As the novel coronavirus (COVID-19) continues to spread across the world, our analysts are constantly tracking the impact of this rapidly evolving situation on the markets and the consumer purchase behaviours. Thus, our latest estimates and analysis about the current market trends and forecast will exhaustively reflect the effects of this emerging pandemic.

Global Mobile Advertising Market: By Platform: Video, Social Media, Website, Push Notifications, Display, SMS and E-mail, In-App; By Distribution Channel; By End Use; BFSI, Arts and Entertainment, Others; Regional Analysis; Historical Market and Forecast (2016-2026); Market Dynamics; Competitive Landscape; Industry Events and Developments

Global Mobile Advertising Market Outlook

The global mobile advertising market is expected to witness a healthy growth in the forecast period of 2021-2026 and reach a value of approximately USD 289 billion by 2026.

 

Global Mobile Advertising Market

Read more about this report - REQUEST FREE SAMPLE COPY IN PDF

 

Increasing Global Expenditures on Travelling to Augment the Mobile Advertising Industry Growth

Based on end use, the travel segment accounts for a significant share in the mobile advertising industry. This can be attributed to the growing adoption of mobile advertising channels by travel and tourism companies to extend their customer reach. Moreover, these companies are adopting various marketing strategies to promote different tourist destinations, with video advertisements emerging as one of the most prominent marketing strategies. This is a result of the emotional impact that these video advertisements have on the customers. Furthermore, the major players are increasing their expenditure on developing interactive content to create an urge among customers to visit these tourist destinations. In addition, these advertisements can provide information to the tourists about the places of interest near them, and, hence, can enhance their overall travel experience.

 

North America to Provide Enhanced Growth Opportunities to the Mobile Advertising Industry

Region-wise, North America is expected to witness a significant growth over the forecast period owing to the presence of key industry players in the region. Moreover, the increasing expenditure on digital marketing is likely to overtake the TV advertising spending in the region. This can be attributed to the region’s large population of technologically-proficient people. Furthermore, the intense competition among the major players in the gaming industry is anticipated to increase the prevalence of reward ads. These ads play an important role in increasing the customer’s engagement with game as they reward them for watching these ads by giving several benefits related to the game.

 

Mobile Advertising: Industry Definition and Segmentation

Mobile advertising is a form of advertising that is executed via mobile devices. It is a type of advanced advertising and can be done in the form of banner ads on a mobile website, or as text ads via SMS. Mobile advertising can also be purchased through the Mobile Demand Platform, where ad impressions are purchased through real-time ad exchanges.

 

Global Mobile Advertising Market By Type

Read more about this report - REQUEST FREE SAMPLE COPY IN PDF

 

By platform, the market is divided into:

  • Video
  • Social Media
  • Website
  • Push Notifications
  • Display
  • SMS and E-Mail
  • In-App
  • Others

Based on distribution channel, the industry can be segmented into:

  • Affiliate Marketing
  • Omni-Channel Marketing
  • Social Media Marketing
  • Content Marketing
  • Others

The market is divided based on end use into:

  • BFSI
  • Arts and Entertainment
  • Hobbies and Interest
  • Technology and Computing
  • Fashion and Style
  • Travel
  • Healthcare
  • Automotive
  • Others

The regional markets for the product include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

 

Global Mobile Advertising Market By Region

Read more about this report - REQUEST FREE SAMPLE COPY IN PDF

 

Increasing Usage of Smartphones to Bolster the Growth of the Mobile Advertising Industry

The global mobile advertising industry is being driven by the increasing smartphone and internet penetration globally and a growing demand for e-book, music, and social media apps. The growing popularity of smartphones is reshaping people's way of having fun and communication. Smartphone users can now access internet services through a host of apps. In addition, people now perform many tasks such as shopping, accessing social media platforms, among others, through various apps available in the market. Moreover, rapidly evolving technology has allowed users to buy clothes and food through their mobiles. Furthermore, the ever-increasing surfing time of users on their smartphones is likely to propel the growth of the market.

In the forecast period, the growing adoption of location-based technology is expected to be a major driver of the market.

 

Key Industry Players in the Global Mobile Advertising Market

The report gives a detailed analysis of the following key players in the global mobile advertising market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

  • Facebook, Inc.
  • Alphabet, Inc.
  • Microsoft Corporation
  • Twitter, Inc.
  • InMobi PTE Ltd.
  • Amobee, Inc.
  • Others

The comprehensive EMR report provides an in-depth assessment of the industry based on the Porter's five forces model along with giving a SWOT analysis.

 

REPORT FEATURES DETAILS
Base Year 2020
Historical Period 2016-2020
Forecast Period 2021-2026
Scope of the Report Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Platform, Distribution Channel, End Use, Region
Breakup by Platform Video, Social Media, Website, Push Notifications, Display, SMS and E-mail, In-App, Others
Breakup by Distribution Channel Affiliate Marketing, Omni-channel Marketing, Social Media Marketing, Content Marketing, Online
Breakup by End Use BFSI, Arts and Entertainment, Hobbies and Interest, Technology and Computing, Fashion and Style, Travel, Healthcare, Automotive, Others
Breakup by Region North America, Latin America, Europe, Middle East and Africa, Asia Pacific
Market Dynamics SWOT, Porter's Five Forces, EMR’s Key Indicators for Price and Demand
Competitive Landscape Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications
Companies Covered Facebook, Inc., Alphabet, Inc., Microsoft Corporation, Twitter, Inc., InMobi PTE Ltd, Amobee, Inc., Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

 

*We at Expert Market Research always thrive to give you the latest information. The numbers in the article are only indicative and may be different from the actual report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Industry Opportunities and Challenges
8    Global Mobile Advertising Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Mobile Advertising Historical Market (2016-2020) 
    8.3    Global Mobile Advertising Market Forecast (2021-2026)
    8.4    Global Mobile Advertising Market by Platform
        8.4.1    Video
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2016-2020)
            8.4.1.3    Forecast Trend (2021-2026)
        8.4.2    Social Media
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2016-2020)
            8.4.2.3    Forecast Trend (2021-2026)
        8.4.3    Website
            8.4.3.1    Market Share
            8.4.3.2    Historical Trend (2016-2020)
            8.4.3.3    Forecast Trend (2021-2026)
        8.4.4    Push Notifications
            8.4.4.1    Market Share
            8.4.4.2    Historical Trend (2016-2020)
            8.4.4.3    Forecast Trend (2021-2026)
        8.4.5    Display
            8.4.5.1    Market Share
            8.4.5.2    Historical Trend (2016-2020)
            8.4.5.3    Forecast Trend (2021-2026)
        8.4.6    SMS and E-mail
            8.4.6.1    Market Share
            8.4.6.2    Historical Trend (2016-2020)
            8.4.6.3    Forecast Trend (2021-2026)
        8.4.7    In-App
            8.4.7.1    Market Share
            8.4.7.2    Historical Trend (2016-2020)
            8.4.7.3    Forecast Trend (2021-2026)
        8.4.8    Others
    8.5    Global Mobile Advertising Market by Distribution Channel
        8.5.1    Affiliate Marketing
            8.5.1.1    Market Share
            8.5.1.2    Historical Trend (2016-2020)
            8.5.1.3    Forecast Trend (2021-2026)
        8.5.2    Omni-channel Marketing
            8.5.2.1    Market Share
            8.5.2.2    Historical Trend (2016-2020)
            8.5.2.3    Forecast Trend (2021-2026)
        8.5.3    Social Media Marketing
            8.5.3.1    Market Share
            8.5.3.2    Historical Trend (2016-2020)
            8.5.3.3    Forecast Trend (2021-2026)
        8.5.4    Content Marketing
            8.5.4.1    Market Share
            8.5.4.2    Historical Trend (2016-2020)
            8.5.4.3    Forecast Trend (2021-2026)
        8.5.5    Online
    8.6    Global Mobile Advertising Market by End Use
        8.6.1    BFSI
            8.6.1.1    Market Share
            8.6.1.2    Historical Trend (2016-2020)
            8.6.1.3    Forecast Trend (2021-2026)
        8.6.2    Arts and Entertainment
            8.6.2.1    Market Share
            8.6.2.2    Historical Trend (2016-2020)
            8.6.2.3    Forecast Trend (2021-2026)
        8.6.3    Hobbies and Interest
            8.6.3.1    Market Share
            8.6.3.2    Historical Trend (2016-2020)
            8.6.3.3    Forecast Trend (2021-2026)
        8.6.4    Technology and Computing
            8.6.4.1    Market Share
            8.6.4.2    Historical Trend (2016-2020)
            8.6.4.3    Forecast Trend (2021-2026)
        8.6.5    Fashion and Style 
            8.6.5.1    Market Share
            8.6.5.2    Historical Trend (2016-2020)
            8.6.5.3    Forecast Trend (2021-2026)
        8.6.6    Travel
            8.6.6.1    Market Share
            8.6.6.2    Historical Trend (2016-2020)
            8.6.6.3    Forecast Trend (2021-2026)
        8.6.7    Healthcare
            8.6.7.1    Market Share
            8.6.7.2    Historical Trend (2016-2020)
            8.6.7.3    Forecast Trend (2021-2026)
        8.6.8    Automotive
            8.6.8.1    Market Share
            8.6.8.2    Historical Trend (2016-2020)
            8.6.8.3    Forecast Trend (2021-2026)
        8.6.9    Others
    8.7    Global Mobile Advertising Market by Region
        8.7.1    Market Share
            8.7.1.1    North America
            8.7.1.2    Europe
            8.7.1.3    Asia Pacific
            8.7.1.4    Latin America
            8.7.1.5    Middle East and Africa
9    Regional Analysis
    9.1    North America
        9.1.1    Historical Trend (2016-2020)
        9.1.2    Forecast Trend (2021-2026)
        9.1.3    Breakup by Country
            9.1.3.1    United States of America 
            9.1.3.2    Canada
    9.2    Europe
        9.2.1    Historical Trend (2016-2020)
        9.2.2    Forecast Trend (2021-2026)
        9.2.3    Breakup by Country Kingdom
            9.2.3.1    United 
            9.2.3.2    Germany
            9.2.3.3    France
            9.2.3.4    Italy
            9.2.3.5    Others
    9.3    Asia Pacific
        9.3.1    Historical Trend (2016-2020)
        9.3.2    Forecast Trend (2021-2026)
        9.3.3    Breakup by Country
            9.3.3.1    China
            9.3.3.2    Japan
            9.3.3.3    India
            9.3.3.4    ASEAN
            9.3.3.5    Australia
            9.3.3.6    Others
    9.4    Latin America
        9.4.1    Historical Trend (2016-2020)
        9.4.2    Forecast Trend (2021-2026)
        9.4.3    Breakup by Country
            9.4.3.1    Brazil
            9.4.3.2    Argentina
            9.4.3.3    Mexico
            9.4.3.4    Others
    9.5    Middle East and Africa
        9.5.1    Historical Trend (2016-2020)
        9.5.2    Forecast Trend (2021-2026)
        9.5.3    Breakup by Country
            9.5.3.1    Saudi Arabia
            9.5.3.2    United Arab Emirates
            9.5.3.3    Nigeria
            9.5.3.4    South Africa
            9.5.3.5    Others
10    Market Dynamics
    10.1    SWOT Analysis
        10.1.1    Strengths
        10.1.2    Weaknesses
        10.1.3    Opportunities
        10.1.4    Threats
    10.2    Porter’s Five Forces Analysis
        10.2.1    Supplier’s Power
        10.2.2    Buyer’s Power
        10.2.3    Threat of New Entrants
        10.2.4    Degree of Rivalry
        10.2.5    Threat of Substitutes
    10.3    EMR’s Key Indicators for Demand
    10.4    EMR’s Key Indicators for Price
11    Competitive Landscape
    11.1    Market Structure
    11.2    Company Profiles
        11.2.1    Facebook, Inc.
            11.2.1.1    Company Overview
            11.2.1.2    Product Portfolio
            11.2.1.3    Demographic Reach and Achievements
            11.2.1.4    Certifications
        11.2.2    Alphabet, Inc.
            11.2.2.1    Company Overview
            11.2.2.2    Product Portfolio
            11.2.2.3    Demographic Reach and Achievements
            11.2.2.4    Certifications
        11.2.3    Microsoft Corporation
            11.2.3.1    Company Overview
            11.2.3.2    Product Portfolio
            11.2.3.3    Demographic Reach and Achievements
            11.2.3.4    Certifications
        11.2.4    Twitter, Inc.
            11.2.4.1    Company Overview
            11.2.4.2    Product Portfolio
            11.2.4.3    Demographic Reach and Achievements
            11.2.4.4    Certifications
        11.2.5    InMobi PTE Ltd
            11.2.5.1    Company Overview
            11.2.5.2    Product Portfolio
            11.2.5.3    Demographic Reach and Achievements
            11.2.5.4    Certifications
        11.2.6    Amobee, Inc.
            11.2.6.1    Company Overview
            11.2.6.2    Product Portfolio
            11.2.6.3    Demographic Reach and Achievements
            11.2.6.4    Certifications
        11.2.7    Others
12    Industry Events and Developments


List of Figures and Tables

1.    Global Mobile Advertising Market: Key Industry Highlights, 2016 and 2026
2.    Global Mobile Advertising Historical Market: Breakup by Platform (USD Billion), 2016-2020
3.    Global Mobile Advertising Market Forecast: Breakup by Platform (USD Billion), 2021-2026
4.    Global Mobile Advertising Historical Market: Breakup by Distribution Channel (USD Billion), 2016-2020
5.    Global Mobile Advertising Market Forecast: Breakup by Distribution Channel (USD Billion), 2021-2026
6.    Global Mobile Advertising Historical Market: Breakup by End Use (USD Billion), 2016-2020
7.    Global Mobile Advertising Market Forecast: Breakup by End Use (USD Billion), 2021-2026
8.    Global Mobile Advertising Historical Market: Breakup by Region (USD Billion), 2016-2020
9.    Global Mobile Advertising Market Forecast: Breakup by Region (USD Billion), 2021-2026
10.    North America Mobile Advertising Historical Market: Breakup by Country (USD Billion), 2016-2020
11.    North America Mobile Advertising Market Forecast: Breakup by Country (USD Billion), 2021-2026
12.    Europe Mobile Advertising Historical Market: Breakup by Country (USD Billion), 2016-2020
13.    Europe Mobile Advertising Market Forecast: Breakup by Country (USD Billion), 2021-2026
14.    Asia Pacific Mobile Advertising Historical Market: Breakup by Country (USD Billion), 2016-2020
15.    Asia Pacific Mobile Advertising Market Forecast: Breakup by Country (USD Billion), 2021-2026
16.    Latin America Mobile Advertising Historical Market: Breakup by Country (USD Billion), 2016-2020
17.    Latin America Mobile Advertising Market Forecast: Breakup by Country (USD Billion), 2021-2026
18.    Middle East and Africa Mobile Advertising Historical Market: Breakup by Country (USD Billion), 2016-2020
19.    Middle East and Africa Mobile Advertising Market Forecast: Breakup by Country (USD Billion), 2021-2026
20.    Global Mobile Advertising Market Structure

Key Questions Answered in the Report

The market is estimated to witness a healthy growth in the forecast period of 2021-2026 to reach USD 289 billion by 2026.

The major industry drivers include the rising population, rising urbanisation, increasing smartphone and internet penetration globally and a growing demand for e-book, music, and social media apps.

The key industry trends are the ever-increasing surfing time of users on their smartphones, increasing expenditure on tourism related content and growing adoption of location-based technology.

The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific, with North America accounting for the largest share in the market.

The end use sectors in the mobile advertising industry include BFSI, arts and entertainment, hobbies and interest, technology and computing, fashion and style, travel, healthcare, and automotive, among others.

The leading distribution channels in the market are affiliate marketing, omni-channel marketing, social media marketing, and content marketing, among others.

The major platforms in the industry include video, social media, website, push notifications, display, SMS and e-mail, and in-app, among others.

The major players in the industry are Facebook, Inc., Alphabet, Inc., Microsoft Corporation, Twitter, Inc., InMobi PTE Ltd. and Amobee, Inc., among others.

Analyst Review

The global mobile advertising market, driven by the increasing smartphone and internet penetration globally and a growing demand for e-book, music, and social media apps. Aided by the ever-increasing surfing time of users on their smartphones, increasing expenditure on tourism related content and growing adoption of location-based technology. The market is projected to reach USD 289 billion by 2026.

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. On the basis of end use sectors, the travel sector accounts for the leading share in the industry. The major platforms in the industry include video, social media, website, push notifications, display, SMS and e-mail and in-app, among others. The leading distribution channels in the market are affiliate marketing, omni-channel marketing, social media marketing and content marketing, among others. The major regional markets for mobile advertising are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa, with North America accounting for the largest share of the market. The key players in the above market include Facebook, Inc., Alphabet, Inc., Microsoft Corporation, Twitter, Inc., InMobi PTE Ltd. and Amobee, Inc., among others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

Purchase Full Report

Mini Report

$1499
  • Selected Sections, One User
  • Printing Not Allowed
  • Email Delivery in PDF
  • Free Limited Customisation
  • Post Sales Analyst Support
  • 50% Discount on Next Update

Single User License

$2699
  • All Sections, One User
  • One Print Allowed
  • Email Delivery in PDF
  • Free Limited Customisation
  • Post Sales Analyst Support
  • 50% Discount on Next Update

Five User License

$3699
  • All Sections, Five Users
  • Five Prints Allowed
  • Email Delivery in PDF
  • Free Limited Customisation
  • Post Sales Analyst Support
  • 50% Discount on Next Update

Corporate License

$4699
  • All Sections, Unlimited Users
  • Unlimited Prints Allowed
  • Email Delivery in PDF + Excel
  • Free Limited Customisation
  • Post Sales Analyst Support
  • 50% Discount on Next Update

Any Question? Speak With An Analyst

Contact Analyst

View A Sample

Request Sample

Did You Miss Anything, Ask Now

Request Customisation
Why Expert Market Research?

RIGHT PEOPLE

We are technically excellent, strategic, practical, experienced and efficient; our analysts are hand-picked based on having the right attributes to work successfully and execute projects based on your expectations.

RIGHT METHODOLOGY

We leverage our cutting-edge technology, our access to trusted databases, and our knowledge of the current models used in the market to deliver you research solutions that are tailored to your needs and put you ahead of the curve.

RIGHT PRICE

We deliver in-depth and superior quality research in prices that are reasonable, unmatchable, and shows our understanding of your resource structure. We, additionally, offer attractive discounts on our upcoming reports.

RIGHT SUPPORT

Our team of expert analysts are at your beck and call to deliver you optimum results that are customised to meet your precise needs within the specified timeframe and help you form a better understanding of the industry.

Similar Reports





NEWSLETTER