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North America Home Care Market Size, Share, Forecast: By Product: Kitchen Care, Household Care, Bathroom Care, Laundry Care; By Distribution Channel: Supermarkets and Hypermarkets, Convenience Stores, Online Stores, Others; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis; Competitive Landscape; 2024-2032
North America Home Care Market Outlook
The North America home care market reached a value of around USD 20834.48 million in 2023. The market is further expected to grow at a CAGR of 2.8% in the forecast period of 2024-2032 to attain a value of USD 26955.96 million by 2032.
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Rising Demand for Laundry and Kitchen Care Products to Bolster the Growth of the Home Care Industry
Based on product, the laundry care segment accounts for a significant share in the market and is anticipated to attain a considerable growth in the forecast period as well. This can be attributed to the rising demand for liquid laundry detergents in the region, as they are powerful and can remove the dirt easily from the clothes, as the dirt and dust on clothes can be the carrier of infections and viruses. Meanwhile, the kitchen care segment in North America is anticipated to hold a considerable share in the market, owing to the fact that food is an essential component in the household, and the quality of the food depends on the hygiene level of the kitchen. Therefore, to achieve the maximum level of hygiene in the kitchen, the demand for kitchen care products such as dishwash detergents, oven and grill cleaners, and rinse aids, among others, are anticipated to rise in the forecast period.
The United States to Account for a Significant Share in the Market
Ever since the COVID-19 pandemic has struck the world, the awareness pertaining to the health and hygiene of people has increased dramatically in countries like the United States of America and Canada. This has led to a sharp increase in demand for home care products to counter bacteria and germs, which can prove to be lethal for children and geriatrics. In addition, the market is expected to be aided by the increased standards of living of the American population, along with the technological advancements in the distribution channels, such as the rapid expansion of e-commerce giants to provide quality home care products.
Home Care: Market Segmentation
Home care is defined as the care and maintenance of the house carried out with the help of home care products. The home care products are aimed towards bolstering the overall health and hygiene of the house and making the place free from diseases.
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The various products in the home care market include:
- Kitchen Care
- Dishwash Detergent
- Rinse Aid
- Degreaser
- Oven and Grill Cleaner
- Fresh Produce Wash
- Others
- Household Care
- Odour Control
- Mattress Cleaner
- Carpet Cleaner
- Others
- Bathroom Care
- Descaler
- Bathroom Cleaner
- Others
- Laundry Care
- Liquid Laundry Detergent
- Stain Remover
- Others
The significant distribution channels of the product include:
- Supermarket and Hypermarket
- Convenience Stores
- Online Stores
- Others
The regional markets for the product include the United States and Canada.
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Increased Focus on Hygiene and Sanitation, Especially After the COVID-19 Outbreak, to Boost the Growth of the Home Care Industry
The renewed focus on hygiene and sanitation as a result of the rampant spread of the COVID-19 pandemic is expected to significantly enhance the demand for home care products in North America. There has been a rise in utilisation of high-quality home care products in homes, hotels and restaurants, and others. Home care products that include kitchen care, laundry care, household care, and bathroom care categories, keep the germs away from the house and play a crucial role in reducing the hospital admission rate and its associated costs. In addition, the market is expected to be aided by the rising disposable income and increasing population in the United States and Canada. Over the forecast period, the growing innovations by the manufacturers to offer products with powerful disinfectant properties are expected to further propel the industry forward.
Key Industry Players in the North America Home Care Market
The report gives a detailed analysis of the following key players in the North America home care market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
- Unilever plc
- Henkel AG & Co. KGaA
- The Procter & Gamble Company
- S.C. Johnson & Sons Inc.
- Colgate-Palmolive Company
- Others
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 North America
7 Opportunities and Challenges in the Market
8 North America Home Care Market Analysis
8.1 Key Industry Highlights
8.2 North America Home Care Historical Market (2018-2023)
8.3 North America Home Care Market Forecast (2024-2032)
8.4 North America Home Care Market by Product
8.4.1 Kitchen Care
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.1.3 Market by Type
8.4.1.3.1 Dishwash Detergent
8.4.1.3.2 Rinse Aid
8.4.1.3.3 Degreaser
8.4.1.3.4 Oven and Grill Cleaner
8.4.1.3.5 Fresh Produce Wash
8.4.1.3.6 Others
8.4.2 Household Care
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.2.3 Market by Type
8.4.2.3.1 Odour Control
8.4.2.3.2 Mattress Cleaner
8.4.2.3.3 Carpet Cleaner
8.4.2.3.4 Others
8.4.3 Bathroom Care
8.4.3.1 Historical Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.4.3.3 Market by Type
8.4.3.3.1 Descaler
8.4.3.3.2 Bathroom Cleaner
8.4.3.3.3 Others
8.4.4 Laundry Care
8.4.4.1 Historical Trend (2018-2023)
8.4.4.2 Forecast Trend (2024-2032)
8.4.4.3 Market by Type
8.4.4.3.1 Liquid Laundry Detergent
8.4.4.3.2 Stain Remover
8.4.4.3.3 Others
8.5 North America Home Care Market by Distribution Channel
8.5.1 Supermarkets and Hypermarkets
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Convenience Stores
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Online Stores
8.5.3.1 Historical Trend (2018-2023)
8.5.3.2 Forecast Trend (2024-2032)
8.5.4 Others
8.6 North America Home Care Market by Region
8.6.1 United States
8.6.2 Canada
9 Regional Analysis
9.1 United States
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Market Dynamics
10.1 SWOT Analysis
10.1.1 Strengths
10.1.2 Weaknesses
10.1.3 Opportunities
10.1.4 Threats
10.2 Porter’s Five Forces Analysis
10.2.1 Supplier’s Power
10.2.2 Buyer’s Power
10.2.3 Threat of New Entrants
10.2.4 Degree of Rivalry
10.2.5 Threat of Substitutes
10.3 Key Indicators for Demand
10.4 Key Indicators for Price
11 Competitive Landscape
11.1 Market Structure
11.2 Company Profiles
11.2.1 Unilever plc
11.2.1.1 Company Overview
11.2.1.2 Product Portfolio
11.2.1.3 Demographic Reach and Achievements
11.2.1.4 Certifications
11.2.2 Henkel AG & Co. KGaA
11.2.2.1 Company Overview
11.2.2.2 Product Portfolio
11.2.2.3 Demographic Reach and Achievements
11.2.2.4 Certifications
11.2.3 The Procter & Gamble Company
11.2.3.1 Company Overview
11.2.3.2 Product Portfolio
11.2.3.3 Demographic Reach and Achievements
11.2.3.4 Certifications
11.2.4 S.C. Johnson & Sons Inc.
11.2.4.1 Company Overview
11.2.4.2 Product Portfolio
11.2.4.3 Demographic Reach and Achievements
11.2.4.4 Certifications
11.2.5 Colgate-Palmolive Company
11.2.5.1 Company Overview
11.2.5.2 Product Portfolio
11.2.5.3 Demographic Reach and Achievements
11.2.5.4 Certifications
11.2.6 Others
12 Key Trends and Developments in the Market
List of Key Figures and Tables
1. North America Home Care Market: Key Industry Highlights, 2018 and 2032
2. North America Home Care Historical Market: Breakup by Product (USD Million), 2018-2023
3. North America Home Care Market Forecast: Breakup by Product (USD Million), 2024-2032
4. North America Home Care Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
5. North America Home Care Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
6. North America Home Care Historical Market: Breakup by Country (USD Million), 2018-2023
7. North America Home Care Market Forecast: Breakup by Country (USD Million), 2024-2032
8. North America Home Care Market Structure
Key Questions Answered in the Report
In 2023, the market attained a value of approximately USD 20834.48 million.
The market is estimated to grow at a CAGR of 2.8% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 26955.96 million by 2032.
The major countries in the market are the United States and Canada.
The major drivers of the market include increasing population, rising awareness about health and hygiene at home, and the growing focus on reducing illnesses and hospitalisation by maintaining proper hygiene standards.
The key trends of the market include growing research and development activities aimed at improving quality of home care product and rising popularity of environment-friendly home care products.
Kitchen care, household care, bathroom care, and laundry care are the significant home care products in the market.
Supermarkets and hypermarkets, convenience stores, and online stores, among others are the significant distribution channels in the market.
The key players in the North America home care market are Unilever plc, Henkel AG & Co. KGaA, The Procter & Gamble Company, S.C. Johnson & Sons Inc., and Colgate-Palmolive Company, among others.
Analyst Review
The North America home care market attained a value of nearly USD 20834.48 million in 2023, driven by the high consumer purchasing power and the rising demand for high quality home care products in the region. Aided by the growing R&D activities to develop environment-friendly as well as powerful home care products, the market is expected to witness a further growth in the forecast period of 2024-2032, growing at a CAGR of 2.8%. The market is projected to reach almost USD 26955.96 million by 2032.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on product, the market is divided into kitchen care, household care, bathroom care, and laundry care. Among these, while the kitchen care segment is subdivided into dishwash detergent, rinse aid, degreaser, oven and grill cleaner, and fresh produce wash, among others, the household care segment is categorised into odour control, mattress cleaner, and carpet cleaner, among others. At the same time, while the bathroom care segment has been further divided into descaler, and bathroom cleaner, among others, the laundry care segment has been subdivided into liquid laundry detergent, and stain remover, among others. The significant distribution channels in the market include supermarkets and hypermarkets, convenience stores, and online stores, among others. The major regional markets for home care in North America are the United States of America and Canada. The key players in the above market include Unilever plc, Henkel AG & Co. KGaA, The Procter & Gamble Company, S.C. Johnson & Sons Inc., and Colgate-Palmolive Company, among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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