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The global natural sweeteners market is being driven by the surged demand for the production of stevia. The global production value of stevia stood at nearly USD 521.3 million in 2019. It is further expected to grow at a CAGR of 8.6% in the forecast period of 2020-2025. The global stevia industry is projected to attain a value of USD 855.2 million by 2025.
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The rising health awareness among the consumers, with the shift towards low-calorie alternatives is the major factor aiding the global natural sweeteners industry growth. Sugar has high-calorie content which could lead to serious health issues and, thus, the consumers are preferring natural sweeteners like stevia over sugar. It was estimated that diabetes was the seventh leading cause of death in 2016, causing nearly 1.5 million deaths in the aforementioned year. The Asia Pacific and Europe are the global leaders dominating the stevia market. The two regions, together, account for about 62% of the total industry share. The stevia use is accelerating in these two regions year by year, thus, providing a boost to the industry. Within the Asia Pacific region, China is the largest producer of stevia while Japan is the leading consumer.
With the increase in the demand for sugar alternatives, the use of maple syrup in bakery products (such as waffles, pancakes, etc.), cereals, and dairy products have increased, contributing to the growth of global natural sweeteners industry. Canada, the world’s largest exporter of maple products, has witnessed a significant increase in the production of maple syrup for two consecutive years in the 2016-2017 period. In 2017, the production capacity of maple syrup in Canada reached 12.5 million gallons, showing a growth of 41% from 2015 and 3% from 2016. The growing consumer demand for natural products has provided a boost in the sales of maple syrup, thus, aiding the global natural sweeteners industry.
Properties and Applications
A natural sweetener is a sweetener obtained from plant or any other natural sources rather than the one prepared in a lab. They are obtained from different sources like:
They find their applications in the food, beverages, pharmaceuticals, and personal care sectors, among others. They are distributed through various distribution channels like hypermarkets/supermarkets, convenience stores, retail stores, online retailers, and others. Moreover, based on intensity, the industry can be bifurcated into high-intensity sweeteners and low-intensity sweeteners. The regional markets of the product have also been analysed in the report provided by EMR. These markets are North America, Europe, Asia Pacific, Latin America, and Middle East and Africa.
The global natural sweeteners industry is being driven by the increasing health awareness among the consumers, resulting in a shift away from sugary products in their food habits. The demand for the lower calorie alternatives of sugar is on the rise. The consumers are demanding natural sweeteners over artificial ones, especially in soft drinks, thus, driving the industry further. The sales of food and beverage items that contained zero-calorie sweeteners and were free from artificial sweeteners, recorded a growth of 16% in 2017. With the increase in the consumption of sports and energy drinks in the beverage sector, the industry is making a further progress. The rising production of dietary foods and sports and energy drinks are aiding the growth the industry. The increase in the usage of natural sweeteners in the pharmaceutical sector is also emerging as a key factor, which is propelling the industry forward. Their use in the production of cosmetics has increased, which will further enhance the market growth in the coming years.
Countries such as Mexico and the U.S. are contributing to the growth of the market with their high production and export of non-alcoholic and ready-to-drink beverages. In the Asia Pacific, the alternative sweetener industry has seen a healthy growth due to the increasing health problems, which is also contributing to the growth of the natural sweeteners industry. Also, Latin America and North America, the other significant markets are being driven by the growing rates of obesity and diabetes in the regions. The governments in these regions are discouraging the use of sugar by applying levies on sugar and other items produced from sugar, which is further aiding the industry growth.
The report gives a detailed analysis of the following key players in the global natural sweeteners industry, covering their competitive landscape, capacity, and recent developments like mergers and acquisitions, investments, capacity expansions, and plant turnarounds:
On the basis of SWOT and Porter’s five forces analysis, the EMR report provides an in-depth analysis of the market.
2 Research Methodology
3 Executive Summary
3.1 Market Overview
3.2 Key Demand Drivers
3.3 Key Players
3.4 Supply Market Changes
4 Global Natural Sweeteners Market Outlook
5 Global Natural Sweeteners Market
5.1 Global Natural Sweeteners Market Analysis
5.1.1 Figure: Global Natural Sweeteners Historical Market and Forecast (2020-2025)
5.1.2 Chart: Global Natural Sweeteners Market Breakup by Intensity
188.8.131.52 High Intensity Sweeteners
184.108.40.206 Low Intensity Sweeteners
5.1.3 Figure: Global Natural Sweeteners Market Breakup by Intensity: Historical Market and Forecast (2020-2025)
220.127.116.11 High Intensity Sweeteners
18.104.22.168 Low Intensity Sweeteners
5.1.4 Chart: Global Natural Sweeteners Market Breakup by Type
22.214.171.124 Maple Syrup
126.96.36.199 Raw Honey
188.8.131.52 Coconut Sugar
5.1.5 Figure: Global Natural Sweeteners Market Breakup by Type: Historical Market (2015-2019) & Forecast (2020-2025)
184.108.40.206 Maple Syrup
220.127.116.11 Raw Honey
18.104.22.168 Coconut Sugar
5.1.6 Chart: Global Natural Sweeteners Market Breakup by Application
22.214.171.124 Personal Care
5.1.7 Figure: Global Natural Sweeteners Market Breakup by Application: Historical Market (2015-2019) & Forecast (2020-2025)
126.96.36.199 Personal Care
5.1.8 Chart: Global Natural Sweeteners Market Breakup by Distribution Channel
188.8.131.52 Convenience Stores
184.108.40.206 Retail Stores
220.127.116.11 Online Retailers
5.1.9 Figure: Global Natural Sweeteners Market Breakup by Distribution Channel: Historical Market (2015-2019) & Forecast (2020-2025)
18.104.22.168 Convenience Stores
22.214.171.124 Retail Stores
126.96.36.199 Online Retailers
5.1.10 Chart: Global Natural Sweeteners Market Breakup by Region
188.8.131.52 North America
184.108.40.206.1 United States of America
220.127.116.11.2 United Kingdom
18.104.22.168 Asia Pacific
22.214.171.124 Latin America
126.96.36.199 Middle East & Africa
188.8.131.52.1 Saudi Arabia
184.108.40.206.2 United Arab Emirates
220.127.116.11.4 South Africa
5.1.11 Figure: Global Natural Sweeteners Market Breakup by Region: Historical Market (2015-2019) & Forecast (2020-2025)
18.104.22.168 North America
22.214.171.124.1 United States of America
126.96.36.199.2 United Kingdom
188.8.131.52 Asia Pacific
184.108.40.206 Latin America
220.127.116.11 Middle East & Africa
18.104.22.168.1 Saudi Arabia
22.214.171.124.2 United Arab Emirates
126.96.36.199.4 South Africa
5.2 SWOT Analysis
5.3 Value Chain Analysis
5.4 Porter’s Five Forces Analysis
5.4.2 Buyer’s Power
5.4.3 Supplier’s Power
5.4.4 New Entrants
5.4.5 Degree of Rivalry
6 Global Natural Sweeteners Price Analysis
6.5 Maple Syrup
6.5 Raw Honey
6.5 Coconut Sugar
7 Competitive Landscape & Supplier Analysis
7.1 The Archer Daniels Midland Company
7.2 Cargill, Incorporated
7.4 Ingredion Incorporated
7.5 Roquette Frères
7.6 Sunwin Stevia International, Inc
7.7 GLG Life Tech Corporation
7.8 Tate & Lyle PLC
8 Consumer Analysis
9 Events and Developments
Additional Customisation Available:
10 Manufacturing Process
10.1 Detailed Process Flow
10.2 Operations Involved
10.3 Mass Balance
11 Cost Analysis
11.1 Land, Location, and Site Development
11.3 Plant Machinery
11.4 Cost of Raw Material
11.9 Other Capital Investment
The global natural sweeteners market is being driven by the increasing demand of stevia. The global stevia market attained a value of USD 521.3 million in 2019. It is expected to witness a further growth in the forecast period of 2020-2025, growing at a CAGR of 8.6%. The global stevia market is projected to reach USD 855.2 million by 2025.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on its types, the global natural sweeteners industry can be segmented into stevia, maple syrup, raw honey, molasses and coconut sugar, among others, with stevia accounting for a leading market share in the global market for natural sweeteners. On the basis of application, the food and beverage sectors are the leading application sectors in the industry. The major regional markets in the industry are Asia Pacific, Europe, Latin America, North America and Middle East and Africa, with Asia Pacific accounting for the largest market share of stevia, accounting for 40% of the global stevia production. The key players in the global natural sweeteners market include Archer Daniels Midland Company, Cargill, Incorporated, PureCircle, Ingredion Incorporated, Roquette Frères, Sunwin Stevia International, Inc, GLG Life Tech Corporation, and Tate & Lyle PLC, among others.
The major drivers of the market such as rising disposable incomes, increasing population, increasing health consciousness, and rising demand for sugar-substitutes with low-calorie content are expected to aid the market growth. EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
EMR’s approach gives their clients a comprehensive assessment of the prevailing and projected market conditions through the collection, collation, and analysis of data from trusted sources. The key questions answered in the market study are:
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