The North America sanitary ware market size was valued at USD 3.51 Billion in 2025. The market is further projected to grow at a CAGR of 6.00% between 2026 and 2035, reaching a value of USD 6.29 Billion by 2035.
Base Year
Historical Period
Forecast Period
In the United States of America, sanitary ware is certified by the ASTM standards to withstand heavy loads.
As per industry reports, in July 2023, construction spending expanded by 5.5% on a year-on-year basis in the United States of America.
Higher immigration is driving the population growth in Canada pushing the demand for housing and providing an opportunity to the sanitary ware market.
Compound Annual Growth Rate
6%
Value in USD Billion
2026-2035
*this image is indicative*
According to the North America sanitary ware market analysis, the market is driven by the expanding construction sector and significant growth in real estate. High immigration levels in Canada are also crucial contributors to housing demand. For instance, the Canadian government in 2023 set new immigration targets for the next three years which includes around 500,000 new permanent residents annually until 2026. Such high immigration levels are expected to push the demand for housing.
As per the North America sanitary ware market report, modern sanitary ware is crucial to increase the aesthetics of buildings. By keeping up with the latest trends in the market, architects can design spaces that are functional, modern, and stylish. Prominent trends in the sanitaryware market include the demand for sleek and modern designs, eco-friendly options, timeless classics, and innovative materials. Consumers are also increasingly demanding smart sanitary ware, that can be controlled by a smartphone or voice commands, sensor-operated toilets that reduce water usage, and sanitary ware that can be easily cleaned and maintained.
To evaluate the environmental impact of sanitary ware production, companies in the United States are using a Cradle-to-Grave approach. Under this approach, sanitary ware is analysed in all stages, including raw materials extraction, manufacturing, installation, and disposal. The results of the analysis help companies to create a sustainable supply chain.
"North America Sanitary Ware Market Report and Forecast 2026-2035" offers a detailed analysis of the market based on the following segments.
Market Breakup by Type
Market Breakup by Material
Market Breakup by Application
Market Breakup by End Use
Market Breakup by Distribution Channel
Market Breakup by Country
The key players in the sanitary ware market in North America are producing high-quality sanitary ware products that can be easily maintained.
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In 2025, the sanitary ware market reached an approximate value of USD 3.51 Billion.
The market is expected to grow at a CAGR of 6.00% between 2026 and 2035.
The market is estimated to witness a healthy growth in the forecast period of 2026-2035 to reach USD 6.29 Billion by 2035.
Sanitary ware refers to sanitary appliances found in toilets, bathrooms, and kitchens. It refers to products that work with pipes and are fixed by a plumber, such as toilet and kitchen sinks, washbasins, urinals, cisterns, and pedestals.
Sanitary ware consists of clays having low amounts of iron oxide. It is traditionally produced from raw materials such as quartz, feldspar, and clay.
The major drivers of the market include expanding residential and commercial construction, the need to maintain hygiene, and the production of sanitary ware with a modern design.
Key trends aiding market expansion include extensive research and development to produce sanitary ware with innovative materials, demand for smart sanitary ware, and rising demand for homes.
Major countries in the market are the United States of America and Canada.
The materials for sanitary ware are plastic, ceramic, and others.
Key players in the market are LIXIL Corporation, TOTO, LTD., Kohler Co., Roca Sanitario S.A.U., MAAX Bath Inc., Villeroy & Boch AG, Geberit AG, Delta Faucet Company, Duravit AG, Mansfield Plumbing, and others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Material |
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| Breakup by Application |
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| Breakup by End Use |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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