The Mexico fresh food market reached approximately USD 91.85 Billion in 2025. The market is further projected to grow at a CAGR of 4.50% between 2026 and 2035, reaching a value of USD 142.64 Billion by 2035.
Base Year
Historical Period
Forecast Period
Mexico is a major producer of fresh produce, with green chili being the most consumed vegetable per capita.
As per industry reports, Mexico accounted for 88% and 86% of all U.S. avocado and tomato imports in 2022.
Mexico was the second-biggest U.S. importer of berries (excluding strawberries), valued at USD 2.49 billion in November 2022, a 15% increase from the previous year.
Compound Annual Growth Rate
4.5%
Value in USD Billion
2026-2035
*this image is indicative*
Fresh food refers to food products that are not preserved by freezing, dehydration, canning, or smoking. These food products are locally sourced and have several nutritional value and flavours. They contain essential minerals, vitamins, and fibres, among other values that are essential for the maintaining good health. As per industry reports, Mexico exports over USD 11 billion worth of fresh produce to the U.S. annually, making it a critical trade partner for fresh fruits and vegetables.
The Mexico fresh food market development is expected to continue growing, driven by factors such as increasing disposable income, urbanisation, and a growing middle class. Consumers are shifting towards online shopping and home delivery due to the convenience and safety it offers, particularly during the pandemic. The market is also expected to stabilise with the control of inflation and the government's initiatives to curb food price increases, leading to increased spending on fresh food.
Increasing demand for fresh meat and poultry, growing farmers' markets, and expansion of online platforms are factors positively impacting the Mexico fresh food market outlook
The demand for fresh meat and poultry is increasing in Mexico due to the growing population and the desire for different sources of protein. This trend is driven by the rising popularity of alternative protein sources like pork, which is more economically accessible than beef.
Consumers in Mexico are becoming more health-conscious and are seeking organic and locally sourced food products. The expansion of farmers' markets, organic food stores, and farm-to-table restaurants that specialise in serving locally sourced, fresh ingredients supports this trend.
The convenience and variety offered by online platforms are attracting consumers to purchase fresh food products. Amazon and Rappi are popular online platforms in Mexico that offer fresh fruits, vegetables, and meat.
In response to the pandemic, many brands have focused on reassuring customers about their commitment to food safety by offering packaged options in self-service areas of grocery retailers. This trend is driven by the growing concern for food safety and the need for convenient and accessible packaging.
The growing prevalence of various lifestyle diseases and disorders in Mexico has resulted in a shift in dietary habits of the consumers. Therefore, the increasing awareness about the various advantages associated with the consumption of fresh food products is bolstering the Mexico fresh food market growth.
The growing demand for organic food products owing to increasing awareness about the potential health risks associated with the consumption of pesticides and chemicals in conventional farming practices is supporting the market expansion. The high nutritional value and better taste of fresh organic fruits and vegetables is further boosting their consumption in Mexico.
The EMR’s report titled “Mexico Fresh Food Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
Market Breakup by Distribution Channel
Market Breakup by Region
Poultry, meat, fruits, and vegetables segments are growing rapidly due to their rising consumption
Poultry and meat segment is growing due to the rising requirement for fresh meat and poultry to achieve body’s protein requirement. Fresh meat and poultry provide various health benefits to the consumer due to their low levels of fat and high nutritional value. The increased accessibility of such products across different distribution channels is further supporting the segment’s growth.
The fruits and vegetables segment is also a major contributor to the Mexico fresh food market expansion, driven by the country's fertile agricultural regions and diverse climates. Key players in this segment include local farmers and distributors, such as those operating in the Mercado de San Juan in Mexico City.
Meanwhile, the bread and bakery segment’s growth is driven by the popularity of traditional Mexican breads and pastries. Major players in this segment include Grupo Bimbo, S.A.B. de C.V. and Sigma Alimentos, S.A de C.V., which operate large-scale bakeries and retail chains across the country. The dairy segment also has a prominent Mexico fresh food market share, driven by the demand for milk, cheese, and other dairy products.
Supermarkets and hypermarkets contribute to market’s expansion by offering a vast range of fresh produce
Supermarkets and hypermarkets are anticipated to account for a significant market share due to the availability of a wide range of products and brands to choose from. The convenience and prices also attract consumers to supermarkets and hypermarkets. Additionally, the presence of helpful sales professionals and representatives allows consumers to select products most suitable to their requirements. Examples of major players in this segment include Walmart, Soriana, and Chedraui, which operate numerous stores across the country.
As per Mexico fresh food market analysis, open markets, also known as traditional markets, are also contributing to the market’s growing share. These markets are often run by local vendors and are known for offering a wide variety of fresh produce, meats, and other food items at competitive prices. The Mercado de San Juan in Mexico City is a popular open market.
Online channels, including e-commerce platforms and home delivery services also have a substantial share as these services offer consumers the convenience of shopping from home and having their groceries delivered. Mercado Libre is a popular e-commerce platform in Mexico that offers a wide range of fresh produce. Walmart has also expanded its online grocery shopping service in Mexico.
Market players are focused on providing a wide range of fresh meat and poultry, fruits and vegetables, dairy, fish and seafood, and bread and bakery items
Grupo Bimbo, S.A.B. de C.V., headquartered in Mexico City, Mexico, is a multinational food company that has a strong distribution network and prominent presence in over 33 countries. Founded in 1945, it provides various products including Oroweat, Rainbo, Sara Lee, and Bimbo, among others.
Sigma Alimentos, S.A de C.V., founded in 1980, headquartered in Monterrey, Mexico, is a multinational food distribution and processing company that is involved in the production and distribution of refrigerated foods, yogurts, cheeses, and lunch meats.
Grupo Herdez, S.A.B. de C.V., founded in 1914, headquartered in Mexico, provides different Mexican food products in various regions across the United States. The product portfolio of the company includes frozen yogurt, mayonnaise, tuna, guacamole, and spices, among others.
Garcia Fresh Vegetables LLC was founded in 2011 and is based in Texas, United States. It import and export fresh fruits and vegetables, primarily from the United States and Mexico. The company is part of the McAllen Produce Terminal Market, which is a major hub for international produce trade.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players included in the Mexico fresh food market report are Bachoco, SA DE CV, GRUMA, S.A.B. de C.V, JBS SA, AGRANA Beteiligungs-AG, Can-Am Pepper Company Limited, and Alimentos Profusa, SA de CV, among others.
Baja California leads the market due to its large agricultural production
Baja California is a significant contributor to the market, driven by its strategic location and diverse agricultural production. The region is known for its production of avocados, tomatoes, and berries, which are exported to international markets. As per industry reports, United States imported onions and cauliflower and broccoli from Mexico worth a value of USD 451 million and USD 392 million in November 2022, which shows a 6% and 12% increase from the previous year. Moreover, the region’s access to sun-drenched climates allows for abundant fresh vegetables, grapes (for wine), and olives (for olive oil).
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2025, the fresh food market in Mexico reached an approximate value of USD 91.85 Billion.
The market is expected to grow at a CAGR of 4.50% between 2026 and 2035.
The market is estimated to witness a healthy growth in the forecast period of 2026-2035 to USD 142.64 Billion by 2035.
The major drivers of the market include increasing awareness about the various health benefits of consuming fresh foods, low-fat content of poultry and meat products, and growing prevalence of diseases.
Key trends aiding market expansion include the rising availability of fresh foods across online distribution channels, expansion of farmer’s market in Mexico, and growing demand for organic fresh food products.
Regions considered in the market are Baja California, Northern Mexico, The Bajío, Central Mexico, Pacific Coast, and Yucatan Peninsula.
Based on distribution channel, the market is divided into supermarkets and hypermarkets, open markets, departmental stores, and online, among others.
Key players in the market are Grupo Bimbo, S.A.B. de C.V., Sigma Alimentos, S.A de C.V., Grupo Herdez, S.A.B. de C.V., Bachoco, SA DE CV, GRUMA, S.A.B. de C.V, JBS SA, Garcia Fresh Vegetables LLC, AGRANA Beteiligungs-AG, Can-Am Pepper Company Limited, and Alimentos Profusa, SA de CV, among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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