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Global Mixed Reality Market Size, Analysis, Forecast: By Component: Hardware, Software; By Application: Automotive and Aerospace, Medical, Entertainment, E-Commerce and Retail, Others; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis, Key Indicators for Demand; Competitive Landscape; 2024-2032
Global Mixed Reality Market Outlook
The global mixed reality market reached a value of about USD 2,133.5 million in 2023. The market growth is being aided by the rising investments in devices, software ecosystems, and platforms.
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The market is further being driven by evolving technologies, such as 5G technology and IoT technology, and the availability of low-cost hardware that allows the mixed reality industry to thrive and evolve. Thus, the market is projected to grow at a CAGR of 77% during the forecast period of 2024-2032 to attain a value of nearly USD 20,708 million by 2026.
Increasing Demand for 5G Technology and IoT Technology to Augment the Market Growth
Computer graphics, signal processing, computer apparition, user interfaces, mobile computing, wearable computing, information visualisation, and display and sensor design are all part of mixed reality. The market for mixed reality is being catalysed by the rising automation and digitisation trends being witnessed across industries. Various industries, including automotive and healthcare, along with offices, are rapidly adopting mixed reality principles. The rising popularity of 5G technology, IoT technology, and the availability of low-cost hardware, among other factors, are boosting the market growth of mixed reality. The factors are expected to continue to boost the market growth in the coming years.
North America is a Leading Market for Mixed Reality, with the Asia Pacific Being the Fastest Growing Market
North America was a significant contributor to the growth of the mixed reality industry in 2020 and is expected to maintain its dominance in the market in the coming years. This is due to a rise in mixed reality gadget usage, along with the introduction of favourable policies propelling the adoption of 5G technology and artificial intelligence. Within North America, the United States is the leading market for mixed reality due to the increasing acceptance of technologically sophisticated solutions, as well as the increased emphasis on digitalisation and artificial intelligence, in the country.
The Asia Pacific area, on the other hand, is anticipated to be the fastest-growing market over the forecast period. In the rising economies, such as China and India, there has been a rise in the adoption of advanced technologies, an expansion of downstream industries, and a growth in the proliferation of smartphone devices. This has aided the growth of the mixed reality industry within the region. Furthermore, the use of mixed reality in educational technologies is projected to accelerate the growth of the mixed reality industry in the Asia Pacific.
Mixed Reality: Market Segmentation
The regulated clash of the AR/VR and IoT developments is symbolised by mixed reality. It is the blending of the real and virtual worlds in order to create new representations and settings in which digital and physical things, as well as their data, may co-exist and interact. Mixed reality uses a projector to project pictures onto semi-transparent materials, which are subsequently reflected to the eye via beam-splitting technology. Maintenance and operations, production, design and development, reporting and analytics, quality control, and distribution are all locations where mixed reality is being used.
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Based on components, the market is bifurcated into:
- Hardware
- Software
On the basis of application, the industry is segmented into:
- Automotive and Aerospace
- Medical
- Entertainment
- E-Commerce and Retail
- Others
The major regional markets of mixed reality are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
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Increasing Focus on Technological Advancements for User Interface to Bolster the Growth of the Mixed Reality Industry
Investments in devices, software ecosystems, and platforms fuelled by mixed reality is expected to propel the growth of the market. The ultimate objective of these investments is to replace keyboards and flat screens in the industry with a new business model. In the present technological era, this is expected to lead to a higher user involvement level. Every enhancement to the user interface patterns improves the functionality of typing, clicking, touching, and swiping, allowing users to advance "beyond the glass" of traditional displays. This is projected to support the market growth of mixed reality in the coming years.
Further, as organisations explore and go beyond pilot applications, the enterprise potential of mixed reality continues to expand. Enhanced attempts to combine IoT technology's potential with the help of sensors and linked devices, which help to develop a more integrated physical and digital landscape, are resulting in significant infrastructure investments. Wearable technology is one of the foundations for some of the most complex and immersive mixed reality experiences now available in the market. Wearables are expected to find a wide range of applications within various industries and businesses. Moreover, many types of field operations, such as maintenance and delivery services, may also benefit from the expansion of the wearables segment, such as Microsoft’s HoloLens. These factors are expected to support the growth of the market in the coming years.
Key Industry Players in the Global Mixed Reality Market
The report gives a detailed analysis of the following key players in the global mixed reality market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
- Amber Garage
- Microsoft Corporation
- Canon Inc.
- Samsung Electronics Co., Ltd.
- HP Development Company, L.P.
- Brainlab AG
- Others
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Component |
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| Breakup by Application |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Mixed Reality Market Analysis
8.1 Key Industry Highlights
8.2 Global Mixed Reality Historical Market (2018-2023)
8.3 Global Mixed Reality Market Forecast (2024-2032)
8.4 Global Mixed Reality Market by Component
8.4.1 Hardware
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Software
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.5 Global Mixed Reality Market by Application
8.5.1 Automotive and Aerospace
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Medical
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Entertainment
8.5.3.1 Historical Trend (2018-2023)
8.5.3.2 Forecast Trend (2024-2032)
8.5.4 E-Commerce and Retail
8.5.4.1 Historical Trend (2018-2023)
8.5.4.2 Forecast Trend (2024-2032)
8.5.5 Others
8.6 Global Mixed Reality Market by Region
8.6.1 North America
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Europe
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Asia Pacific
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Latin America
8.6.4.1 Historical Trend (2018-2023)
8.6.4.2 Forecast Trend (2024-2032)
8.6.5 Middle East and Africa
8.6.5.1 Historical Trend (2018-2023)
8.6.5.2 Forecast Trend (2024-2032)
9 North America Mixed Reality Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Mixed Reality Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Mixed Reality Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Mixed Reality Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Mixed Reality Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 Amber Garage
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 Microsoft Corporation
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 Canon Inc.
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Samsung Electronics Co., Ltd.
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 HP Development Company, L.P.
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 Brainlab AG
16.2.6.1 Company Overview
16.2.6.2 Product Portfolio
16.2.6.3 Demographic Reach and Achievements
16.2.6.4 Certifications
16.2.7 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Mixed Reality Market: Key Industry Highlights, 2018 and 2032
2. Global Mixed Reality Historical Market: Breakup by Component (USD Million), 2018-2023
3. Global Mixed Reality Market Forecast: Breakup by Component (USD Million), 2024-2032
4. Global Mixed Reality Historical Market: Breakup by Application (USD Million), 2018-2023
5. Global Mixed Reality Market Forecast: Breakup by Application (USD Million), 2024-2032
6. Global Mixed Reality Historical Market: Breakup by Region (USD Million), 2018-2023
7. Global Mixed Reality Market Forecast: Breakup by Region (USD Million), 2024-2032
8. North America Mixed Reality Historical Market: Breakup by Country (USD Million), 2018-2023
9. North America Mixed Reality Market Forecast: Breakup by Country (USD Million), 2024-2032
10. Europe Mixed Reality Historical Market: Breakup by Country (USD Million), 2018-2023
11. Europe Mixed Reality Market Forecast: Breakup by Country (USD Million), 2024-2032
12. Asia Pacific Mixed Reality Historical Market: Breakup by Country (USD Million), 2018-2023
13. Asia Pacific Mixed Reality Market Forecast: Breakup by Country (USD Million), 2024-2032
14. Latin America Mixed Reality Historical Market: Breakup by Country (USD Million), 2018-2023
15. Latin America Mixed Reality Market Forecast: Breakup by Country (USD Million), 2024-2032
16. Middle East and Africa Mixed Reality Historical Market: Breakup by Country (USD Million), 2018-2023
17. Middle East and Africa Mixed Reality Market Forecast: Breakup by Country (USD Million), 2024-2032
18. Global Mixed Reality Market Structure
Key Questions Answered in the Report
In 2023, the global market attained a value of nearly USD 2,133.5 million.
The market is projected to grow at a CAGR of 77% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach almost USD 6,4876.1 million by 2032.
The major market drivers are the increasing adoption of IoT and 5G technology and the rising availability of low-cost hardware.
The increasing investments to replace keyboards and flat screens with a new business model and the surging attempts to enhance the functionality of swiping, touching, and clicking are the key trends guiding the market.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The leading components of mixed reality in the market are hardware and software.
The significant applications of mixed reality are automotive and aerospace, medical, entertainment, and e-commerce and retail, among others.
The major players in the market are Amber Garage, Microsoft Corporation, Canon Inc., Samsung Electronics Co., Ltd., HP Development Company, L.P., and Brainlab AG, among others.
Analyst Review
The global mixed reality market attained a value of nearly USD 2,133.5 million in 2023, driven by the growing adoption of 5G technology and IoT technology. Aided by rising technological advancements, the market is expected to witness a further growth in the forecast period of 2024-2032, growing at a CAGR of 77%. The market is projected to reach about USD 6,4876.1 million by 2032.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on components, the industry can be segmented broadly into hardware and software. By application, the market can be segmented into automotive and aerospace, medical, entertainment, and e-commerce and retail, among others. The major regional markets for mixed reality are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above market include Amber Garage, Microsoft Corporation, Canon Inc., Samsung Electronics Co., Ltd., HP Development Company, L.P., and Brainlab AG, among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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