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North America Television Market

North America Television Market Size, Share, Growth, Trends: By Type: Smart TV, LCD, Plasma, and LED TVs, Cathode-Ray Tube (CRT) and Rear-Projection TVs; By Distribution Channel: Offline, Online; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis, Key Indicators for Demand; Competitive Landscape; 2024-2032

North America Television Market Size

The North America television market reached approximately USD 22.08 billion in 2023. The market is projected to grow at a CAGR of 2.80% between 2024 and 2032, reaching a value of around USD 28.32 billion by 2032.

 

North America Television Market Outlook

  • As per the industry reports, currently, 79% of American homes own a smart TV.
  • The television industry is experiencing exponential growth due to the rising popularity of streaming services.
  • An adult in the US watches TV for 2 hours and 33 minutes a day on average.

 

North America Television Market Growth

The television market is being positively shaped due to the rise of streaming platforms, growing demand for higher resolution TVs, and innovations through advance technology led by the prominent players in the industry. Samsung, Hisense, and LG recently launched brand- new smart TV line-ups such as LG’s C4 Series’ new OLED models equipped with premium features such as AI upscaling and 4K quality in real-time.

 

Smart TV has become a hub by integrating internet, streaming services, and applications. Online content on platforms such as Netflix, Hulu, and Prime TV can be easily accessed at an affordable price. Moreover, the emergence of digital distribution channels, subscription-based models, interactive features, and generative AI has made the viewer experience even more interactive and thrilling. In addition, the growing use of smart TVs in offices for streaming work-related movies, displaying presentations, and holding video conferences is fueling the market's expansion.

 

Over the forecast period, the growing demand for 4K display smart TVs due to their improved picture quality is anticipated to drive the market growth. Additionally, LCD, plasma, and LED TVs would also exhibit consistent growth. The market for these televisions is predicted to rise because of their affordability, particularly in emerging economies.

 

North America Television Market

 

North America Television Industry Segmentation

“North America Television Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

 

Market Breakup by Type

  • Smart TV 
  • LCD, Plasma, and LED TVs 
  • Cathode-Ray Tube (CRT) and Rear-Projection TVs 

 

Market Breakup by Distribution Channel

  • Offline
  • Online

 

Market Breakup by Country

  • United States
  • Canada

 

North America Television Market Share

Based on distribution channel, the market is segmented into online and offline. Online channels hold a larger market share owing to the growing usage of e-commerce platforms. In an effort to connect with new customers, major manufacturers are forming partnerships with online merchants. In addition, it is projected that an increase in television sales, mostly through company-owned websites and other e-commerce platforms, will fuel the expansion of the online distribution channel market in the upcoming years.

 

Leading Companies in North America Television Market

The market players are continuously developing new technologies to create an immersive and thrilling user experience.

 

  • Samsung Electronics Co., Ltd
  • LG Corp.
  • Panasonic Holdings Corp.
  • Sony Group Corp.
  • Toshiba Corporation
  • Hisense International Co., Ltd.
  • KONKA Group Co. Ltd.
  • Sansui Electric Co., Ltd.
  • Vizio Holding Corp.
  • Hon. Hai Precision Industry Co., Ltd. (Sharp Corp.)
  • Others

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type
  • Distribution Channel
  • Region
Breakup by Type
  • Smart TV 
  • LCD, Plasma, and LED TVs 
  • Cathode-Ray Tube (CRT) and Rear-Projection TVs 
Breakup by Distribution Channel
  • Offline
  • Online
Breakup by Region
  • United States
  • Canada
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Samsung Electronics Co., Ltd
  • LG Corp.
  • Panasonic Holdings Corp.
  • Sony Group Corp.
  • Toshiba Corporation
  • Hisense International Co., Ltd.
  • KONKA Group Co. Ltd.
  • Sansui Electric Co., Ltd.
  • Vizio Holding Corp.
  • Hon. Hai Precision Industry Co., Ltd. (Sharp Corp.)
  • Others

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface  
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers    
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market Snapshot
7    Opportunities and Challenges in the Market
8    Global Television Market Overview

    8.1    Key Industry Highlights
    8.2    Global Television Historical Market (2018-2023) 
    8.3    Global Television Market Forecast (2024-2032)
    8.4    Global Television Market Breakup by Region
        8.4.1    North America
        8.4.2    Europe
        8.4.3    Asia Pacific
        8.4.4    Latin America
        8.4.5    Middle East and Africa
9    North America Television Market Overview
    9.1    Key Industry Highlights
    9.2    North America Television Historical Market (2018-2023) 
    9.3    North America Television Market Forecast (2024-2032)
10    North America Television Market by Type
    10.1    Smart TV
        10.1.1    Historical Trend (2018-2023)
        10.1.2    Forecast Trend (2024-2032)
    10.2    LCD, Plasma, and LED TVs
        10.2.1    Historical Trend (2018-2023)
        10.2.2    Forecast Trend (2024-2032)
    10.3    Cathode-Ray Tube (CRT) and Rear-Projection TVs
        10.3.1    Historical Trend (2018-2023)
        10.3.2    Forecast Trend (2024-2032)
11    North America Television Market by Distribution Channel
    11.1    Offline
        11.1.1    Historical Trend (2018-2023)
        11.1.2    Forecast Trend (2024-2032)
    11.2    Online
        11.2.1    Historical Trend (2018-2023)
        11.2.2    Forecast Trend (2024-2032)
12    North America Television Market by Country
    12.1    United States
        12.1.1    Historical Trend (2018-2023)
        12.1.2    Forecast Trend (2024-2032)
    12.2    Canada
        12.2.1    Historical Trend (2018-2023)
        12.2.2    Forecast Trend (2024-2032)
13    Market Dynamics
    13.1    SWOT Analysis
        13.1.1    Strengths
        13.1.2    Weaknesses
        13.1.3    Opportunities
        13.1.4    Threats
    13.2    Porter’s Five Forces Analysis
        13.2.1    Supplier’s Power
        13.2.2    Buyer’s Power
        13.2.3    Threat of New Entrants
        13.2.4    Degree of Rivalry
        13.2.5    Threat of Substitutes
    13.3    Key Indicators for Demand
    13.4    Key Indicators for Price
14    Value Chain Analysis
15    Competitive Landscape

    15.1    Market Structure
    15.2    Company Profiles
        15.2.1    Samsung Electronics Co., Ltd. 
            15.2.1.1    Company Overview
            15.2.1.2    Product Portfolio
            15.2.1.3    Demographic Reach and Achievements
            15.2.1.4    Certifications
        15.2.2    LG Corp.  
            15.2.2.1    Company Overview
            15.2.2.2    Product Portfolio
            15.2.2.3    Demographic Reach and Achievements
            15.2.2.4    Certifications
        15.2.3    Panasonic Holdings Corp.  
            15.2.3.1    Company Overview
            15.2.3.2    Product Portfolio
            15.2.3.3    Demographic Reach and Achievements
            15.2.3.4    Certifications
        15.2.4    Sony Group Corp.  
            15.2.4.1    Company Overview
            15.2.4.2    Product Portfolio
            15.2.4.3    Demographic Reach and Achievements
            15.2.4.4    Certifications
        15.2.5    Toshiba Corporation 
            15.2.5.1    Company Overview
            15.2.5.2    Product Portfolio
            15.2.5.3    Demographic Reach and Achievements
            15.2.5.4    Certifications
        15.2.6    Hisense International Co., Ltd. 
            15.2.6.1    Company Overview
            15.2.6.2    Product Portfolio
            15.2.6.3    Demographic Reach and Achievements
            15.2.6.4    Certifications
        15.2.7    KONKA Group Co. Ltd.
            15.2.7.1    Company Overview
            15.2.7.2    Product Portfolio
            15.2.7.3    Demographic Reach and Achievements
            15.2.7.4    Certifications
        15.2.8    Sansui Electric Co., Ltd.  
            15.2.8.1    Company Overview
            15.2.8.2    Product Portfolio
            15.2.8.3    Demographic Reach and Achievements
            15.2.8.4    Certifications
        15.2.9    Vizio Holding Corp. 
            15.2.9.1    Company Overview
            15.2.9.2    Product Portfolio
            15.2.9.3    Demographic Reach and Achievements
            15.2.9.4    Certifications
        15.2.10    Hon. Hai Precision Industry Co., Ltd. (Sharp Corp.)  
            15.2.10.1    Company Overview
            15.2.10.2    Product Portfolio
            15.2.10.3    Demographic Reach and Achievements
            15.2.10.4    Certifications
        15.2.11    Others
16    Key Trends and Developments in the Market

 

List of Key Figures and Tables

1.    Global Television Market: Key Industry Highlights, 2018 and 2032
2.    North America Television Market: Key Industry Highlights, 2018 and 2032
3.    North America Television Historical Market: Breakup by Type (USD Billion), 2018-2023
4.    North America Television Market Forecast: Breakup by Type (USD Billion), 2024-2032
5.    North America Television Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
6.    North America Television Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
7.    North America Television Historical Market: Breakup by Country (USD Billion), 2018-2023
8.    North America Television Market Forecast: Breakup by Country (USD Billion), 2024-2032
9.    North America Television Market Structure

Key Questions Answered in the Report

In 2023, the market reached an approximate value of USD 22.08 billion.

The North America television market is estimated to grow at a CAGR of 2.80% between 2024 and 2032.

The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach a value of USD 28.32 billion by 2032.

The market is being driven due to technological advancements, wide internet accessibility, and a growing income in North America.

The key trends aiding the market include the rise of generative AI, subscription-based models, and streaming of e-sports in the region, among others.

Based on type, market segmentations include smart TV, LCD, plasma, and LED TVs, cathode-ray tube (CRT), and rear-projection TVs.

The major players in the market are Samsung Electronics Co., Ltd, LG Corp., Panasonic Holdings Corp., Sony Group Corp., Toshiba Corporation, Hisense International Co., Ltd., KONKA Group Co. Ltd., Sansui Electric Co., Ltd., Vizio Holding Corp., Hon. Hai Precision Industry Co., Ltd. (Sharp Corp.), among others.

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