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The global online clothing rental market size reached a value of around USD 1.54 billion in 2023. The market is further expected to grow at a CAGR of 9.70% between 2024 and 2032, driven by the increasing popularity of online shopping portals.
Online clothing rental is a service in where users can rent various clothing items based on their preferences for a certain period of time and return the clothing at the end of the rental period. As clothing is rented, the costs are significantly lower than purchasing the same clothing. Users can choose to hire clothes for a range of occasions, including photo shoots, theme parties, business events, weddings, and films.
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Based on dress code, the market is divided into formal, casual, traditional, and partywear. The market, based on gender, is categorised into women, men, and kids. On the basis of end use, the market is segmented into business to consumer (B2C) and business to business (B2B). By business model, the market is bifurcated into standalone model and subscription model. The regional markets for online clothing rental are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
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The comprehensive EMR report provides an in-depth assessment of the market based on Porter's five forces model, along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global online clothing rental market, covering their competitive landscape and the latest developments like mergers, acquisitions, investments, and expansion plans.
The traditional dress code segment is witnessing rapid growth in the online clothing rental market, as traditional clothing is most often only worn during festivals and special events. Since traditional clothing is not worn frequently, can be expensive to purchase, and fashions may change, customers choose to rent them rather than buy them. During the forecast period, the formal dress code segment is anticipated to grow significantly. Renting is a growing as a preferable choice for price-conscious and younger consumers because formal clothing, such suits and blazers, is costly and requires care.
North America is emerging as a growing market for online clothing rentals, fuelled by increasing preference for new fashion, price consciousness, and limited budgets. The expansion of online clothing rental service providers in the region and availability of additional features such as subscriptions and combination packages are further supporting the market for online clothing rental in North America.
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Meanwhile, the Asia Pacific is predicted to witness substantial growth in the market for online clothing rental because of the region's increasing internet penetration and consumer awareness. Clothing rental is a good option for consumers in Asia Pacific who are finding it easier to access the clothes of their choice rather than buying them.
FashionPass Inc., established in 2017 and headquartered in California in the United States, is a women's online clothes, designer dress, and accessory rental service company. Items can be exchanged for new ones as many times per month as the member choose after the prior order has been returned.
Rent the Runway, Inc., founded in 2009, is an online store where customers may rent, subscribe to, or buy designer clothing and accessories. RTR, with its headquarters in New York in the United States, provides clothing, accessories, and home goods from a variety of partner designers.
Vince, LLC, established in 2002 and headquartered in New York, United States, is a major worldwide luxury clothes and accessories company. In addition to ready-to-wear clothing for both men and women, Vince also sells purses, home goods, fragrance, and shoes.
Other market players include URBN SR, LLC (Nuuly), Tulerie, LLC, Armoire Style, Inc., The Clothing Rental, Rent It Bae (FLYROBE), Rainey's Closet, CIRCLE CLOSET, Drexcode s.r.l., and MyWardrobeHQ Ltd, among others.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Dress Code |
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Breakup by Gender |
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Breakup by End Use |
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Breakup by Business Model |
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Breakup by Region |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Online Clothing Rental Market Analysis
8.1 Key Industry Highlights
8.2 Global Online Clothing Rental Historical Market (2018-2023)
8.3 Global Online Clothing Rental Market Forecast (2024-2032)
8.4 Global Online Clothing Rental Market by Dress Code
8.4.1 Formal
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Casual
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 Traditional
8.4.3.1 Historical Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.4.4 Partywear
8.4.4.1 Historical Trend (2018-2023)
8.4.4.2 Forecast Trend (2024-2032)
8.5 Global Online Clothing Rental Market by Gender
8.5.1 Women
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Men
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Kids
8.5.3.1 Historical Trend (2018-2023)
8.5.3.2 Forecast Trend (2024-2032)
8.6 Global Online Clothing Rental Market by End Use
8.6.1 Business to Consumer (B2C)
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Business to Business (B2B)
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.7 Global Online Clothing Rental Market by Business Model
8.7.1 Standalone Model
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Subscription Model
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.8 Global Online Clothing Rental Market by Region
8.8.1 North America
8.8.1.1 Historical Trend (2018-2023)
8.8.1.2 Forecast Trend (2024-2032)
8.8.2 Europe
8.8.2.1 Historical Trend (2018-2023)
8.8.2.2 Forecast Trend (2024-2032)
8.8.3 Asia Pacific
8.8.3.1 Historical Trend (2018-2023)
8.8.3.2 Forecast Trend (2024-2032)
8.8.4 Latin America
8.8.4.1 Historical Trend (2018-2023)
8.8.4.2 Forecast Trend (2024-2032)
8.8.5 Middle East and Africa
8.8.5.1 Historical Trend (2018-2023)
8.8.5.2 Forecast Trend (2024-2032)
9 North America Online Clothing Rental Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Online Clothing Rental Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Online Clothing Rental Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Online Clothing Rental Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Online Clothing Rental Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 FashionPass Inc.
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 URBN SR, LLC (Nuuly)
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Rent the Runway, Inc.
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Tulerie, LLC
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Vince, LLC,
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Armoire Style, Inc.
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 The Clothing Rental
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Rent It Bae (FLYROBE)
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Rainey's Closet
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 CIRCLE CLOSET
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Drexcode s.r.l.
15.2.11.1 Company Overview
15.2.11.2 Product Portfolio
15.2.11.3 Demographic Reach and Achievements
15.2.11.4 Certifications
15.2.12 MyWardrobeHQ Ltd
15.2.12.1 Company Overview
15.2.12.2 Product Portfolio
15.2.12.3 Demographic Reach and Achievements
15.2.12.4 Certifications
15.2.13 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Online Clothing Rental Market: Key Industry Highlights, 2018 and 2032
2. Global Online Clothing Rental Historical Market: Breakup by Dress Code (USD Million), 2018-2023
3. Global Online Clothing Rental Market Forecast: Breakup by Dress Code (USD Million), 2024-2032
4. Global Online Clothing Rental Historical Market: Breakup by Gender (USD Million), 2018-2023
5. Global Online Clothing Rental Market Forecast: Breakup by Gender (USD Million), 2024-2032
6. Global Online Clothing Rental Historical Market: Breakup by End Use (USD Million), 2018-2023
7. Global Online Clothing Rental Market Forecast: Breakup by End Use (USD Million), 2024-2032
8. Global Online Clothing Rental Historical Market: Breakup by Business Model (USD Million), 2018-2023
9. Global Online Clothing Rental Market Forecast: Breakup by Business Model (USD Million), 2024-2032
10. Global Online Clothing Rental Historical Market: Breakup by Region (USD Million), 2018-2023
11. Global Online Clothing Rental Market Forecast: Breakup by Region (USD Million), 2024-2032
12. North America Online Clothing Rental Historical Market: Breakup by Country (USD Million), 2018-2023
13. North America Online Clothing Rental Market Forecast: Breakup by Country (USD Million), 2024-2032
14. Europe Online Clothing Rental Historical Market: Breakup by Country (USD Million), 2018-2023
15. Europe Online Clothing Rental Market Forecast: Breakup by Country (USD Million), 2024-2032
16. Asia Pacific Online Clothing Rental Historical Market: Breakup by Country (USD Million), 2018-2023
17. Asia Pacific Online Clothing Rental Market Forecast: Breakup by Country (USD Million), 2024-2032
18. Latin America Online Clothing Rental Historical Market: Breakup by Country (USD Million), 2018-2023
19. Latin America Online Clothing Rental Market Forecast: Breakup by Country (USD Million), 2024-2032
20. Middle East and Africa Online Clothing Rental Historical Market: Breakup by Country (USD Million), 2018-2023
21. Middle East and Africa Online Clothing Rental Market Forecast: Breakup by Country (USD Million), 2024-2032
22. Global Online Clothing Rental Market Structure
In 2023, the global market for online clothing rental attained a value of USD 1.54 billion.
The market for online clothing rental is projected to grow at a CAGR of 9.70% between 2024 and 2032.
The major drivers of the market include the expansion of e-commerce, increasing influence of social media on consumer buying decisions, and rising costs of designer clothing.
The increasing popularity of fashion influencers, rising usage of clothing rentals in the entertainment industry, and increase in smart marketing activities are the key trends propelling the growth of the market.
The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The primary end uses of online clothing rental in the market are business to consumer (B2C) and business to business (B2B).
Renting clothes is cost-efficient and space saving, making it particularly beneficial for clothing items that won’t be worn frequently.
The major players in the online clothing rental market are FashionPass Inc., URBN SR, LLC (Nuuly), Rent the Runway, Inc., Tulerie, LLC, Vince, LLC, Armoire Style, Inc., The Clothing Rental, Rent It Bae (FLYROBE), Rainey's Closet, CIRCLE CLOSET, Drexcode s.r.l., and MyWardrobeHQ Ltd, among others.
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