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North America Adaptive Steering Market Size, Trends, Growth: By Type: Standard Steering, Direct Adaptive Steering; By Application: Passenger Vehicle, Light Commercial Vehicle, Heavy Commercial Vehicle; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis; Competitive Landscape; 2024-2032
North America Adaptive Steering Market Outlook
The North America adaptive steering market size is projected to grow at a CAGR of 4.3% between 2024 and 2032. The market is being aided by advancements in steering technology and the robust growth of the automotive sector.
Key Takeaways
- Electric power steering systems are 90% more efficient than hydraulic power steering systems in terms of energy consumption.
- Steer by wire technology is expected to gain significant popularity over the forecast period.
- Direct adaptive steering systems are expected to dominate the market demand.
Adaptive steering systems control the steering ratio of on-road vehicles by utilising a precision-controlled actuator, which can add/subtract the number of steering inputs received from the driver and automatically adjust the number of turns made by the front tyres of the vehicle. They stiffen and relax the steering system according to vehicle speed, which facilitates vehicle parking in tight spots and ensures a smooth journey at high speeds.
The market is driven by the global shift towards automation in the automotive industry aimed at boosting road safety. Moreover, the increased focus of automotive companies on ensuring customer satisfaction is driving innovations in interior vehicle design, which is also expected to leverage the North America adaptive steering market growth in the forecast period.
Key Trends and Developments
Development of active steering technology; increasing demand for adaptive steering from commercial vehicle manufacturers; growing popularity of electric power steering systems; and rise of haptics-based automated driving systems are the major trends impacting the market growth.
| Date | Company | Announcement |
| Nov. 4th 2023 | Toyota | Planned to incorporate steer-by-wire technology with a 200-degree steering ratio into its bZ4X and Lexus RZ SUVs car models by the end of 2024. |
| Sep. 12th 2022 | General Motors | Filed a patent for an innovative adaptive steering wheel design, which could be inflated as per the driver’s requirements to strengthen its grip. |
| July 1st 2021 | UD Trucks | Launched UD active steering with rough road dampening abilities. The new automotive feature also provides the benefit of cross-wind correction and return to the centre. |
| Dec. 9th 2019 | Volvo Trucks | Decided to incorporate dynamic steering technology into its VNL and VNR truck models to ease driver fatigue and minimise the steering force by 85%. |
| Trends | Details |
| Development of active steering technology | Reduces drivers’ workload of steering at low speeds and improves vehicle stability and response at high speeds |
| Increasing commercial vehicle manufacturing | Adaptive steering reduces driving fatigue by preventing vibrations from reaching the steering wheel and improves overall experience |
| Growing popularity of electric power steering systems | The energy efficiency of electric power steering systems is relatively higher (90%) than hydraulic power steering systems, which is driving its popularity |
| Haptics-based automated driving systems to influence market demand | Technologies like collaborative steering are increasing the safety of automated vehicles and driving their social acceptance. This is expected to contribute to the market |
North America Adaptive Steering Market Trends
Steer-by-wire technology relies on the working of electronic sensors installed within the steering wheel, which monitors the driver inputs and sends electronic signals to the steering gear. These signals are checked by the vehicle’s control units, which consider the speed and the yaw rate of the vehicle to turn the car. Such innovations in adaptive steering design are expected to drive the North America adaptive steering market growth in the forecast period.
Commercial vehicles’ components must be sturdy and able to tolerate shocks and vibrations of long, arduous journeys. To ease the driving experience of people, automotive companies integrate adaptive steering wheel systems into trucks, which reduces the impact of muscular strain on humans while enhancing road safety.
Market Segmentation
“North America Adaptive Steering Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:
| Market Breakup | Categories |
| Type | Standard Steering, Direct Adaptive Steering |
| Application | Passenger Vehicle, Light Commercial Vehicle, Heavy Commercial Vehicle |
| Country | United States of America, Canada |
Direct adaptive steering systems are expected to dominate the North America adaptive steering market share in the forecast period
Direct adaptive steering enables drivers to travel on bumpy roads easily while maintaining a tight grip on the steering wheel. This system interprets the steering inputs as electronic signals and guides the vehicle on its own while maintaining independent control over the angle of the tires, besides the steering force. It also provides a relaxed driving experience on highways by making small adjustments in steering automatically.
Rapid innovations in standard power steering systems, including the electronic power steering system, are expected to propel the North America adaptive steering market expansion over the forecast period.
Competitive Landscape
Major players in the North America adaptive steering market are researching upcoming technologies to boost the potential of innovative ADR management systems.
| Company | Founded | Location | Engagement |
| Ford Motor Company | 1903 | United States | Designing, manufacturing, and marketing a wide range of cars, commercial vehicles, and sports utility vehicles. |
| JTEKT Corporation | 1921 | Japan | Engineering high quality machine tools and manufactures automotive system solutions. |
| Renault SA | 1898 | France | Manufacturing and distributing electric vehicles, passenger cars, and other automotives. Provides leasing and sales financing services. |
| AB Volvo | 1927 | Sweden | Manufacturing heavy duty commercial vehicles. |
Other North America adaptive steering market players include Robert Bosch GmbH, ZF Friedrichshafen AG, Bayerische Motoren Werke AG, and Nexteer Automotive Corp., among others.
North America Adaptive Steering Market Analysis By Region
The United States of America is expected to dominate the market in the coming years. This can be attributed to rising research and development activities, which facilitates rapid innovations in automotive and steering wheel design. The focus of the American government on making its automotive sector a world leader is also likely to lead to the North America adaptive steering market in the forecast period.
The increase in the demand for heavy-duty commercial vehicles in Canada is also expected to favour the market growth. The growing adoption of active steering technology is expected to facilitate this trend in upcoming years.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Application |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Global Adaptive Steering Market Overview
8.1 Key Industry Highlights
8.2 Global Adaptive Steering Historical Market (2018-2023)
8.3 Global Adaptive Steering Market Forecast (2024-2032)
8.4 Global Adaptive Steering Market Share by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 North America Adaptive Steering Market Overview
9.1 Key Industry Highlights
9.2 North America Adaptive Steering Historical Market (2018-2023)
9.3 North America Adaptive Steering Market Forecast (2024-2032)
10 North America Adaptive Steering Market by Type
10.1 Standard Steering
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Direct Adaptive Steering
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
11 North America Adaptive Steering Market by Application
11.1 Passenger Vehicle
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Light Commercial Vehicle
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Heavy Commercial Vehicle
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
12 North America Adaptive Steering Market by Country
12.1 United States of America
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Canada
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
13 Market Dynamics
13.1 SWOT Analysis
13.1.1 Strengths
13.1.2 Weaknesses
13.1.3 Opportunities
13.1.4 Threats
13.2 Porter’s Five Forces Analysis
13.2.1 Supplier’s Power
13.2.2 Buyer’s Power
13.2.3 Threat of New Entrants
13.2.4 Degree of Rivalry
13.2.5 Threat of Substitutes
13.3 Key Indicators of Demand
13.4 Key Indicators of Price
14 Competitive Landscape
14.1 Market Structure
14.2 Company Profiles
14.2.1 Ford Motor Company
14.2.1.1 Company Overview
14.2.1.2 Product Portfolio
14.2.1.3 Demographic Reach and Achievements
14.2.1.4 Certifications
14.2.2 Robert Bosch GmbH
14.2.2.1 Company Overview
14.2.2.2 Product Portfolio
14.2.2.3 Demographic Reach and Achievements
14.2.2.4 Certifications
14.2.3 ZF Friedrichshafen AG
14.2.3.1 Company Overview
14.2.3.2 Product Portfolio
14.2.3.3 Demographic Reach and Achievements
14.2.3.4 Certifications
14.2.4 JTEKT Corporation
14.2.4.1 Company Overview
14.2.4.2 Product Portfolio
14.2.4.3 Demographic Reach and Achievements
14.2.4.4 Certifications
14.2.5 Renault SA
14.2.5.1 Company Overview
14.2.5.2 Product Portfolio
14.2.5.3 Demographic Reach and Achievements
14.2.5.4 Certifications
14.2.6 Bayerische Motoren Werke AG
14.2.6.1 Company Overview
14.2.6.2 Product Portfolio
14.2.6.3 Demographic Reach and Achievements
14.2.6.4 Certifications
14.2.7 AB Volvo
14.2.7.1 Company Overview
14.2.7.2 Product Portfolio
14.2.7.3 Demographic Reach and Achievements
14.2.7.4 Certifications
14.2.8 Nexteer Automotive Corp.
14.2.8.1 Company Overview
14.2.8.2 Product Portfolio
14.2.8.3 Demographic Reach and Achievements
14.2.8.4 Certifications
14.2.9 Others
15 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Adaptive Steering Market: Key Industry Highlights, 2018 and 2032
2. North America Adaptive Steering Market: Key Industry Highlights, 2018 and 2032
3. North America Adaptive Steering Historical Market: Breakup by Type (USD Million), 2018-2023
4. North America Adaptive Steering Market Forecast: Breakup by Type (USD Million), 2024-2032
5. North America Adaptive Steering Historical Market: Breakup by Application (USD Million), 2018-2023
6. North America Adaptive Steering Market Forecast: Breakup by Application (USD Million), 2024-2032
7. North America Adaptive Steering Historical Market: Breakup by Country (USD Million), 2018-2023
8. North America Adaptive Steering Market Forecast: Breakup by Country (USD Million), 2024-2032
9. North America Adaptive Steering Market Structure
Key Questions Answered in the Report
The market is estimated to grow at a CAGR of 4.3% between 2024 and 2032.
The market is being driven by the shift towards automation, increased focus on customer satisfaction, and innovations in interior vehicle designing.
The key trends aiding the market expansion include the development of active steering technology, the growing popularity of electric power steering systems, and rise of haptics-based automated driving systems.
The major types of adaptive steering systems include standard steering and direct adaptive steering.
The major countries include the United States of America and Canada.
Passenger vehicle, light commercial vehicle, and heavy commercial vehicle are the different applications of adaptive steering.
The major players in the market are Ford Motor Company, Robert Bosch GmbH, ZF Friedrichshafen AG, JTEKT Corporation, Renault SA, Bayerische Motoren Werke AG, AB Volvo, and Nexteer Automotive Corp., among others.
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