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North America ADAS Market Size, Share, Growth, Analysis: By Solution Type: Adaptive Cruise Control, Adaptive Front Light, Automatic Emergency Braking, Blind Spot Detection, Driver Monitoring System, Park Assistance, Lane Departure Warning System, Others; By Component Type; By Vehicle Type; Regional Analysis; Competitive Landscape; 2024-2032
North America ADAS Market Outlook
The North America ADAS market size reached approximately USD 9.17 billion in 2023. The market is projected to grow at a CAGR of 13.70% between 2024 and 2032, reaching a value of around USD 30.20 billion by 2032.
Key Takeaways
| Year | Location | Event | Result |
| 2021 | US | Fatal motor vehicle accidents | 39,508 accidents, 42,939 deaths |
| 2023 | Quebec | Road Safety Action Plan launched | USD 180 million, 5-year plan to reduce accidents |
| N/A | USA | ADAS technology implementation | Can orevent 17 million accidents, 14 million injuries, save 250,000 lives in 30 years |
Advanced driver assistance systems (ADAS) refer to digital technologies that assist four-wheeler drivers in routine navigation and parking. Instead of automating the entire process, ADAS leverages computer networks and advanced technologies to create safe driving experiences. It provides important information about traffic levels and road closures and takes over vehicle control from humans in dangerous situations.
The North America ADAS market is being driven by increasing concerns surrounding vehicle accidents in Canada and the United States. Various vehicles are now being equipped with standard ADAS applications to enhance passenger safety and driving experience. Along with this, the rising demand for luxury automobiles is also driving the market demand as consumer disposable incomes rise and economic conditions stabilise.
Key Trends and Developments
Advancements in technologies like sensor fusion; the increasing integration of 5G technology; advancements in embedded vision systems; and the development of HMI systems are the major trends impacting the North America ADAS market growth favourably.
| Date | Company | Information |
| Jan 5th 2024 | Hesai Technology | Launched new ADAS lidar products to improve vehicle safety and prevent accidental collisions and fatalities |
| Dec 20th 2023 | LeddarTech® | Announced the launch of its latest perception and fusion software stack, LeddarVision™ Parking (LVP-H), for automated parking |
| Oct 19th 2023 | oToBrite | Expanded its ADAS product portfolio for heavy commercial vehicles and launched the Blind Spot Information System (BSIS, UN R151), Moving Off Information System(MOIS, UN R159) and Driver Monitoring System (DMS) |
| May 18th 2022 | Magna International | Signed a multi-year deal with Blackberry to deploy advanced driver assistance systems into its automobile parts and products |
| Factor | Impact |
| Sensor Fusion | Offsets individual weaknesses of sensors and cameras, boosts vehicular and driver safety, favours market outlook |
| Advancements in 5G | Accelerates market demand, enables better understanding of unknown road signs, provides push notifications for vulnerable pedestrians |
| Advancements in Embedded Vision Systems | Drives market growth, enables integration of ADAS into vehicles |
| Developments in HMI Systems | Drives market upwards, expected to drive adoption of ADAS in most passenger cars and commercial vehicles |
North America ADAS Market Trends
There is an increasing focus by manufacturers to develop technologically advanced products and automotive parts that meet the demands of consumers and pave the way towards fully automated self-driving cars. ADAS systems enhance the safety and overall driving experience of four-wheelers and their advanced features make them an attractive investment option for consumers.
Safe navigation is the most important prerogative for any journey, and smart vehicles equipped with advanced driver assistance sensor fusion systems can make travelling on roads a hassle-free experience. By putting together the information obtained from various cameras and sensors, ADAS can make future predictions about vehicle movement and take actions that are missed by the driver. This is expected to drive the North America ADAS market growth in the forecast period.
Market Segmentation
“North America ADAS Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:
| Market Breakup | Types |
| Solution Type | Adaptive Cruise Control, Adaptive Front Light, Automatic Emergency Braking, Blind Spot Detection, Driver Monitoring System, Park Assistance, Lane Departure Warning Systems, Night Vision System, Tyre Pressure Monitoring System, Others |
| Component Type | Processors, Sensors, Software, Others |
| Vehicle Type | Passenger cars, Commercial vehicles |
| Country | United States of America, Canada |
Sensors can be divided based on type into radar, LiDAR, and ultrasonic, among others, whereas commercial vehicles can be further segmented based on type into light commercial vehicles and heavy commercial vehicles.
Commercial vehicles are expected to dominate the North America ADAS market share over the forecast period.
Commercial vehicles are expected to lead the market demand in the forecast period. Commercial vehicles are responsible for carrying critical mineral resources across different regions in the USA and accidents suffered by commercial vehicles can cause substantial loss of profitability to many companies, boosting deployment of ADAS systems. The expansion of ride hailing service companies is also expected to further aid the North America ADAS market expansion in the coming years.
Passenger vehicles integrated with ADAS systems are increasingly preferred by customers amid rising safety concerns. Passenger vehicles integrated with features such as lane departure warning, collision warning, and emergency braking are expected to gain substantial popularity in the coming years.
The demand for adaptive cruise control (ACC) is expected to surge in the coming years
Adaptive cruise control is expected to account for a significant North America ADAS market share in the coming years. It enables drivers to maintain an awareness of their speed and the distance of surrounding cars on the highway. Based on this knowledge, adaptive cruise control also enpowers them to accelerate, decelerate, and stop the vehicle whenever required.
Meanwhile, blind spot monitoring and adaptive front lights are other ADAS solution types which are expected to witness a surge in demand over the forecast period. This is due to their ability to prevent lane change accidents and adjust to external lighting conditions.
Competitive Landscape
Market players are increasing research and development activities to create innovative advanced driver assistance systems in North America.
| Company | Year Founded | Location | Business |
| Continental AG | 1871 | Hannover, Germany | Mobility solutions for automobile companies, operates through Automotive, Tires, ContiTech, and Contract Manufacturing business segments |
| Garmin Ltd. | 1989 | Kansas City, USA | GPS navigation technology and wireless devices, operates through fitness, aviation, outdoor, marine, and auto segments |
| Hitachi Astemo, Ltd. | 1930 | Tokyo, Japan | Developing, manufacturing, selling, and servicing automobile components, industrial machinery, and associated equipment |
| VALEO SA | 1923 | Paris, France | Designing, producing, and selling components and services for the automobile sector, global presence |
Other key players in the North America ADAS market include Robert Bosch GmbH, Denso Corporation, Magna International Inc., ZF Friedrichshafen AG, NXP B.V., and Ouster, Inc. (Velodyne Lidar, Inc.), among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Solution Type |
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| Breakup by Component Type |
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| Breakup by Vehicle Type |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Global ADAS Market Overview
8.1 Key Industry Highlights
8.2 Global ADAS Historical Market (2018-2023)
8.3 Global ADAS Market Forecast (2024-2032)
8.4 Global ADAS Market Share by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 North America ADAS Market Overview
9.1 Key Industry Highlights
9.2 North America ADAS Historical Market (2018-2023)
9.3 North America ADAS Market Forecast (2024-2032)
10 North America ADAS Market by Solution Type
10.1 Adaptive Cruise Control
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Adaptive Front Light
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Automatic Emergency Braking
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Blind Spot Detection
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Driver Monitoring System
10.5.1 Historical Trend (2018-2023)
10.5.2 Forecast Trend (2024-2032)
10.6 Park Assistance
10.6.1 Historical Trend (2018-2023)
10.6.2 Forecast Trend (2024-2032)
10.7 Lane Departure Warning System
10.7.1 Historical Trend (2018-2023)
10.7.2 Forecast Trend (2024-2032)
10.8 Night Vision System
10.8.1 Historical Trend (2018-2023)
10.8.2 Forecast Trend (2024-2032)
10.9 Tyre Pressure Monitoring System
10.9.1 Historical Trend (2018-2023)
10.9.2 Forecast Trend (2024-2032)
10.10 Others
11 North America ADAS Market by Component Type
11.1 Processors
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Sensors
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.2.3 Breakup by Type
11.2.3.1 Radar
11.2.3.2 LiDAR
11.2.3.3 Ultrasonic
11.2.3.4 Others
11.3 Software
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Others
12 North America ADAS Market by Vehicle Type
12.1 Passenger Cars
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Commercial Vehicles
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.2.3 Breakup by Type
12.2.3.1 Light Commercial Vehicles
12.2.3.2 Heavy Commercial Vehicles
13 North America ADAS Market by Country
13.1 United States of America
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Canada
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators of Demand
14.4 Key Indicators of Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Continental AG
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Robert Bosch GmbH
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Denso Corporation
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Magna International Inc.
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 ZF Friedrichshafen AG
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 NXP B.V.
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Garmin Ltd.
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 VALEO SA
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Hitachi Astemo, Ltd.
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 Ouster, Inc. (Velodyne Lidar, Inc.)
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global ADAS Market: Key Industry Highlights, 2018 and 2032
2. North America ADAS Market: Key Industry Highlights, 2018 and 2032
3. North America ADAS Historical Market: Breakup by Solution Type (USD Billion), 2018-2023
4. North America ADAS Market Forecast: Breakup by Solution Type (USD Billion), 2024-2032
5. North America ADAS Historical Market: Breakup by Component Type (USD Billion), 2018-2023
6. North America ADAS Market Forecast: Breakup by Component Type (USD Billion), 2024-2032
7. North America ADAS Historical Market: Breakup by Vehicle Type (USD Billion), 2018-2023
8. North America ADAS Market Forecast: Breakup by Vehicle Type (USD Billion), 2024-2032
9. North America ADAS Historical Market: Breakup by Country (USD Billion), 2018-2023
10. North America ADAS Market Forecast: Breakup by Country (USD Billion), 2024-2032
11. North America ADAS Market Structure
Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 9.17 billion.
The market is estimated to grow at a CAGR of 13.70% between 2024 and 2032.
The market is estimated to witness a healthy growth during 2024-2032 to reach around USD 30.20 billion by 2032.
The major market drivers are increasing concerns surrounding vehicle accidents and the rising demand for luxury vehicles.
The key trends aiding the market include advancements in sensor fusion, the development of embedded vision systems, and the development of HMI systems.
Processors, sensors, and software, among others, are the various component types considered in the market report.
Passenger cars and commercial vehicles are the different vehicle types considered in the market report.
The major players in the market Continental AG, Robert Bosch GmbH, Denso Corporation, Magna International Inc., ZF Friedrichshafen AG, NXP B.V., Garmin Ltd., VALEO SA, Hitachi Astemo, Ltd., and Ouster, Inc. (Velodyne Lidar, Inc.), among others.
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