Reports
Global Mobile Advertising Market Size, Share, Forecast: By Platform: Video, Social Media, Website, Push Notifications, Display, SMS and E-mail, In-App; By Distribution Channel: Affiliate Marketing, Omni-channel Marketing, Social Media Marketing, Content Marketing, Others; By End Use; Regional Analysis; Competitive Landscape; 2024-2032
Global Mobile Advertising Market Outlook
The global mobile advertising market is expected to witness a healthy growth in the forecast period of 2024-2032 and reach a value of approximately USD 289 billion by 2032.
Read more about this report - REQUEST FREE SAMPLE COPY IN PDF
Increasing Global Expenditures on Travelling to Augment the Mobile Advertising Industry Growth
Based on end use, the travel segment accounts for a significant share in the mobile advertising industry. This can be attributed to the growing adoption of mobile advertising channels by travel and tourism companies to extend their customer reach. Moreover, these companies are adopting various marketing strategies to promote different tourist destinations, with video advertisements emerging as one of the most prominent marketing strategies. This is a result of the emotional impact that these video advertisements have on the customers. Furthermore, the major players are increasing their expenditure on developing interactive content to create an urge among customers to visit these tourist destinations. In addition, these advertisements can provide information to the tourists about the places of interest near them, and, hence, can enhance their overall travel experience.
North America to Provide Enhanced Growth Opportunities to the Mobile Advertising Industry
Region-wise, North America is expected to witness a significant growth over the forecast period owing to the presence of key industry players in the region. Moreover, the increasing expenditure on digital marketing is likely to overtake the TV advertising spending in the region. This can be attributed to the region’s large population of technologically-proficient people. Furthermore, the intense competition among the major players in the gaming industry is anticipated to increase the prevalence of reward ads. These ads play an important role in increasing the customer’s engagement with game as they reward them for watching these ads by giving several benefits related to the game.
Mobile Advertising: Market Segmentation
Mobile advertising is a form of advertising that is executed via mobile devices. It is a type of advanced advertising and can be done in the form of banner ads on a mobile website, or as text ads via SMS. Mobile advertising can also be purchased through the Mobile Demand Platform, where ad impressions are purchased through real-time ad exchanges.
Read more about this report - REQUEST FREE SAMPLE COPY IN PDF
By platform, the market is divided into:
- Video
- Social Media
- Website
- Push Notifications
- Display
- SMS and E-Mail
- In-App
- Others
Based on distribution channel, the industry can be segmented into:
- Affiliate Marketing
- Omni-Channel Marketing
- Social Media Marketing
- Content Marketing
- Others
The market is divided based on end use into:
- BFSI
- Arts and Entertainment
- Hobbies and Interest
- Technology and Computing
- Fashion and Style
- Travel
- Healthcare
- Automotive
- Others
The regional markets for the product include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
Read more about this report - REQUEST FREE SAMPLE COPY IN PDF
Increasing Usage of Smartphones to Bolster the Growth of the Mobile Advertising Industry
The global mobile advertising industry is being driven by the increasing smartphone and internet penetration globally and a growing demand for e-book, music, and social media apps. The growing popularity of smartphones is reshaping people's way of having fun and communication. Smartphone users can now access internet services through a host of apps. In addition, people now perform many tasks such as shopping, accessing social media platforms, among others, through various apps available in the market. Moreover, rapidly evolving technology has allowed users to buy clothes and food through their mobiles. Furthermore, the ever-increasing surfing time of users on their smartphones is likely to propel the growth of the market.
In the forecast period, the growing adoption of location-based technology is expected to be a major driver of the market.
Key Industry Players in the Global Mobile Advertising Market
The report gives a detailed analysis of the following key players in the global mobile advertising market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
- Facebook, Inc.
- Alphabet, Inc.
- Microsoft Corporation
- Twitter, Inc.
- InMobi PTE Ltd.
- Amobee, Inc.
- Others
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Platform |
|
| Breakup by Distribution Channel |
|
| Breakup by End Use |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Mobile Advertising Market Analysis
8.1 Key Industry Highlights
8.2 Global Mobile Advertising Historical Market (2018-2023)
8.3 Global Mobile Advertising Market Forecast (2024-2032)
8.4 Global Mobile Advertising Market by Platform
8.4.1 Video
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Social Media
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 Website
8.4.3.1 Historical Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.4.4 Push Notifications
8.4.4.1 Historical Trend (2018-2023)
8.4.4.2 Forecast Trend (2024-2032)
8.4.5 Display
8.4.5.1 Historical Trend (2018-2023)
8.4.5.2 Forecast Trend (2024-2032)
8.4.6 SMS and E-mail
8.4.6.1 Historical Trend (2018-2023)
8.4.6.2 Forecast Trend (2024-2032)
8.4.7 In-App
8.4.7.1 Historical Trend (2018-2023)
8.4.7.2 Forecast Trend (2024-2032)
8.4.8 Others
8.5 Global Mobile Advertising Market by Distribution Channel
8.5.1 Affiliate Marketing
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Omni-channel Marketing
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Social Media Marketing
8.5.3.1 Historical Trend (2018-2023)
8.5.3.2 Forecast Trend (2024-2032)
8.5.4 Content Marketing
8.5.4.1 Historical Trend (2018-2023)
8.5.4.2 Forecast Trend (2024-2032)
8.5.5 Others
8.6 Global Mobile Advertising Market by End Use
8.6.1 BFSI
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Arts and Entertainment
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Hobbies and Interest
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Technology and Computing
8.6.4.1 Historical Trend (2018-2023)
8.6.4.2 Forecast Trend (2024-2032)
8.6.5 Fashion and Style
8.6.5.1 Historical Trend (2018-2023)
8.6.5.2 Forecast Trend (2024-2032)
8.6.6 Travel
8.6.6.1 Historical Trend (2018-2023)
8.6.6.2 Forecast Trend (2024-2032)
8.6.7 Healthcare
8.6.7.1 Historical Trend (2018-2023)
8.6.7.2 Forecast Trend (2024-2032)
8.6.8 Automotive
8.6.8.1 Historical Trend (2018-2023)
8.6.8.2 Forecast Trend (2024-2032)
8.6.9 Others
8.7 Global Mobile Advertising Market by Region
8.7.1 North America
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Europe
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Asia Pacific
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.7.4 Latin America
8.7.4.1 Historical Trend (2018-2023)
8.7.4.2 Forecast Trend (2024-2032)
8.7.5 Middle East and Africa
8.7.5.1 Historical Trend (2018-2023)
8.7.5.2 Forecast Trend (2024-2032)
9 North America Mobile Advertising Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Mobile Advertising Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Mobile Advertising Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Mobile Advertising Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Mobile Advertising Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Facebook, Inc.
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Alphabet, Inc.
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Microsoft Corporation
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Twitter, Inc.
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 InMobi PTE Ltd
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Amobee, Inc.
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Mobile Advertising Market: Key Industry Highlights, 2018 and 2032
2. Global Mobile Advertising Historical Market: Breakup by Platform (USD Billion), 2018-2023
3. Global Mobile Advertising Market Forecast: Breakup by Platform (USD Billion), 2024-2032
4. Global Mobile Advertising Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
5. Global Mobile Advertising Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
6. Global Mobile Advertising Historical Market: Breakup by End Use (USD Billion), 2018-2023
7. Global Mobile Advertising Market Forecast: Breakup by End Use (USD Billion), 2024-2032
8. Global Mobile Advertising Historical Market: Breakup by Region (USD Billion), 2018-2023
9. Global Mobile Advertising Market Forecast: Breakup by Region (USD Billion), 2024-2032
10. North America Mobile Advertising Historical Market: Breakup by Country (USD Billion), 2018-2023
11. North America Mobile Advertising Market Forecast: Breakup by Country (USD Billion), 2024-2032
12. Europe Mobile Advertising Historical Market: Breakup by Country (USD Billion), 2018-2023
13. Europe Mobile Advertising Market Forecast: Breakup by Country (USD Billion), 2024-2032
14. Asia Pacific Mobile Advertising Historical Market: Breakup by Country (USD Billion), 2018-2023
15. Asia Pacific Mobile Advertising Market Forecast: Breakup by Country (USD Billion), 2024-2032
16. Latin America Mobile Advertising Historical Market: Breakup by Country (USD Billion), 2018-2023
17. Latin America Mobile Advertising Market Forecast: Breakup by Country (USD Billion), 2024-2032
18. Middle East and Africa Mobile Advertising Historical Market: Breakup by Country (USD Billion), 2018-2023
19. Middle East and Africa Mobile Advertising Market Forecast: Breakup by Country (USD Billion), 2024-2032
20. Global Mobile Advertising Market Structure
Key Questions Answered in the Report
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 289 billion by 2032.
The major market drivers include the increasing smartphone and internet penetration globally and a growing demand for e-books, music, and social media apps.
The key trends are the ever-increasing surfing time of users on their smartphones, increasing expenditure on tourism related content and the growing adoption of location-based technology.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The end uses in the mobile advertising market include BFSI, arts and entertainment, hobbies and interest, technology and computing, fashion and style, travel, healthcare, and automotive, among others.
The leading distribution channels in the market are affiliate marketing, omni-channel marketing, social media marketing, and content marketing, among others.
The major platforms in the market include video, social media, website, push notifications, display, SMS and e-mail, and in-app, among others.
The key players in the global mobile advertising market are Facebook, Inc., Alphabet, Inc., Microsoft Corporation, Twitter, Inc., InMobi PTE Ltd. and Amobee, Inc., among others.
Analyst Review
The global mobile advertising market, driven by the increasing smartphone and internet penetration globally and a growing demand for e-book, music, and social media apps. Aided by the ever-increasing surfing time of users on their smartphones, increasing expenditure on tourism related content and growing adoption of location-based technology. The market is projected to reach USD 289 billion by 2032.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. On the basis of end use sectors, the travel sector accounts for the leading share in the industry. The major platforms in the industry include video, social media, website, push notifications, display, SMS and e-mail and in-app, among others. The leading distribution channels in the market are affiliate marketing, omni-channel marketing, social media marketing and content marketing, among others. The major regional markets for mobile advertising are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa, with North America accounting for the largest share of the market. The key players in the above market include Facebook, Inc., Alphabet, Inc., Microsoft Corporation, Twitter, Inc., InMobi PTE Ltd. and Amobee, Inc., among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
Purchase Options
Call us on
Purchase Full Report
Mini Report
$1699
-
Selected Sections, One User
-
Printing Not Allowed
-
Email Delivery in PDF
-
Free Limited Customisation -
Post Sales Analyst Support -
50% Discount on Next Update
Single User License
$2799
-
All Sections, One User
-
One Print Allowed
-
Email Delivery in PDF
-
Free Limited Customisation -
Post Sales Analyst Support -
50% Discount on Next Update
Five User License
$3999
-
All Sections, Five Users
-
Five Prints Allowed
-
Email Delivery in PDF
-
Free Limited Customisation
-
Post Sales Analyst Support
-
50% Discount on Next Update
Corporate License
$4999
-
All Sections, Unlimited Users
-
Unlimited Prints Allowed
-
Email Delivery in PDF + Excel
-
Free Limited Customisation
-
Post Sales Analyst Support
-
50% Discount on Next Update
Any Question? Speak With An Analyst
View A Sample
Did You Miss Anything, Ask Now
Why Expert Market Research?
Right People
We are technically excellent, strategic, practical, experienced and efficient; our analysts are hand-picked based on having the right attributes to work successfully and execute projects based on your expectations.
Right Methodology
We leverage our cutting-edge technology, our access to trusted databases, and our knowledge of the current models used in the market to deliver you research solutions that are tailored to your needs and put you ahead of the curve.
Right Price
We deliver in-depth and superior quality research in prices that are reasonable, unmatchable, and shows our understanding of your resource structure. We, additionally, offer attractive discounts on our upcoming reports.
Right Support
Our team of expert analysts are at your beck and call to deliver you optimum results that are customised to meet your precise needs within the specified timeframe and help you form a better understanding of the industry.
NEWSLETTER