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North America Home Care Market: By Product: Kitchen Care, Household Care, Bathroom Care, Laundry Care; By Distribution Channel: Supermarkets and Hypermarkets, Convenience Stores, Others; Regional Analysis; Historical Market and Forecast (2016-2026); Market Dynamics; Competitive Landscape; Industry Events and Developments

North America Home Care Market Outlook

The North America home care market reached a value of around USD 19,178 million in 2020. The market is further expected to grow at a CAGR of 2.8% in the forecast period of 2021-2026 to attain a value of USD 22,840 million by 2026.

 

Rising Demand for Laundry and Kitchen Care Products to Bolster the Growth of the Home Care Industry

Based on product, the laundry care segment accounts for a significant share in the market and is anticipated to attain a considerable growth in the forecast period as well. This can be attributed to the rising demand for liquid laundry detergents in the region, as they are powerful and can remove the dirt easily from the clothes, as the dirt and dust on clothes can be the carrier of infections and viruses. Meanwhile, the kitchen care segment in North America is anticipated to hold a considerable share in the market, owing to the fact that food is an essential component in the household, and the quality of the food depends on the hygiene level of the kitchen.

 

North America Home Care Market

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Therefore, to achieve the maximum level of hygiene in the kitchen, the demand for kitchen care products such as dishwash detergents, oven and grill cleaners, and rinse aids, among others, are anticipated to rise in the forecast period.

 

The United States to Account for a Significant Share in the Market

Ever since the COVID-19 pandemic has struck the world, the awareness pertaining to the health and hygiene of people has increased dramatically in countries like the United States of America and Canada. This has led to a sharp increase in demand for home care products to counter bacteria and germs, which can prove to be lethal for children and geriatrics. In addition, the market is expected to be aided by the increased standards of living of the American population, along with the technological advancements in the distribution channels, such as the rapid expansion of e-commerce giants to provide quality home care products.

 

Home Care: Industry Definition and Segmentation

Home care is defined as the care and maintenance of the house carried out with the help of home care products. The home care products are aimed towards bolstering the overall health and hygiene of the house and making the place free from diseases.

The various products in the home care market include:

  • Kitchen Care
    • Dishwash Detergent
    • Rinse Aid
    • Degreaser
    • Oven and Grill Cleaner
    • Fresh Produce Wash
    • Others
  • Household Care
    • Odour Control
    • Mattress Cleaner
    • Carpet Cleaner
    • Others
  • Bathroom Care
    • Descaler
    • Bathroom Cleaner
    • Others
  • Laundry Care
    • Liquid Laundry Detergent 
    • Stain Remover
    • Others

The significant distribution channels of the product include:

  • Supermarket and Hypermarket
  • Convenience Stores
  • Online Stores
  • Others

The regional markets for the product include the United States and Canada.

 

Increased Focus on Hygiene and Sanitation, Especially After the COVID-19 Outbreak, to Boost the Growth of the Home Care Industry

The renewed focus on hygiene and sanitation as a result of the rampant spread of the COVID-19 pandemic is expected to significantly enhance the demand for home care products in North America. There has been a rise in utilisation of high-quality home care products in homes, hotels and restaurants, and others. Home care products that include kitchen care, laundry care, household care, and bathroom care categories, keep the germs away from the house and play a crucial role in reducing the hospital admission rate and its associated costs. In addition, the market is expected to be aided by the rising disposable income and increasing population in the United States and Canada. Over the forecast period, the growing innovations by the manufacturers to offer products with powerful disinfectant properties are expected to further propel the industry forward.

 

Key Industry Players in the North America Home Care Market

The report gives a detailed analysis of the following key players in the North America home care market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

  • Unilever plc
  • Henkel AG & Co. KGaA
  • The Procter & Gamble Company
  • S.C. Johnson & Sons Inc.
  • Colgate-Palmolive Company
  • Others

The comprehensive EMR report provides an in-depth assessment of the industry based on the Porter's five forces model along with giving a SWOT analysis.

 

REPORT FEATURES DETAILS
Base Year 2020
Historical Period 2016-2020
Forecast Period 2021-2026
Scope of the Report Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Product, Distribution Channel, Region
Breakup by Product Kitchen Care, Household Care, Bathroom Care, Laundry Care
Breakup by Distribution Channel Supermarkets and Hypermarkets, Convenience Stores, Online Stores, Others
Breakup by Region United States, Canada
Market Dynamics SWOT, Porter's Five Forces, EMR’s Key Indicators for Price and Demand
Competitive Landscape Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications
Companies Covered Unilever plc, Henkel AG & Co. KGaA, The Procter & Gamble Company, S.C. Johnson & Sons Inc., Colgate-Palmolive Company, Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

 

*We at Expert Market Research always thrive to give you the latest information. The numbers in the article are only indicative and may be different from the actual report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    North America
7    Industry Opportunities and Challenges
8    North America Home Care Market Analysis

    8.1    Key Industry Highlights
    8.2    North America Home Care Historical Market (2016-2020) 
    8.3    North America Home Care Market Forecast (2021-2026)
    8.4    North America Home Care Market by Product
        8.4.1    Kitchen Care
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2016-2020)
            8.4.1.3    Forecast Trend (2021-2026)
            8.4.1.4    Market by Type
                8.4.1.4.1    Dishwash Detergent
                8.4.1.4.2    Rinse Aid
                8.4.1.4.3    Degreaser
                8.4.1.4.4    Oven and Grill Cleaner
                8.4.1.4.5    Fresh Produce Wash
                8.4.1.4.6    Others
        8.4.2    Household Care
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2016-2020)
            8.4.2.3    Forecast Trend (2021-2026)
            8.4.2.4    Market by Type
                8.4.2.4.1    Odour Control
                8.4.2.4.2    Mattress Cleaner
                8.4.2.4.3    Carpet Cleaner
                8.4.2.4.4    Others
        8.4.3    Bathroom Care
            8.4.3.1    Market Share
            8.4.3.2    Historical Trend (2016-2020)
            8.4.3.3    Forecast Trend (2021-2026)
            8.4.3.4    Market by Type
                8.4.3.4.1    Descaler
                8.4.3.4.2    Bathroom Cleaner
                8.4.3.4.3    Others
        8.4.4    Laundry Care
            8.4.4.1    Market Share
            8.4.4.2    Historical Trend (2016-2020)
            8.4.4.3    Forecast Trend (2021-2026)
            8.4.4.4    Market by Type
                8.4.4.4.1    Liquid Laundry Detergent
                8.4.4.4.2    Stain Remover
                8.4.4.4.3    Others
    8.5    North America Home Care Market by Distribution Channel
        8.5.1    Supermarkets and Hypermarkets
            8.5.1.1    Market Share
            8.5.1.2    Historical Trend (2016-2020)
            8.5.1.3    Forecast Trend (2021-2026)
        8.5.2    Convenience Stores
            8.5.2.1    Market Share
            8.5.2.2    Historical Trend (2016-2020)
            8.5.2.3    Forecast Trend (2021-2026)
        8.5.3    Online Stores
            8.5.3.1    Market Share
            8.5.3.2    Historical Trend (2016-2020)
            8.5.3.3    Forecast Trend (2021-2026)
        8.5.4    Others
    8.6    North America Home Care Market by Region
        8.6.1    Market Share
            8.6.1.1    United States
            8.6.1.2    Canada
9    Regional Analysis
    9.1    United States 
        9.1.1    Historical Trend (2016-2020)
        9.1.2    Forecast Trend (2021-2026)
    9.2    Canada
        9.2.1    Historical Trend (2016-2020)
        9.2.2    Forecast Trend (2021-2026)
10    Market Dynamics
    10.1    SWOT Analysis
        10.1.1    Strengths
        10.1.2    Weaknesses
        10.1.3    Opportunities
        10.1.4    Threats
    10.2    Porter’s Five Forces Analysis
        10.2.1    Supplier’s Power
        10.2.2    Buyer’s Power
        10.2.3    Threat of New Entrants
        10.2.4    Degree of Rivalry
        10.2.5    Threat of Substitutes
    10.3    EMR’s Key Indicators for Demand
    10.4    EMR’s Key Indicators for Price
11    Competitive Landscape
    11.1    Market Structure
    11.2    Company Profiles
        11.2.1    Unilever plc
            11.2.1.1    Company Overview
            11.2.1.2    Product Portfolio
            11.2.1.3    Demographic Reach and Achievements
            11.2.1.4    Certifications
        11.2.2    Henkel AG & Co. KGaA
            11.2.2.1    Company Overview
            11.2.2.2    Product Portfolio
            11.2.2.3    Demographic Reach and Achievements
            11.2.2.4    Certifications
        11.2.3    The Procter & Gamble Company
            11.2.3.1    Company Overview
            11.2.3.2    Product Portfolio
            11.2.3.3    Demographic Reach and Achievements
            11.2.3.4    Certifications
        11.2.4    S.C. Johnson & Sons Inc.
            11.2.4.1    Company Overview
            11.2.4.2    Product Portfolio
            11.2.4.3    Demographic Reach and Achievements
            11.2.4.4    Certifications
        11.2.5    Colgate-Palmolive Company
            11.2.5.1    Company Overview
            11.2.5.2    Product Portfolio
            11.2.5.3    Demographic Reach and Achievements
            11.2.5.4    Certifications
        11.2.6    Others
12    Industry Events and Developments

 

List of Figures and Tables

1.    North America Home Care Market: Key Industry Highlights, 2016 and 2026
2.    North America Home Care Historical Market: Breakup by Product (USD Million), 2016-2020
3.    North America Home Care Market Forecast: Breakup by Product (USD Million), 2021-2026
4.    North America Home Care Historical Market: Breakup by Distribution Channel (USD Million), 2016-2020
5.    North America Home Care Market Forecast: Breakup by Distribution Channel (USD Million), 2021-2026
6.    North America Home Care Historical Market: Breakup by Country (USD Million), 2016-2020
7.    North America Home Care Market Forecast: Breakup by Country (USD Million), 2021-2026
8.    North America Home Care Market Structure

Key Questions Answered in the Report

In 2020, the North America home care market attained a value of nearly USD 19,178 million.

The market is estimated to grow at a CAGR of 2.8% between 2021 and 2026.

The market is estimated to witness a healthy growth in the forecast period of 2021-2026 to reach USD 22,840 million by 2026.

The major regions in the industry are the United States of America and Canada.

The major drivers of the industry, such as the increasing population, rising awareness about the health and hygiene of family, and the growing focus to reduce hospitalisation rates by maintaining proper hygiene standards, are expected to aid the market growth.

The key market trends guiding the growth of the industry include the growing R&D activities aimed towards the development of environment-friendly home care products.

Kitchen care, household care, bathroom care, and laundry care are the significant home care products in the market.

Supermarkets and hypermarkets, convenience stores, and online stores, among others are the significant distribution channels in the market.

The major players in the industry are Unilever plc, Henkel AG & Co. KGaA, The Procter & Gamble Company, S.C. Johnson & Sons Inc., and Colgate-Palmolive Company, among others.

Analyst Review

The North America home care market attained a value of nearly USD 19,178 million in 2020, driven by the high consumer purchasing power and the rising demand for high quality home care products in the region. Aided by the growing R&D activities to develop environment-friendly as well as powerful home care products, the market is expected to witness a further growth in the forecast period of 2021-2026, growing at a CAGR of 2.8%. The market is projected to reach almost USD 22,840 million by 2026.

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on product, the market is divided into kitchen care, household care, bathroom care, and laundry care. Among these, while the kitchen care segment is subdivided into dishwash detergent, rinse aid, degreaser, oven and grill cleaner, and fresh produce wash, among others, the household care segment is categorised into odour control, mattress cleaner, and carpet cleaner, among others. At the same time, while the bathroom care segment has been further divided into descaler, and bathroom cleaner, among others, the laundry care segment has been subdivided into liquid laundry detergent, and stain remover, among others. The significant distribution channels in the market include supermarkets and hypermarkets, convenience stores, and online stores, among others. The major regional markets for home care in North America are the United States of America and Canada. The key players in the above market include Unilever plc, Henkel AG & Co. KGaA, The Procter & Gamble Company, S.C. Johnson & Sons Inc., and Colgate-Palmolive Company, among others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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