Reports
Sale
North America Television Market Size, Share, Growth, Trends: By Type: Smart TV, LCD, Plasma, and LED TVs, Cathode-Ray Tube (CRT) and Rear-Projection TVs; By Distribution Channel: Offline, Online; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis, Key Indicators for Demand; Competitive Landscape; 2024-2032
North America Television Market Size
The North America television market reached approximately USD 22.08 billion in 2023. The market is projected to grow at a CAGR of 2.80% between 2024 and 2032, reaching a value of around USD 28.32 billion by 2032.
North America Television Market Outlook
- As per the industry reports, currently, 79% of American homes own a smart TV.
- The television industry is experiencing exponential growth due to the rising popularity of streaming services.
- An adult in the US watches TV for 2 hours and 33 minutes a day on average.
North America Television Market Growth
The television market is being positively shaped due to the rise of streaming platforms, growing demand for higher resolution TVs, and innovations through advance technology led by the prominent players in the industry. Samsung, Hisense, and LG recently launched brand- new smart TV line-ups such as LG’s C4 Series’ new OLED models equipped with premium features such as AI upscaling and 4K quality in real-time.
Smart TV has become a hub by integrating internet, streaming services, and applications. Online content on platforms such as Netflix, Hulu, and Prime TV can be easily accessed at an affordable price. Moreover, the emergence of digital distribution channels, subscription-based models, interactive features, and generative AI has made the viewer experience even more interactive and thrilling. In addition, the growing use of smart TVs in offices for streaming work-related movies, displaying presentations, and holding video conferences is fueling the market's expansion.
Over the forecast period, the growing demand for 4K display smart TVs due to their improved picture quality is anticipated to drive the market growth. Additionally, LCD, plasma, and LED TVs would also exhibit consistent growth. The market for these televisions is predicted to rise because of their affordability, particularly in emerging economies.
North America Television Industry Segmentation
“North America Television Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
- Smart TV
- LCD, Plasma, and LED TVs
- Cathode-Ray Tube (CRT) and Rear-Projection TVs
Market Breakup by Distribution Channel
- Offline
- Online
Market Breakup by Country
- United States
- Canada
North America Television Market Share
Based on distribution channel, the market is segmented into online and offline. Online channels hold a larger market share owing to the growing usage of e-commerce platforms. In an effort to connect with new customers, major manufacturers are forming partnerships with online merchants. In addition, it is projected that an increase in television sales, mostly through company-owned websites and other e-commerce platforms, will fuel the expansion of the online distribution channel market in the upcoming years.
Leading Companies in North America Television Market
The market players are continuously developing new technologies to create an immersive and thrilling user experience.
- Samsung Electronics Co., Ltd
- LG Corp.
- Panasonic Holdings Corp.
- Sony Group Corp.
- Toshiba Corporation
- Hisense International Co., Ltd.
- KONKA Group Co. Ltd.
- Sansui Electric Co., Ltd.
- Vizio Holding Corp.
- Hon. Hai Precision Industry Co., Ltd. (Sharp Corp.)
- Others
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Type |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Global Television Market Overview
8.1 Key Industry Highlights
8.2 Global Television Historical Market (2018-2023)
8.3 Global Television Market Forecast (2024-2032)
8.4 Global Television Market Breakup by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 North America Television Market Overview
9.1 Key Industry Highlights
9.2 North America Television Historical Market (2018-2023)
9.3 North America Television Market Forecast (2024-2032)
10 North America Television Market by Type
10.1 Smart TV
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 LCD, Plasma, and LED TVs
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Cathode-Ray Tube (CRT) and Rear-Projection TVs
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
11 North America Television Market by Distribution Channel
11.1 Offline
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Online
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
12 North America Television Market by Country
12.1 United States
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Canada
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
13 Market Dynamics
13.1 SWOT Analysis
13.1.1 Strengths
13.1.2 Weaknesses
13.1.3 Opportunities
13.1.4 Threats
13.2 Porter’s Five Forces Analysis
13.2.1 Supplier’s Power
13.2.2 Buyer’s Power
13.2.3 Threat of New Entrants
13.2.4 Degree of Rivalry
13.2.5 Threat of Substitutes
13.3 Key Indicators for Demand
13.4 Key Indicators for Price
14 Value Chain Analysis
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Samsung Electronics Co., Ltd.
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 LG Corp.
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Panasonic Holdings Corp.
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Sony Group Corp.
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Toshiba Corporation
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Hisense International Co., Ltd.
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 KONKA Group Co. Ltd.
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Sansui Electric Co., Ltd.
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Vizio Holding Corp.
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 Hon. Hai Precision Industry Co., Ltd. (Sharp Corp.)
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Television Market: Key Industry Highlights, 2018 and 2032
2. North America Television Market: Key Industry Highlights, 2018 and 2032
3. North America Television Historical Market: Breakup by Type (USD Billion), 2018-2023
4. North America Television Market Forecast: Breakup by Type (USD Billion), 2024-2032
5. North America Television Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
6. North America Television Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
7. North America Television Historical Market: Breakup by Country (USD Billion), 2018-2023
8. North America Television Market Forecast: Breakup by Country (USD Billion), 2024-2032
9. North America Television Market Structure
Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 22.08 billion.
The North America television market is estimated to grow at a CAGR of 2.80% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach a value of USD 28.32 billion by 2032.
The market is being driven due to technological advancements, wide internet accessibility, and a growing income in North America.
The key trends aiding the market include the rise of generative AI, subscription-based models, and streaming of e-sports in the region, among others.
Based on type, market segmentations include smart TV, LCD, plasma, and LED TVs, cathode-ray tube (CRT), and rear-projection TVs.
The major players in the market are Samsung Electronics Co., Ltd, LG Corp., Panasonic Holdings Corp., Sony Group Corp., Toshiba Corporation, Hisense International Co., Ltd., KONKA Group Co. Ltd., Sansui Electric Co., Ltd., Vizio Holding Corp., Hon. Hai Precision Industry Co., Ltd. (Sharp Corp.), among others.
Purchase Options 10% off
Call us
Purchase Full Report
Datasheet
$ 2199
$1999
-
Selected Sections, One User
-
Printing Not Allowed
-
Email Delivery in PDF
-
Free Limited Customisation -
Post Sales Analyst Support -
50% Discount on Next Update
Single User License
$ 3299
$2999
-
All Sections, One User
-
One Print Allowed
-
Email Delivery in PDF
-
Free Limited Customisation -
Post Sales Analyst Support -
50% Discount on Next Update
Five User License
$ 4399
$3999
-
All Sections, Five Users
-
Five Prints Allowed
-
Email Delivery in PDF
-
Free Limited Customisation
-
Post Sales Analyst Support
-
50% Discount on Next Update
Corporate License
$ 5499
$4999
-
All Sections, Unlimited Users
-
Unlimited Prints Allowed
-
Email Delivery in PDF + Excel
-
Free Limited Customisation
-
Post Sales Analyst Support
-
50% Discount on Next Update
Any Question? Speak With An Analyst
View A Sample
Did You Miss Anything, Ask Now
Why Expert Market Research?
Right People
We are technically excellent, strategic, practical, experienced and efficient; our analysts are hand-picked based on having the right attributes to work successfully and execute projects based on your expectations.
Right Methodology
We leverage our cutting-edge technology, our access to trusted databases, and our knowledge of the current models used in the market to deliver you research solutions that are tailored to your needs and put you ahead of the curve.
Right Price
We deliver in-depth and superior quality research in prices that are reasonable, unmatchable, and shows our understanding of your resource structure. We, additionally, offer attractive discounts on our upcoming reports.
Right Support
Our team of expert analysts are at your beck and call to deliver you optimum results that are customised to meet your precise needs within the specified timeframe and help you form a better understanding of the industry.
NEWSLETTER