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The global natural sweeteners market is being driven by the surged demand for the production of stevia. The global natural sweeteners market is expected to grow at CAGR 6.3% during 2024-2032 and is projected to reach about USD 239.95 million by 2032.
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It is further expected to grow at a CAGR of 10.7% in the forecast period of 2024-2032. The global stevia industry is projected to attain a value of USD 2114.51 million by 2032.
The rising health awareness among the consumers, with the shift towards low-calorie alternatives is the major factor aiding the global natural sweeteners industry growth. Sugar has high-calorie content which could lead to serious health issues and, thus, the consumers are preferring natural sweeteners like stevia over sugar. It was estimated that diabetes was the seventh leading cause of death in 2016, causing nearly 1.5 million deaths in the aforementioned year. The Asia Pacific and Europe are the global leaders dominating the stevia market. The two regions, together, account for about 62% of the total industry share. The stevia use is accelerating in these two regions year by year, thus, providing a boost to the industry. Within the Asia Pacific region, China is the largest producer of stevia while Japan is the leading consumer.
With the increase in the demand for sugar alternatives, the use of maple syrup in bakery products (such as waffles, pancakes, etc.), cereals, and dairy products have increased, contributing to the growth of global natural sweeteners industry. Canada, the world’s largest exporter of maple products, has witnessed a significant increase in the production of maple syrup for two consecutive years in the 2016-2017 period. In 2017, the production capacity of maple syrup in Canada reached 12.5 million gallons, showing a growth of 41% from 2016 and 3% from 2016. The growing consumer demand for natural products has provided a boost in the sales of maple syrup, thus, aiding the global natural sweeteners industry.
A natural sweetener is a sweetener obtained from plant or any other natural sources rather than the one prepared in a lab. They are obtained from different sources like:
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They find their applications in the food, beverages, pharmaceuticals, and personal care sectors, among others. They are distributed through various distribution channels like hypermarkets/supermarkets, convenience stores, retail stores, online retailers, and others. Moreover, based on intensity, the industry can be bifurcated into high-intensity sweeteners and low-intensity sweeteners. The regional markets of the product have also been analysed in the report provided by EMR. These markets are North America, Europe, Asia Pacific, Latin America, and Middle East and Africa.
The global natural sweeteners industry is being driven by the increasing health awareness among the consumers, resulting in a shift away from sugary products in their food habits. The demand for the lower calorie alternatives of sugar is on the rise. The consumers are demanding natural sweeteners over artificial ones, especially in soft drinks, thus, driving the industry further. The sales of food and beverage items that contained zero-calorie sweeteners and were free from artificial sweeteners, recorded a growth of 16% in 2017. With the increase in the consumption of sports and energy drinks in the beverage sector, the industry is making a further progress. The rising production of dietary foods and sports and energy drinks are aiding the growth the industry. The increase in the usage of natural sweeteners in the pharmaceutical sector is also emerging as a key factor, which is propelling the industry forward. Their use in the production of cosmetics has increased, which will further enhance the market growth in the coming years.
Countries such as Mexico and the U.S. are contributing to the growth of the market with their high production and export of non-alcoholic and ready-to-drink beverages. In the Asia Pacific, the alternative sweetener industry has seen a healthy growth due to the increasing health problems, which is also contributing to the growth of the natural sweeteners industry. Also, Latin America and North America, the other significant markets are being driven by the growing rates of obesity and diabetes in the regions. The governments in these regions are discouraging the use of sugar by applying levies on sugar and other items produced from sugar, which is further aiding the industry growth.
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The report gives a detailed analysis of the following key players in the global natural sweeteners industry, covering their competitive landscape, capacity, and recent developments like mergers and acquisitions, investments, capacity expansions, and plant turnarounds:
On the basis of SWOT and Porter’s five forces analysis, the EMR report provides an in-depth analysis of the market.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment
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Breakup by Type |
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Breakup by Product |
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Breakup by Application |
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Breakup by Distribution Channel |
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Breakup by Region |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Natural Sweeteners Market Analysis
8.1 Key Industry Highlights
8.2 Global Natural Sweeteners Historical Market (2018-2023)
8.3 Global Natural Sweeteners Market Forecast (2024-2032)
8.4 Global Natural Sweeteners Market by Type
8.4.1 Low Intensity Sweeteners
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 High Intensity Sweeteners
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 Others
8.5 Global Natural Sweeteners Market by Product
8.5.1 Stevia
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Maple Syrup
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Honey
8.5.3.1 Historical Trend (2018-2023)
8.5.3.2 Forecast Trend (2024-2032)
8.5.4 Molasses
8.5.4.1 Historical Trend (2018-2023)
8.5.4.2 Forecast Trend (2024-2032)
8.5.5 Coconut Sugar
8.5.5.1 Historical Trend (2018-2023)
8.5.5.2 Forecast Trend (2024-2032)
8.5.6 Others
8.6 Global Natural Sweeteners Market by Application
8.6.1 Food
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Beverages
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Pharmaceuticals
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Personal Care
8.6.4.1 Historical Trend (2018-2023)
8.6.4.2 Forecast Trend (2024-2032)
8.6.5 Others
8.7 Global Natural Sweeteners Market by Distribution Channel
8.7.1 Hypermarkets/Supermarkets
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Convenience Stores
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Specialty Stores
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.7.4 Online Retailers
8.7.4.1 Historical Trend (2018-2023)
8.7.4.2 Forecast Trend (2024-2032)
8.7.5 Others
8.8 Global Natural Sweeteners Market by Region
8.8.1 North America
8.8.1.1 Historical Trend (2018-2023)
8.8.1.2 Forecast Trend (2024-2032)
8.8.2 Europe
8.8.2.1 Historical Trend (2018-2023)
8.8.2.2 Forecast Trend (2024-2032)
8.8.3 Asia Pacific
8.8.3.1 Historical Trend (2018-2023)
8.8.3.2 Forecast Trend (2024-2032)
8.8.4 Latin America
8.8.4.1 Historical Trend (2018-2023)
8.8.4.2 Forecast Trend (2024-2032)
8.8.5 Middle East and Africa
8.8.5.1 Historical Trend (2018-2023)
8.8.5.2 Forecast Trend (2024-2032)
9 North America Natural Sweeteners Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Natural Sweeteners Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Natural Sweeteners Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Natural Sweeteners Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Natural Sweeteners Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Price Analysis
16.1 Stevia Historical Price Trends (2018-2023) and Forecast (2024-2032)
16.2 Maple Syrup Historical Price Trends (2018-2023) and Forecast (2024-2032)
16.3 Honey Historical Price Trends (2018-2023) and Forecast (2024-2032)
16.4 Molasses Historical Price Trends (2018-2023) and Forecast (2024-2032)
16.5 Coconut Sugar Historical Price Trends (2018-2023) and Forecast (2024-2032)
17 Manufacturing Process
17.1 Overview
17.2 Detailed Process Flow
17.3 Operation Involved
18 Competitive Landscape
18.1 Market Structure
18.2 Company Profiles
18.2.1 Ingredion Incorporated
18.2.1.1 Company Overview
18.2.1.2 Product Portfolio
18.2.1.3 Demographic Reach and Achievements
18.2.1.4 Certifications
18.2.2 Tate & Lyle PLC
18.2.2.1 Company Overview
18.2.2.2 Product Portfolio
18.2.2.3 Demographic Reach and Achievements
18.2.2.4 Certifications
18.2.3 Cargill, Incorporated
18.2.3.1 Company Overview
18.2.3.2 Product Portfolio
18.2.3.3 Demographic Reach and Achievements
18.2.3.4 Certifications
18.2.4 Archer Daniels Midland Company
18.2.4.1 Company Overview
18.2.4.2 Product Portfolio
18.2.4.3 Demographic Reach and Achievements
18.2.4.4 Certifications
18.2.5 Capilano Honey Ltd
18.2.5.1 Company Overview
18.2.5.2 Product Portfolio
18.2.5.3 Demographic Reach and Achievements
18.2.5.4 Certifications
18.2.6 Roodin Group Co., Ltd.
18.2.6.1 Company Overview
18.2.6.2 Product Portfolio
18.2.6.3 Demographic Reach and Achievements
18.2.6.4 Certifications
18.2.7 Pastili Limited
18.2.7.1 Company Overview
18.2.7.2 Product Portfolio
18.2.7.3 Demographic Reach and Achievements
18.2.7.4 Certifications
18.2.8 PT. Coco Sugar Indonesia.
18.2.8.1 Company Overview
18.2.8.2 Product Portfolio
18.2.8.3 Demographic Reach and Achievements
18.2.8.4 Certifications
18.2.9 Roquette Frères
18.2.9.1 Company Overview
18.2.9.2 Product Portfolio
18.2.9.3 Demographic Reach and Achievements
18.2.9.4 Certifications
18.2.10 Sunwin Stevia International Inc
18.2.10.1 Company Overview
18.2.10.2 Product Portfolio
18.2.10.3 Demographic Reach and Achievements
18.2.10.4 Certifications
18.2.11 GLG Life Tech Corporation
18.2.11.1 Company Overview
18.2.11.2 Product Portfolio
18.2.11.3 Demographic Reach and Achievements
18.2.11.4 Certifications
18.2.12 K. K. Birla Group of Sugar Companies
18.2.12.1 Company Overview
18.2.12.2 Product Portfolio
18.2.12.3 Demographic Reach and Achievements
18.2.12.4 Certifications
18.3.13 Others
19 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Natural Sweeteners Market: Key Industry Highlights, 2016 and 2026
2. Global Natural Sweeteners Historical Market: Breakup by Type (USD Million), 2018-2023
3. Global Natural Sweeteners Market Forecast: Breakup by Type (USD Million), 2024-2032
4. Global Natural Sweeteners Historical Market: Breakup by Product (USD Million), 2018-2023
5. Global Natural Sweeteners Market Forecast: Breakup by Product (USD Million), 2024-2032
6. Global Natural Sweeteners Historical Market: Breakup by Application (USD Million), 2018-2023
7. Global Natural Sweeteners Market Forecast: Breakup by Application (USD Million), 2024-2032
8. Global Natural Sweeteners Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
9. Global Natural Sweeteners Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
10. Global Natural Sweeteners Historical Market: Breakup by Country (USD Million), 2018-2023
11. Global Natural Sweeteners Market Forecast: Breakup by Country (USD Million), 2024-2032
12. North America Natural Sweeteners Historical Market: Breakup by Country (USD Million), 2018-2023
13. North America Natural Sweeteners Market Forecast: Breakup by Country (USD Million), 2024-2032
14. Europe Natural Sweeteners Historical Market: Breakup by Country (USD Million), 2018-2023
15. Europe Natural Sweeteners Market Forecast: Breakup by Country (USD Million), 2024-2032
16. Asia Pacific Natural Sweeteners Historical Market: Breakup by Country (USD Million), 2018-2023
17. Asia Pacific Natural Sweeteners Market Forecast: Breakup by Country (USD Million), 2024-2032
18. Latin America Natural Sweeteners Historical Market: Breakup by Country (USD Million), 2018-2023
19. Latin America Natural Sweeteners Market Forecast: Breakup by Country (USD Million), 2024-2032
20. Middle East and Africa Natural Sweeteners Historical Market: Breakup by Country (USD Million), 2018-2023
21. Middle East and Africa Natural Sweeteners Market Forecast: Breakup by Country (USD Million), 2024-2032
22. Stevia Historical Price Trends and Forecast 2018-2028
23. Maple Syrup Historical Price Trends and Forecast 2015-2025
24. Honey Historical Price Trends and Forecast 2015-2025
25. Molasses Historical Price Trends and Forecast 2015-2025
26. Coconut Sugar Historical Price Trends and Forecast 2015-2025
27. Global Natural Sweeteners Market Structure
The global natural sweeteners market is being supported by the increasing production value of stevia, which reached nearly USD 138.47 million in 2023.
The market is being aided by the increasing production value of stevia, which is projected to grow at a CAGR of 6.3% between 2024 and 2032.
The major drivers of the market include the increase in the production of maple syrup, growing consumer demand for natural products, increase in the consumption of sports and energy drinks, rising production of dietary foods, and increasing health problems.
The increasing health awareness among consumers and a shift towards low-calorie alternatives are the key market trends propelling the market growth.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
Significant types of natural sweeteners are low intensity sweeteners, and high intensity sweeteners, among others.
The major products include stevia, maple syrup, honey, molasses, coconut sugar, and others.
The various applications are food, beverages, pharmaceuticals, personal care, and others.
The significant distribution channels include hypermarkets/supermarkets, convenience stores, specialty stores, online retailers, and others.
The major players in the market are Ingredion Incorporated, Tate & Lyle PLC, Cargill, Incorporated, Archer Daniels Midland Company, Capilano Honey Ltd., Roodin Group Co., Ltd., Pastili Limited, PT. Coco Sugar Indonesia., Roquette Frères, Sunwin Stevia International Inc., GLG Life Tech Corporation, and K K Birla Group of Sugar Companies, among others.
The global natural sweeteners market reached USD 138.47 million in 2023, driven by the increasing health awareness among consumers. Aided by the growing consumer demand for natural products, the market is expected to witness a further growth. The global stevia industry is expected to grow at a CAGR of 6.3% in the forecast period of 2024-2032.
EMR's meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. By type, the market can be divided into low intensity sweeteners, high intensity sweeteners, and others. On the basis of product, the industry can be segregated stevia, maple syrup, honey, molasses, coconut sugar, and others. The market, on the basis of application, can be segmented into food, beverages, pharmaceuticals, personal care, and others. Based on distribution channel, the industry can be categorised into hypermarkets/supermarkets, convenience stores, specialty stores, online retailers, and others. The major regional markets for natural sweeteners are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The major players in the industry are Ingredion Incorporated, Tate & Lyle PLC, Cargill, Incorporated, Archer Daniels Midland Company, Capilano Honey Ltd., Roodin Group Co., Ltd., Pastili Limited, PT. Coco Sugar Indonesia., Roquette Frères, Sunwin Stevia International Inc., GLG Life Tech Corporation, K K Birla Group of Sugar Companies, Others.
EMR's research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable and help them remain ahead of their competition.
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