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Global Sanitary Ware Market Size, Share, Outlook, Forecast: By Type: Wash Basins, Cisterns, Toilet Sinks and Water Closet, Others; By Material: Ceramic, Plastic, Others; By Application: Residential, Commercial; By Distribution Channel: Offline, Online; Regional Analysis; Market Dynamics: SWOT Analysis; Competitive Landscape; 2024-2032
Global Sanitary Ware Market Outlook
The global sanitary ware market size reached approximately USD 12.95 billion in 2023. The market is estimated to grow at a CAGR of 5.7% in the forecast period of 2024-2032, reaching a value of around USD 21.41 billion by 2032.
Key Trends in the Market
Sanitary ware encompasses plumbing products such as basins, sinks, cisterns, and urinals, among others, that are installed in bathrooms, kitchens, and toilets. These products are mainly constructed of materials such as ceramic, metal, or plastic, among others, due to their excellent durability and low maintenance properties.
- The growing popularity of modern, sleek designs of sanitary wares such as table-top wash basins and wall-mounted water closets, and their availability in a variety of shapes and sizes is one of the prominent sanitary ware market trends.
- Due to growing environmental concerns such as resource depletion, several manufacturers are offering eco-friendly sanitary wares such as low-flow toilets and water-saving faucets that conserve water.
- The rising trend of minimalism has led to the production of sanitary wares that boast simple designs, make the space look larger, and mainly focus on the functionality of the product.
- The deployment of advanced technologies such as smart sensors for turning faucets on and off, temperature and pressure control for water, and automatic flush and heated seats for toilets, also contribute to the sanitary ware market growth.
Market Analysis
Based on type, the market is divided into wash basins, cisterns, and toilet sinks and water closet, among others. On the basis of material, the market is classified into ceramic and plastic, among others. Based on application, the market is bifurcated into residential and commercial.
The sanitary ware market segmentation, on the basis of distribution channel, includes offline and online. The major regional markets of sanitary ware include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the sanitary ware market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.
- Kohler Co.
- Toto Ltd.
- Roca Sanitario, S.A.U.
- Villeroy & Boch AG
- Geberit AG
- Hindware Limited
- Jaquar Group
- Cera Sanitaryware Limited
- Duravit AG
- LIXIL Corporation
- Others
Market Share by Material
Ceramics occupy a substantial portion of the sanitary ware market share, owing to their durability and excellent resistance to wear and tear. They are also highly resistant to scratches and stains, which makes ceramic-based sanitary ware low-maintenance as compared to plastic sanitary wares.
Due to its high tensile strength, ceramic is perfect for high-traffic areas such as public restrooms in commercial buildings as it can last for a long time. Additionally, ceramic is non-porous in nature, which eases the cleaning and makes it a preferable option for bathroom fixtures.
Market Share by Region
As per the sanitary ware market analysis, the Asia Pacific accounts for a sizeable share of the global market, owing to the growth of the construction sector in the region. The ever-growing urbanisation in developing economies, coupled with a rise in disposable income, also offers lucrative market growth opportunities.
The growing demand for premium and high-quality bathroom fixtures in the region to enhance the aesthetic appearance of a space also provides a positive market outlook. Furthermore, the flourishing hospitality sector, due to increased tourism activities in countries like Japan and India, fuels the demand for sanitary wares.
Competitive Landscape
Kohler Co. is a multinational manufacturing company, founded in 1873 and based in Wisconsin, the United States. Its product portfolio includes kitchen faucets, basins, basin faucets, bathtubs, and shower items, among others.
Toto Ltd., established in 1917, is a multinational sanitary ware manufacturer, headquartered in Kitakyushu, Japan. The company offers its customers safe and reliable plumbing products that are made with fine craftsmanship.
Roca Sanitario, S.A.U., incorporated in 1917, is a producer of bathroom products, with its headquarters in Barcelona, Spain. The company promotes decarbonisation through the implementation of sustainable materials in its products.
Other sanitary ware market players include Villeroy & Boch AG, Geberit AG, Hindware Limited, Jaquar Group, Cera Sanitaryware Limited, Duravit AG, and LIXIL Corporation, among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Material |
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| Breakup by Application |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Sanitary Ware Market Analysis
8.1 Key Industry Highlights
8.2 Global Sanitary Ware Historical Market (2018-2023)
8.3 Global Sanitary Ware Market Forecast (2024-2032)
8.4 Global Sanitary Ware Market by Type
8.4.1 Wash Basins
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Cisterns
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 Toilet Sinks and Water Closet
8.4.3.1 Historical Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.4.4 Others
8.5 Global Sanitary Ware Market by Material
8.5.1 Ceramic
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Plastic
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Others
8.6 Global Sanitary Ware Market by Application
8.6.1 Residential
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Commercial
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.7 Global Sanitary Ware Market by Distribution Channel
8.7.1 Offline
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Online
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.8 Global Sanitary Ware Market by Region
8.8.1 North America
8.8.1.1 Historical Trend (2018-2023)
8.8.1.2 Forecast Trend (2024-2032)
8.8.2 Europe
8.8.2.1 Historical Trend (2018-2023)
8.8.2.2 Forecast Trend (2024-2032)
8.8.3 Asia Pacific
8.8.3.1 Historical Trend (2018-2023)
8.8.3.2 Forecast Trend (2024-2032)
8.8.4 Latin America
8.8.4.1 Historical Trend (2018-2023)
8.8.4.2 Forecast Trend (2024-2032)
8.8.5 Middle East and Africa
8.8.5.1 Historical Trend (2018-2023)
8.8.5.2 Forecast Trend (2024-2032)
9 North America Sanitary Ware Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Sanitary Ware Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Sanitary Ware Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Sanitary Ware Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Sanitary Ware Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Trade Data Analysis (HS Code – 741820)
15.1 Major Exporting Countries
15.1.1 By Value
15.1.2 By Volume
15.2 Major Importing Countries
15.2.1 By Value
15.2.2 By Volume
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 Kohler Co.
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 Toto Ltd.
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 Roca Sanitario, S.A.U.
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Villeroy & Boch AG
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Geberit AG
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 Hindware Limited
16.2.6.1 Company Overview
16.2.6.2 Product Portfolio
16.2.6.3 Demographic Reach and Achievements
16.2.6.4 Certifications
16.2.7 Jaquar Group
16.2.7.1 Company Overview
16.2.7.2 Product Portfolio
16.2.7.3 Demographic Reach and Achievements
16.2.7.4 Certifications
16.2.8 Cera Sanitaryware Limited
16.2.8.1 Company Overview
16.2.8.2 Product Portfolio
16.2.8.3 Demographic Reach and Achievements
16.2.8.4 Certifications
16.2.9 Duravit AG
16.2.9.1 Company Overview
16.2.9.2 Product Portfolio
16.2.9.3 Demographic Reach and Achievements
16.2.9.4 Certifications
16.2.10 LIXIL Corporation
16.2.10.1 Company Overview
16.2.10.2 Product Portfolio
16.2.10.3 Demographic Reach and Achievements
16.2.10.4 Certifications
16.2.11 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Sanitary Ware Market: Key Industry Highlights, 2018 and 2032
2. Global Sanitary Ware Historical Market: Breakup by Type (USD Billion), 2018-2023
3. Global Sanitary Ware Market Forecast: Breakup by Type (USD Billion), 2024-2032
4. Global Sanitary Ware Historical Market: Breakup by Material (USD Billion), 2018-2023
5. Global Sanitary Ware Market Forecast: Breakup by Material (USD Billion), 2024-2032
6. Global Sanitary Ware Historical Market: Breakup by Application (USD Billion), 2018-2023
7. Global Sanitary Ware Market Forecast: Breakup by Application (USD Billion), 2024-2032
8. Global Sanitary Ware Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
9. Global Sanitary Ware Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
10. Global Sanitary Ware Historical Market: Breakup by Region (USD Billion), 2018-2023
11. Global Sanitary Ware Market Forecast: Breakup by Region (USD Billion), 2024-2032
12. North America Sanitary Ware Historical Market: Breakup by Country (USD Billion), 2018-2023
13. North America Sanitary Ware Market Forecast: Breakup by Country (USD Billion), 2024-2032
14. Europe Sanitary Ware Historical Market: Breakup by Country (USD Billion), 2018-2023
15. Europe Sanitary Ware Market Forecast: Breakup by Country (USD Billion), 2024-2032
16. Asia Pacific Sanitary Ware Historical Market: Breakup by Country (USD Billion), 2018-2023
17. Asia Pacific Sanitary Ware Market Forecast: Breakup by Country (USD Billion), 2024-2032
18. Latin America Sanitary Ware Historical Market: Breakup by Country (USD Billion), 2018-2023
19. Latin America Sanitary Ware Market Forecast: Breakup by Country (USD Billion), 2024-2032
20. Middle East and Africa Sanitary Ware Historical Market: Breakup by Country (USD Billion), 2018-2023
21. Middle East and Africa Sanitary Ware Market Forecast: Breakup by Country (USD Billion), 2024-2032
22. Major Exporting Countries by Value
23. Major Importing Countries by Value
24. Major Exporting Countries by Volume
25. Major Importing Countries by Volume
26. Global Sanitary Ware Market Structure
Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 12.95 billion.
The market is projected to grow at a CAGR of 5.7% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032, reaching a value of around USD 21.41 billion by 2032.
The major market drivers are growing concerns regarding health and hygiene, increased construction activities, and rapid urbanisation in the developing countries.
The key trends of the market include the incorporation of modern, sleek designs of sanitary wares, the production of eco-friendly sanitary wares, the rising trend of minimalism, and the deployment of advanced technologies in sanitary ware.
The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
Different materials are ceramic, and plastic, among others.
The key players in the market are Kohler Co., Toto Ltd., Roca Sanitario, S.A.U., Villeroy & Boch AG, Geberit AG, Hindware Limited, Jaquar Group, Cera Sanitaryware Limited, Duravit AG, and LIXIL Corporation, among others.
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