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Mexico Hair Care Market Size, Share, Growth, Trends, Report: By Product: Shampoo, Hair Colour, Conditioner, Hair Styling Products, Hair Oil, Others; By Distribution Channel: Supermarkets and Hypermarkets, Convenience Stores, Speciality Stores, Online Retailers, Others; Regional Analysis; Market Dynamics; Competitive Landscape; 2024-2032
Mexico Hair Care Market Outlook
The Mexico hair care market size reached USD 1.25 billion in 2023. The market is projected to grow at a CAGR of 3.8% between 2024 and 2032, reaching almost USD 1.78 billion by 2032.
Key Takeaways
- Online retailers are expected to constitute a major portion of the Mexico hair care market share.
- Oil-infused hair care products are expected to gain widespread popularity in Mexico.
- Shampoos and conditioners are expected to witness an increase in demand over the forecast period.
Professional hair care products are becoming increasingly popular in Mexico, which is one of the key Mexico hair care market trends. This is because of an increase in challenges related to hair loss, dryness, and split ends faced by Mexican consumers. Professional hair care products provide a scientifically tested method of combating these challenges by utilising essential hair care ingredients that replenish the scalp with nutrients and provide it with a soft lustre while promoting hair growth and making it silky. This is expected to propel the Mexico hair care market growth in the forecast period.
As consumers’ awareness about harmful cosmetic chemicals in hair care products rises, the market has witnessed an increase in demand for rosemary oil and other cruelty-free ingredients in hair care products. These ingredients impart an attractive scent to the hair and make it appear aesthetically pleasing for a longer duration of time. Since natural sensory ingredients are sourced in an ethical way, the products help companies attract environmentally conscious consumers, which facilitates the Mexico hair care market growth.
The increase in demand for damage repair products is further driving the market expansion. Today, consumers grow their hair an average of three inches longer than in the previous decade, which is compounding the demand for products that can provide enhanced UV protection and strengthen the hair follicles from root to tip.
Market Segmentation
Mexico Hair Care Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments
Market Breakup by Product
- Shampoo
- Hair Colour
- Conditioner
- Hair Styling Products
- Hair Oil
- Others
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Convenience Stores
- Speciality Stores
- Online Retailers
- Others
Market Breakup by Region
- Baja California
- Northern Mexico
- The Bajío
- Central Mexico
- Pacific Coast
- Yucatan Peninsula
The key market players are Unilever Plc, The Procter & Gamble Company, L'Oreal S.A, Estee Lauder Companies Inc., Johnson & Johnson Services, Inc., Henkel AG & Co. KGaA , and Genomma Lab Internacional, SAB de CV, among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product |
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| Breakup by Distribution Channel |
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| Breakup by Region |
|
| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Market Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Latin America Hair Care Market Overview
8.1 Key Industry Highlights
8.2 Latin America Hair Care Historical Market (2018-2023)
8.3 Latin America Hair Care Market Forecast (2024-2032)
8.4 Latin America Hair Care Market Share by Country
8.4.1 Brazil
8.4.2 Argentina
8.4.3 Mexico
8.4.4 Others
9 Mexico Hair Care Market Overview
9.1 Key Industry Highlights
9.2 Mexico Hair Care Historical Market (2018-2023)
9.3 Mexico Hair Care Market Forecast (2024-2032)
10 Mexico Hair Care Market by Product
10.1 Shampoo
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Hair Colour
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Conditioner
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Hair Styling Products
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Hair Oil
10.5.1 Historical Trend (2018-2023)
10.5.2 Forecast Trend (2024-2032)
10.6 Others
11 Mexico Hair Care Market by Distribution Channel
11.1 Supermarkets and Hypermarkets
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Convenience Stores
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Speciality Stores
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Online Retailers
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Others
12 Mexico Hair Care Market by Region
12.1 Baja California
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Northern Mexico
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 The Bajío
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Central Mexico
12.4.1 Historical Trend (2018-2023)
12.4.2 Forecast Trend (2024-2032)
12.5 Pacific Coast
12.5.1 Historical Trend (2018-2023)
12.5.2 Forecast Trend (2024-2032)
12.6 Yucatan Peninsula
12.6.1 Historical Trend (2018-2023)
12.6.2 Forecast Trend (2024-2032)
13 Market Dynamics
13.1 SWOT Analysis
13.1.1 Strengths
13.1.2 Weaknesses
13.1.3 Opportunities
13.1.4 Threats
13.2 Porter’s Five Forces Analysis
13.2.1 Supplier’s Power
13.2.2 Buyers Powers
13.2.3 Threat of New Entrants
13.2.4 Degree of Rivalry
13.2.5 Threat of Substitutes
13.3 Key Indicators for Demand
13.4 Key Indicators for Price
14 Trade Data Analysis (HS Code - 3305)
14.1 Major Importing Countries
14.1.1 By Volume
14.1.2 By Value
14.2 Major Exporting Countries
14.2.1 By Volume
14.2.2 By Value
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Unilever Plc
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 The Procter & Gamble Company
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 L'Oreal S.A
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Estee Lauder Companies Inc.
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Johnson & Johnson Services, Inc.
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Henkel AG & Co. KGaA
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Genomma Lab Internacional, SAB de CV
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Nattura Laboratorios, S.A. de C.V.
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Latin America Hair Care Market: Key Industry Highlights, 2018 and 2032
2. Mexico Hair Care Market: Key Industry Highlights, 2018 and 2032
3. Mexico Hair Care Historical Market: Breakup by Product (USD Billion), 2018-2023
4. Mexico Hair Care Market Forecast: Breakup by Product (USD Billion), 2024-2032
5. Mexico Hair Care Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
6. Mexico Hair Care Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
7. Major Importing Countries by Volume
8. Major Exporting Countries by Volume
9. Major Importing Countries by Value
10. Major Exporting Countries by Value
11. Mexico Hair Care Market Structure
Key Questions Answered in the Report
The market was valued at nearly USD 1.25 billion in 2023.
The market is projected to grow at a CAGR of 3.8% between 2024 and 2032.
The market is assessed to witness a healthy growth in the forecast period to reach around USD 1.78 billion in 2032.
The different distribution channels in the market include supermarkets and hypermarkets, convenience stores, speciality stores, and online retailers, among others.
The different products considered in the market report are shampoo, hair conditioner, conditioner, hair styling products, and hair oil, among others.
The major regions in the market include Baja California, Northern Mexico, The Bajío, Central Mexico, Pacific Coast, and Yucatan Peninsula.
The key market players are Unilever Plc, The Procter & Gamble Company, L'Oreal S.A, Estee Lauder Companies Inc., Johnson & Johnson Services, Inc., Henkel AG & Co. KGaA , and Genomma Lab Internacional, SAB de CV, among others.
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