The global nail polish market size reached approximately USD 15.98 Billion in 2025. The market is further projected to grow at a CAGR of 9.20% between 2026 and 2035, reaching a value of USD 38.53 Billion by 2035.
Base Year
Historical Period
Forecast Period
Compound Annual Growth Rate
9.2%
Value in USD Billion
2026-2035
*this image is indicative*
Nail polish is a thick coloured or transparent liquid that is applied on toenails or fingernails to protect and decorate the nail plates. Nail polish contains a number of chemicals including solvents, film formers, resins, plasticisers, and pigments, among other ingredients.
The EMR’s report titled “Nail Polish Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Product
Market Breakup by Finish
Market Breakup by Distribution Channel
Market Breakup by Region
Liquid nail polish is anticipated to account for a significant nail polish market share as liquid nail paint can be easily applied at home without the need of any additional equipment. The easy application and removal allow individuals to change the colour and design frequently depending on the occasion.
Additionally, gel nail polish requires curing using LED lamps in order to harden and seal the polish onto the nails whereas liquid nail polish sticks by air drying alone.
The Asia Pacific held a significant market share over the historical period and is expected to continue to grow over the forecast period as well owing to the increasing working female population and growing interest of the regional population in nail care. Additionally, the increasing number of nail art salons and celebrity influence in countries such as South Korea and Japan is also bolstering the nail polish market demand in the Asia Pacific.
Moreover, the market in Europe is expected to observe a significant growth over the forecast period owing to the growing inclination of consumers towards naturally manufactured cosmetic and personal care products.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.
L'Oréal S.A. was founded in 1909 and is headquartered in Paris, France. This cosmetics company is indulged in the development of skin care products, perfumes, hair colour, and sun protection products, among others.
Chanel S.A. is a luxury fashion house that was founded in 1910 and is headquartered in London, United Kingdom. The company specialises in women’s ready to wear, accessories, and luxury goods, among other products.
Christian Dior SE was established in 1946 and has its headquarters located in Paris, France. The multinational luxury fashion house is known for developing and selling wine and spirits, watches and jewellery, and clothing and leather goods, among others.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other nail polish market players include Revlon Consumer Products LLC, Coty Inc., Giorgio Armani S.p.A, The Estée Lauder Companies, Unilever plc, Oriflame Cosmetics AG, Sally Hansen, Inc., and Cosnova GmbH, among others.
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The market reached a value of approximately USD 15.98 Billion in 2025.
The market is projected to grow at a CAGR of 9.20% between 2026 and 2035.
The market is estimated to witness a healthy growth in the forecast period of 2026-2035 to reach USD 38.53 Billion by 2035.
The major market drivers include increasing investment in the research and development of natural and vegan nail polishes and growing celebrity involvement in the promotion of beauty and cosmetic products.
The key trends fuelling the growth of the market include increasing emphasis on physical appearance and easy availability of a variety of nail polishes.
The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The significant products available in the market include liquid and gel.
The key players in the market are Revlon Consumer Products LLC, L'Oréal S.A., Chanel S.A., Christian Dior SE, Coty Inc., Giorgio Armani S.p.A, The Estée Lauder Companies, Unilever plc, Oriflame Cosmetics AG, Sally Hansen, Inc., and Cosnova GmbH, among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product |
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| Breakup by Finish |
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Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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