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The North America automotive navigation system market size was valued at USD 11.8 billion in 2023. The market is further projected to grow at a CAGR of 5.90% between 2024 and 2032, reaching a value of USD 19.77 billion by 2032.
An automotive navigation system is a device that provides directions and information to drivers using satellite signals, maps, and sensors. It can help drivers find the best route, avoid traffic, locate points of interest, and access other services.
A primary driver changing the North America automotive navigation system market outlook is the growing consumer preference for connected and smart features in vehicles. Automotive navigation systems, with features like real-time traffic updates and voice-guided directions, are becoming essential components of modern vehicles.
Additionally, government initiatives promoting road safety and the integration of intelligent transportation systems to reduce accidents are driving the demand of automotive navigation systems. Moreover, the development of high-definition and 3D maps and the supportive government policies and regulations for vehicle safety and emissions are further propelling the automotive navigation system market in North America.
Rising demand for ADAS, popularity of EVs, and growing integration of augmented reality into cars are boosting the North America automotive navigation system market growth
Date | Companies | Event |
January 2024 | TomTom, Mitsubishi Electric | Partnership to advance automated driving technologies. |
January 2024 | TomTom | Launch of Orbis Maps, a new standard for mapmaking with unprecedented coverage and visualisation capabilities. |
December 2023 | TomTom, Microsoft | Collaboration to integrate generative AI into vehicles to enhance mapping services. |
October 2023 | TomTom and Flow Labs | Formed a strategic alliance to provide improved insights and real-time road network optimisation. |
March 2023 | Alps Alpine and FreeBit | Capital and business alliance to enhance software development activities and collaborate on developing service platforms. |
Trends | Impact |
Rising demand for advanced driver assistance systems (ADAS) | ADAS features such as lane keeping assist, adaptive cruise control, and collision warning require accurate and reliable navigation systems to function properly. This drives the demand for high-performance automotive navigation systems that can integrate with ADAS. |
Growing popularity of electric vehicles | EVs require navigation systems that can optimise the route based on the battery level, charging stations, and energy consumption. This creates an opportunity for the market to develop innovative and efficient navigation solutions that can cater to the specific needs of EV drivers. |
Emergence of connected and autonomous vehicles (CAVs) | CAVs rely on navigation systems that can communicate with other vehicles, infrastructure, and cloud-based platforms. They also require navigation systems that can support high-level automation and ensure safety and security. This boosts the demand for advanced and intelligent navigation systems that can enable CAVs. |
Advancements in mapping and positioning technologies | Mapping and positioning technologies such as high-definition maps, global navigation satellite system (GNSS), and inertial measurement unit (IMU) enhance the accuracy, reliability, and functionality of navigation systems. They also enable new applications such as augmented reality and 3D navigation. This fosters the growth of the automotive navigation system market. |
One of the key trends is the integration of augmented reality into automotive navigation systems. AR overlays real-time information onto the driver's view, which provides intuitive guidance and enhances situational awareness. Many automotive companies, such as BMW and Merecedes Benz offer AR navigation systems in their cars.
Increasing integration of voice-activated navigation systems is another trend stimulating the North America automotive navigation system market development. Advanced natural language processing and voice recognition technologies enable drivers to interact with navigation systems using voice commands, enhancing safety and convenience while on the road. Garmin Ltd offers a range of voice-activated car navigation systems, such as the Garmin DriveSmart 61LMT-S, which allows users to control the unit hands-free using voice commands.
As automotive navigation systems become more connected, the market is prioritising enhanced cybersecurity measures, which can further aid in North America automotive navigation system market expansion. The rising concern about potential cyber threats to connected vehicles has led to the development of robust security protocols, safeguarding navigation systems from unauthorised access and ensuring data integrity. ISO 21434 is a standard that promotes cybersecurity in road vehicle systems, encouraging automotive OEMs and suppliers to consider cybersecurity concerns and measures.
North America Automotive Navigation System Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup | Categories |
Component | Hardware, Software |
Device Type | In-dash, Portable, Mobile Navigation System |
Vehicle Type | Passenger Vehicle, Luxury Passenger Vehicle, Commercial Vehicles |
System Type | Pre-installed System, Aftermarket |
Countries | United States of America, Canada |
Pre-installed navigation systems are expected to hold a significant market share due to rising production of cars with in-built navigation features
The pre-installed system segment accounts for the largest North America automotive navigation system market share, as most of the new vehicles sold in the region come with a built-in navigation system. The growth of this segment is driven by the increasing demand for advanced features and convenience in vehicles, as well as the rising adoption of electric and hybrid vehicles, which require navigation systems to optimise battery usage and range.
The aftermarket segment holds a steady share in automotive navigation system market in North America , as most of the consumers prefer to use the pre-installed systems or their smartphones for navigation purposes. However, the aftermarket segment is still expected to witness moderate growth in the forecast period, as some consumers may opt for upgrading their existing systems or installing new ones for better performance, functionality, and compatibility.
Passenger vehicles dominates the market due to increasing consumer expectations for advanced navigation systems in these vehicles
As per North America automotive navigation system market analysis, the passenger vehicle segment dominates the market due to increasing consumer expectations for advanced navigation systems. The growing demand for safety, improved comfort, and convenience in vehicles, coupled with the increasing sales and production of passenger cars in the region, has significantly contributed to this dominance. Additionally, the integration of advanced technologies, such as smartphone integration, on-demand music, voice-activated navigation units has further propelled the demand for automotive navigation systems in passenger vehicles.
Furthermore, the increasing adoption of advanced driver assistance systems (ADAS) and the rising focus on enhancing the overall driving experience have led to a higher penetration of navigation systems in passenger vehicles. These systems help reduce travel time and find alternate routes which are less congested and are shorter, which can lead to North America automotive navigation system market growth.
The commercial vehicle segment in North America automotive navigation system market is also expected to grow at a significant rate during the forecast period, as more fleet operators and logistics companies adopt navigation systems to improve efficiency, safety, and customer satisfaction. The segment is driven by the increasing demand for real-time traffic information, route optimisation, and fleet management solutions. The segment is also influenced by the regulatory mandates and standards for reducing emissions, fuel consumption, and driver fatigue. Some of the key players in the commercial vehicle segment are Continental, Denso Corp, and Mitsubishi Electric.
Both established players and emerging startups are producing advanced navigation systems for vehicles to strengthen their market presence and stay competitive
Company | Year Founded | Headquarters | Products/Services |
Continental AG | 1871 | Hanover, Germany | Tires, brake systems, powertrain and chassis components, infotainment, and connectivity solutions, etc. |
Alps Alpine Co., Ltd. | 1948 | Tokyo, Japan | Switches, sensors, actuators, modules, displays, sound systems, navigation systems, etc. |
Denso Corp | 1949 | Kariya, Japan | Engine management systems, air conditioning systems, safety systems, driver assistance systems, mobility systems, etc. |
Mitsubishi Electric Corporation | 1921 | Tokyo, Japan | Alternators, starters, ignition coils, power steering systems, electric powertrain systems, multimedia systems, etc. |
Other key players in the North America automotive navigation system market include Garmin Ltd, Aisin Corporation, HERE Global B.V., TomTom International BV, and JVCKENWOOD USA Corporation, among others.
United States contributes to market growth due to presence of major automotive component manufacturers
The United States holds a substantial North America automotive navigation system market share due to several factors. The presence of major automotive component manufacturers, such as Garmin Ltd, Denso Corp, Continental AG, and Mitsubishi, along with a tech-savvy consumer base, contributes to the widespread adoption of navigation technologies in the country. For example, with the introduction of new hybrid navigation systems that combine cloud-based mapping, routing, and integrated connected services, Garmin Ltd. has revolutionised in-car navigation and improved performance.
Moreover, ride-hailing services, such as Uber US, Grab, and Ola, require effective and fast GPS-based navigation systems in their vehicles for optimising routes and drop their customers within timeframes. These GPS systems are therefore highly used by the car fleeting companies for street traveling as well as smooth pick-up and drop-off, leading to increased North America automotive navigation system market value.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Component |
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Breakup by Device Type |
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Breakup by Vehicle Type |
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Breakup by System Type |
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Breakup by Region |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Global Automotive Navigation System Market Overview
8.1 Key Industry Highlights
8.2 Global Automotive Navigation System Historical Market (2018-2023)
8.3 Global Automotive Navigation System Market Forecast (2024-2032)
8.4 Global Automotive Navigation System Market Share by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 North America Automotive Navigation System Market Overview
9.1 Key Industry Highlights
9.2 North America Automotive Navigation System Historical Market (2018-2023)
9.3 North America Automotive Navigation System Market Forecast (2024-2032)
10 North America Automotive Navigation System Market by Component
10.1 Hardware
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Software
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
11 North America Automotive Navigation System Market by Device Type
11.1 In-Dash
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Portable
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Mobile Navigation System
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
12 North America Automotive Navigation System Market by Vehicle Type
12.1 Passenger Vehicle
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Luxury Passenger Vehicle
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Commercial Vehicle
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
13 North America Automotive Navigation System Market by System Type
13.1 Pre-Installed System
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Aftermarket
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
14 North America Automotive Navigation System Market by Country
14.1 United States of America
14.1.1 Historical Trend (2018-2023)
14.1.2 Forecast Trend (2024-2032)
14.2 Canada
14.2.1 Historical Trend (2018-2023)
14.2.2 Forecast Trend (2024-2032)
15 Market Dynamics
15.1 SWOT Analysis
15.1.1 Strengths
15.1.2 Weaknesses
15.1.3 Opportunities
15.1.4 Threats
15.2 Porter’s Five Forces Analysis
15.2.1 Supplier’s Power
15.2.2 Buyer’s Power
15.2.3 Threat of New Entrants
15.2.4 Degree of Rivalry
15.2.5 Threat of Substitutes
15.3 Key Indicators for Demand
15.4 Key Indicators for Price
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 Continental AG
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 Alps Alpine Co., Ltd.
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 Denso Corp
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Mitsubishi Electric Corporation
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Garmin Ltd
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 Aisin Corporation
16.2.6.1 Company Overview
16.2.6.2 Product Portfolio
16.2.6.3 Demographic Reach and Achievements
16.2.6.4 Certifications
16.2.7 HERE Global B.V.
16.2.7.1 Company Overview
16.2.7.2 Product Portfolio
16.2.7.3 Demographic Reach and Achievements
16.2.7.4 Certifications
16.2.8 TomTom International BV
16.2.8.1 Company Overview
16.2.8.2 Product Portfolio
16.2.8.3 Demographic Reach and Achievements
16.2.8.4 Certifications
16.2.9 JVCKENWOOD USA Corporation
16.2.9.1 Company Overview
16.2.9.2 Product Portfolio
16.2.9.3 Demographic Reach and Achievements
16.2.9.4 Certifications
16.2.10 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Automotive Navigation System Market: Key Industry Highlights, 2018 and 2032
2. North America Automotive Navigation System Market: Key Industry Highlights, 2018 and 2032
3. North America Automotive Navigation System Historical Market: Breakup by Component (USD Billion), 2018-2023
4. North America Automotive Navigation System Market Forecast: Breakup by Component (USD Billion), 2024-2032
5. North America Automotive Navigation System Historical Market: Breakup by Device Type (USD Billion), 2018-2023
6. North America Automotive Navigation System Market Forecast: Breakup by Device Type (USD Billion), 2024-2032
7. North America Automotive Navigation System Historical Market: Breakup by Vehicle Type (USD Billion), 2018-2023
8. North America Automotive Navigation System Market Forecast: Breakup by Vehicle Type (USD Billion), 2024-2032
9. North America Automotive Navigation System Historical Market: Breakup by System Type (USD Billion), 2018-2023
10. North America Automotive Navigation System Market Forecast: Breakup by System Type (USD Billion), 2024-2032
11. North America Automotive Navigation System Historical Market: Breakup by Country (USD Billion), 2018-2023
12. North America Automotive Navigation System Market Forecast: Breakup by Country (USD Billion), 2024-2032
13. North America Automotive Navigation System Market Structure
In 2023, the North America automotive navigation system market reached an approximate value of USD 11.8 billion.
The market is expected to grow at a CAGR of 5.90% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 19.77 billion by 2032.
Growing government initiatives for road safety, increasing use of smart features, such as voice guided directions, and rising traffic congestion on the roads are some of the major factors propelling the growth of the market.
Key trends aiding the market expansion include the increasing use of AR in navigation systems, rising demand of AI driven technologies for navigation, and the high integration of voice-activated navigation systems.
Countries included in the market are United States of America and Canada.
Some of the devices are in-dash, portable, and mobile navigation system.
Augmented reality features overlay visual information on the driver's view, providing intuitive navigation cues, such as directional arrows and points of interest, directly onto the windshield.
The connected car ecosystem enables seamless integration with smartphones and cloud services, offering real-time updates, personalised recommendations, and enhanced connectivity, transforming automotive navigation into a comprehensive and intelligent system.
Key players in the market are Continental AG, Alps Alpine Co., Ltd., Denso Corp, Mitsubishi Electric Corporation, Garmin Ltd, Aisin Corporation, HERE Global B.V., TomTom International BV, and JVCKENWOOD USA Corporation, among others.
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