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Mexico Alcoholic Beverages Market Size, Share, Forecast: By Product Type: Beer, Spirits, Wine, Others; By Distribution Channel: Pub, Bars and Restaurants, Online, Liquor Stores, Grocery Shops, Supermarkets, Others; Regional Analysis; Market Dynamics: SWOT Analysis; Competitive Landscape; Key Trends and Developments in the Market; 2024-2032
Mexico Alcoholic Beverages Market Outlook
The Mexico alcoholic beverages market size is projected to grow at a CAGR of 5.7% between 2024 and 2032. The market is being aided by growing sales of alcoholic beverages from e-commerce channels.
Key Takeaways
- Mexico produces 650 million litres of tequila and 8 million litres of mezcal annually.
- $22 billion worth of beer was sold in Mexico in 2022. An average Mexican consumes 65 litres of beer annually.
- Mexico imported over 67 million litres of wine in 2022 and is emerging as one of the leading wine import markets in the world.
Increasing efforts by the Mexican Wine Council to promote the domestic consumption of wine are expected to drive the Mexico alcoholic beverages market growth over the forecast period. Currently, only 10-13% of grape cultivated in Mexico is used in viticulture. This is expected to witness a significant increase in the forecast period, as the area under cultivation increases and the market faces increasing competition from foreign players.
Alcoholic beverages enjoy substantial popularity on online platforms and account for substantial product sales. This is because of the increased convenience and practicality of online shopping (which increases significantly during the holiday season) and the payment of fair prices by consumers.
Apart from retail mobile apps, specialised product distributors providing home deliveries also witness a huge customer inflow in Mexico. This is expected to drive the Mexico alcoholic beverages market expansion as the popularity of online channels for purchasing alcoholic drinks sustains over the forecast period.
The rising popularity of Mexican liquors in the United States of America is one of the key Mexico alcoholic beverages market trends. Innovative marketing strategies and shifting consumer preferences have boosted the demand for alcohol from Mexico, which is driving exports of alcoholic beverages to the nation. Currently, Mexico is a world leader in exporting alcohol, and constitutes 30% of the overall market share, leaving nations like the Netherlands, Belgium, and Germany far behind.
Market Segmentation
Mexico Alcoholic Beverages Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
- Beer
- Ale
- Lager
- Hybrid
- Spirits
- Rum
- Whiskey
- Vodka
- Others
- Wine
- Others
Market Breakup by Distribution Channel
- Pub, Bars and Restaurants
- Online
- Liquor Stores
- Grocery Stores
- Supermarkets
- Others
Market Breakup by Region
- Baja California
- Northern Mexico
- The Bajío
- Central Mexico
- Pacific Coast
- Yucatan Peninsula
Major companies in the Mexico alcoholic beverages market are focusing on upscaling their manufacturing capacities to meet the increasing demand for beer internationally.
The key market players are Bacardi & Company Limited, Diageo plc, Constellation Brands, Inc., Heineken Holding N.V., Anheuser-Busch Inbev SA/NV, Brown-Forman Corporation, Suntory Holdings Limited, Pernod Ricard S.A., Grupo Corona, and Sierra Tequila De México, among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Market Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Latin America Alcoholic Beverages Market Overview
8.1 Key Industry Highlights
8.2 Latin America Alcoholic Beverages Historical Market (2018-2023)
8.3 Latin America Alcoholic Beverages Market Forecast (2024-2032)
8.4 Latin America Alcoholic Beverages Market Share by Country
8.4.1 Brazil
8.4.2 Mexico
8.4.3 Argentina
8.4.4 Others
9 Mexico Alcoholic Beverages Market Overview
9.1 Key Industry Highlights
9.2 Mexico Alcoholic Beverages Historical Market (2018-2023)
9.3 Mexico Alcoholic Beverages Market Forecast (2024-2032)
10 Mexico Alcoholic Beverages Market by Product Type
10.1 Beer
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.1.3 Breakup by Type
10.1.3.1 Ale
10.1.3.2 Lager
10.1.3.3 Hybrid
10.2 Spirits
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.2.3 Breakup by Type
10.2.3.1 Rum
10.2.3.2 Whiskey
10.2.3.3 Vodka
10.2.3.4 Others
10.3 Wine
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Others
11 Mexico Alcoholic Beverages Market by Distribution Channel
11.1 Pub, Bars and Restaurants
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Online
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Liquor Stores
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Grocery Shops
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Supermarkets
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Mexico Alcoholic Beverages Market by Region
12.1 Baja California
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Northern Mexico
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 The Bajío
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Central Mexico
12.4.1 Historical Trend (2018-2023)
12.4.2 Forecast Trend (2024-2032)
12.5 Pacific Coast
12.5.1 Historical Trend (2018-2023)
12.5.2 Forecast Trend (2024-2032)
12.6 Yucatan Peninsula
12.6.1 Historical Trend (2018-2023)
12.6.2 Forecast Trend (2024-2032)
13 Market Dynamics
13.1 SWOT Analysis
13.1.1 Strengths
13.1.2 Weaknesses
13.1.3 Opportunities
13.1.4 Threats
13.2 Porter’s Five Forces Analysis
13.2.1 Supplier’s Power
13.2.2 Buyers Powers
13.2.3 Threat of New Entrants
13.2.4 Degree of Rivalry
13.2.5 Threat of Substitutes
13.3 Key Indicators for Demand
13.4 Key Indicators for Price
14 Trade Data Analysis (HS Code: 2203, 2204, 2205, 2008)
14.1 Major Importing Countries
14.1.1 By Volume
14.1.2 By Value
14.2 Major Exporting Countries
14.2.1 By Volume
14.2.2 By Value
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Bacardi & Company Limited
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Diageo plc
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Constellation Brands, Inc.
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Heineken Holding N.V.
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Anheuser-Busch Inbev SA/NV
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Brown-Forman Corporation
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Suntory Holdings Limited
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Pernod Ricard S.A.
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Grupo Corona
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 Sierra Tequila De México
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Latin America Alcoholic Beverages Market: Key Industry Highlights, 2018 and 2032
2. Mexico Alcoholic Beverages Market: Key Industry Highlights, 2018 and 2032
3. Mexico Alcoholic Beverages Historical Market: Breakup by Product Type (USD Million), 2018-2023
4. Mexico Alcoholic Beverages Market Forecast: Breakup by Product Type (USD Million), 2024-2032
5. Mexico Alcoholic Beverages Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
6. Mexico Alcoholic Beverages Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
7. Mexico Alcoholic Beverages Historical Market: Breakup by Region (USD Million), 2018-2023
8. Mexico Alcoholic Beverages Market Forecast: Breakup by Region (USD Million), 2024-2032
9. Major Importing Countries by Volume
10. Major Exporting Countries by Volume
11. Major Importing Countries by Value
12. Major Exporting Countries by Value
13. Mexico Alcoholic Beverages Market Structure
Key Questions Answered in the Report
The market is projected to grow at a CAGR of 5.7% between 2024 and 2032.
The different types of products in the market include beer, spirits, and wine, among others.
The major distribution channels for alcoholic beverages in the market include pubs, bars, and restaurants, online, liquor stores, grocery stores, and supermarkets, among others.
The major regions in the market include Baja California, Northern Mexico, The Bajío, Central Mexico, Pacific Coast, and Yucatan Peninsula.
The key market players are Bacardi & Company Limited, Diageo plc, Constellation Brands, Inc., Heineken Holding N.V., Anheuser-Busch Inbev SA/NV, Brown-Forman Corporation, Suntory Holdings Limited, Pernod Ricard S.A., Grupo Corona, and Sierra Tequila De México, among others.
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