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The Mexico pharmaceutical labeling market was valued at USD 222.33 Million in 2025 and is expected to grow at a CAGR of 4.70%, reaching USD 351.94 Million by 2035. The market growth is driven by the stricter COFEPRIS regulations, rising anti-counterfeit initiatives, increasing domestic pharmaceutical production, and growing adoption of advanced labeling technologies such as serialization, QR codes, and tamper-evident labels.
Base Year
Historical Period
Forecast Period
Mexico’s revised NOM-137-SSA1-2024 regulation is accelerating adoption of serialized, tamper-evident, and QR code-enabled pharmaceutical labeling solutions.
Investment in automated labeling and smart packaging systems is increasing, driven by rising COFEPRIS compliance requirements and anti-counterfeit initiatives.
Sustainability trends are encouraging manufacturers to adopt eco-friendly labels and recyclable materials, aligning with corporate ESG goals and regulatory expectations.
Compound Annual Growth Rate
4.7%
Value in USD Million
2026-2035
*this image is indicative*
The market is experiencing steady growth, driven by expanding pharmaceutical manufacturing, rising exports, and strict regulatory standards for product safety and traceability. The growing demand for smart and sustainable labeling materials, coupled with technological advancements in printing and automation, is further shaping the market. Supportive government initiatives and rising healthcare spending continue to create opportunities for domestic and global labeling providers. The market is expected to grow at a CAGR of 4.70% during the forecast period of 2026-2035 and attain a market value of USD 351.94 Million by 2035.
Regulatory Standard Enhancements Driving Labeling Compliance
The introduction of NOM-137-SSA1-2024 by COFEPRIS in April 2024 is a key market driver for Mexico’s pharmaceutical labeling sector. Effective December 2025, this revised medical device labeling standard enhances clarity, safety, and traceability, addressing gaps in the previous 2008 regulation. Pharmaceutical and medical device manufacturers are now required to update labeling practices to meet stricter compliance requirements. This regulatory push is accelerating the adoption of advanced labeling technologies, such as tamper-evident labels, QR codes, and serialized packaging, boosting growth in the market.
Key market trends include smart serialization and adoption of sustainable, eco-friendly labeling solutions.
Increasing Adoption of Advanced Serialization and Track-and-Trace Solutions
The market is witnessing a strong shift toward advanced serialization and track-and-trace solutions, driven by stricter COFEPRIS regulations and rising anti-counterfeit initiatives. Manufacturers are integrating QR codes, barcodes, and RFID-enabled labels to ensure product authenticity, improve supply chain visibility, and comply with NOM-137-SSA1-2024 requirements. These technologies enhance traceability, patient safety, and regulatory compliance, while enabling digital inventory management. Growing demand from the pharmaceutical and medical device sectors is accelerating investments in automated labeling equipment and smart packaging solutions, reinforcing market growth.
Rising Focus on Sustainable and Eco-Friendly Labeling to Drive Mexico Pharmaceutical Labeling Market Demand
Sustainability is increasingly shaping Mexico’s pharmaceutical labeling industry, with manufacturers adopting eco-friendly materials such as recyclable films, water-based inks, and biodegradable adhesives. This trend is driven by corporate ESG initiatives, government environmental policies, and consumer awareness of sustainable practices. Pharmaceutical companies are optimizing packaging and labels to reduce waste while maintaining compliance with COFEPRIS regulations. Sustainable labeling solutions, combined with digital and variable data printing technologies, are enabling efficient production, reducing environmental impact, and providing differentiation in a competitive market, supporting long-term growth.
Bottles to lead the Segmentation by Packaging Format
The bottles segment dominated the market by packaging format, capturing a 31% revenue share during the historical period. Its leadership is attributed to broad usage across liquid formulations, solid dosage forms, and over-the-counter medications. Bottles offer durability, cost-efficiency, and compatibility with advanced labeling technologies, including tamper-evident seals and serialization features. Their ease of handling, storage, and transportation further strengthens their preference among manufacturers. With rising pharmaceutical production and stringent labeling regulations, the bottles segment is expected to maintain its leading market position.
The key features of the market report comprise funding and investment analysis, and strategic initiatives by the leading players. The major companies in the market are as follows:
Etiflex, founded in 1981 in Mexico City, is a major converter of pressure-sensitive and RFID labels, tickets, and specialty label solutions. It serves industries such as food & beverage, personal care, cosmetics, pharmaceuticals, automotive, retail & logistics. In April 2024, Etiflex was acquired by ProMach’s Labeling & Coding division, marking ProMach’s first acquisition in Mexico. The company operates a large converting facility in Mexico City, with over 500 employees and capabilities in both high-volume and short-run runs.
CEI is a 100% Mexican company located in Guadalajara, Jalisco, specializing in high-specification self-adhesive labels. Over its 30+ years in business, CEI has developed expertise with multiple printing technologies, including conventional flexography, digital, flexo HR, UV, hot stamping, cold foil, serigraphy, embossing, and a plant covering ~1,900 m². Its monthly production exceeds 20 million labels: services industries such as pharmaceuticals, food, wine & spirits, personal care, fruits & horticulture.
Holomex is a Mexican pioneer in holographic security solutions, founded in 1984. The company designs and manufactures security holograms, optical structures, security labels & packaging, secure documents and anti-counterfeiting products using advanced holography, embossing, and printing techniques. Holomex serves diverse sectors: pharmaceuticals, health, banking & finance, beauty & personal care, electronics, wine & spirits, food & beverages and more. The company is ISO 9001:2015 certified and emphasizes fast delivery, customization, and strong anti-fraud design elements.
GEM Etiquetas Manufactura, based in Zapopan, Jalisco, specializes in high-quality label manufacturing using gravure printing techniques. They produce durable, adhesive labels for industries such as pharmaceuticals, food & beverage, industrial identification, and beauty, with a focus on material quality, legibility, and regulatory compliance. Their offerings include variable data printing, ribbons, and custom label solutions. GEM fulfills roles across Mexico’s supply chain, emphasizing quality control and certifications to meet demanding client needs.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the market include Garín Etiquetas, Grupo Maxwerk Pharmaceutical Division, Grupo Servipack, and Impreflex S.A. de C.V., among others.
The market report offers a detailed analysis of the market based on the following segments:
Market Breakup on Label Type
Market Breakup on Material
Market Breakup on Application
Market Breakup on Packaging Format
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Label Type |
|
| Breakup by Material |
|
| Breakup by Application |
|
| Breakup by Packaging Format |
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| Market Dynamics |
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| Supplier Landscape |
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| Companies Covered |
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