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Global Beer Market Analysis, Growth, Size, Forecast: By Product Type: Standard Lager, Premium Lager, Specialty Beer, Others; By Packaging: Glass, PET Bottle, Metal Can, Others; By Production: Macro-Brewery, Micro-Brewery, Others; By Alcohol Content; By Flavour; By Distribution Channel; Regional Analysis; Competitive Landscape; 2024-2032
Global Beer Market Outlook
The global beer market size reached a value of almost USD 649.63 billion in the year 2023. The beer market is further expected to grow at a CAGR of 3% between 2024 and 2032 to reach a value of almost USD 847.65 billion by 2032.
Beer is referred to as an alcoholic beverage made with hops, water, and various cereal grains, such as rice, wheat, corn, and rye. It has an alcohol content ranging from below 3% to 40% alcohol by volume (ABV), depending upon the style and recipe of the formulation. Beer is one of the largest consumed alcoholic beverages across the world.
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The basic ingredients of beer are water, a starch source (such as malted barley), a brewer's yeast to produce the fermentation, and a flavouring such as hops. The brewing process involves the extraction of sugars from grains (usually malted barley), which the yeast then ferments into alcohol and carbon dioxide, creating beer.
Beer is typically categorised into two main types: ale and lager. Ales are fermented at warmer temperatures and use top-fermenting yeast, which often results in a sweeter, fuller-bodied and fruitier taste. Lagers are fermented at cooler temperatures with bottom-fermenting yeast, resulting in a cleaner, crisper taste.
Key Trends of the Market
Rising popularity of no/low alcohol beers
One of the prominent beer market trends is an acceleration in the popularity of no/low alcohol beer alternatives, driven by health and wellness concerns and a wider range of product choices. Consumers are increasingly drawn toward these varieties, valuing the clear message of zero or low alcohol content.
Factors contributing to this trend include an improvement in product quality, reduced societal stigma surrounding no/low alcohol consumption, and a growing array of choices available to consumers. Notably, ale beer was the only segment to demonstrate volume growth in 2022, reflecting this shift in consumer preferences.
Growth of RTDs and hard seltzers
RTDs and hard seltzers have seen a massive gain in the beer market share, influencing breweries to expand their product ranges to include these types of beverages. These products have gained significant market share due to their convenience, portability, and appealing attributes like low sugar, calorie, and carbohydrate content.
Hard seltzers, in particular, have been pivotal in driving beer market growth, especially in the United States where most hard seltzers are malt-based. This trend has also seen expansion into international markets, prompting many breweries to innovate and expand their product ranges to include these types of beverages.
Digital shift and social media influence
The importance of digital connections and social media in marketing beer also propels the beer market demand. Brands are increasingly focusing on online engagement and initiatives that promote human connection and shared experiences. This shift involves creating marketing campaigns that emphasize human connection and shared experiences.
For example, initiatives like Kona Big Wave's 'Acts of Aloha' encourage and celebrate moments that bring people together, utilising social media to amplify these messages. The importance of capturing drinking occasions on social media and creating content that resonates with consumers' desire to connect has become integral to the beer market's marketing strategies.
Global Beer Market Segmentation
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The beer market, on the basis of product type, is segmented into:
- Standard Lager
- Premium Lager
- Specialty Beer
- Others
On the basis of packaging, the beer market is divided into:
- Glass
- PET Bottle
- Metal Can
- Others
On the basis of production, the beer market is categorised into:
- Macro-Brewery
- Micro-Brewery
- Others
On the basis of alcohol content, the beer market is divided into:
- High
- Low
- Alcohol Free
On the basis of flavour, the beer market is bifurcated into:
- Unflavoured
- Flavoured
On the basis of distribution channel, the beer market is divided into:
- Supermarkets and Hypermarkets
- On-Trades
- Specialty Stores
- Convenience Stores
- Others
The report also covers the regional beer markets like North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
Global Market Share by Region
North America holds a dominant share, driven by high demand for premium beer.
Premium-and-above price bands are expected to increase, reflecting a trend towards premiumisation in the beer market of the USA. The no-alcohol beer segment, especially in the super-premium category, has seen dramatic growth and is expected to continue expanding.
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Online beer sales have been growing and are predicted to continue to do so, aided by omnichannel and on-demand channels. There is also a dynamic growth in the IPA and sour beer segments, with new flavours and larger packaging formats emerging to compete with RTDs.
The Asia Pacific is anticipated to witness robust growth, driven by growing beer production.
China has recorded the highest beer production in the Asia-Pacific region, with rapid market growth and diversification into craft beers. Furthermore, there's an increase in craft beer demand influenced by social media, regional events, and advertising. Manufacturers are innovating and launching products inspired by regional tastes.
Global Beer Market Analysis
The global beer market growth is driven by the premiumisation of beer. Manufacturers are utilising high-quality ingredients and advanced brewing techniques to produce superior and high-end products. The market is further impelled by the introduction of new flavours, including blueberry, strawberry, peach, chocolate, and lemon, by the manufacturers, which enhances the tastes and extend their customer base. For instance, American brewing company Anheuser-Busch’s Natural Light, a reduced-calorie light beer brand, recently launched Naturdays, a strawberry lemonade-flavoured beer. Further, the beer market is witnessing an increase in the demand for beer, particularly in emerging economies due to a large young population, leading to a rise in the investments by various international alcohol brands.
The market has the Asia Pacific as the leading regional market, driven by product innovation and premiumisation. China, the United States, Mexico, Brazil, and Germany are the significant producers of beer, globally. Emerging markets such as China, India, the Middle East and Africa, Latin America, and Eastern Europe are witnessing fast-paced growth, whereas the demand for beer in developed markets like North America and Western Europe remains flat or is declining.
Competitive Landscape
The report gives a detailed analysis of the following key players in the global beer market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
- Asahi Group Holdings Ltd.
- Anheuser-Busch InBev
- Carlsberg Group
- Heineken N.V.
- Sierra Nevada Brewing Co
- United Breweries Ltd
- Others
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
|---|---|
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report | Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Product Type |
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| Breakup by Packaging |
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| Breakup by Production |
|
| Breakup by Alcohol Content |
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| Breakup by Flavour |
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| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
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| Price Analysis |
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| Competitive Landscape |
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| Companies Covered |
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| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Beer Market Analysis
8.1 Key Industry Highlights
8.2 Global Beer Historical Market (2018-2023)
8.3 Global Beer Market Forecast (2024-2032)
8.4 Global Beer Market by Product Type
8.4.1 Standard Lager
8.4.1.1 Market Share
8.4.1.2 Historical Trend (2018-2023)
8.4.1.3 Forecast Trend (2024-2032)
8.4.2 Premium Lager
8.4.2.1 Market Share
8.4.2.2 Historical Trend (2018-2023)
8.4.2.3 Forecast Trend (2024-2032)
8.4.3 Specialty Beer
8.4.3.1 Market Share
8.4.3.2 Historical Trend (2018-2023)
8.4.3.3 Forecast Trend (2024-2032)
8.4.4 Others
8.5 Global Beer Market by Packaging
8.5.1 Glass
8.5.1.1 Market Share
8.5.1.2 Historical Trend (2018-2023)
8.5.1.3 Forecast Trend (2024-2032)
8.5.2 PET Bottle
8.5.2.1 Market Share
8.5.2.2 Historical Trend (2018-2023)
8.5.2.3 Forecast Trend (2024-2032)
8.5.3 Metal Can
8.5.3.1 Market Share
8.5.3.2 Historical Trend (2018-2023)
8.5.3.3 Forecast Trend (2024-2032)
8.5.4 Others
8.6 Global Beer Market by Production
8.6.1 Macro-Brewery
8.6.1.1 Market Share
8.6.1.2 Historical Trend (2018-2023)
8.6.1.3 Forecast Trend (2024-2032)
8.6.2 Micro-Brewery
8.6.2.1 Market Share
8.6.2.2 Historical Trend (2018-2023)
8.6.2.3 Forecast Trend (2024-2032)
8.6.3 Others
8.7 Global Beer Market by Alcohol Content
8.7.1 High
8.7.1.1 Market Share
8.7.1.2 Historical Trend (2018-2023)
8.7.1.3 Forecast Trend (2024-2032)
8.7.2 Low
8.7.2.1 Market Share
8.7.2.2 Historical Trend (2018-2023)
8.7.2.3 Forecast Trend (2024-2032)
8.7.3 Alcohol Free
8.7.3.1 Market Share
8.7.3.2 Historical Trend (2018-2023)
8.7.3.3 Forecast Trend (2024-2032)
8.8 Global Beer Market by Flavour
8.8.1 Unflavoured
8.8.1.1 Market Share
8.8.1.2 Historical Trend (2018-2023)
8.8.1.3 Forecast Trend (2024-2032)
8.8.2 Flavoured
8.8.2.1 Market Share
8.8.2.2 Historical Trend (2018-2023)
8.8.2.3 Forecast Trend (2024-2032)
8.9 Global Beer Market by Distribution Channel
8.9.1 Supermarkets and Hypermarkets
8.9.1.1 Market Share
8.9.1.2 Historical Trend (2018-2023)
8.9.1.3 Forecast Trend (2024-2032)
8.9.2 On-Trades
8.9.2.1 Market Share
8.9.2.2 Historical Trend (2018-2023)
8.9.2.3 Forecast Trend (2024-2032)
8.9.3 Specialty Stores
8.9.3.1 Market Share
8.9.3.2 Historical Trend (2018-2023)
8.9.3.3 Forecast Trend (2024-2032)
8.9.4 Convenience Stores
8.9.4.1 Market Share
8.9.4.2 Historical Trend (2018-2023)
8.9.4.3 Forecast Trend (2024-2032)
8.9.5 Others
8.10 Global Beer Market by Region
8.10.1 North America
8.10.1.1 Market Share
8.10.1.2 Historical Trend (2018-2023)
8.10.1.3 Forecast Trend (2024-2032)
8.10.2 Europe
8.10.2.1 Market Share
8.10.2.2 Historical Trend (2018-2023)
8.10.2.3 Forecast Trend (2024-2032)
8.10.3 Asia Pacific
8.10.3.1 Market Share
8.10.3.2 Historical Trend (2018-2023)
8.10.3.3 Forecast Trend (2024-2032)
8.10.4 Latin America
8.10.4.1 Market Share
8.10.4.2 Historical Trend (2018-2023)
8.10.4.3 Forecast Trend (2024-2032)
8.10.5 Middle East and Africa
8.10.5.1 Market Share
8.10.5.2 Historical Trend (2018-2023)
8.10.5.3 Forecast Trend (2024-2032)
9 North America Beer Market Analysis
9.1 United States of America
9.1.1 Market Share
9.1.2 Historical Trend (2018-2023)
9.1.3 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Market Share
9.2.2 Historical Trend (2018-2023)
9.2.3 Forecast Trend (2024-2032)
10 Europe Beer Market Analysis
10.1 United Kingdom
10.1.1 Market Share
10.1.2 Historical Trend (2018-2023)
10.1.3 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Market Share
10.2.2 Historical Trend (2018-2023)
10.2.3 Forecast Trend (2024-2032)
10.3 France
10.3.1 Market Share
10.3.2 Historical Trend (2018-2023)
10.3.3 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Market Share
10.4.2 Historical Trend (2018-2023)
10.4.3 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Beer Market Analysis
11.1 China
11.1.1 Market Share
11.1.2 Historical Trend (2018-2023)
11.1.3 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Market Share
11.2.2 Historical Trend (2018-2023)
11.2.3 Forecast Trend (2024-2032)
11.3 India
11.3.1 Market Share
11.3.2 Historical Trend (2018-2023)
11.3.3 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Market Share
11.4.2 Historical Trend (2018-2023)
11.4.3 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Market Share
11.5.2 Historical Trend (2018-2023)
11.5.3 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Beer Market Analysis
12.1 Brazil
12.1.1 Market Share
12.1.2 Historical Trend (2018-2023)
12.1.3 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Market Share
12.2.2 Historical Trend (2018-2023)
12.2.3 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Market Share
12.3.2 Historical Trend (2018-2023)
12.3.3 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Beer Market Analysis
13.1 Saudi Arabia
13.1.1 Market Share
13.1.2 Historical Trend (2018-2023)
13.1.3 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Market Share
13.2.2 Historical Trend (2018-2023)
13.2.3 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Market Share
13.3.2 Historical Trend (2018-2023)
13.3.3 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Market Share
13.4.2 Historical Trend (2018-2023)
13.4.3 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Price Analysis
17 Competitive Landscape
17.1 Market Structure
17.2 Company Profiles
17.2.1 Asahi Group Holdings Ltd.
17.2.1.1 Company Overview
17.2.1.2 Product Portfolio
17.2.1.3 Demographic Reach and Achievements
17.2.1.4 Certifications
17.2.2 Anheuser-Busch InBev
17.2.2.1 Company Overview
17.2.2.2 Product Portfolio
17.2.2.3 Demographic Reach and Achievements
17.2.2.4 Certifications
17.2.3 Carlsberg Group
17.2.3.1 Company Overview
17.2.3.2 Product Portfolio
17.2.3.3 Demographic Reach and Achievements
17.2.3.4 Certifications
17.2.4 Heineken N.V.
17.2.4.1 Company Overview
17.2.4.2 Product Portfolio
17.2.4.3 Demographic Reach and Achievements
17.2.4.4 Certifications
17.2.5 Sierra Nevada Brewing Co
17.2.5.1 Company Overview
17.2.5.2 Product Portfolio
17.2.5.3 Demographic Reach and Achievements
17.2.5.4 Certifications
17.2.6 United Breweries Ltd
17.2.6.1 Company Overview
17.2.6.2 Product Portfolio
17.2.6.3 Demographic Reach and Achievements
17.2.6.4 Certifications
17.2.7 Others
18 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Beer Market: Key Industry Highlights, 2018 and 2032
2. Global Beer Historical Market: Breakup by Product Type (USD Million), 2018-2023
3. Global Beer Market Forecast: Breakup by Product Type (USD Million), 2024-2032
4. Global Beer Historical Market: Breakup by Packaging (USD Million), 2018-2023
5. Global Beer Market Forecast: Breakup by Packaging (USD Million), 2024-2032
6. Global Beer Historical Market: Breakup by Production (USD Million), 2018-2023
7. Global Beer Market Forecast: Breakup by Production (USD Million), 2024-2032
8. Global Beer Historical Market: Breakup by Alcohol Content (USD Million), 2018-2023
9. Global Beer Market Forecast: Breakup by Alcohol Content (USD Million), 2024-2032
10. Global Beer Historical Market: Breakup by Flavour (USD Million), 2018-2023
11. Global Beer Market Forecast: Breakup by Flavour (USD Million), 2024-2032
12. Global Beer Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
13. Global Beer Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
14. Global Beer Historical Market: Breakup by Region (USD Million), 2018-2023
15. Global Beer Market Forecast: Breakup by Region (USD Million), 2024-2032
16. North America Beer Historical Market: Breakup by Country (USD Million), 2018-2023
17. North America Beer Market Forecast: Breakup by Country (USD Million), 2024-2032
18. Europe Beer Historical Market: Breakup by Country (USD Million), 2018-2023
19. Europe Beer Market Forecast: Breakup by Country (USD Million), 2024-2032
20. Asia Pacific Beer Historical Market: Breakup by Country (USD Million), 2018-2023
21. Asia Pacific Beer Market Forecast: Breakup by Country (USD Million), 2024-2032
22. Latin America Beer Historical Market: Breakup by Country (USD Million), 2018-2023
23. Latin America Beer Market Forecast: Breakup by Country (USD Million), 2024-2032
24. Middle East and Africa Beer Historical Market: Breakup by Country (USD Million), 2018-2023
25. Middle East and Africa Beer Market Forecast: Breakup by Country (USD Million), 2024-2032
26. Global Beer Market Structure
Key Questions Answered in the Report
In 2023, the global beer market attained a value of about USD 649.63 billion.
The market is expected to grow at a CAGR of 3% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach around USD 847.65 billion by 2032.
The major drivers of the market are rising disposable incomes, increasing preference for beer, investments by industry players in emerging markets, and growing younger population.
Premiumisation of beer, introduction of low calorie and alcohol-free variants, and popularity of new flavours like blueberry, strawberry, peach, chocolate, and lemon are the major trends of the market.
The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The leading product types in the market are standard lager, premium lager, and specialty beer, among others.
Glass, PET bottle, and metal can, among others, are the significant packaging of beer in the market.
The major beer productions in the market are macro-brewery and micro-brewery, among others.
The alcohol content of beer in the market includes high, low, and alcohol-free.
The significant flavours of beer in the market are unflavoured and flavoured.
Supermarkets and hypermarkets, on-trades, specialty stores, and convenience stores, among others, are the leading distribution channels of beer in the market.
The key players in the global beer market are Asahi Group Holdings Ltd., Anheuser-Busch InBev, Carlsberg Group, Heineken N.V., Sierra Nevada Brewing Co., and United Breweries Ltd, among others.
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