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Global Mouth Fresheners Market Share, Trends, Forecast: By Type: Gum, Spray, Mint Candies, Others; By Category: Sugar Free, Conventional; By Distribution Channel: Supermarkets and Hypermarkets, Convenience Stores, Online, Others; Regional Analysis; Market Dynamics: SWOT Analysis; Competitive Landscape; 2024-2032
Global Mouth Fresheners Market Outlook
The global mouth fresheners market size reached approximately USD 20.01 billion in 2023. The market is further projected to grow at a CAGR of 6.1% between 2024 and 2032, reaching a value of USD 34.03 billion by 2032.
Key Trends in the Market
Mouth fresheners help in eliminating bad odours and freshen the breath, aiding in maintenance of good oral hygiene. They are available in various forms including sprays, candies, and gums, among others. Imbalance in pH levels of saliva can cause bad breath, mouth fresheners aid in neutralisation of the acidic compounds of the saliva, masking bad breath instantly.
- The increased consumption of alcohol, tobacco, and fast food is boosting the mouth fresheners market growth as the flavoursome post-meal tidbits aid in digestion while providing fresh breath. The mouth fresheners stimulate the flow of saliva, cleansing the palate and leaving behind a refreshing aftertaste.
- The introduction of novel flavours by various manufacturers to meet the changing consumer requirements is supporting the market expansion. Incorporation of ingredients including guarana, caffeine, and ginseng, among others in mouth fresheners is also bolstering the product demand.
- The growing availability of different types of mouth fresheners across various distribution channels including online stores, supermarkets and hypermarkets, and convenience stores, among others is providing lucrative growth opportunities to the market. The availability of different types of fresheners allows consumers to select the type most suitable to their requirements.
Global Mouth Fresheners Market Analysis
On the basis of type, the market is divided into gum, spray, and mint candies, among others. Based on category, the market is bifurcated into sugar free and conventional. On the basis of distribution channel, the market is classified into supermarkets and hypermarkets, convenience stores, and online, among others.
Based on region, the mouth fresheners market segmentation includes North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.
- Perfetti Van Melle Group B.V.
- The Hershey Company
- Haribo GmbH & Co.
- Mondelez International Inc.
- DS Group
- Colgate-Palmolive Company
- Ferndale Confectionery Pty Ltd.
- Leaf Holland BV
- Wrigley Jr. Company
- Hager Worldwide Inc.
- Others
Market Share by Type
Mint Candies are expected to account for a significant mouth fresheners market share owing to the natural sweetness of candy and availability of the product in different flavours including blueberries, apples, cherries, and strawberries, among others. The affordable nature and accessibility of mint candies is further boosting their popularity in various regions across the globe. Additionally, these candies are often formulated with high concentrations of menthol, providing them with extra strong aroma and flavour.
Market Share by Region
North America is anticipated to witness significant growth in the coming years. This growth can be attributed to the strong consumption of tobacco and alcohol in the region. The high disposable incomes and presence of various key players of the market including The Hershey Company and Mondelez, among others in North America is supporting the market expansion. Increasing awareness about the various dental benefits offered by the product such as warding off cavities and killing germs is bolstering the mouth fresheners market demand.
Competitive Landscape
Perfetti Van Melle Group B.V., headquartered in Haarlemmermeer, Netherlands, is a privately owned company known for distributing and producing chewing gums, candies, and mouth fresheners. Their global brands include Chupa Chups S.A., Mentos, and Alpenliebe, among others.
The Hershey Company, headquartered in Pennsylvania, United States, is an industry leading snacks company known for providing chocolates, cookies, candies, and mouth fresheners, among others. The company’s brand portfolio includes Zero Bar, Rolo, Milk Duds, and Almond Joy, among others.
Haribo GmbH & Co., headquartered in Grafschaft, Germany, is a food and beverage manufacturing company that provides a wide range of products including fruit candies, mouth fresheners, gummi candies, marshmallow confections, and liquorice wheels, among others.
Other mouth fresheners market players include Mondelez International Inc., DS Group, Colgate-Palmolive Company, Ferndale Confectionery Pty Ltd., Leaf Holland BV, Wrigley Jr. Company, and Hager Worldwide Inc., among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Category |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Mouth Fresheners Market Analysis
8.1 Key Industry Highlights
8.2 Global Mouth Fresheners Historical Market (2018-2023)
8.3 Global Mouth Fresheners Market Forecast (2024-2032)
8.4 Global Mouth Fresheners Market by Type
8.4.1 Gum
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Spray
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 Mint Candies
8.4.3.1 Historical Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.4.4 Others
8.5 Global Mouth Fresheners Market by Category
8.5.1 Sugar Free
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Conventional
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.6 Global Mouth Fresheners Market by Distribution Channel
8.6.1 Supermarkets and Hypermarkets
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Convenience Stores
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Online
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Others
8.7 Global Mouth Fresheners Market by Region
8.7.1 North America
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Europe
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Asia Pacific
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.7.4 Latin America
8.7.4.1 Historical Trend (2018-2023)
8.7.4.2 Forecast Trend (2024-2032)
8.7.5 Middle East and Africa
8.7.5.1 Historical Trend (2018-2023)
8.7.5.2 Forecast Trend (2024-2032)
9 North America Mouth Fresheners Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Mouth Fresheners Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Mouth Fresheners Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Mouth Fresheners Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Mouth Fresheners Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Perfetti Van Melle Group B.V.
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 The Hershey Company
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Haribo GmbH & Co.
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Mondelez International Inc.
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 DS Group
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Colgate-Palmolive Company
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Ferndale Confectionery Pty Ltd.
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Leaf Holland BV
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Wrigley Jr. Company
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 Hager Worldwide Inc.
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Mouth Fresheners Market: Key Industry Highlights, 2018 and 2032
2. Global Mouth Fresheners Historical Market: Breakup by Type (USD Billion), 2018-2023
3. Global Mouth Fresheners Market Forecast: Breakup by Type (USD Billion), 2024-2032
4. Global Mouth Fresheners Historical Market: Breakup by Category (USD Billion), 2018-2023
5. Global Mouth Fresheners Market Forecast: Breakup by Category (USD Billion), 2024-2032
6. Global Mouth Fresheners Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
7. Global Mouth Fresheners Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
8. Global Mouth Fresheners Historical Market: Breakup by Region (USD Billion), 2018-2023
9. Global Mouth Fresheners Market Forecast: Breakup by Region (USD Billion), 2024-2032
10. North America Mouth Fresheners Historical Market: Breakup by Country (USD Billion), 2018-2023
11. North America Mouth Fresheners Market Forecast: Breakup by Country (USD Billion), 2024-2032
12. Europe Mouth Fresheners Historical Market: Breakup by Country (USD Billion), 2018-2023
13. Europe Mouth Fresheners Market Forecast: Breakup by Country (USD Billion), 2024-2032
14. Asia Pacific Mouth Fresheners Historical Market: Breakup by Country (USD Billion), 2018-2023
15. Asia Pacific Mouth Fresheners Market Forecast: Breakup by Country (USD Billion), 2024-2032
16. Latin America Mouth Fresheners Historical Market: Breakup by Country (USD Billion), 2018-2023
17. Latin America Mouth Fresheners Market Forecast: Breakup by Country (USD Billion), 2024-2032
18. Middle East and Africa Mouth Fresheners Historical Market: Breakup by Country (USD Billion), 2018-2023
19. Middle East and Africa Mouth Fresheners Market Forecast: Breakup by Country (USD Billion), 2024-2032
20. Global Mouth Fresheners Market Structure
Key Questions Answered in the Report
The market reached a value of approximately USD 20.01 billion in 2023.
The market is projected to grow at a CAGR of 6.1% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 34.03 billion by 2032.
The major market drivers include affordability of mouth fresheners and growing awareness about the various dental benefits offered by the product.
The key trends fuelling the growth of the market include availability of different flavours and increased consumption of alcohol, tobacco, and fast food.
The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The different types of mouth fresheners include gums, sprays, and mint candies, among others.
The key players in the market are Perfetti Van Melle Group B.V., The Hershey Company, Haribo GmbH & Co., Mondelez International Inc., DS Group, Colgate-Palmolive Company, Ferndale Confectionery Pty Ltd., Leaf Holland BV, Wrigley Jr. Company, and Hager Worldwide Inc., among others.
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