The global online clothing rental market size reached a value of around USD 1.54 Billion in 2024. The market is further expected to grow at a CAGR of 9.70% between 2025 and 2034, driven by the increasing popularity of online shopping portals.
Base Year
Historical Period
Forecast Period
Compound Annual Growth Rate
9.7%
Value in USD Billion
2025-2034
Online Clothing Rental Market Outlook
*this image is indicative*
Online clothing rental is a service in where users can rent various clothing items based on their preferences for a certain period of time and return the clothing at the end of the rental period. As clothing is rented, the costs are significantly lower than purchasing the same clothing. Users can choose to hire clothes for a range of occasions, including photo shoots, theme parties, business events, weddings, and films.
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The EMR’s report titled “Online Clothing Rental Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Dress Code
Market Breakup by Gender
Market Breakup by End Use
Market Breakup by Business Model
Market Breakup by Region
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The traditional dress code segment is witnessing rapid growth in the online clothing rental market, as traditional clothing is most often only worn during festivals and special events. Since traditional clothing is not worn frequently, can be expensive to purchase, and fashions may change, customers choose to rent them rather than buy them. During the forecast period, the formal dress code segment is anticipated to grow significantly. Renting is a growing as a preferable choice for price-conscious and younger consumers because formal clothing, such suits and blazers, is costly and requires care.
North America is emerging as a growing market for online clothing rentals, fuelled by increasing preference for new fashion, price consciousness, and limited budgets. The expansion of online clothing rental service providers in the region and availability of additional features such as subscriptions and combination packages are further supporting the market for online clothing rental in North America.
Meanwhile, the Asia Pacific is predicted to witness substantial growth in the market for online clothing rental because of the region's increasing internet penetration and consumer awareness. Clothing rental is a good option for consumers in Asia Pacific who are finding it easier to access the clothes of their choice rather than buying them.
The comprehensive EMR report provides an in-depth assessment of the market based on Porter's five forces model, along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global online clothing rental market, covering their competitive landscape and the latest developments like mergers, acquisitions, investments, and expansion plans.
FashionPass Inc., established in 2017 and headquartered in California in the United States, is a women's online clothes, designer dress, and accessory rental service company. Items can be exchanged for new ones as many times per month as the member choose after the prior order has been returned.
Rent the Runway, Inc., founded in 2009, is an online store where customers may rent, subscribe to, or buy designer clothing and accessories. RTR, with its headquarters in New York in the United States, provides clothing, accessories, and home goods from a variety of partner designers.
Vince, LLC, established in 2002 and headquartered in New York, United States, is a major worldwide luxury clothes and accessories company. In addition to ready-to-wear clothing for both men and women, Vince also sells purses, home goods, fragrance, and shoes.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other market players include URBN SR, LLC (Nuuly), Tulerie, LLC, Armoire Style, Inc., The Clothing Rental, Rent It Bae (FLYROBE), Rainey's Closet, CIRCLE CLOSET, Drexcode s.r.l., and MyWardrobeHQ Ltd, among others.
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2024, the global market for online clothing rental attained a value of USD 1.54 Billion.
The market for online clothing rental is projected to grow at a CAGR of 9.70% between 2025 and 2034.
The major drivers of the market include the expansion of e-commerce, increasing influence of social media on consumer buying decisions, and rising costs of designer clothing.
The increasing popularity of fashion influencers, rising usage of clothing rentals in the entertainment industry, and increase in smart marketing activities are the key trends propelling the growth of the market.
The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The primary end uses of online clothing rental in the market are business to consumer (B2C) and business to business (B2B).
Renting clothes is cost-efficient and space saving, making it particularly beneficial for clothing items that won’t be worn frequently.
The major players in the online clothing rental market are FashionPass Inc., URBN SR, LLC (Nuuly), Rent the Runway, Inc., Tulerie, LLC, Vince, LLC, Armoire Style, Inc., The Clothing Rental, Rent It Bae (FLYROBE), Rainey's Closet, CIRCLE CLOSET, Drexcode s.r.l., and MyWardrobeHQ Ltd, among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2024 |
| Historical Period | 2018-2024 |
| Forecast Period | 2025-2034 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Dress Code |
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| Breakup by Gender |
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| Breakup by End Use |
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| Breakup by Business Model |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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