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The global beer market reached a value of almost USD 649.63 billion in the year 2023. The beer market is further expected to grow at a CAGR of 3% between 2024 and 2032 to reach a value of almost USD 847.65 billion by 2032.
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Beer is referred to as an alcoholic beverage made with water, starch source (such as malted barley), brewer's yeast, flavouring such as hops, and various cereal grains, such as rice, wheat, corn, and rye. It has an alcohol content ranging from below 3% to 40% alcohol by volume (ABV), depending upon the style and recipe of the formulation. Beer like ale and lager are largely consumed across the world.
The beer market expansion is being fuelled by the premiumisation of beer as manufacturers are utilising high-quality ingredients and advanced brewing techniques to produce superior and high-end products. The market is further impelled by the introduction of new flavours, including blueberry, strawberry, peach, chocolate, and lemon, which enhances the taste of beer. For instance, American brewing company Anheuser-Busch’s Natural Light, a reduced-calorie light beer brand, recently launched Naturdays, a strawberry lemonade-flavoured beer. Further, the beer market is witnessing an increase in the demand for beer, particularly in emerging economies due to a large base of young population, leading to a rise in the investments by various international alcohol brands.
Growth of RTDs and hard seltzers, proliferation of craft beer, and increasing digital marketing initiatives are key trends leading the beer market development
June 2024
Hulk Hogan, the legendary WWE wrestler, is launching his own beer brand called "Real American Beer", with American-style light lager beers. The brand has secured distribution across 17 states and initial launch will happen in Florida, Minnesota, Missouri, and Colorado.
June 2024
Uptown Columbus is welcoming a new bar that will offer a variety of craft beers, canned cocktails, and wines, and will host live music and food from local vendors. The event is a fundraiser for Uptown Columbus, Inc. and will help support free events throughout the year.
June 2024
Bira 91, a craft beer company, has secured USD 25 million from Kirin Holdings to close a USD 50-million round. The funds will be used to support the company's expansion plans.
May 2024
Ontario is accelerating its expansion of alcohol sales, with up to USD 225 million in public money going to The Beer Store. This expansion will add up to 8,500 new places where people can buy alcohol, supporting local breweries and wineries.
Growth of RTDs and hard seltzers
RTDs and hard seltzers have gained a significant beer market share, influencing breweries to expand their product ranges to include these types of beverages, which offer convenience, portability, and low sugar, calorie, and carbohydrate content.
Proliferation of craft beer
The rise of craft beer has disrupted the traditional market, with consumers seeking unique and artisanal offerings. Anheuser-Busch InBev has recently expanded its craft beer portfolio through acquisitions and new product launches, such as its Goose Island and Golden Road brands.
Expansion of e-commerce and online sales
The growth of e-commerce has transformed the beer market outlook by offering consumers greater convenience and choice. Anheuser-Busch InBev has invested in its e-commerce capabilities, partnering with online retailers like Drizly to expand its online sales.
Rising shift to low/no-alcohol options
Health-conscious consumers are driving demand for low-alcohol and non-alcoholic beer options. Heineken has seen double-digit growth in its non-alcoholic beer portfolio, with its Heineken 0.0 brand being a key contributor.
One of the key trends in the market is rising popularity of no/low alcohol beer alternatives, driven by health and wellness concerns, improvement in product quality, reduced societal stigma surrounding no/low alcohol consumption, and a growing array of choices available to consumers. Notably, ale beer was the only segment to demonstrate volume growth in 2022, reflecting this shift in consumer preferences.
The importance of digital connections and social media marketing for beer also propels the beer market growth. Breweries are leveraging digital marketing to reach new audiences and connect with existing customers through virtual tastings, influencer collaborations, and engaging content. Social media platforms like Instagram, Facebook, and Twitter have become crucial for showcasing products and building a loyal following. Additionally, breweries are using hashtags, memes, and humor to capture attention and create a sense of community. The rise of beer-centric social media platforms like Untappd has also enabled breweries to connect with beer enthusiasts and attract new customers.
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The EMR’s report titled “Beer Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
Market Breakup by Packaging
Market Breakup by Production
Market Breakup by Alcohol Content
Market Breakup by Flavour
Market Breakup by Distribution Channel
Market Breakup by Region
The lager segment is the highest contributor to the market, driven by the trend towards on-premises serving and the rise in beer cafes, lounges, and party clubs
Standard lager accounts for the largest share of the market, driven by its affordability and widespread availability. This mass-produced, light-bodied segment caters to mainstream consumers. Major brewers like Anheuser-Busch InBev and Carlsberg Group dominate this segment with their flagship brands like Budweiser and Carlsberg.
The speciality beer segment in beer market report, encompassing unique styles like ales, stouts, and seasonal offerings, appeals to discerning consumers who desire distinctive, artisanal experiences. Craft breweries have been at the forefront of this trend, introducing a diverse array of flavours and styles to the market. Moreover, the total number of operating craft breweries reached an all-time high of 9,683 in 2023, including 2,071 microbreweries, 3,467 brewpubs, 3,900 taproom breweries, and 245 regional craft breweries. The rising number of craft breweries all over the world is contributing to this segment’s growth.
Macro-breweries have significant market presence and are expected to continue growing
Macro-breweries have a substantial beer market share as they are large-scale breweries that produce a significant volume of beer. They are known for their efficiency and ability to produce large quantities of beer at a lower cost. Macro-breweries are often associated with well-known brands such as Budweiser, Carlsberg, and Heineken. These breweries typically use large tanks and automated processes to brew their beer, which allows them to produce large quantities quickly and at a lower cost. For example, Anheuser-Busch InBev, one of the largest brewers in the world, produces over 30 billion liters of beer annually using its macro-brewery facilities.
Micro-breweries, on the other hand, are smaller, independent breweries that produce smaller quantities of beer. Such breweries are often associated with craft beer and are popular among beer enthusiasts. These breweries typically use smaller tanks and manual processes to brew their beer, which allows them to focus on quality and experimentation. For example, craft micro-breweries like Sierra Nevada and Dogfish Head are known for their unique beer styles and are popular among beer enthusiasts.
Market players are expanding production in regions such as Asia-Pacific, North America, Europe, and LAMEA, while also engaging in product launches and partnerships
Asahi Group Holdings Ltd. is a Japanese beverage holding company headquartered in Tokyo, Japan. Founded in 1889, it is the largest brewer in Japan and has a significant presence in Europe. Its portfolio includes brands like Asahi Super Dry, Pilsner Urquell, Peroni Nastro Azzurro, Kozel, and Grolsch.
Anheuser-Busch InBev, headquartered in Brussels, Belgium, is the world's largest brewer. Founded in 1852, the company has over 500 brands, including iconic names like Budweiser, Corona, and Stella Artois. As a global leader, Anheuser-Busch InBev has a significant influence on the overall beer market.
Carlsberg Group, headquartered in Copenhagen, Denmark, is another major player in the market. Founded in 1847, the company has a portfolio of over 150 brands, with its flagship Carlsberg and Tuborg brands being recognized worldwide.
Heineken N.V., headquartered in Amsterdam, Netherlands, is the world's foremost international brewer. Founded in 1864, the company has a portfolio of over 300 brands, including its iconic Heineken and Amstel brands. Heineken has a strong presence in both developed and emerging economies.
Other key players in the global beer market include Sierra Nevada Brewing Co. and United Breweries Ltd, among others.
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The largest market is Asia Pacific, and North America is expected to be the fastest-growing market
North America dominates the market, driven by the United States which is one of the largest beer producers and consumers in the world. The U.S. beer market has seen strong growth in recent years, with production reaching 24.8 million barrels in 2021, an 8% increase. This growth has been fueled by the rising popularity of craft beer, with the number of craft breweries in the U.S. reaching 9,118 in 2021, up from 8,391 in 2019.
Major beer companies have been expanding their presence in the region through new product launches and partnerships. For example, in March 2023, WWE star Stone Cold Steve Austin partnered with El Segundo Brewing to release Broken Skull American Lager beer. Additionally, the growing preference for low-alcohol and non-alcoholic beers has also contributed to the North American beer market growth.
The market in Asia Pacific, in contrast, is driven by the rising disposable incomes, urbanisation, and changing consumer preferences. Additionally, expanding young adult populations, increasing westernisation of lifestyles, and a growing beer culture contribute to the region's accelerating demand for various types of beer products. The increasing popularity of beer in social gatherings and the rise of beer tourism are other trends driving the growth of the market.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report | Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Product Type |
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Breakup by Packaging |
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Breakup by Production |
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Breakup by Alcohol Content |
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Breakup by Flavour |
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Breakup by Distribution Channel |
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Breakup by Region |
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Market Dynamics |
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Price Analysis |
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Competitive Landscape |
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Companies Covered |
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Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2023, the beer market reached an approximate value of USD 649.63 billion.
The market is expected to grow at a CAGR of 3% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to USD 847.65 billion by 2032.
The major drivers of the market include rising disposable incomes, increasing preference for beer, investments by industry players in emerging markets, and growing younger population.
Key trends aiding market expansion include the premiumisation of beer, introduction of low calorie and alcohol-free variants, and popularity of new flavours like blueberry, strawberry, peach, chocolate, and lemon are the major trends of the market.
Regions considered in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The leading product types in the market are standard lager, premium lager, and speciality beer, among others.
The alcohol content of beer in the market includes high, low, and alcohol-free.
Supermarkets and hypermarkets, on-trades, speciality stores, and convenience stores, among others, are the leading distribution channels of beer in the market.
Key players in the market are Asahi Group Holdings Ltd., Anheuser-Busch InBev, Carlsberg Group, Heineken N.V., Sierra Nevada Brewing Co., and United Breweries Ltd, among others.
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