The North America diaper market was valued at USD 79.98 Billion in 2025. The industry is expected to grow at a CAGR of 1.80% during the forecast period of 2026-2035 to attain a valuation of USD 95.60 Billion by 2035.
Base Year
Historical Period
Forecast Period
According to Statistics Canada, 2022 saw 351,679 live births in Canada, increasing the demand for diapers in the North American market.
According to the World Bank, the U.S. population aged 65+ increased from 15% in 2018 to 17% in 2022, boosting diaper demand.
As per the report from USLBS, annual US expenditure by consumers reached $72,967 in 2022, directly contributing to non-essential spending.
Compound Annual Growth Rate
1.8%
Value in USD Billion
2026-2035
*this image is indicative*
North America includes Canada and the USA, which are part of the top 10 economies in the world, with a population of 372.28 million as of 2022. The rising GDP of the countries in this region contributes significantly to the net rise in disposable income. With rising non-disposable income and awareness about the benefits of using disposable diapers, there is a significant rise in spending in essential sectors, contributing to North American diaper market growth.
The introduction of policies like Temporary Assistance for Needy Families (TANF), which provides support to low-income families in the United States, gives a rapid boost to disposable income for low-income families, driving hygiene among lower-income segments, and driving the demand for the North American diaper market.
Smart diapers are in development that can sense moisture content and potential health issues and provide valuable insight to parents.
There is a rapid shift in the buying pattern. Consumers are demanding eco-friendly, biodegradable diapers made from less chemical and organic materials.
Pant-style diapers are a better fit for kids as they are readily deployable and easy to put on and off, providing more convenience to busy parents.
Heat treatment is introduced to convert soiled diapers into biochar, which can be used in soil enrichment and even in the paint industry.
There is a significant rise in the GDP per capita of individuals in this region. People's spending on non-essential goods is increasing, and people in this region tend to prioritise time-saving and convenient options. Disposable diapers provide a more convenient option for parents by offering a time-saving option. Also, there is a rapid increase in the ageing population in this region, contributing to the growth of adult diapers.
There is a rise in dual-income households, creating demand for convenient baby care solutions and allowing parents to choose organic and sustainable solutions. Also, increased urbanisation contributes to smaller living spaces, making diaper laundry less common. All these factors contribute to the growth of the diaper market in North America.
"North America Diaper Market Report and Forecast 2026-2035" offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
Market Breakup by Distribution Channel
Market Breakup by Country
The North American diaper market is driven by baby and adult diapers, offering different absorbing capacities with many categories ranging from disposable to cloth diapers.
Disposable diapers are the most popular and rapidly available choice available in the market, offering better convenience and absorbency and targeting parents who are busy and looking for more readily available options.
Cloth diapers provide a more reusable and eco-friendly option; they are preferred by people who want to contribute to environmental safety and are more concerned about the benefits of cloth diapers.
With increasing awareness among consumers, companies have now started to move towards offering biodegradable diapers to contribute more towards carbon neutrality initiatives.
As the ageing population continues to grow, there is a strong demand for pant-type adult diapers. With high disposable income, people continue to buy non-essential goods, generating good demand for flat- and pad-type diapers in North America.
North American diaper market share is being boosted by the ready availability of diapers across stores, including pharmacies, hypermarkets, and convenience stores. Online sales channels boost sales as they let users buy stuff while sitting at home.
Pharmacies provide parents with quick top-ups as they are readily available 24 hours a day, providing flexibility to buy diapers on the go.
But when buying in bulk, with many options to select from, hypermarkets and supermarkets are the ultimate one-stop shops, offering a variety of brands under one roof with options to redeem coupons while purchasing.
With increasing internet connectivity, there is a quick shift in buying patterns, so they can have better product selections based on the specifications they offer in their online sales channels, boosting the diaper market in North America.
Market players are driving North American diaper market growth by offering organic diapers made with plant products at competitive pricing and offering additional options such as high absorbency and leak protection.
Procter & Gamble, established in 1837 with its headquarters in Cincinnati, Ohio, offers diverse consumer goods worldwide, focusing on personal care, hygiene, and cleaning products.
Kimberly-Clark, established in 1872 and headquartered in Irving, Texas, specialises in personal care, healthcare supplies, and cleaning solutions.
Essity AB, which was formed in 1929 and is headquartered in Sweden, is a leading global hygiene and health company offering diverse personal care and medical solutions.
Unicharm Corporation is a Japanese company. Established in 1961, Unicharm, with its headquarters in Tokyo, Japan, manufactures and sells personal care products worldwide.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other North American diaper market key players are Kao Corporation, Ontex BV, Domtar Corporation, The Hain Celestial Group, Inc., First Quality Enterprises, Inc., and The Honest Company, Inc., among others.
The United States and Canada are heavily invested in sustainable practices. As birth rates continue to rise in North America, there is a significant demand for baby diapers in the region. Additionally, there is demand for premium features like wetness indicators, and style diapers having better absorption rates are increasing.
According to the CDC, there were approximately 3,664,292 births in the USA in 2021, resulting in a birth rate of 11 per 1000 population. Furthermore, the ageing population in North America with bladder inconsistency problems is contributing significantly to the growth of the adult diaper market in the region. With increasing incomes, busy schedules, and rising awareness towards sustainability, the North American diaper market share is also on the rise.
North America Baby Diapers Market
Latin America Biodegradable Diapers Market
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The market is projected to grow at a CAGR of 1.80% between 2026 and 2035.
Technological innovations and advancements, eco-friendliness, biochar technology, better design, and aesthetics are major factors driving the market.
The key players are Procter & Gamble, Kimberly-Clark, Essity AB, Unicharm Corporation, Kao Corporation, Ontex BV, Domtar Corporation, The Hain Celestial Group, Inc., First Quality Enterprises, Inc., and The Honest Company, Inc., among others.
Based on type diaper market is divided into baby and adult diapers.
Based on distribution channels, the diaper market is subdivided into hypermarkets/supermarkets, pharmacies, convenience stores, online channels, others.
Based on country, the market is divided into the United States and Canada.
In 2025, the market attained a value of nearly USD 79.98 Billion.
The market is estimated to witness a healthy growth in the forecast period of 2026-2035 to reach about USD 95.60 Billion by 2035.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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