstroCup team in collaboration with Cornell University researchers developed a Lunette menstrual cup which primarily emphasized on its reusability. In addition, these cups were also investigated for astronauts as they generally have limited options (either tampons, pads, or hormonal treatments) during menstruation. Since menstrual cups do not generate any trash during long-duration missions, they may be a potential solution for female astronauts.

menstrual cup market by segments

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Global Menstrual Cup Market Segmentation

Market Breakup by Product Type

  • Disposable
  • Reusable

Market Breakup by Material Type

  • Medical Grade Silicones
  • Natural Gum Rubber
  • Thermoplastic Elastomer
  • Latex

Market Breakup by Shape

  • Round
  • Hollow
  • Pointy
  • Flat

Market Breakup by Size

  • Small Size
  • Medium Size
  • Large Size

Market Breakup by Distribution Channel

  • Hospital Pharmacy
  • Retail Pharmacy
  • Online Pharmacy
  • Supermarket
  • Department stores
  • Others

Market Breakup by Region

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa

Global Menstrual Cup Market Regional Analysis

With high emphasis on improving female reproductive health and reduce the risk of infections associated with tampons and sanitary napkins, there has been high focus on spreading awareness on menstrual cup application. The United States is expected to lead the menstrual cup market in upcoming years. The rising number start-ups, aimed at moving the population from using standard tampons to menstrual cups is a major aspect for market growth. In September 2023, a viral period care brand called Sunny has launched a Sunny Cup + Applicator, which is a reusable period cup that inserts like a tampon with the help of its reusable applicator.

On the other hand, the Asia Pacific region is anticipated to grow in terms of the global menstrual cup market share. The growth can be attributed to increasing focus on removing the taboos associated with female reproductive health. With a vision to boost awareness and normalize menstrual healthcare, the Indian government launched ‘Thinkal’ project in September 2023, which helped in distributing menstrual cups to the women belonging to a reproductive age group and came from an economically poor household. The launch of such campaigns is projected to fuel the region’s market value in the coming years.

menstrual cup market by region

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Global Menstrual Cup Market: Competitor Landscape

The rising number of mergers and acquisitions is a key factor boosting the market growth. In July 2023, &SISTERS , a sustainable period care brand that deals with compostable pads, tampons and liners made a stride in the menstrual cup domain by acquiring Mooncup®, world’s first silicone menstrual cup. This acquisition aligns the company’s overall motto that to mainstream plastic ridden products. The rising emphasis on promoting sustainability is a major factor for boosted market growth.

There has been a rising trend of similar activities being conducted by different companies. The key features of the global menstrual cup market report include patent analysis, grants analysis, clinical trials analysis, funding and investment analysis, partnerships, and collaborations analysis by the leading key players. The major companies included in the report are as follows:

  • Diva International Inc.
  • YUUKI Company
  • Redcliffe Hygiene Private Limited
  • Mooncup Ltd
  • EARTH CARE SOLUTION
  • Sirona Hygiene Private Limited
  • Me Luna
  • Ruby Cup
  • Fleurcup
  • CNEX AIE SL
  • Saalt
  • INTIMINA
  • OrganicCup ApS
  • Lena Cup
  • Procter & Gamble
  • The Keeper, Inc.
  • Anigan

Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2024
Forecast Period 2025-2034
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Product Type
  • Material Type
  • Shape
  • Size
  • Distribution Channel
  • Region
Breakup by Product Type
  • Disposable
  • Reusable
Breakup by Material Type
  • Medical Grade Silicones
  • Natural Gum Rubber
  • Thermoplastic Elastomer
  • Latex
Breakup by Shape
  • Round
  • Hollow
  • Pointy
  • Flat
Breakup by Size
  • Small Size
  • Medium Size
  • Large Size
Breakup by Distribution Channel
  • Hospital Pharmacy
  • Retail Pharmacy
  • Online Pharmacy
  • Supermarket and Department Stores
  • Others
Breakup by Region
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa
Market Dynamics
  • Market Drivers and Constraints
  • SWOT Analysis
  • Porter’s Five Forces Model 
  • Key Demand Indicators
  • Key Price Indicators
  • Industry Events, Initiatives, and Trends 
  • Value Chain Analysis
Supplier Landscape
  • Market Structure
  • Company Profiles
    • Financial Analysis
    • Product Portfolio
    • Demographic Reach and Achievements
    • Mergers and Acquisitions
    • Certifications
Companies Covered
  • Diva International Inc.
  • YUUKI Company
  • Redcliffe Hygiene Private Limited
  • Mooncup Ltd
  • EARTH CARE SOLUTION
  • Sirona Hygiene Private Limited
  • Me Luna
  • Ruby Cup
  • Fleurcup
  • CNEX AIE SL
  • Saalt
  • INTIMINA
  • OrganicCup ApS
  • Lena Cup
  • Procter & Gamble
  • The Keeper, Inc.
  • Anigan

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

The market attained a value of about USD 891.8 million in 2024, driven by growing awareness about menstrual health along with eco-friendly and sustainable products across the globe.

The market is anticipated to grow at a CAGR of 5.9% during the forecast period of 2025-2034, likely to reach a market value of USD 1497.4 million by 2034.

The market demand is increasing emphasis on promoting menstrual health and decreasing infections associated with prolonged application of sanitary napkins and tampons. Rising prevalence of conditions, such as PCOS and PCOD, due to stressful and sedentary lifestyles and unhealthy dietary habits is another driver for market demand.

The major market trends of the market include the surging number of initiatives by various governments, numerous campaigns and organisations promoting the use of menstrual cups, higher focus on utilisation of eco-friendly products, and the development of the pharmaceutical industry. In September 2023, the government of India launched ‘Thinkal Project’ in the southern part of the country that focused on distributing menstrual cups to women in their reproductive age.

Based on product types, the market is divided into disposable and reusable.

Small, medium, and large sizes are commonly available in the market.

Menstrual cup shapes includes round, hollow, pointy, and flat.

Based on material type, the market is divided into medical grade silicones, natural gum rubber, thermoplastic elastomer, and latex.

Major distribution channels include hospital pharmacies, retail pharmacies, online pharmacies, supermarkets, department stores and others.

The major regions of the market include North America, Europe, Asia Pacific, Latin America, Middle East, and Africa. North America is currently leading the global market.

Key players involved in the market are Diva International Inc., YUUKI Company, Redcliffe Hygiene Private Limited, Mooncup Ltd., EARTH CARE SOLUTION, Sirona Hygiene Private Limited, Me Luna, Ruby Cup, Fleurcup, CNEX AIE SL, Saalt, INTIMINA, OrganicCup ApS, Lena Cup, Procter & Gamble, The Keeper, Inc. and Anigan.

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