The laundry detergents market in the Middle East and Africa attained a value of USD 8.8 billion in 2019. The industry is expected to witness a healthy growth in the coming five years, supported by the growth of the global market. The global laundry detergents industry is projected to grow at an estimated CAGR of 4.6% during the forecast period of 2020-2025. By 2025, the laundry detergents industry, globally, is expected to be valued at USD 93 billion.
Get a Free Sample Report with Table of Content - Download Now
The global laundry detergents industry is dominated by the Asia Pacific region, accounting for nearly half the global market. The industry in the region is being driven by its large population and increasing penetration of laundry products and washing machines. Within the Asia Pacific region, China is the largest market for laundry detergents. India, too, is a significant market within the region and is projected to witness a faster growth as compared to China in the forecast period. The industry is India is estimated to witness an average annual increase of 8% in the coming five years. The industry in India is being driven by the rising hygiene and health consciousness among the consumers aided by various government schemes promoting cleanliness and hygiene. Europe and North America follow the Asia Pacific as other leading markets for laundry detergents. The two regions, together, account for over 25% of the industry. In North America, the industry is being driven by the strong demand for laundry care products from the US. The US leads the North America market.
While the Middle East and Africa is a comparatively smaller regional market, the region has strong growth potential driven, by a strong economic growth, especially, in Saudi Arabia and the United Arab Emirates. While the purchasing power of sub-Saharan Africa in terms of per capita GDP doubled between 2000-2016, the purchasing power in the Middle East and North Africa region grew annually at a rate of 3.9% during the same period. In 2019, the GDP of Middle East and Africa witnessed a moderate growth of 2.4% as compared to 2017. The laundry detergents industry is also aided by the rising tourism industry in the region. In 2019, while the arrival of tourists in the Middle East grew by 10% as compared to 2017, in Africa the arrival of tourists increased by 7%.
Properties and Applications
Laundry detergents usually comprise of one or more surfactants which help in cleaning clothes, linen, curtains and other related products. They can either be enzymatic or non-enzymatic in types. By form, they can be categorised as:
They find their application in the household as well as industrial and institutional sectors. The report by EMR also covers the regional markets in the Middle East and Africa like Saudi Arabia, United Arab Emirates, Nigeria, and South Africa, among others.
The laundry detergents market in the Middle East and Africa is being driven by the rising penetration of washing machines within the region aided by the growing purchasing power of the consumers. The growing hygiene consciousness, especially among the region’s millennial population, is further aiding the market growth. With a growing number of women entering the workforce in the region, the industry is being propelled forward as consumers are seeking convenient and less time-consuming options in laundry care. The region, with a mix of recovering and robustly growing economies, presents lucrative expansion opportunities for the laundry detergents industry. The increasing population and rising urbanisation are providing further opportunities for growth of the industry. With multiple countries in the Middle East and Africa regions having limited water resources, laundry care solutions which use minimal water are expected to witness a healthy growth in the coming years. The growing eco-consciousness among the consumers of the region is furthering the industry growth for organic products and products made of bio-degradable ingredients.
The industry is also being buoyed by the healthy growth of the powder laundry detergents. Following the overall global trend, powder detergents dominate the Middle East and Africa industry. However, liquid detergents are expected to rise in the coming five years, driven by its ease of use and convenience. Enzymatic detergents, which account for more than 50% of the global industry, are also expected to witness a robust growth in the Middle East and Africa region in the forecast period due to their effectiveness on removing tough bio-stains. Laundry detergents find the majority of their application within the household sector. However, the industrial sector is expected to be aided by the growth of the tourism industry within the region.
The report gives a detailed analysis of the following key players in the laundry detergents market in the Middle East and Africa, covering their competitive landscape, capacity, and latest developments like expansions of capacity, mergers, acquisitions, and investments, and plant turnarounds:
The EMR report assesses the industry based on the Porter’s Five Forces model along with providing a SWOT analysis. The comprehensive report also looks into the other regional markets, globally, like North America, Asia Pacific, Europe, and Latin America.
2 Research Methodology
3 Executive Summary
3.1 Market Overview
3.2 Key Demand Drivers
3.3 Key Players
3.4 Supply Market Changes
4 Global Laundry Detergents Market Outlook
5 Global Laundry Detergents Market
5.1 Global Laundry Detergents Market Analysis
5.1.1 Figure: Global Detergents Historical Market (2015-2019) & Forecast (2020-2025)
5.1.2 Figure: Global Laundry Detergents Historical Market (2015-2019) & Forecast (2020-2025)
5.1.3 Chart: Global Laundry Detergents Market Breakup by Form
5.1.4 Chart: Global Laundry Detergents Market Breakup by Type
5.1.5 Chart: Global Laundry Detergents Market Breakup by Application
126.96.36.199 Industrial and Institutional
5.1.6 Chart: Global Laundry Detergents Market Breakup by Region
188.8.131.52 North America
184.108.40.206 Asia Pacific
220.127.116.11 Latin America
18.104.22.168 Middle East and Asia
6 Middle East and Africa Laundry Detergents Market
6.1 Middle East and Africa Laundry Detergents Market Analysis
6.1.1 Figure: Middle East and Africa Detergents Historical Market (2015-2019) & Forecast (2020-2025)
6.1.2 Figure: Middle East and Africa Laundry Detergents Historical Market (2015-2019) & Forecast (2020-2025)
6.1.3 Chart: Breakup by Form
6.1.4 Figure: Middle East and Africa Laundry Detergents Market Breakup by Form: Historical Market ((2015-2019) & Forecast (2020-2025)
6.1.5 Chart: Breakup by Type
6.1.6 Chart: Middle East and Africa Laundry Detergents Market Breakup by Type: Historical Market (2015-2019) & Forecast (2020-2025)
6.1.7 Chart: Breakup by Application
22.214.171.124 Industrial and Institutional
6.1.8 Figure: Middle East and Africa Laundry Detergents Market Breakup by Application: Historical Market (2015-2019) & Forecast Breakup by Country (2020-2025)
126.96.36.199 Industrial and Institutional
6.1.9 Chart: Breakup by Country
188.8.131.52 Saudi Arabia
184.108.40.206 United Arab Emirates
220.127.116.11 South Africa
6.1.10 Figure: Middle East and Africa Laundry Detergents Breakup by Country: Historical Market (2015-2019) & Forecast (2020-2025)
18.104.22.168 Saudi Arabia
22.214.171.124 United Arab Emirates
126.96.36.199 South Africa
6.2 SWOT Analysis
6.3 Value Chain Analysis
6.4 Porter’s Five Forces Analysis
6.4.2 Buyer’s Power
6.4.3 Supplier’s Power
6.4.4 New Entrants
6.4.5 Degree of Rivalry
7 Global (HS Code-3402) Laundry Detergents Trade Analysis (2019)
7.1 Major Exporting Countries by Value & Volume
7.2 Major Importing Countries by Value & Volume
8 Middle East and Africa Laundry Detergents Price Analysis
8.1 Powder Detergents
8.2 Liquid Detergents
9 Competitive Landscape
9.1 Profile Analysis
9.2 Middle East and Africa Laundry Detergents Market Share (%) by Manufacturers (2019)
9.2.1 The Procter & Gamble Company
9.2.2 Henkel AG & Company, KGaA
9.2.3 Church & Dwight Co., Inc
9.2.4 S. C. Johnson & Son, Inc.
10 Events and Developments
Additional Customisations Available
11 Middle East and Africa Laundry Detergents Market Share (Volume) by Manufacturers (2019)
11.1 The Procter & Gamble Company
11.2 Henkel AG & Company, KGaA
11.3 Church & Dwight Co., Inc
11.4 S. C. Johnson & Son, Inc.
12 Chart: Middle East and Africa Laundry Detergents Market Share (%) by Brands (2019)
13 Chart: Middle East and Africa Laundry Detergents Market Share (Volume) by Brands (2019)
EMR is one of the foremost business intelligence and market research firms with a database of syndicated and customised reports spanning more than 100 industries across global and regional markets. We leverage the knowledge of our highly skilled team of over 100 analysts and more than 3000 independent consultants to provide our clients with thoroughly researched and reliable data tailored to their requirements. We help our clients, who range from Fortune 1000 companies to medium and niche enterprises, make informed strategic decisions through our varied tools and methodology.
Our meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. We understand the distinct nature and requirements for each market and thus, modify our methodology to best fit the industry in question. Our research methodology uses a combination of cutting-edge analytical tools and the expertise of our highly accomplished team, thus, providing our customers with market insights that are accurate, actionable, and help them remain ahead of their competition. EMR’ s fine-tuned research methodology and data analysis, formulated through years of cross-industry experience of our team, ensure that our clients are provided with:
Our approach gives our clients a comprehensive assessment of the prevailing and projected market conditions through the collection, collation, and analysis of data from trusted sources.
We assess the historical, prevailing, and expected prices of commodities and raw materials by analysing our assiduously collected data from verified primary and secondary sources. Our assessments reflect the market values of related commodities within a region to help our consumers understand the interdependencies and formulate profitable market strategies. Our price assessments cover both the average global prices along with the prevailing regional prices.
Our market assessments determine the global and regional production and consumption of the product, according to their value and volume. We identify the key growth drivers, opportunities, and restraints that might promote or hinder the future market growth along with an expansive overview of the competitive landscape to help our clients make informed strategic decisions. We also take into account the demographic, economic, cultural, and political factors that might influence the market.
We gather market intelligence through our extensive database of reliable secondary sources and our exhaustive interviews with multiple industry stakeholders. The information gathered through our primary and secondary sources help us verify and extrapolate data relating to prices, trade, and market fluctuations along with the latest developments in the market.
As a part of our primary research, we interact with highly placed industrial professionals possessing an expansive and meticulous insight into the market. We conduct our interviews via mails, telephonic conversations, and one-on-one meetings. Thus, our exhaustive interviews with both buyers and consumers help us provide our clients with verified intelligence regarding the market size, share, drivers, prices, and forecast along with a detailed assessment of your supply chain.
EMR has access to extensive internal and subscribed databases, which apprise us of the historical and prevailing market conditions and help us forecast the market for the coming few years. Our secondary research involves a wide array of sources ranging from the annual and financial reports of the key players in the industry to governmental and regulatory databases. We refer to various scientific and industry publications and whitepapers to form a comprehensive understanding of the product and the supply chain. Our wide-ranging research also refers to relevant articles and press releases to provide our customers with an up-to-date understanding of the contemporary market. We derive extensive raw data from our secondary research, which then go through a thorough verification and validation process, to help us formulate an exhaustive understanding of the market, the supply chain, the competitive landscape, and the product.
Other Analyst Tools and Data Models
Our extensive and intricate data models, formulated through our propriety technological and analytical resources, help you easily comprehend the expansive market data and aid you in framing vital business and market strategies. Our tools provide you with a cohesive understanding of the industry outlook, taking into account the qualitative and quantitative market variables. Our analytical tools and models are regularly updated according to the changes in the continually evolving market scenarios as well as being adapted to best meet our client’s specific needs. Our research methods involve a blend of the best technological tools used in the industry along with the expertise of our analysts and consultants who can spot and assess the implications of the subtle factors influencing the more complex markets.
Our market assessments take into consideration only those data that are confirmed and are derived from credible and transparent sources. Thus, our clients are presented with accurate and infallible data which can be incorporated into their business strategies.
Before our data is presented to the clients, they undergo an intensive cross-verification and validation process. We corroborate the data gathered through our primary and secondary research by the review and validation of the initial sources along with the verification of the data from other thoroughly vetted sources.
Our qualitative and quantitative assessments are time-sensitive, reflecting the most recent value and volume of the market across regions. By constantly updating our databases and reports to reflect the changes taking place in the market, our market and price assessments accurately reflect the prevailing industry conditions.
Thus, our rigorous data collection, thorough statistical analysis, and specialist assessments ensure that our clientele has a greater understanding of the market space, supply chain, price fluctuations, competitive landscape, and other vital factors, helping them emerge as the undisputed industry leaders in their respective fields.
We are technically excellent, strategic, practical, experienced and efficient; our analysts are hand-picked based on having the right attributes to work successfully and execute projects based on your expectations.
We leverage our cutting-edge technology, our access to trusted databases, and our knowledge of the current models used in the market to deliver you research solutions that are tailored to your needs and put you ahead of the curve.
We deliver in-depth and superior quality research in prices that are reasonable, unmatchable, and shows our understanding of your resource structure. We, additionally, offer attractive discounts on our upcoming reports.
Our team of expert analysts are at your beck and call to deliver you optimum results that are customised to meet your precise needs within the specified timeframe and help you form a better understanding of the industry.
Global Green Surfactants Market Report and Forecast 2020-2025
Oral irrigators channel a stream of water from and between the teeth to extract food particles. These can help people with braces or with fixed partial teeth. They are helpful in cleaning areas that a...
The global surface disinfectant market is projected to grow at a CAGR of almost 9.73% in the forecast period of 2020-2025. The surface disinfectant market is being driven by the rising demand for disi...
The North America region is the leading ethanolamine market. The growing demand for ethanolamine in cosmetics, surface-active chemicals, and emulsifiers is the key driver of export demand in North Ame...
The global home and personal care preservatives market is aided by the growing home and personal care and preservatives industries. The global preservative market attained a volume of 737 kilo metric ...
Buy Full Version
"Middle East and Africa Laundry Detergents Market" Purchase Enquiry