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Myanmar Skin Care Products Market Share, Size, Growth, Forecast: By Type: Cream, Lotions, Others; By Demographic: Male, Female; By Age Group: Generation X, Millennial, Generation Z; By Price: Premium, Economic; By Distribution Channel: Supermarkets and Hypermarkets, Online, Others; Regional Analysis; Competitive Landscape; 2023-2028
Myanmar Skin Care Products Market Outlook
The Myanmar skin care products market size is expected to grow at a CAGR of 6.10% between 2023 and 2028. The market is being driven by increasing awareness of skin care products, rising disposable incomes, and easy availability of various skin care products.
Key Trends in the Market
Skin care products are those products that are designed to be used on the skin for purposes such as cleaning, soothing, healing, moisturising, restoring, and protecting. These products treat, improve, and nourish the health and appearance of skin, are made using a variety of synthetic and organic substances, including retinol, tea tree oil, aloe vera, and hyaluronic acid.
- Increasing localisation of ingredients is aiding the skin care products market in Myanmar by appealing to consumers that commonly use such ingredients. For example, more brands are introducing creams and lotions that contain Thanakha, a component which helps clear acne, encourages smooth skin, and offers sunburn protection.
- Key players are concentrating on marketing and promotional activities, like celebrity endorsements and advertising on social media platforms and traditional media to increase product and brand awareness. These aggressive advertising and marketing strategies are expected to further boost the Myanmar skin care products market growth.
- Creams, moisturisers, and serums enriched with natural components are anticipated to have high demand over the forecast period due to the growing consumer preference for natural plant-based products. Such products are more effective and low risk of side effects, which is predicted to increase the use of skin care products in Myanmar.
Market Analysis
Based on type, the market is divided into cream, and lotions, among others. By demographic, the market is bifurcated into male and female. On the basis of age group, the market is categorised into generation X, millennial, and generation Z. By price, the market is segmented into premium and economic. On the basis of distribution channel, the market is divided into supermarkets and hypermarkets, speciality stores, departmental stores, beauty salons, pharma and drug stores, and online, among others.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model, along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the Myanmar skin care products market, covering their competitive landscape and the latest developments like mergers, acquisitions, investments, and expansion plans.
- Shwe Pyi Nann
- L’Oréal S.A.
- ao Corporation
- The Estée Lauder Companies Inc.
- The Procter and Gamble Company
- Shiseido Cosmetics
- Beiersdorf AG
- Amorepacific Group
- Nature Republic
- Others
Market Share by Type
By type, cream accounts for a substantial share of the skin care products market in Myanmar and is expected to continue expanding in the coming years. Creams are a simple, hassle-free, and effective way to treat dry skin, providing benefits such as rapid hydration, less breakouts, and revitalised skin, thus increasing the Myanmar skin care products market demand. Specialised creams are also available with moisturising, anti-ageing, and anti-wrinkle properties that are growing in popularity among the female consumers in the country.
Competitive Landscape
Kao Corporation, founded in 1887 and headquartered in Tokyo, Japan, is one of the top producers of hygiene, beauty, and health products. The main offerings of the company include cosmetics, hair colouring and styling products, facial and body cleansers, shampoos, conditioners, and soaps.
The Estée Lauder Companies Inc., established in 1946 and based in New York on the United States, is a prominent manufacturer, marketer, and distributor of high-quality fragrances, skin care, cosmetics, and hair care products. The company sells products under a variety of brand names, including Estee Lauder, Bobbi Brown, Aveda, Clinique, and GLAMGLOW, among others.
Other market players include Shwe Pyi Nann, L’Oréal S.A., The Procter and Gamble Company, Shiseido Cosmetics, Beiersdorf AG, Amorepacific Group, and Nature Republic, among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
|---|---|
| Base Year | 2022 |
| Historical Period | 2018-2022 |
| Forecast Period | 2023-2028 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
|
| Breakup by Demographic |
|
| Breakup by Age Group |
|
| Breakup by Price |
|
| Breakup by Distribution Channel |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Myanmar Skin Care Products Market Overview
8.1 Key Industry Highlights
8.2 Myanmar Skin Care Products Historical Market (2018-2022)
8.3 Myanmar Skin Care Products Market Forecast (2023-2028)
9 Myanmar Skin Care Products Market by Type
9.1 Cream
9.1.1 Historical Trend (2018-2022)
9.1.2 Forecast Trend (2023-2028)
9.2 Lotions
9.2.1 Historical Trend (2018-2022)
9.2.2 Forecast Trend (2023-2028)
9.3 Others
10 Myanmar Skin Care Products Market by Demographic
10.1 Male
10.1.1 Historical Trend (2018-2022)
10.1.2 Forecast Trend (2023-2028)
10.2 Female
10.2.1 Historical Trend (2018-2022)
10.2.2 Forecast Trend (2023-2028)
11 Myanmar Skin Care Products Market by Age Group
11.1 Generation X
11.1.1 Historical Trend (2018-2022)
11.1.2 Forecast Trend (2023-2028)
11.2 Millennial
11.2.1 Historical Trend (2018-2022)
11.2.2 Forecast Trend (2023-2028)
11.3 Generation Z
11.3.1 Historical Trend (2018-2022)
11.3.2 Forecast Trend (2023-2028)
12 Myanmar Skin Care Products Market by Price
12.1 Premium
12.1.1 Historical Trend (2018-2022)
12.1.2 Forecast Trend (2023-2028)
12.2 Economic
12.2.1 Historical Trend (2018-2022)
12.2.2 Forecast Trend (2023-2028)
13 Myanmar Skin Care Products Market by Distribution Channel
13.1 Supermarkets and Hypermarkets
13.1.1 Historical Trend (2018-2022)
13.1.2 Forecast Trend (2023-2028)
13.2 Specialty Stores
13.2.1 Historical Trend (2018-2022)
13.2.2 Forecast Trend (2023-2028)
13.3 Departmental Stores
13.3.1 Historical Trend (2018-2022)
13.3.2 Forecast Trend (2023-2028)
13.4 Beauty Salons
13.4.1 Historical Trend (2018-2022)
13.4.2 Forecast Trend (2023-2028)
13.5 Pharma and Drug Stores
13.5.1 Historical Trend (2018-2022)
13.5.2 Forecast Trend (2023-2028)
13.6 Online
13.6.1 Historical Trend (2018-2022)
13.6.2 Forecast Trend (2023-2028)
13.7 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
15 Value Chain Analysis
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 Shwe Pyi Nann
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 L’Oréal S.A.
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 Kao Corporation
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 The Estée Lauder Companies Inc.
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 The Procter and Gamble Company
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 Shiseido Cosmetics
16.2.6.1 Company Overview
16.2.6.2 Product Portfolio
16.2.6.3 Demographic Reach and Achievements
16.2.6.4 Certifications
16.2.7 Beiersdorf AG
16.2.7.1 Company Overview
16.2.7.2 Product Portfolio
16.2.7.3 Demographic Reach and Achievements
16.2.7.4 Certifications
16.2.8 Amorepacific Group
16.2.8.1 Company Overview
16.2.8.2 Product Portfolio
16.2.8.3 Demographic Reach and Achievements
16.2.8.4 Certifications
16.2.9 Nature Republic
16.2.9.1 Company Overview
16.2.9.2 Product Portfolio
16.2.9.3 Demographic Reach and Achievements
16.2.9.4 Certifications
16.2.10 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Myanmar Skin Care Products Market: Key Industry Highlights, 2018 and 2028
2. Myanmar Skin Care Products Historical Market: Breakup by Type (USD Million), 2018-2022
3. Myanmar Skin Care Products Market Forecast: Breakup by Type (USD Million), 2023-2028
4. Myanmar Skin Care Products Historical Market: Breakup by Demographics (USD Million), 2018-2022
5. Myanmar Skin Care Products Market Forecast: Breakup by Demographics (USD Million), 2023-2028
6. Myanmar Skin Care Products Historical Market: Breakup by Age Group (USD Million), 2018-2022
7. Myanmar Skin Care Products Market Forecast: Breakup by Age Group (USD Million), 2023-2028
8. Myanmar Skin Care Products Historical Market: Breakup by Price (USD Million), 2018-2022
9. Myanmar Skin Care Products Market Forecast: Breakup by Price (USD Million), 2023-2028
10. Myanmar Skin Care Products Historical Market: Breakup by Distribution Channel (USD Million), 2018-2022
11. Myanmar Skin Care Products Market Forecast: Breakup by Distribution Channel (USD Million), 2023-2028
12. Myanmar Skin Care Products Market Structure
Key Questions Answered in the Report
The market is projected to grow at a CAGR of 6.10% between 2023 and 2028.
The major drivers of the market include the rising awareness of skin care products, rising disposable incomes, and growing accessibility of a wide range of skin care products.
Increasing advertising and marketing of skin care products, flourishing e-commerce sector, growing demand for personalised products, and increasing consumer inclination toward natural beauty products are the key trends propelling the growth of the market.
The primary types of skin care products in the market are cream, and lotions, among others.
The major demographics in the market for skin care products are male and female.
The significant age groups in the market for skin care products are generation X, millennial, and generation Z.
The various distribution channels for skin care products in the market include supermarkets and hypermarkets, speciality stores, departmental stores, beauty salons, pharma and drug stores, and online, among others.
The major players in the Myanmar skin care products market are Shwe Pyi Nann, L’Oréal S.A., Kao Corporation, The Estée Lauder Companies Inc., The Procter and Gamble Company, Shiseido Cosmetics, Beiersdorf AG, Amorepacific Group, and Nature Republic, among others.
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