Africa Diaper Market Share, Size, Growth, Forecast: By Product Type: Baby Diaper, Adult Diaper; By Distribution Channels: Supermarkets and Hypermarkets, Pharmacies, Convenience Stores, Online Stores; Regional Analysis; Market Dynamics: SWOT Analysis; Competitive Landscape; Key Trends and Developments in the Market; 2018-2028

Africa diaper market Outlook

The Africa diaper market attained a value of USD 4.21 billion in 2022. The market is further expected to grow at a CAGR of 8.2% in the forecast period of between 2023 and 2028, owing to the increase in purchasing power.

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Key Trends in the Market

Diaper refers to a large, flexible piece of paper or cloth that is attached around the waist like underwear. It comprises of several layers of fabric, such as hemp, cotton, bamboo, plastic, and polyethylene that are piled on top of one another, with an inner layer of polypropylene. They absorb or contain waste, preventing soiling of outer garments or the environment, enabling wearers to urinate or defecate directly into the toilet. It is used in cases of incontinence, whether due to age or illness. 

• The growth of the Africa diaper market is being driven by an increase in the number of working women and a rise in purchasing power. Due to their greater purchasing power, they are able to invest more money on high-end, premium baby products. Premium baby care items like diapers are therefore in high demand in Africa.
   
• The prevalence of urinary incontinence has increased nationwide due to the growing geriatric population. With increased awareness regarding the availability of adult diapers, geriatric persons with incontinence issues are turning to diapers, in a key trend in the market.
   
• Additionally, children's delayed toilet training and increased promotions of baby diapers are contributing to the market's expansion.
   
• There is also a considerable rise in demand for biodegradable diapers composed of environmentally friendly materials. Due to this pattern and growing environmental concerns about the harmful effects of diaper disposal, leading diaper manufacturers have developed solutions using raw materials that disintegrate substantially faster than regular diapers. 

Market Analysis 

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Based on product type, the Africa diaper market is segmented into baby diaper and adult diaper. Baby diapers are further segmented based on type into disposable diapers, training diapers, cloth diapers, swim pants, and biodegradable diapers. The baby diaper category is also divided based on size into medium (M), large(L), small and extra small (S & XS). Adult diapers are segmented into pad type, flat type, and pant type. The market on the basis of distribution channels can be categorised into supermarkets and hypermarkets, pharmacies, convenience stores, and online stores. Based on country, the market is segmented into Egypt, South Africa, Nigeria, Kenya, Tanzania, Morocco, Algeria, Ethiopia and Namibia, among others.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the Africa diaper market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.  

• Kimberly-Clark Corporation
• The Procter & Gamble Company
• African Cotton Industries Limited
• Hayat Kimya San A.Åž.
• National Pride (Pty) Ltd
• L'il Masters
• Unicharm Corporation
• Others

Market Share by Product Type

Parents are strongly embracing the use of baby diapers due to the growing awareness of child hygiene. Baby wipes and diapers are two necessities for infant daily care that reduce the risk of bacterial illness and offer comfort. The demand for baby diapers is rising due to the rising awareness of diaper rashes, which are usually caused by wet or infrequently changed diapers. 

Further, the use of baby diapers is increasing as a result of shifting consumer preferences, thereby propelling the Africa diaper market growth. A growing number of diaper manufacturers have already started employing environmentally friendly products and switching to more sustainable production techniques. This will benefit the market, enabling it to keep up with shifting customer preferences.

The rising hygiene consciousness of consumers has increased the need for adult diapers. Adult diapers are worn by consumers with atypical health conditions like incontinence, mobility issues, or dementia and are primarily developed to support adult incontinence. Increasing urbanisation, an increase in the older population with urinary incontinence, and developments in healthcare sector are a some of the major reasons driving the adult diaper segment in Africa.

Market Share by Distribution Channels

Over the forecast period, diaper distribution through supermarket and hypermarket channels is anticipated to rise at the fastest rate. This is due to the widening network of supermarkets across the region and their popularity amongst consumers in Africa. In addition to offering a large selection of diapers under one roof, these stores also offer discounted prices, providing customers with more purchasing power. The Africa diaper market is thus growing as a result of these benefits provided by supermarkets and hypermarkets. 

Internet usage has increased rapidly in many parts of the world in the past few years. Customers are increasingly reliant on numerous online platforms to learn about items and to participate in different social activities. Due to this important feature, the largest infant diaper producers have turned to the internet to market and sell their products. Thus, online channel has been one of the influential factors driving the demand for Africa diaper market.

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Competitive Landscape  

Kimberly-Clark Corporation, headquartered in Wisconsin in the United States and founded in 1872, is currently a market leader for a variety of products for families, infants, children, and adults. It offers products for feminine care, child care, personal care, and professional products for use in the workplace, at home, and in industry.

The Procter & Gamble Company, which has its headquarters in the United States, is one of the largest consumer products firms in the world. It was established in 1837 and primarily produces goods for the laundry and cleaning supply industries as well as items for the cosmetics and personal care markets.

African Cotton Industries Limited is a Kenyan company producing and supplying high-quality fast-moving hygiene products to countries in East Africa. Snuggles®, a baby product line that the business recently introduced, provides parents with premium quality products at a price that is less than premium.

Other market players include Hayat Kimya San A.Åž., National Pride (Pty) Ltd, L'il Masters, and Unicharm Corporation, among others.

Key Highlights of the Report

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.