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Middle East and Africa Laundry Detergents Market: By Type: Enzymatic, Non-Enzymatic; By Form: Powder, Liquid; By Application: Household, Industrial and Institutional; Regional Analysis; Historical Market and Forecast (2018-2028); Market Dynamics: SWOT Analysis; Competitive Landscape; Industry Events and Developments

Middle East and Africa Laundry Detergents Market Outlook

The laundry detergents market in the Middle East and Africa attained a value of USD 8.1 billion in 2020. the industry is expected to witness a healthy growth in the next five years. The industry is projected to grow at an estimated CAGR of 4% during the forecast period of 2023-2028. By 2026, the Middle East and Africa laundry detergents industry is expected to be valued at USD 10.3 billion.

 

Middle East and Africa Laundry Detergents Market

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The global laundry detergents industry is dominated by the Asia Pacific region, accounting for nearly half the global market. The industry in the region is being driven by its large population and increasing penetration of laundry products and washing machines. Within the Asia Pacific region, China is the largest market for laundry detergents. India, too, is a significant market within the region and is projected to witness a faster growth as compared to China in the forecast period. The industry is India is estimated to witness an average annual increase of 8% in the coming five years. The industry in India is being driven by the rising hygiene and health consciousness among the consumers aided by various government schemes promoting cleanliness and hygiene. Europe and North America follow the Asia Pacific as other leading markets for laundry detergents. The two regions, together, account for over 25% of the industry. In North America, the industry is being driven by the strong demand for laundry care products from the US. The US leads the North America market.

While the Middle East and Africa is a comparatively smaller regional market, the region has strong growth potential driven, by a strong economic growth, especially, in Saudi Arabia and the United Arab Emirates. While the purchasing power of sub-Saharan Africa in terms of per capita GDP doubled between 2000-2016, the purchasing power in the Middle East and North Africa region grew annually at a rate of 3.9% during the same period. In 2020, the GDP of Middle East and Africa witnessed a moderate growth of 2.4% as compared to 2017. The laundry detergents industry is also aided by the rising tourism industry in the region. In 2020, while the arrival of tourists in the Middle East grew by 10% as compared to 2017, in Africa the arrival of tourists increased by 7%.

 

Market Segmentation

Laundry detergents usually comprise of one or more surfactants which help in cleaning clothes, linen, curtains and other related products. They can either be enzymatic or non-enzymatic in types. By form, they can be categorised as:

 

Middle East and Africa Laundry Detergents Market By Form

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  • Powder
  • Liquid 
  • Others

They find their application in the household as well as industrial and institutional sectors. The report by EMR also covers the regional markets in the Middle East and Africa like Saudi Arabia, United Arab Emirates, Nigeria, and South Africa, among others.

 

Middle East and Africa Laundry Detergents Market By Region

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Market Analysis

The laundry detergents market  in the Middle East and Africa is being driven by the rising penetration of washing machines within the region aided by the growing purchasing power of the consumers. The growing hygiene consciousness, especially among the region’s millennial population, is further aiding the market growth. With a growing number of women entering the workforce in the region, the industry is being propelled forward as consumers are seeking convenient and less time-consuming options in laundry care. The region, with a mix of recovering and robustly growing economies, presents lucrative expansion opportunities for the laundry detergents industry. The increasing population and rising urbanisation are providing further opportunities for growth of the industry. With multiple countries in the Middle East and Africa regions having limited water resources, laundry care solutions which use minimal water are expected to witness a healthy growth in the coming years. The growing eco-consciousness among the consumers of the region is furthering the industry growth for organic products and products made of bio-degradable ingredients.

The industry is also being buoyed by the healthy growth of the powder laundry detergents. Following the overall global trend, powder detergents dominate the Middle East and Africa industry. However, liquid detergents are expected to rise in the coming five years, driven by its ease of use and convenience. Enzymatic detergents, which account for more than 50% of the global industry, are also expected to witness a robust growth in the Middle East and Africa region in the forecast period due to their effectiveness on removing tough bio-stains. Laundry detergents find the majority of their application within the household sector. However, the industrial sector is expected to be aided by the growth of the tourism industry within the region.

 

Competitive Landscape

The report gives a detailed analysis of the following key players in the laundry detergents market in the Middle East and Africa, covering their competitive landscape, capacity, and latest developments like expansions of capacity, mergers, acquisitions, and investments, and plant turnarounds:

  • The Procter & Gamble Company
  • Henkel AG & Company, KGaA
  • Church & Dwight Co., Inc
  • S. C. Johnson & Son, Inc.
  • Unilever Plc
  • RSPL
  • Kao Corporation  
  • Others

The EMR report assesses the industry based on the Porter’s Five Forces model along with providing a SWOT analysis. The comprehensive report also looks into the other regional markets, globally, like North America, Asia Pacific, Europe, and Latin America.

 

REPORT FEATURES DETAILS
Base Year 2022
Historical Period 2018-2022
Forecast Period 2023-2028
Scope of the Report Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Form, Type, Application, Country
Breakup by Form Powder, Liquid, Others
Breakup by Type Enzymatic, Non-Enzymatic
Breakup by Application Household, Industrial and Institutional
Breakup by Country Saudi Arabia, United Arab Emirates, Nigeria, South Africa, Others
Market Dynamics SWOT, Porter's Five Forces, Key Indicators for Price and Demand
Trade Data Analysis Major Importing Countries by Value and Volume, Major Exporting Countries by Value and Volume
Price Analysis Historical and Forecast Price Trends- Regional
Competitive Landscape Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications
Companies Covered Share (Volume) by Manufacturers The Procter & Gamble Company, Henkel AG & Company, KGaA, Church & Dwight Co., Inc, S. C. Johnson & Son, Inc., Unilever Plc, RSPL, Kao Corporation, Others
Companies Covered Share (%) by Brands Tide, Ariel, Persil, OMO, Sunlight, Klin, Others
Companies Covered Share (Volume) by Brands Tide, Ariel, Persil, OMO, Sunlight, Klin, Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Asia Pacific
7    Industry Opportunities and Challenges
8    Global Laundry Detergents Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Laundry Detergents Historical Market (2018-2022) 
    8.3    Global Laundry Detergents Market Forecast (2023-2028)
    8.4    Global Laundry Detergents Consumption by Region
        8.4.1    Market Share
            8.4.1.1    North America
            8.4.1.2    Europe
            8.4.1.3    Asia Pacific
            8.4.1.4    Latin America
            8.4.1.5    Middle East and Africa 
9    Middle East and Africa Laundry Detergents Market Analysis
    9.1    Key Industry Highlights
    9.2    Middle East and Africa Laundry Detergents Historical Market (2018-2022) 
    9.3    Middle East and Africa Laundry Detergents Market Forecast (2023-2028)
    9.4    Middle East and Africa Laundry Detergents Market by Type
        9.4.1    Enzymatic
            9.4.1.1    Market Share
            9.4.1.2    Historical Trend (2018-2022)
            9.4.1.3    Forecast Trend (2023-2028)
        9.4.2    Non-Enzymatic
            9.4.2.1    Market Share
            9.4.2.2    Historical Trend (2018-2022)
            9.4.2.3    Forecast Trend (2023-2028)
    9.5    Middle East and Africa Laundry Detergents Market by Form
        9.5.1    Powder
            9.5.1.1    Market Share
            9.5.1.2    Historical Trend (2018-2022)
            9.5.1.3    Forecast Trend (2023-2028)
        9.5.2    Liquid
            9.5.2.1    Market Share
            9.5.2.2    Historical Trend (2018-2022)
            9.5.2.3    Forecast Trend (2023-2028)
    9.6    Middle East and Africa Laundry Detergents Market by Application
        9.6.1    Household
            9.6.1.1    Market Share
            9.6.1.2    Historical Trend (2018-2022)
            9.6.1.3    Forecast Trend (2023-2028)
        9.6.2    Industrial and Institutional
            9.6.2.1    Market Share
            9.6.2.2    Historical Trend (2018-2022)
            9.6.2.3    Forecast Trend (2023-2028)
    9.7    Middle East and Africa Laundry Detergents Market by Country
        9.7.1    Market Share
            9.7.1.1    Saudi Arabia
            9.7.1.2    United Arab Emirates
            9.7.1.3    Nigeria
            9.7.1.4    South Africa
            9.7.1.5    Others
10    Regional Analysis
    10.1    Saudi Arabia
        10.1.1    Historical Trend (2018-2022)
        10.1.2    Forecast Trend (2023-2028)
    10.2    United Arab Emirates
        10.2.1    Historical Trend (2018-2022)
        10.2.2    Forecast Trend (2023-2028)
    10.3    Nigeria
        10.3.1    Historical Trend (2018-2022)
        10.3.2    Forecast Trend (2023-2028)
    10.4    South Africa
        10.4.1    Historical Trend (2018-2022)
        10.4.2    Forecast Trend (2023-2028)
11    Market Dynamics
    11.1    SWOT Analysis
        11.1.1    Strengths
        11.1.2    Weaknesses
        11.1.3    Opportunities
        11.1.4    Threats
    11.2    Porter’s Five Forces Analysis
        11.2.1    Supplier’s Power
        11.2.2    Buyer’s Power
        11.2.3    Threat of New Entrants
        11.2.4    Degree of Rivalry
        11.2.5    Threat of Substitutes
    11.3    Key Indicators for Demand
    11.4    Key Indicators for Price
12    Trade Data Analysis (HS Code-3402)
    12.1    Major Importing Countries
        12.1.1    By Value
        12.1.2    By Volume
    12.2    Major Exporting Countries
        12.2.1    By Value
        12.2.2    By Volume
13    Price Analysis
14    Value Chain Analysis
15    Competitive Landscape

    15.1    Market Structure
    15.2    Company Profiles
        15.2.1    The Procter & Gamble Company
            15.2.1.1    Company Overview
            15.2.1.2    Product Portfolio
            15.2.1.3    Demographic Reach and Achievements
            15.2.1.4    Certifications
        15.2.2    Henkel AG & Company, KGaA 
            15.2.2.1    Company Overview
            15.2.2.2    Product Portfolio
            15.2.2.3    Demographic Reach and Achievements
            15.2.2.4    Certifications
        15.2.3    Church & Dwight Co., Inc 
            15.2.3.1    Company Overview
            15.2.3.2    Product Portfolio
            15.2.3.3    Demographic Reach and Achievements
            15.2.3.4    Certifications
        15.2.4    S. C. Johnson & Son, Inc. 
            15.2.4.1    Company Overview
            15.2.4.2    Product Portfolio
            15.2.4.3    Demographic Reach and Achievements
            15.2.4.4    Certifications
        15.2.5    Unilever Plc
            15.2.5.1    Company Overview
            15.2.5.2    Product Portfolio
            15.2.5.3    Demographic Reach and Achievements
            15.2.5.4    Certifications
        15.2.6    RSPL
            15.2.6.1    Company Overview
            15.2.6.2    Product Portfolio
            15.2.6.3    Demographic Reach and Achievements
            15.2.6.4    Certifications
        15.2.7    Kao Corporation    
            15.2.7.1    Company Overview
            15.2.7.2    Product Portfolio
            15.2.7.3    Demographic Reach and Achievements
            15.2.7.4    Certifications
        15.2.8    Others
16    Consumer Analysis
17    Industry Events and Developments


List of Key Figures and Tables

1.    Middle East and Africa Laundry Detergents Market: Key Industry Highlights, 2018 and 2028
2.    Middle East and Africa Laundry Detergents Historical Market: Breakup by Type (USD Million), 2018-2022
3.    Middle East and Africa Laundry Detergents Market Forecast: Breakup by Type (USD Million), 2023-2028
4.    Middle East and Africa Laundry Detergents Historical Market: Breakup by Form (USD Million), 2018-2022
5.    Middle East and Africa Laundry Detergents Market Forecast: Breakup by Form (USD Million), 2023-2028
6.    Middle East and Africa Laundry Detergents Historical Market: Breakup by Application (USD Million), 2018-2022
7.    Middle East and Africa Laundry Detergents Market Forecast: Breakup by Application (USD Million), 2023-2028
8.    Middle East and Africa Laundry Detergents Historical Market: Breakup by Country (USD Million), 2018-2022
9.    Middle East and Africa Laundry Detergents Market Forecast: Breakup by Country (USD Million), 2023-2028
10.    Major Exporting Countries by Value
11.    Major Importing Countries by Value
12.    Major Exporting Countries by Volume
13.    Major Importing Countries by Volume
14.    Middle East and Africa Laundry Detergents Market Structure

Key Questions Answered in the Report

The Middle East and Africa laundry detergents market attained a value of USD 8.1 billion in 2020.

The laundry detergents market in the Middle East and Africa is expected to grow at a CAGR of nearly 4% in the forecast period of 2023-2028.

The laundry detergent market in the Middle East and Africa is expected to reach a value of about USD 10.3 billion by 2026.

The major drivers of the industry include rising disposable incomes, increasing population, growing innovations, and the rising hygiene and health consciousness among consumers.

The rising GDP of the region is expected to be a key trend guiding the growth of the industry.

Saudi Arabia, the United Arab Emirates, Nigeria, and South Africa, among others, are the leading regions in the market.

Enzymatic and non-enzymatic are the leading types of laundry detergents in the industry.

The significant forms of laundry detergents in the market are powder and liquid.

The major application segments in the industry are household and industrial and institutional.

The leading players in the market are The Procter & Gamble Company, Henkel AG & Company, KGaA, Church & Dwight Co., Inc, S. C. Johnson & Son, Inc., Unilever Plc, RSPL, Kao Corporation, among others.

Analyst Review

The Middle East and Africa laundry detergents market attained a value of USD 8.1 billion in 2020. The industry is projected to grow at an estimated CAGR of 4% during the forecast period of 2023-2028 and is expected to be valued at USD 10.3 billion by 2026. The industry is likely to witness a healthy growth in the coming years, supported by the growth of the global industry growth.

EMR’s meticulous research methodology delves deep into the industry, covering the macro and micro aspects of the industry. Based on types, the market for laundry detergents can be segmented into enzymatic and non-enzymatic. By form, the industry is segmented into powder and liquid. On the basis of application, the market is bifurcated into household and industrial and institutional. The major regional markets for laundry detergents are Saudi Arabia, the United Arab Emirates, Nigeria, and South Africa, among others. The key players in the above industry include The Procter & Gamble Company, Henkel AG & Company, KGaA, Church & Dwight Co., Inc, S. C. Johnson & Son, Inc., Unilever Plc, RSPL, Kao Corporation, among others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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