The Mexico wellness tourism market was valued at USD 11.81 Billion in 2025 and is expected to grow at a CAGR of 11.30%, reaching USD 34.45 Billion by 2035. The market growth is driven by the rising number of travelers seeking holistic wellness experiences combined with Mexico’s strong tourism momentum across the region.
Base Year
Historical Period
Forecast Period
In September 2025, the World Travel & Tourism Council (WTTC) projected Mexico’s tourism sector would reach USD 281 billion GDP contribution, strengthening the health tourism sector as wellness travel surges.
In December 2024, Velas Resorts unveiled new wellness offerings that blend ancestral healing with modern therapies, boosting demand for holistic wellness retreats across Mexico.
In April 2025, UNESCO and Mexico’s Secretariat of Tourism (SECTUR) launched a community-based tourism initiative, promoting sustainable travel and authentic experiences, fueling growth in authentic cultural wellness experiences.
Compound Annual Growth Rate
11.3%
Value in USD Billion
2026-2035
*this image is indicative*
The market is rapidly growing, driven by an increasing number of travelers seeking health-focused and rejuvenating experiences. As the wellness travel industry expands, Mexico stands out as a premier destination offering a wide range of services, including spas, fitness, and holistic treatments. This growth is further supported by government initiatives and investments aimed at enhancing wellness infrastructure. The rise in international visitors and the focus on primary travel for wellness purposes are major growth drivers. Additionally, innovative wellness programs that blend ancestral traditions with modern therapies, along with community-based sustainable tourism initiatives, continue to strengthen Mexico’s appeal in the market.
Rising Number of Travelers Propelling the Market Demand
The rapidly expanding contribution of tourism to Mexico’s economy is expected to be a major growth driver for the market, especially as global interest in holistic travel continues to surge. For instance, in September 2025, the World Travel & Tourism Council (WTTC) projected that Mexico’s tourism sector would hit a record-breaking USD 281 billion in GDP contribution, marking 15.1% of the national GDP with a steady 2.4% year-on-year growth. This positive outlook reflects not only a rebound in leisure travel but also a rising preference for experiences that promote physical and mental well-being. Travelers are increasingly seeking destinations that combine relaxation with health-focused offerings, making Mexico an attractive option. Overall, this sustained tourism momentum strongly positions Mexico as a thriving hub for luxury wellness retreats, drawing both investors and experience-driven travelers.
Introduction of New Wellness Experiences Accelerating the Mexico Wellness Tourism Market Value
The introduction of culturally rooted and innovative wellness experiences is expected to be a significant growth driver for the Mexico wellness tourism industry, especially as travelers increasingly prioritize meaningful and health-oriented escapes. For instance, in December 2024, Velas Resorts unveiled new wellness offerings that blend ancestral healing traditions with modern therapeutic practices, as highlighted in their official newsroom. These immersive programs naturally align with the rising demand for holistic wellness retreats, offering travelers a deeper connection to mind, body, and spirit while reinforcing Mexico’s position as a premier destination for transformative wellness journeys.
The market is witnessing several emerging trends, including the rise of community-based tourism and the integration of sustainable, culturally immersive wellness experiences.
Increasing Community-Based Tourism and Sustainable Travel Bolstering Market Growth
A growing focus on sustainable and authentic travel experiences is driving new trends in the market. For instance, in April 2025, UNESCO and Mexico’s Secretariat of Tourism (SECTUR) launched a landmark initiative to promote community-based tourism in culturally rich states like Oaxaca and Puebla. This effort empowers local communities to create tourism experiences that honor their heritage while embracing sustainable travel practices. By involving locals directly, the initiative helps preserve traditions and boosts the local economy. This trend is attracting travelers who seek meaningful wellness journeys, further strengthening Mexico’s appeal as a top wellness destination.
Spa to Dominate the Segmentation by Service Type
The spa segment is expected to lead the market by service type due to its broad appeal and ability to combine relaxation with treatments. Spas attract both leisure and wellness travelers looking for rejuvenation, making them a key driver of market growth. The rising demand for wellness vacations is boosting investments in luxury spa facilities, enhancing Mexico’s position as a preferred destination. Other important segments include beauty and anti-ageing, health and nutrition, fitness and weight management, preventive and personalized medicine, complementary and alternative medicine, as well as workplace wellness tourism.
The key features of the market report comprise funding and investment analysis and strategic initiatives by the leading players. The major companies in the market are as follows:
Founded in 1909 and headquartered in Minneapolis, Minnesota, Radisson Hotel Group plays a significant role in the wellness tourism industry by offering spa services, fitness centers, and health-focused amenities. The group continually upgrades its wellness facilities to meet evolving traveler preferences. Their emphasis on wellness attracts travelers seeking relaxation and rejuvenation, contributing to the growth of the Mexico wellness tourism market. Radisson’s commitment to sustainability further enhances its appeal to eco-conscious travelers. This strategic focus helps Radisson maintain strong market relevance in wellness tourism.
Established in 1958 with headquarters in Dallas, Texas, Omni Hotels & Resorts is known for luxury accommodations combined with wellness-driven programs. The brand focuses on creating holistic guest experiences through personalized wellness treatments. With spas and fitness facilities, Omni caters to health-conscious travelers, supporting its strong position in Mexico’s wellness tourism sector. Their dedication to exceptional service ensures a memorable stay for wellness seekers. This approach continues to drive Omni’s growth within the competitive wellness market.
Founded in 1979 and based in Hong Kong, Rosewood Hotel Group offers luxury properties that blend cultural authenticity with personalized wellness programs. Their commitment to immersive wellness journeys includes spa therapies and holistic health experiences. These offerings appeal to affluent travelers, strengthening Mexico’s wellness tourism market. Rosewood also emphasizes locally inspired wellness practices, adding unique cultural value. This blend of luxury and culture keeps Rosewood at the forefront of wellness tourism innovation.
Accor SA was founded in 1967 and is headquartered in Paris, France. As a global hospitality leader, Accor integrates wellness and sustainability through spas, fitness centers, and healthy dining options. The company’s focus on innovation and guest well-being enhances its wellness portfolio. Their expansion in Mexico contributes notably to the growth of the country’s wellness tourism industry. Accor’s wide range of brands allows it to attract diverse traveler segments interested in wellness. This versatility strengthens Accor’s leadership in the market.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the market include Hilton Worldwide Holdings Inc, Four Seasons Hotels and Resorts, and Hyatt Corporation.
The market report offers a detailed analysis of the market based on the following segments:
Market Breakup by Service Type
Market Breakup by Travel Type
Market Breakup by Purpose
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Service Type |
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| Breakup by Travel Type |
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| Breakup by Purpose |
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| Market Dynamics |
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| Supplier Landscape |
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| Companies Covered |
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