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The global natural sweeteners market attained a value of nearly USD 138.46 million in 2023. The market is further expected to grow at a CAGR of 6.3% during the forecast period of 2024-2032 to reach a value of USD 239.95 million by 2032.
Base Year
Historical Year
Forecast Year
Global Natural Sweeteners Market Report Summary | Description | Value |
Base Year | USD Million | 2023 |
Historical Period | USD Million | 2018-2023 |
Forecast Period | USD Million | 2024-2032 |
Market Size 2023 | USD Million | 138.46 |
Market Size 2032 | USD Million | 239.95 |
CAGR 2018-2023 | Percentage | XX% |
CAGR 2024-2032 | Percentage | 6.3% |
CAGR 2024-2032 - Market by Region | North America | 6.0% |
CAGR 2024-2032 - Market by Country | India | 7.5% |
CAGR 2024-2032 - Market by Country | Saudi Arabia | 6.9% |
CAGR 2024-2032 - Market by Type | High Intensity Sweeteners | 6.8% |
CAGR 2024-2032 - Market by Distribution Channel | Online Retailers | 9.6% |
Market Share by Country 2023 | Japan | 4.3% |
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It is further expected to grow at a CAGR of 10.7% in the forecast period of 2024-2032. The global stevia industry is projected to attain a value of USD 2114.51 million by 2032.
The rising health awareness among the consumers, with the shift towards low-calorie alternatives is the major factor aiding the global natural sweeteners industry growth. Sugar has high-calorie content which could lead to serious health issues and, thus, the consumers are preferring natural sweeteners like stevia over sugar. It was estimated that diabetes was the seventh leading cause of death in 2016, causing nearly 1.5 million deaths in the aforementioned year. The Asia Pacific and Europe are the global leaders dominating the stevia market. The two regions, together, account for about 62% of the total industry share. The stevia use is accelerating in these two regions year by year, thus, providing a boost to the industry. Within the Asia Pacific region, China is the largest producer of stevia while Japan is the leading consumer.
With the increase in the demand for sugar alternatives, the use of maple syrup in bakery products (such as waffles, pancakes, etc.), cereals, and dairy products have increased, contributing to the growth of global natural sweeteners industry. Canada, the world’s largest exporter of maple products, has witnessed a significant increase in the production of maple syrup for two consecutive years in the 2016-2017 period. In 2017, the production capacity of maple syrup in Canada reached 12.5 million gallons, showing a growth of 41% from 2016 and 3% from 2016. The growing consumer demand for natural products has provided a boost in the sales of maple syrup, thus, aiding the global natural sweeteners industry.
CAGR 2024-2032 - Market by | Country |
India | 7.5% |
Saudi Arabia | 6.9% |
Mexico | 6.7% |
Canada | 6.6% |
UK | 6.2% |
USA | XX% |
Germany | 5.6% |
France | XX% |
Italy | XX% |
China | XX% |
Japan | XX% |
Australia | XX% |
Brazil | XX% |
A natural sweetener is a sweetener obtained from plant or any other natural sources rather than the one prepared in a lab. They are obtained from different sources like:
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They find their applications in the food, beverages, pharmaceuticals, and personal care sectors, among others. They are distributed through various distribution channels like hypermarkets/supermarkets, convenience stores, retail stores, online retailers, and others. Moreover, based on intensity, the industry can be bifurcated into high-intensity sweeteners and low-intensity sweeteners. The regional markets of the product have also been analysed in the report provided by EMR. These markets are North America, Europe, Asia Pacific, Latin America, and Middle East and Africa.
The global natural sweeteners industry is being driven by the increasing health awareness among the consumers, resulting in a shift away from sugary products in their food habits. The demand for the lower calorie alternatives of sugar is on the rise. The consumers are demanding natural sweeteners over artificial ones, especially in soft drinks, thus, driving the industry further. The sales of food and beverage items that contained zero-calorie sweeteners and were free from artificial sweeteners, recorded a growth of 16% in 2017. With the increase in the consumption of sports and energy drinks in the beverage sector, the industry is making a further progress. The rising production of dietary foods and sports and energy drinks are aiding the growth the industry. The increase in the usage of natural sweeteners in the pharmaceutical sector is also emerging as a key factor, which is propelling the industry forward. Their use in the production of cosmetics has increased, which will further enhance the market growth in the coming years.
Countries such as Mexico and the U.S. are contributing to the growth of the market with their high production and export of non-alcoholic and ready-to-drink beverages. In the Asia Pacific, the alternative sweetener industry has seen a healthy growth due to the increasing health problems, which is also contributing to the growth of the natural sweeteners industry. Also, Latin America and North America, the other significant markets are being driven by the growing rates of obesity and diabetes in the regions. The governments in these regions are discouraging the use of sugar by applying levies on sugar and other items produced from sugar, which is further aiding the industry growth.
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The report gives a detailed analysis of the following key players in the global natural sweeteners industry, covering their competitive landscape, capacity, and recent developments like mergers and acquisitions, investments, capacity expansions, and plant turnarounds:
On the basis of SWOT and Porter’s five forces analysis, the EMR report provides an in-depth analysis of the market.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment
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Breakup by Type |
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Breakup by Product |
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Breakup by Application |
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Breakup by Distribution Channel |
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Breakup by Region |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2023, the market is being supported by the increasing production value of stevia, which reached nearly USD 138.46 million in 2023.
The market is being aided by the increasing production value of stevia, which is projected to grow at a CAGR of 6.3% between 2024 and 2032.
The major drivers of the market include the increase in the production of maple syrup, growing consumer demand for natural products, increase in the consumption of sports and energy drinks, rising production of dietary foods, and increasing health problems.
The increasing health awareness among consumers and a shift towards low-calorie alternatives are the key market trends propelling the market growth.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
Significant types of natural sweeteners are low intensity sweeteners, and high intensity sweeteners, among others.
The major products include stevia, maple syrup, honey, molasses, coconut sugar, and others.
The various applications are food, beverages, pharmaceuticals, personal care, and others.
The significant distribution channels include hypermarkets/supermarkets, convenience stores, specialty stores, online retailers, and others.
The major players in the market are Ingredion Incorporated, Tate & Lyle PLC, Cargill, Incorporated, Archer Daniels Midland Company, Capilano Honey Ltd., Roodin Group Co., Ltd., Pastili Limited, PT. Coco Sugar Indonesia., Roquette Frères, Sunwin Stevia International Inc., GLG Life Tech Corporation, and K K Birla Group of Sugar Companies, among others.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 due to the rapidly growing stevia market, which is expected to reach USD 239.95 million by 2032.
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United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61 448 06 17 27
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63 287899028, +63 967 048 3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84865399124
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