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Global Nail Polish Market Size, Growth, Share, Forecast: By Product: Liquid, Gel; By Finish: Glossy, Matte, Glitter, Satin, Others; By Distribution Channel: Supermarkets and Hypermarkets, Multi Branded Retail Stores, Exclusive Retail Stores, Online, Others; Regional Analysis; Market Dynamics: SWOT Analysis; Competitive Landscape; 2024-2032
Global Nail Polish Market Outlook
The global nail polish market size reached approximately USD 14.63 billion in 2023. The market is further projected to grow at a CAGR of 9.2% between 2024 and 2032, reaching a value of USD 32.31 billion by 2032.
Key Trends in the Market
Nail polish is a thick coloured or transparent liquid that is applied on toenails or fingernails to protect and decorate the nail plates. Nail polish contains a number of chemicals including solvents, film formers, resins, plasticisers, and pigments, among other ingredients.
- The development of nail polish robot is a key trend fuelling the market expansion as it is capable of painting and drying the nails within the specified time periods. Inclusion of features such as nail polish strips and water-based nail polish in the machine is further contributing to the nail polish market growth as they allow easy formation of intricate and detailed patterns.
- Increasing emphasis on physical appearance along with the growing trend of matching outfits with accessories is boosting the product utilisation. Moreover, easy availability of nail polish across various distribution channels has resulted in an enhanced sale of the product, resulting in market growth.
- The demand for non-toxic, organic, vegan, and GMO free nail polish formulations is rising due to the growing awareness about the potential health risks associated with the regular usage of various chemicals present in nail polishes. This is encouraging various brands to invest in the development of chemical free, safer, and sustainable nail polishes.
Global Nail Polish Market Analysis
On the basis of product, the market is bifurcated into liquid and gel. Based on finish, the market is divided into glossy, matte, glitter, and satin, among others. By distribution channel, the market is classified into supermarkets and hypermarkets, multi branded retail stores, exclusive retail stores, and online, among others. On the basis of region, the nail polish market segmentation includes North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.
- Revlon Consumer Products LLC
- L'Oréal S.A.
- Chanel S.A.
- Christian Dior SE
- Coty Inc.
- Giorgio Armani S.p.A
- The Estée Lauder Companies
- Unilever plc
- Oriflame Cosmetics AG
- Sally Hansen, Inc.
- Cosnova GmbH
- Others
Market Share by Product
Liquid nail polish is anticipated to account for a significant nail polish market share as liquid nail paint can be easily applied at home without the need of any additional equipment. The easy application and removal allow individuals to change the colour and design frequently depending on the occasion.
Additionally, gel nail polish requires curing using LED lamps in order to harden and seal the polish onto the nails whereas liquid nail polish sticks by air drying alone.
Market Share by Region
The Asia Pacific held a significant market share over the historical period and is expected to continue to grow over the forecast period as well owing to the increasing working female population and growing interest of the regional population in nail care. Additionally, the increasing number of nail art salons and celebrity influence in countries such as South Korea and Japan is also bolstering the nail polish market demand in the Asia Pacific.
Moreover, the market in Europe is expected to observe a significant growth over the forecast period owing to the growing inclination of consumers towards naturally manufactured cosmetic and personal care products.
Competitive Landscape
L'Oréal S.A. was founded in 1909 and is headquartered in Paris, France. This cosmetics company is indulged in the development of skin care products, perfumes, hair colour, and sun protection products, among others.
Chanel S.A. is a luxury fashion house that was founded in 1910 and is headquartered in London, United Kingdom. The company specialises in women’s ready to wear, accessories, and luxury goods, among other products.
Christian Dior SE was established in 1946 and has its headquarters located in Paris, France. The multinational luxury fashion house is known for developing and selling wine and spirits, watches and jewellery, and clothing and leather goods, among others.
Other nail polish market players include Revlon Consumer Products LLC, Coty Inc., Giorgio Armani S.p.A, The Estée Lauder Companies, Unilever plc, Oriflame Cosmetics AG, Sally Hansen, Inc., and Cosnova GmbH, among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product |
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| Breakup by Finish |
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Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Nail Polish Market Analysis
8.1 Key Industry Highlights
8.2 Global Nail Polish Historical Market (2018-2023)
8.3 Global Nail Polish Market Forecast (2024-2032)
8.4 Global Nail Polish Market by Product
8.4.1 Liquid
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Gel
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.5 Global Nail Polish Market by Finish
8.5.1 Glossy
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Matte
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Glitter
8.5.3.1 Historical Trend (2018-2023)
8.5.3.2 Forecast Trend (2024-2032)
8.5.4 Satin
8.5.4.1 Historical Trend (2018-2023)
8.5.4.2 Forecast Trend (2024-2032)
8.5.5 Others
8.6 Global Nail Polish Market by Distribution Channel
8.6.1 Supermarkets and Hypermarkets
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Multi Branded Retail Stores
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Exclusive Retail Stores
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Online
8.6.4.1 Historical Trend (2018-2023)
8.6.4.2 Forecast Trend (2024-2032)
8.6.5 Others
8.7 Global Nail Polish Market by Region
8.7.1 North America
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Europe
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Asia Pacific
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.7.4 Latin America
8.7.4.1 Historical Trend (2018-2023)
8.7.4.2 Forecast Trend (2024-2032)
8.7.5 Middle East and Africa
8.7.5.1 Historical Trend (2018-2023)
8.7.5.2 Forecast Trend (2024-2032)
9 North America Nail Polish Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Nail Polish Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Nail Polish Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Nail Polish Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Nail Polish Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Revlon Consumer Products LLC
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 L'Oréal S.A.
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Chanel S.A.
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Christian Dior SE
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Coty Inc.
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Giorgio Armani S.p.A
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 The Estée Lauder Companies
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Unilever plc
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Oriflame Cosmetics AG
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 Sally Hansen, Inc.
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Cosnova GmbH
15.2.11.1 Company Overview
15.2.11.2 Product Portfolio
15.2.11.3 Demographic Reach and Achievements
15.2.11.4 Certifications
15.2.12 Other
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Nail Polish Market: Key Industry Highlights, 2018 and 2032
2. Global Nail Polish Historical Market: Breakup by Product (USD Billion), 2018-2023
3. Global Nail Polish Market Forecast: Breakup by Product (USD Billion), 2024-2032
4. Global Nail Polish Historical Market: Breakup by Finish (USD Billion), 2018-2023
5. Global Nail Polish Market Forecast: Breakup by Finish (USD Billion), 2024-2032
6. Global Nail Polish Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
7. Global Nail Polish Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
8. Global Nail Polish Historical Market: Breakup by Region (USD Billion), 2018-2023
9. Global Nail Polish Market Forecast: Breakup by Region (USD Billion), 2024-2032
10. North America Nail Polish Historical Market: Breakup by Country (USD Billion), 2018-2023
11. North America Nail Polish Market Forecast: Breakup by Country (USD Billion), 2024-2032
12. Europe Nail Polish Historical Market: Breakup by Country (USD Billion), 2018-2023
13. Europe Nail Polish Market Forecast: Breakup by Country (USD Billion), 2024-2032
14. Asia Pacific Nail Polish Historical Market: Breakup by Country (USD Billion), 2018-2023
15. Asia Pacific Nail Polish Market Forecast: Breakup by Country (USD Billion), 2024-2032
16. Latin America Nail Polish Historical Market: Breakup by Country (USD Billion), 2018-2023
17. Latin America Nail Polish Market Forecast: Breakup by Country (USD Billion), 2024-2032
18. Middle East and Africa Nail Polish Historical Market: Breakup by Country (USD Billion), 2018-2023
19. Middle East and Africa Nail Polish Market Forecast: Breakup by Country (USD Billion), 2024-2032
20. Global Nail Polish Market Structure
Key Questions Answered in the Report
The market reached a value of approximately USD 14.63 billion in 2023.
The market is projected to grow at a CAGR of 9.2% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 32.31 billion by 2032.
The major market drivers include increasing investment in the research and development of natural and vegan nail polishes and growing celebrity involvement in the promotion of beauty and cosmetic products.
The key trends fuelling the growth of the market include increasing emphasis on physical appearance and easy availability of a variety of nail polishes.
The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The significant products available in the market include liquid and gel.
The key players in the market are Revlon Consumer Products LLC, L'Oréal S.A., Chanel S.A., Christian Dior SE, Coty Inc., Giorgio Armani S.p.A, The Estée Lauder Companies, Unilever plc, Oriflame Cosmetics AG, Sally Hansen, Inc., and Cosnova GmbH, among others.
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