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Global Beer Market Share, Size, Growth: By Product Type: Standard Lager, Premium Lager, Specialty Beer, Others; By Packaging: Glass, PET Bottle, Metal Can, Others; By Production; By Alcohol Content; By Flavour; By Distribution Channel; Regional Analysis; Market Dynamics; Competitive Landscape; Industry Events and Developments; 2018-2028
Global Beer Market Outlook
The global beer market size reached a value of almost USD 594.5 billion in the year 2020. The beer industry is further expected to grow at a CAGR of 3% between 2021 and 2026 to reach a value of almost USD 709.9 billion by 2026.
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The global beer market has the Asia Pacific as the leading regional market, driven by product innovation and premiumisation. China, the United States, Mexico, Brazil, and Germany are the significant producers of beer, globally. Emerging markets such as China, India, Middle East and Africa, Latin America, and Eastern Europe are witnessing a fast-paced growth, whereas the demand for beer in developed markets like North America and Western Europe remain flat or are declining.
Market Segmentation
Beer is referred to as an alcoholic beverage made with hops, water, and various cereal grains, such as rice, wheat, corn, and rye. It has an alcohol content ranging from below 3% to 40% alcohol by volume (ABV), depending upon the style and recipe of the formulation. Beer is one of the largest consumed alcoholic beverages across the world.
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The beer market, on the basis of product type, is segmented into:
- Standard Lager
- Premium Lager
- Specialty Beer
- Others
On the basis of packaging, the beer market is divided into:
- Glass
- PET Bottle
- Metal Can
- Others
On the basis of production, the beer market is categorized into:
- Macro-Brewery
- Micro-Brewery
- Others
On the basis of alcohol content, the beer market is divided into:
- High
- Low
- Alcohol Free
On the basis of flavour, the beer market is bifurcated into:
- Unflavoured
- Flavoured
On the basis of distribution channel, the beer market is divided into:
- Supermarkets and Hypermarkets
- On-Trades
- Specialty Stores
- Convenience Stores
- Others
The report also covers the regional beer markets like North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
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Market Analysis
The global beer market is driven by the premiumisation of beer. Manufacturers are utilizing high-quality ingredients and advanced brewing techniques to produce superior and high-end products. The market is further impelled by the introduction of new flavours, including blueberry, strawberry, peach, chocolate, and lemon, by the manufacturers, which enhances the tastes and extend their customer base. For instance, American brewing company Anheuser-Busch’s Natural Light, a reduced-calorie light beer brand, recently launched Naturdays, a strawberry lemonade-flavoured beer. Further, the beer market is witnessing an increase in the demand for beer, particularly in emerging economies due to a large young population, leading to a rise in the investments by various international alcohol brands.
Competitive Landscape
The report gives a detailed analysis of the following key players in the global beer market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
- Asahi Group Holdings Ltd.
- Anheuser-Busch InBev
- Carlsberg Group
- Heineken N.V.
- Sierra Nevada Brewing Co
- United Breweries Ltd
- The Smirnoff Co.
- Others
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
|---|---|
| Base Year | 2022 |
| Historical Period | 2018-2022 |
| Forecast Period | 2023-2028 |
| Scope of the Report | Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Product Type |
|
| Breakup by Packaging |
|
| Breakup by Production |
|
| Breakup by Alcohol Content |
|
| Breakup by Flavour |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Price Analysis |
|
| Competitive Landscape |
|
| Companies Covered |
|
| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Beer Market Analysis
8.1 Key Industry Highlights
8.2 Global Beer Historical Market (2018-2022)
8.3 Global Beer Market Forecast (2023-2028)
8.4 Global Beer Market by Product Type
8.4.1 Standard Lager
8.4.1.1 Market Share
8.4.1.2 Historical Trend (2018-2022)
8.4.1.3 Forecast Trend (2023-2028)
8.4.2 Premium Lager
8.4.2.1 Market Share
8.4.2.2 Historical Trend (2018-2022)
8.4.2.3 Forecast Trend (2023-2028)
8.4.3 Specialty Beer
8.4.3.1 Market Share
8.4.3.2 Historical Trend (2018-2022)
8.4.3.3 Forecast Trend (2023-2028)
8.4.4 Others
8.5 Global Beer Market by Packaging
8.5.1 Glass
8.5.1.1 Market Share
8.5.1.2 Historical Trend (2018-2022)
8.5.1.3 Forecast Trend (2023-2028)
8.5.2 PET Bottle
8.5.2.1 Market Share
8.5.2.2 Historical Trend (2018-2022)
8.5.2.3 Forecast Trend (2023-2028)
8.5.3 Metal Can
8.5.3.1 Market Share
8.5.3.2 Historical Trend (2018-2022)
8.5.3.3 Forecast Trend (2023-2028)
8.5.4 Others
8.6 Global Beer Market by Production
8.6.1 Macro-Brewery
8.6.1.1 Market Share
8.6.1.2 Historical Trend (2018-2022)
8.6.1.3 Forecast Trend (2023-2028)
8.6.2 Micro-Brewery
8.6.2.1 Market Share
8.6.2.2 Historical Trend (2018-2022)
8.6.2.3 Forecast Trend (2023-2028)
8.6.3 Others
8.7 Global Beer Market by Alcohol Content
8.7.1 High
8.7.1.1 Market Share
8.7.1.2 Historical Trend (2018-2022)
8.7.1.3 Forecast Trend (2023-2028)
8.7.2 Low
8.7.2.1 Market Share
8.7.2.2 Historical Trend (2018-2022)
8.7.2.3 Forecast Trend (2023-2028)
8.7.3 Alcohol Free
8.7.3.1 Market Share
8.7.3.2 Historical Trend (2018-2022)
8.7.3.3 Forecast Trend (2023-2028)
8.8 Global Beer Market by Flavour
8.8.1 Unflavoured
8.8.1.1 Market Share
8.8.1.2 Historical Trend (2018-2022)
8.8.1.3 Forecast Trend (2023-2028)
8.8.2 Flavoured
8.8.2.1 Market Share
8.8.2.2 Historical Trend (2018-2022)
8.8.2.3 Forecast Trend (2023-2028)
8.9 Global Beer Market by Distribution Channel
8.9.1 Supermarkets and Hypermarkets
8.9.1.1 Market Share
8.9.1.2 Historical Trend (2018-2022)
8.9.1.3 Forecast Trend (2023-2028)
8.9.2 On-Trades
8.9.2.1 Market Share
8.9.2.2 Historical Trend (2018-2022)
8.9.2.3 Forecast Trend (2023-2028)
8.9.3 Specialty Stores
8.9.3.1 Market Share
8.9.3.2 Historical Trend (2018-2022)
8.9.3.3 Forecast Trend (2023-2028)
8.9.4 Convenience Stores
8.9.4.1 Market Share
8.9.4.2 Historical Trend (2018-2022)
8.9.4.3 Forecast Trend (2023-2028)
8.9.5 Others
8.10 Global Beer Market by Region
8.10.1 North America
8.10.1.1 Market Share
8.10.1.2 Historical Trend (2018-2022)
8.10.1.3 Forecast Trend (2023-2028)
8.10.2 Europe
8.10.2.1 Market Share
8.10.2.2 Historical Trend (2018-2022)
8.10.2.3 Forecast Trend (2023-2028)
8.10.3 Asia Pacific
8.10.3.1 Market Share
8.10.3.2 Historical Trend (2018-2022)
8.10.3.3 Forecast Trend (2023-2028)
8.10.4 Latin America
8.10.4.1 Market Share
8.10.4.2 Historical Trend (2018-2022)
8.10.4.3 Forecast Trend (2023-2028)
8.10.5 Middle East and Africa
8.10.5.1 Market Share
8.10.5.2 Historical Trend (2018-2022)
8.10.5.3 Forecast Trend (2023-2028)
9 North America Beer Market Analysis
9.1 United States of America
9.1.1 Market Share
9.1.2 Historical Trend (2018-2022)
9.1.3 Forecast Trend (2023-2028)
9.2 Canada
9.2.1 Market Share
9.2.2 Historical Trend (2018-2022)
9.2.3 Forecast Trend (2023-2028)
10 Europe Beer Market Analysis
10.1 United Kingdom
10.1.1 Market Share
10.1.2 Historical Trend (2018-2022)
10.1.3 Forecast Trend (2023-2028)
10.2 Germany
10.2.1 Market Share
10.2.2 Historical Trend (2018-2022)
10.2.3 Forecast Trend (2023-2028)
10.3 France
10.3.1 Market Share
10.3.2 Historical Trend (2018-2022)
10.3.3 Forecast Trend (2023-2028)
10.4 Italy
10.4.1 Market Share
10.4.2 Historical Trend (2018-2022)
10.4.3 Forecast Trend (2023-2028)
10.5 Others
11 Asia Pacific Beer Market Analysis
11.1 China
11.1.1 Market Share
11.1.2 Historical Trend (2018-2022)
11.1.3 Forecast Trend (2023-2028)
11.2 Japan
11.2.1 Market Share
11.2.2 Historical Trend (2018-2022)
11.2.3 Forecast Trend (2023-2028)
11.3 India
11.3.1 Market Share
11.3.2 Historical Trend (2018-2022)
11.3.3 Forecast Trend (2023-2028)
11.4 ASEAN
11.4.1 Market Share
11.4.2 Historical Trend (2018-2022)
11.4.3 Forecast Trend (2023-2028)
11.5 Australia
11.5.1 Market Share
11.5.2 Historical Trend (2018-2022)
11.5.3 Forecast Trend (2023-2028)
11.6 Others
12 Latin America Beer Market Analysis
12.1 Brazil
12.1.1 Market Share
12.1.2 Historical Trend (2018-2022)
12.1.3 Forecast Trend (2023-2028)
12.2 Argentina
12.2.1 Market Share
12.2.2 Historical Trend (2018-2022)
12.2.3 Forecast Trend (2023-2028)
12.3 Mexico
12.3.1 Market Share
12.3.2 Historical Trend (2018-2022)
12.3.3 Forecast Trend (2023-2028)
12.4 Others
13 Middle East and Africa Beer Market Analysis
13.1 Saudi Arabia
13.1.1 Market Share
13.1.2 Historical Trend (2018-2022)
13.1.3 Forecast Trend (2023-2028)
13.2 United Arab Emirates
13.2.1 Market Share
13.2.2 Historical Trend (2018-2022)
13.2.3 Forecast Trend (2023-2028)
13.3 Nigeria
13.3.1 Market Share
13.3.2 Historical Trend (2018-2022)
13.3.3 Forecast Trend (2023-2028)
13.4 South Africa
13.4.1 Market Share
13.4.2 Historical Trend (2018-2022)
13.4.3 Forecast Trend (2023-2028)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Price Analysis
17 Competitive Landscape
17.1 Market Structure
17.2 Company Profiles
17.2.1 Asahi Group Holdings Ltd.
17.2.1.1 Company Overview
17.2.1.2 Product Portfolio
17.2.1.3 Demographic Reach and Achievements
17.2.1.4 Certifications
17.2.2 Anheuser-Busch InBev
17.2.2.1 Company Overview
17.2.2.2 Product Portfolio
17.2.2.3 Demographic Reach and Achievements
17.2.2.4 Certifications
17.2.3 Carlsberg Group
17.2.3.1 Company Overview
17.2.3.2 Product Portfolio
17.2.3.3 Demographic Reach and Achievements
17.2.3.4 Certifications
17.2.4 Heineken N.V.
17.2.4.1 Company Overview
17.2.4.2 Product Portfolio
17.2.4.3 Demographic Reach and Achievements
17.2.4.4 Certifications
17.2.5 Sierra Nevada Brewing Co
17.2.5.1 Company Overview
17.2.5.2 Product Portfolio
17.2.5.3 Demographic Reach and Achievements
17.2.5.4 Certifications
17.2.6 United Breweries Ltd
17.2.6.1 Company Overview
17.2.6.2 Product Portfolio
17.2.6.3 Demographic Reach and Achievements
17.2.6.4 Certifications
17.2.7 The Smirnoff Co.
17.2.7.1 Company Overview
17.2.7.2 Product Portfolio
17.2.7.3 Demographic Reach and Achievements
17.2.7.4 Certifications
17.2.8 Others
18 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Beer Market: Key Industry Highlights, 2018 and 2028
2. Global Beer Historical Market: Breakup by Product Type (USD Million), 2018-2022
3. Global Beer Market Forecast: Breakup by Product Type (USD Million), 2023-2028
4. Global Beer Historical Market: Breakup by Packaging (USD Million), 2018-2022
5. Global Beer Market Forecast: Breakup by Packaging (USD Million), 2023-2028
6. Global Beer Historical Market: Breakup by Production (USD Million), 2018-2022
7. Global Beer Market Forecast: Breakup by Production (USD Million), 2023-2028
8. Global Beer Historical Market: Breakup by Alcohol Content (USD Million), 2018-2022
9. Global Beer Market Forecast: Breakup by Alcohol Content (USD Million), 2023-2028
10. Global Beer Historical Market: Breakup by Flavour (USD Million), 2018-2022
11. Global Beer Market Forecast: Breakup by Flavour (USD Million), 2023-2028
12. Global Beer Historical Market: Breakup by Distribution Channel (USD Million), 2018-2022
13. Global Beer Market Forecast: Breakup by Distribution Channel (USD Million), 2023-2028
14. Global Beer Historical Market: Breakup by Region (USD Million), 2018-2022
15. Global Beer Market Forecast: Breakup by Region (USD Million), 2023-2028
16. North America Beer Historical Market: Breakup by Country (USD Million), 2018-2022
17. North America Beer Market Forecast: Breakup by Country (USD Million), 2023-2028
18. Europe Beer Historical Market: Breakup by Country (USD Million), 2018-2022
19. Europe Beer Market Forecast: Breakup by Country (USD Million), 2023-2028
20. Asia Pacific Beer Historical Market: Breakup by Country (USD Million), 2018-2022
21. Asia Pacific Beer Market Forecast: Breakup by Country (USD Million), 2023-2028
22. Latin America Beer Historical Market: Breakup by Country (USD Million), 2018-2022
23. Latin America Beer Market Forecast: Breakup by Country (USD Million), 2023-2028
24. Middle East and Africa Beer Historical Market: Breakup by Country (USD Million), 2018-2022
25. Middle East and Africa Beer Market Forecast: Breakup by Country (USD Million), 2023-2028
26. Global Beer Market Structure
Key Questions Answered in the Report
In 2020, the global beer market attained a value of about USD 594.5 billion.
In the forecast period of 2023-2028, the market is projected to grow at a CAGR of 3%.
By 2026, the market is estimated to reach a value of nearly USD 709.9 billion.
The major drivers of the market such as rising disposable incomes, rising investments by industry players in emerging markets, growing earning younger population, and premiumisation of the product are expected to aid the market growth.
The introduction of low calorie and alcohol-free variants, along with new flavours like blueberry, strawberry, peach, chocolate, and lemon are the major trends expected to drive the market growth.
The major regions in the industry are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa, with the Asia Pacific accounting for the largest market share.
The leading product type in the market are standard lager, premium lager, and specialty beer, among others.
Glass, PET bottle, and metal can, among others are the most significant packaging types in the industry.
By production, the major segments in the industry are macro- and micro-breweries, among others.
The alcohol content in the product can range from high to low, or the product can be alcohol-free.
The leading flavour segments of the product in the industry are unflavoured and flavoured.
Supermarkets and hypermarkets, on-trades, specialty stores, and convenience stores, among others, are the leading distribution channels in the industry.
The key players in the industry are Asahi Group Holdings Ltd., Anheuser-Busch InBev, Carlsberg Group, Heineken N.V., Sierra Nevada Brewing Co, United Breweries Ltd, and The Smirnoff Co., among others.
Analyst Review
The global beer market attained a value of USD 594.5 billion in 2020 driven by the growing disposable incomes and rising investments into emerging markets. Aided by the diversification of the product with the introduction of new flavours and low-calorie variants, the industry is expected to witness a further growth in the forecast period of 2023-2028, growing at a CAGR of 3%. The industry is projected to reach USD 709.9 billion by 2026.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on product type, the global beer market is segmented into standard lager, premium lager, specialty beer, and others. On the basis of packaging, the market is categorised into glass, PET bottle, and metal can, among others. By production, the industry is divided into macro- and micro-breweries, among others. The alcohol content in the product can be high, low, or the product can be alcohol-free. Based on flavour, the industry can be divided into unflavoured and flavoured. Supermarkets and hypermarkets, on-trades, specialty stores, convenience stores, and others are the major distribution channels in the industry. The major regional markets for beer are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa, with the Asia Pacific accounting for the largest share of the industry. The key players in the above industry include Asahi Group Holdings Ltd., Anheuser-Busch InBev, Carlsberg Group, Heineken N.V., Sierra Nevada Brewing Co, United Breweries Ltd, and The Smirnoff Co., among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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