Global Beer Market: By Product Type: Standard Lager, Premium Lager, Specialty Beer, Others; By Packaging; By Production; By Alcohol Content; By Flavour; By Distribution Channel; Regional Analysis; Historical Market and Forecast (2015-2025); Market Dynamics; Price Analysis; Competitive Landscape; Industry Events and Developments

Global Beer Market Outlook

The global beer market size reached a value of almost USD 594.5 billion in the year 2019. The beer industry is further expected to grow at a CAGR of 3% between 2020 and 2025 to reach a value of almost USD 709.9 billion by 2025. 

The global beer market has the Asia Pacific as the leading regional market, driven by product innovation and premiumisation. China, the United States, Mexico, Brazil, and Germany are the significant producers of beer, globally. Emerging markets such as China, India, Middle East and Africa, Latin America, and Eastern Europe are witnessing a fast-paced growth, whereas the demand for beer in developed markets like North America and Western Europe remain flat or are declining.

 

Properties and Applications

Beer is referred to as an alcoholic beverage made with hops, water, and various cereal grains, such as rice, wheat, corn, and rye. It has an alcohol content ranging from below 3% to 40% alcohol by volume (ABV), depending upon the style and recipe of the formulation. Beer is one of the largest consumed alcoholic beverages across the world.

The beer market, on the basis of product type, is segmented into:

  • Standard Lager
  • Premium Lager
  • Specialty Beer
  • Others

On the basis of packaging, the beer market is divided into:

  • Glass
  • PET Bottle
  • Metal Can
  • Others

On the basis of production, the beer market is categorized into:

  • Macro-Brewery 
  • Micro-Brewery
  • Others

On the basis of alcohol content, the beer market is divided into:

  • High   
  • Low
  • Alcohol Free 

On the basis of flavour, the beer market is bifurcated into:

  • Unflavoured  
  • Flavoured

On the basis of distribution channel, the beer market is divided into:

  • Supermarkets and Hypermarkets
  • On-Trades
  • Specialty Stores 
  • Convenience Stores
  • Others

The report also covers the regional beer markets like North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

 

Market Analysis 

The global beer market is driven by the premiumisation of beer. Manufacturers are utilizing high-quality ingredients and advanced brewing techniques to produce superior and high-end products. The market is further impelled by the introduction of new flavours, including blueberry, strawberry, peach, chocolate, and lemon, by the manufacturers, which enhances the tastes and extend their customer base. For instance, American brewing company Anheuser-Busch’s Natural Light, a reduced-calorie light beer brand, recently launched Naturdays, a strawberry lemonade-flavoured beer. Further, the beer market is witnessing an increase in the demand for beer, particularly in emerging economies due to a large young population, leading to a rise in the investments by various international alcohol brands. 

 

Competitive Landscape 

The report gives a detailed analysis of the following key players in the global beer market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

  • Asahi Group Holdings Ltd.
  • Anheuser-Busch InBev  
  • Carlsberg Group
  • Heineken N.V.
  • Sierra Nevada Brewing Co
  • United Breweries Ltd
  • The Smirnoff Co.
  • Others

The comprehensive EMR report provides an in-depth assessment of the industry based on the Porter's five forces model along with giving a SWOT analysis. 

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Industry Opportunities and Challenges
8    Global Beer Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Beer Historical Market (2015-2019) 
    8.3    Global Beer Market Forecast (2020-2025)
    8.4    Global Beer Market by Product Type
        8.4.1    Standard Lager
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2015-2019)
            8.4.1.3    Forecast Trend (2020-2025)
        8.4.2    Premium Lager
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2015-2019)
            8.4.2.3    Forecast Trend (2020-2025)
        8.4.3    Specialty Beer
            8.4.3.1    Market Share
            8.4.3.2    Historical Trend (2015-2019)
            8.4.3.3    Forecast Trend (2020-2025)
        8.4.4    Others
    8.5    Global Beer Market by Packaging
        8.5.1    Glass
            8.5.1.1    Market Share
            8.5.1.2    Historical Trend (2015-2019)
            8.5.1.3    Forecast Trend (2020-2025)
        8.5.2    PET Bottle
            8.5.2.1    Market Share
            8.5.2.2    Historical Trend (2015-2019)
            8.5.2.3    Forecast Trend (2020-2025)
        8.5.3    Metal Can
            8.5.3.1    Market Share
            8.5.3.2    Historical Trend (2015-2019)
            8.5.3.3    Forecast Trend (2020-2025)
        8.5.4    Others
    8.6    Global Beer Market by Production
        8.6.1    Macro-Brewery  
            8.6.1.1    Market Share
            8.6.1.2    Historical Trend (2015-2019)
            8.6.1.3    Forecast Trend (2020-2025)
        8.6.2    Micro-Brewery
            8.6.2.1    Market Share
            8.6.2.2    Historical Trend (2015-2019)
            8.6.2.3    Forecast Trend (2020-2025)
        8.6.3    Others
    8.7    Global Beer Market by Alcohol Content
        8.7.1    High
            8.7.1.1    Market Share
            8.7.1.2    Historical Trend (2015-2019)
            8.7.1.3    Forecast Trend (2020-2025)
        8.7.2    Low
            8.7.2.1    Market Share
            8.7.2.2    Historical Trend (2015-2019)
            8.7.2.3    Forecast Trend (2020-2025)
        8.7.3    Alcohol Free
            8.7.3.1    Market Share
            8.7.3.2    Historical Trend (2015-2019)
            8.7.3.3    Forecast Trend (2020-2025)
    8.8    Global Beer Market by Flavour
        8.8.1    Unflavoured   
            8.8.1.1    Market Share
            8.8.1.2    Historical Trend (2015-2019)
            8.8.1.3    Forecast Trend (2020-2025)
        8.8.2    Flavoured
            8.8.2.1    Market Share
            8.8.2.2    Historical Trend (2015-2019)
            8.8.2.3    Forecast Trend (2020-2025)
    8.9    Global Beer Market by Distribution Channel
        8.9.1    Supermarkets and Hypermarkets
            8.9.1.1    Market Share
            8.9.1.2    Historical Trend (2015-2019)
            8.9.1.3    Forecast Trend (2020-2025)
        8.9.2    On-Trades
            8.9.2.1    Market Share
            8.9.2.2    Historical Trend (2015-2019)
            8.9.2.3    Forecast Trend (2020-2025)
        8.9.3    Specialty Stores  
            8.9.3.1    Market Share
            8.9.3.2    Historical Trend (2015-2019)
            8.9.3.3    Forecast Trend (2020-2025)
        8.9.4    Convenience Stores  
            8.9.4.1    Market Share
            8.9.4.2    Historical Trend (2015-2019)
            8.9.4.3    Forecast Trend (2020-2025)
        8.9.5    Others
    8.10    Global Beer Market by Region
        8.10.1    Market Share
            8.10.1.1    North America
            8.10.1.2    Europe
            8.10.1.3    Asia Pacific
            8.10.1.4    Latin America
            8.10.1.5    Middle East and Africa
9    Regional Analysis
    9.1    North America
        9.1.1    Historical Trend (2015-2019)
        9.1.2    Forecast Trend (2020-2025)
        9.1.3    Breakup by Country
            9.1.3.1    United States of America 
            9.1.3.2    Canada
    9.2    Europe
        9.2.1    Historical Trend (2015-2019)
        9.2.2    Forecast Trend (2020-2025)
        9.2.3    Breakup by Country
            9.2.3.1    United Kingdom
            9.2.3.2    Germany
            9.2.3.3    France
            9.2.3.4    Italy
            9.2.3.5    Others
    9.3    Asia Pacific
        9.3.1    Historical Trend (2015-2019)
        9.3.2    Forecast Trend (2020-2025)
        9.3.3    Breakup by Country
            9.3.3.1    China
            9.3.3.2    Japan
            9.3.3.3    India
            9.3.3.4    ASEAN
            9.3.3.5    Australia
            9.3.3.6    Others
    9.4    Latin America
        9.4.1    Historical Trend (2015-2019)
        9.4.2    Forecast Trend (2020-2025)
        9.4.3    Breakup by Country
            9.4.3.1    Brazil
            9.4.3.2    Argentina
            9.4.3.3    Mexico
            9.4.3.4    Others
    9.5    Middle East and Africa
        9.5.1    Historical Trend (2015-2019)
        9.5.2    Forecast Trend (2020-2025)
        9.5.3    Breakup by Country
            9.5.3.1    Saudi Arabia
            9.5.3.2    United Arab Emirates
            9.5.3.3    Nigeria
            9.5.3.4    South Africa
            9.5.3.5    Others
10    Market Dynamics
    10.1    SWOT Analysis
        10.1.1    Strengths
        10.1.2    Weaknesses
        10.1.3    Opportunities
        10.1.4    Threats
    10.2    Porter’s Five Forces Analysis
        10.2.1    Supplier’s Power
        10.2.2    Buyers Power
        10.2.3    Threat of New Entrants
        10.2.4    Degree of Rivalry
        10.2.5    Threat of Substitutes
    10.3    EMR’s Key Indicators for Demand
    10.4    EMR’s Key Indicators for Price
11    Value Chain Analysis
12    Price Analysis
13    Competitive Landscape

    13.1    Market Structure
    13.2    Key Players’ Market Share
    13.3    Company Profiles
        13.3.1    Asahi Group Holdings Ltd.
            13.3.1.1    Company Overview
            13.3.1.2    Product Portfolio
            13.3.1.3    Demographic Reach and Achievements
            13.3.1.4    Financial Summary
            13.3.1.5    Certifications
        13.3.2    Anheuser-Busch InBev  
            13.3.2.1    Company Overview
            13.3.2.2    Product Portfolio
            13.3.2.3    Demographic Reach and Achievements
            13.3.2.4    Financial Summary
            13.3.2.5    Certifications
        13.3.3    Carlsberg Group
            13.3.3.1    Company Overview
            13.3.3.2    Product Portfolio
            13.3.3.3    Demographic Reach and Achievements
            13.3.3.4    Financial Summary
            13.3.3.5    Certifications
        13.3.4    Heineken N.V.
            13.3.4.1    Company Overview
            13.3.4.2    Product Portfolio
            13.3.4.3    Demographic Reach and Achievements
            13.3.4.4    Financial Summary
            13.3.4.5    Certifications
        13.3.5    Sierra Nevada Brewing Co
            13.3.5.1    Company Overview
            13.3.5.2    Product Portfolio
            13.3.5.3    Demographic Reach and Achievements
            13.3.5.4    Financial Summary
            13.3.5.5    Certifications
        13.3.6    United Breweries Ltd
            13.3.6.1    Company Overview
            13.3.6.2    Product Portfolio
            13.3.6.3    Demographic Reach and Achievements
            13.3.6.4    Financial Summary
            13.3.6.5    Certifications
        13.3.7    The Smirnoff Co.
            13.3.7.1    Company Overview
            13.3.7.2    Product Portfolio
            13.3.7.3    Demographic Reach and Achievements
            13.3.7.4    Financial Summary
            13.3.7.5    Certifications
        13.3.8    Others
14    Industry Events and Developments


List of Figures and Tables

1.    Global Beer Market: Key Industry Highlights, 2015 and 2025
2.    Global Beer Historical Market: Breakup by Product Type (USD Million), 2015-2019
3.    Global Beer Market Forecast: Breakup by Product Type (USD Million), 2020-2025
4.    Global Beer Historical Market: Breakup by Packaging (USD Million), 2015-2019
5.    Global Beer Market Forecast: Breakup by Packaging (USD Million), 2020-2025
6.    Global Beer Historical Market: Breakup by Production (USD Million), 2015-2019
7.    Global Beer Market Forecast: Breakup by Production (USD Million), 2020-2025
8.    Global Beer Historical Market: Breakup by Alcohol Content (USD Million), 2015-2019
9.    Global Beer Market Forecast: Breakup by Alcohol Content (USD Million), 2020-2025
10.    Global Beer Historical Market: Breakup by Flavour (USD Million), 2015-2019
11.    Global Beer Market Forecast: Breakup by Flavour (USD Million), 2020-2025
12.    Global Beer Historical Market: Breakup by Distribution Channel (USD Million), 2015-2019
13.    Global Beer Market Forecast: Breakup by Distribution Channel (USD Million), 2020-2025
14.    Global Beer Historical Market: Breakup by Region (USD Million), 2015-2019
15.    Global Beer Market Forecast: Breakup by Region (USD Million), 2020-2025
16.    North America Beer Historical Market: Breakup by Country (USD Million), 2015-2019
17.    North America Beer Market Forecast: Breakup by Country (USD Million), 2020-2025
18.    Europe Beer Historical Market: Breakup by Country (USD Million), 2015-2019
19.    Europe Beer Market Forecast: Breakup by Country (USD Million), 2020-2025
20.    Asia Pacific Beer Historical Market: Breakup by Country (USD Million), 2015-2019
21.    Asia Pacific Beer Market Forecast: Breakup by Country (USD Million), 2020-2025
22.    Latin America Beer Historical Market: Breakup by Country (USD Million), 2015-2019
23.    Latin America Beer Market Forecast: Breakup by Country (USD Million), 2020-2025
24.    Middle East and Africa Beer Historical Market: Breakup by Country (USD Million), 2015-2019
25.    Middle East and Africa Beer Market Forecast: Breakup by Country (USD Million), 2020-2025
26.    Global Beer Market Structure

Key Questions Answered in the Report

In 2019, the global beer market attained a value of about USD 594.5 billion.

In the forecast period of 2020-2025, the market is projected to grow at a CAGR of 3%.

By 2025, the market is estimated to reach a value of nearly USD 709.9 billion. 

The major drivers of the market such as rising disposable incomes, rising investments by industry players in emerging markets, growing earning younger population, and premiumisation of the product are expected to aid the market growth.

The introduction of low calorie and alcohol-free variants, along with new flavours like blueberry, strawberry, peach, chocolate, and lemon are the major trends expected to drive the market growth.

The major regions in the industry are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa, with the Asia Pacific accounting for the largest market share.

The leading product type in the market are standard lager, premium lager, and specialty beer, among others. 

Glass, PET bottle, and metal can, among others are the most significant packaging types in the industry. 

By production, the major segments in the industry are macro- and micro-breweries, among others. 

The alcohol content in the product can range from high to low, or the product can be alcohol-free. 

The leading flavour segments of the product in the industry are unflavoured and flavoured. 

Supermarkets and hypermarkets, on-trades, specialty stores, and convenience stores, among others, are the leading distribution channels in the industry. 

The key players in the industry are Asahi Group Holdings Ltd., Anheuser-Busch InBev, Carlsberg Group, Heineken N.V., Sierra Nevada Brewing Co, United Breweries Ltd, and The Smirnoff Co., among others.

Analyst Review

The global beer market attained a value of USD 594.5 billion in 2019 driven by the growing disposable incomes and rising investments into emerging markets. Aided by the diversification of the product with the introduction of new flavours and low-calorie variants, the industry is expected to witness a further growth in the forecast period of 2020-2025, growing at a CAGR of 3%. The industry is projected to reach USD 709.9 billion by 2025. 

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on product type, the global beer market is segmented into standard lager, premium lager, specialty beer, and others. On the basis of packaging, the market is categorised into glass, PET bottle, and metal can, among others. By production, the industry is divided into macro- and micro-breweries, among others. The alcohol content in the product can be high, low, or the product can be alcohol-free. Based on flavour, the industry can be divided into unflavoured and flavoured. Supermarkets and hypermarkets, on-trades, specialty stores, convenience stores, and others are the major distribution channels in the industry. The major regional markets for beer are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa, with the Asia Pacific accounting for the largest share of the industry. The key players in the above industry include Asahi Group Holdings Ltd., Anheuser-Busch InBev, Carlsberg Group, Heineken N.V., Sierra Nevada Brewing Co, United Breweries Ltd, and The Smirnoff Co., among others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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