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The North America home care market reached a value of around USD 19,178 million in 2020. The market is further expected to grow at a CAGR of 2.8% in the forecast period of 2022-2027 to attain a value of USD 22,840 million by 2026.
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Based on product, the laundry care segment accounts for a significant share in the market and is anticipated to attain a considerable growth in the forecast period as well. This can be attributed to the rising demand for liquid laundry detergents in the region, as they are powerful and can remove the dirt easily from the clothes, as the dirt and dust on clothes can be the carrier of infections and viruses. Meanwhile, the kitchen care segment in North America is anticipated to hold a considerable share in the market, owing to the fact that food is an essential component in the household, and the quality of the food depends on the hygiene level of the kitchen. Therefore, to achieve the maximum level of hygiene in the kitchen, the demand for kitchen care products such as dishwash detergents, oven and grill cleaners, and rinse aids, among others, are anticipated to rise in the forecast period.
Ever since the COVID-19 pandemic has struck the world, the awareness pertaining to the health and hygiene of people has increased dramatically in countries like the United States of America and Canada. This has led to a sharp increase in demand for home care products to counter bacteria and germs, which can prove to be lethal for children and geriatrics. In addition, the market is expected to be aided by the increased standards of living of the American population, along with the technological advancements in the distribution channels, such as the rapid expansion of e-commerce giants to provide quality home care products.
Home care is defined as the care and maintenance of the house carried out with the help of home care products. The home care products are aimed towards bolstering the overall health and hygiene of the house and making the place free from diseases.
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The various products in the home care market include:
The significant distribution channels of the product include:
The regional markets for the product include the United States and Canada.
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The renewed focus on hygiene and sanitation as a result of the rampant spread of the COVID-19 pandemic is expected to significantly enhance the demand for home care products in North America. There has been a rise in utilisation of high-quality home care products in homes, hotels and restaurants, and others. Home care products that include kitchen care, laundry care, household care, and bathroom care categories, keep the germs away from the house and play a crucial role in reducing the hospital admission rate and its associated costs. In addition, the market is expected to be aided by the rising disposable income and increasing population in the United States and Canada. Over the forecast period, the growing innovations by the manufacturers to offer products with powerful disinfectant properties are expected to further propel the industry forward.
The report gives a detailed analysis of the following key players in the North America home care market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.
|Scope of the Report||Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Product, Distribution Channel, Region|
|Breakup by Product||Kitchen Care, Household Care, Bathroom Care, Laundry Care|
|Breakup by Distribution Channel||Supermarkets and Hypermarkets, Convenience Stores, Online Stores, Others|
|Breakup by Region||United States, Canada|
|Market Dynamics||SWOT, Porter's Five Forces, Key Indicators for Price and Demand|
|Competitive Landscape||Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications|
|Companies Covered||Unilever plc, Henkel AG & Co. KGaA, The Procter & Gamble Company, S.C. Johnson & Sons Inc., Colgate-Palmolive Company, Others|
|Report Price and Purchase Option||Explore our purchase options that are best suited to your resources and industry needs.|
|Delivery Format||Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.|
*We at Expert Market Research always thrive to give you the latest information. The numbers in the article are only indicative and may be different from the actual report.
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6.1 North America
7 Industry Opportunities and Challenges
8 North America Home Care Market Analysis
8.1 Key Industry Highlights
8.2 North America Home Care Historical Market (2017-2021)
8.3 North America Home Care Market Forecast (2022-2027)
8.4 North America Home Care Market by Product
8.4.1 Kitchen Care
220.127.116.11 Market Share
18.104.22.168 Historical Trend (2017-2021)
22.214.171.124 Forecast Trend (2022-2027)
126.96.36.199 Market by Type
188.8.131.52.1 Dishwash Detergent
184.108.40.206.2 Rinse Aid
220.127.116.11.4 Oven and Grill Cleaner
18.104.22.168.5 Fresh Produce Wash
8.4.2 Household Care
22.214.171.124 Market Share
126.96.36.199 Historical Trend (2017-2021)
188.8.131.52 Forecast Trend (2022-2027)
184.108.40.206 Market by Type
220.127.116.11.1 Odour Control
18.104.22.168.2 Mattress Cleaner
22.214.171.124.3 Carpet Cleaner
8.4.3 Bathroom Care
126.96.36.199 Market Share
188.8.131.52 Historical Trend (2017-2021)
184.108.40.206 Forecast Trend (2022-2027)
220.127.116.11 Market by Type
18.104.22.168.2 Bathroom Cleaner
8.4.4 Laundry Care
22.214.171.124 Market Share
126.96.36.199 Historical Trend (2017-2021)
188.8.131.52 Forecast Trend (2022-2027)
184.108.40.206 Market by Type
220.127.116.11.1 Liquid Laundry Detergent
18.104.22.168.2 Stain Remover
8.5 North America Home Care Market by Distribution Channel
8.5.1 Supermarkets and Hypermarkets
22.214.171.124 Market Share
126.96.36.199 Historical Trend (2017-2021)
188.8.131.52 Forecast Trend (2022-2027)
8.5.2 Convenience Stores
184.108.40.206 Market Share
220.127.116.11 Historical Trend (2017-2021)
18.104.22.168 Forecast Trend (2022-2027)
8.5.3 Online Stores
22.214.171.124 Market Share
126.96.36.199 Historical Trend (2017-2021)
188.8.131.52 Forecast Trend (2022-2027)
8.6 North America Home Care Market by Region
8.6.1 Market Share
184.108.40.206 United States
9 Regional Analysis
9.1 United States
9.1.1 Historical Trend (2017-2021)
9.1.2 Forecast Trend (2022-2027)
9.2.1 Historical Trend (2017-2021)
9.2.2 Forecast Trend (2022-2027)
10 Market Dynamics
10.1 SWOT Analysis
10.2 Porter’s Five Forces Analysis
10.2.1 Supplier’s Power
10.2.2 Buyer’s Power
10.2.3 Threat of New Entrants
10.2.4 Degree of Rivalry
10.2.5 Threat of Substitutes
10.3 Key Indicators for Demand
10.4 Key Indicators for Price
11 Competitive Landscape
11.1 Market Structure
11.2 Company Profiles
11.2.1 Unilever plc
220.127.116.11 Company Overview
18.104.22.168 Product Portfolio
22.214.171.124 Demographic Reach and Achievements
11.2.2 Henkel AG & Co. KGaA
126.96.36.199 Company Overview
188.8.131.52 Product Portfolio
184.108.40.206 Demographic Reach and Achievements
11.2.3 The Procter & Gamble Company
220.127.116.11 Company Overview
18.104.22.168 Product Portfolio
22.214.171.124 Demographic Reach and Achievements
11.2.4 S.C. Johnson & Sons Inc.
126.96.36.199 Company Overview
188.8.131.52 Product Portfolio
184.108.40.206 Demographic Reach and Achievements
11.2.5 Colgate-Palmolive Company
220.127.116.11 Company Overview
18.104.22.168 Product Portfolio
22.214.171.124 Demographic Reach and Achievements
12 Industry Events and Developments
List of Key Figures and Tables
1. North America Home Care Market: Key Industry Highlights, 2016 and 2026
2. North America Home Care Historical Market: Breakup by Product (USD Million), 2017-2021
3. North America Home Care Market Forecast: Breakup by Product (USD Million), 2022-2027
4. North America Home Care Historical Market: Breakup by Distribution Channel (USD Million), 2017-2021
5. North America Home Care Market Forecast: Breakup by Distribution Channel (USD Million), 2022-2027
6. North America Home Care Historical Market: Breakup by Country (USD Million), 2017-2021
7. North America Home Care Market Forecast: Breakup by Country (USD Million), 2022-2027
8. North America Home Care Market Structure
In 2020, the North America home care market attained a value of nearly USD 19,178 million.
The market is estimated to grow at a CAGR of 2.8% between 2021 and 2026.
The market is estimated to witness a healthy growth in the forecast period of 2022-2027 to reach USD 22,840 million by 2026.
The major regions in the industry are the United States of America and Canada.
The major drivers of the industry, such as the increasing population, rising awareness about the health and hygiene of family, and the growing focus to reduce hospitalisation rates by maintaining proper hygiene standards, are expected to aid the market growth.
The key market trends guiding the growth of the industry include the growing R&D activities aimed towards the development of environment-friendly home care products.
Kitchen care, household care, bathroom care, and laundry care are the significant home care products in the market.
Supermarkets and hypermarkets, convenience stores, and online stores, among others are the significant distribution channels in the market.
The major players in the industry are Unilever plc, Henkel AG & Co. KGaA, The Procter & Gamble Company, S.C. Johnson & Sons Inc., and Colgate-Palmolive Company, among others.
The North America home care market attained a value of nearly USD 19,178 million in 2020, driven by the high consumer purchasing power and the rising demand for high quality home care products in the region. Aided by the growing R&D activities to develop environment-friendly as well as powerful home care products, the market is expected to witness a further growth in the forecast period of 2022-2027, growing at a CAGR of 2.8%. The market is projected to reach almost USD 22,840 million by 2026.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on product, the market is divided into kitchen care, household care, bathroom care, and laundry care. Among these, while the kitchen care segment is subdivided into dishwash detergent, rinse aid, degreaser, oven and grill cleaner, and fresh produce wash, among others, the household care segment is categorised into odour control, mattress cleaner, and carpet cleaner, among others. At the same time, while the bathroom care segment has been further divided into descaler, and bathroom cleaner, among others, the laundry care segment has been subdivided into liquid laundry detergent, and stain remover, among others. The significant distribution channels in the market include supermarkets and hypermarkets, convenience stores, and online stores, among others. The major regional markets for home care in North America are the United States of America and Canada. The key players in the above market include Unilever plc, Henkel AG & Co. KGaA, The Procter & Gamble Company, S.C. Johnson & Sons Inc., and Colgate-Palmolive Company, among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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